Fashion

Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe's unique artistic vision with Reebok's iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

๐ŸŒŸ Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, โ€œIโ€™m honored to partner with a brand like Reebok that represents so many iconic moments in culture.โ€ He looks forward to merging his perspective with Reebokโ€™s to craft something extraordinary.

๐Ÿ‘— The 'Reebok by Chukwu' Capsule Line: Nwigwe's debut collection with Reebok, named โ€œReebok by Chukwu,โ€ is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and

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Brand Ambassador 2 mins read

(G)I-DLE’s Yuqi Becomes Fendi’s Latest Brand Ambassador

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE's Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi's official Weibo account, accompanied by Yuqi's first campaign photos for the brand.

๐Ÿ“ธ Yuqi's Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi's brand ethos.

๐ŸŽ‰ Fendi's Official Announcement: Fendi's announcement praises Yuqi for her charming talent and strong fashion expression. "Her changeable styles are full of infinite possibilities," the announcement states, underscoring her alignment with the brand's avant-garde and vibrant image.

๐Ÿ”ฎ Anticipating Future Collaborations: Fendi's statement also expresses enthusiasm

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Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS' V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier's collaboration with V brings a fresh, magnetic appeal to its esteemed image.

๐Ÿ† Panthรจre de Cartier Collection: V has been chosen to sport the iconic Panthรจre de Cartier collection. This selection highlights the brand's recognition of V's unique charisma and appeal. Cartier specifically noted V's 'magnetic gaze' as being perfectly in line with the spirit of the collection.

๐Ÿ—ฃ๏ธ Cartier's Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand's image of elegance and strength.

๐Ÿ’ฐ Instantaneous

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Campaigns 2 mins read

A. SOCIETY and Surrealist Artist OFFGOD Unveil Unique Eyewear Capsule

Eyewear specialist A. SOCIETY has teamed up with 18-year-old surrealist artist OFFGOD, real name Andrew Mok, to launch an extraordinary capsule collection of eyewear. This collaboration seeks to embrace the modern concept of co-existing with multiple identities, a theme resonating with digital natives of the new generation.

๐Ÿ–ผ๏ธ The Concept Behind the Collection: The collection features three models of innovative glasses named VERN, MORPH, and FORM, each embodying a distinct approach to design and functionality. The series represents a new chapter for Andrew Mok, featuring the character Vern โ€” a supervillain persona that symbolizes his current artistic practice.

๐Ÿ‘“ The VERN Model: Leading the collection is the VERN model, available in yellow and crystal colorways. VERN stands out for its fusion of form and function, equipped with scratch-resistant nylon lenses. Priced at approximately $615 USD, its most notable feature is its compatibility with Apple AirPods Max Headphones, blending avant-garde design with practicality.

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Campaigns 2 mins read

Pamela Anderson Embraces Natural Beauty in ‘Love at First Wash’ Campaign

Pamela Anderson is embracing her natural beauty once more, showcasing a makeup-free look in her latest campaign for The Laundress. At 56, the star of 'Pamela: A Love Story' is redefining her signature style with a fresh, authentic approach in this new campaign.

๐Ÿก A Glimpse into Daily Life: Set against the serene backdrop of her Vancouver Island home in B.C., the "Love at First Wash" campaign offers a peek into Anderson's daily routines. The campaign features Anderson in a white nightie and matching sweater, her hair casually tied in a messy bun, as she guides viewers through her typical day.

๐ŸŽฅ Laundry as a Self-Care Ritual: In the video, Anderson shares her perspective on laundry, calling it her "happy place" and reimagining it as a form of self-care rather than a mundane task. She describes the process as meditative, offering a moment of solitude and reflection.

๐Ÿ’ฌ Anderson's Take on Laundry: โ€œI look at it as a time to kind

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty's Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

๐Ÿ“ฐ Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo's global influence and her impeccable sense of style and beauty.

๐Ÿ’ง Leading the 'Top Total Hyalumen' Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand's new "Top Total Hyalumen" campaign. Set to debut globally on December 29, 2023, the campaign will feature the "NEW Gel Total Hyalumen" product, a multi-wrinkle corrector, in offline Dior stores.

๐Ÿ“ธ A Campaign to Remember: To mark this special collaboration,

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Endorsement Deals 2 mins read

Bryce Scarlett, Hailey Bieber’s Hairstylist, Becomes Drybar’s First Celebrity Ambassador

Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.

๐ŸŒ From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybarโ€™s expansion into the realm of celebrity haircare.

๐ŸŒŸ A Separate Venture: Although Drybar's product line, launched in 2013, operates independently from its salon chain, the brand's decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to

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Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior's menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

๐ŸŒ A Global Music Icon: Jay Chou's influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

๐ŸŽต Music Meets Fashion: Chou's appointment as Dior's menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior's vision of contemporary elegance and innovative design.

๐Ÿ“ฝ๏ธ Cinematic Connections:

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Campaigns 2 mins read

Kate Moss Shines in Collaboration Between Celia Kritharioti and Harrods

Kate Moss, the iconic supermodel, has added yet another feather to her cap by becoming the face of a glamorous new campaign, a collaboration between renowned Greek fashion house Celia Kritharioti and luxury department store Harrods. This partnership, captured through the lens of British/German photographer Count Nikolai von Bismarck, is set to be a dazzling showcase of fashion and elegance.

๐Ÿ‘š A Fusion of Greek Elegance and British Luxury: This collaboration brings together Celia Kritharioti's reputation for exquisite Greek craftsmanship and Harrods' status as a global leader in luxury retail. Kate Moss, embodying timeless beauty and fashion-forward sensibility, perfectly represents the synergy of these two esteemed brands.

๐Ÿ“ท Behind the Camera: The campaign's visual storytelling is entrusted to Count Nikolai von Bismarck, a photographer known for his captivating and artistic imagery. His expertise behind the camera is expected to bring out the essence of the collaboration, highlighting Moss's iconic presence

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Campaigns 1 mins read

Sofia Richie Grainge Sparkles with Djerf Avenue for Festive Collection

Sofia Richie Grainge, the American social media sensation and model, is bringing holiday cheer in style by joining forces with Swedish fashion label Djerf Avenue. Together, they're set to unveil a captivating Christmas collection, blending Richie Grainge's effortless elegance with Djerf Avenue's chic Scandinavian aesthetics.

๐Ÿ‘  A Fashionable Festive Fusion: This collaboration is a perfect blend of Richie Grainge's renowned fashion sense and Djerf Avenue's minimalist yet sophisticated design philosophy. The Christmas collection promises to offer a range of apparel that captures the joy and warmth of the festive season, with a touch of modern flair.

๐ŸŒŸ From Social Media to Style Icon: Known for her influential presence on social media and her modeling prowess, Richie Grainge brings a fresh and contemporary edge to the collaboration. Her keen eye for style and fashion trends is expected to infuse the collection with a unique charm that resonates with fashion-forward individuals.

๐Ÿ‡ธ๐Ÿ‡ช Swedish Chic Meets Global

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