Fashion

Campaigns 1 mins read

Steph Claire Smith and Laura Henshaw Elevate STAX Activewear

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you're in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It's the kind of activewear you'd happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available

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Endorsement Deals 2 mins read

Kai Cenat Joins Forces with Nike

Kai Cenat, the renowned content creator, has officially joined the Nike family, marking a significant milestone in his career. Announcing the partnership to his nine million Twitch followers, Cenat shared his excitement, revealing that joining Nike has been a long-anticipated dream come true.

🎮 Expanding Beyond Sports: This collaboration is part of Nike's strategy to reach wider audiences beyond traditional sports. Cenat, celebrated for winning Streamer of the Year consecutively and hosting streams with stars like Nicki Minaj and Lil Baby, represents a bridge to the Gen Z demographic for Nike.

🌐 A New Era for Content Creators: This partnership signifies Nike's first venture with a streamer, highlighting the brand's innovative approach to capturing the attention of younger audiences. Cenat's involvement suggests a fresh, dynamic direction for Nike's promotional activities.

🏀 Upcoming

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Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that's as smooth as it is dynamic. Their previous work, "Self Love," from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin's latest track.

🎤 Sonic Seduction: "Enjoy Yourself," the title of their new single, mirrors the essence of Axe's Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional

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Campaigns 2 mins read

Stephanie Hsu Brightens Kate Spade’s Spring 2024 Campaign

Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.

👜 Dakota Collection Spotlight: The campaign shines a light on the brand's newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu's portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.

🗽 A New Yorker's Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season's first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.

🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud's signing aligns with the brand's vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting

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Brand Ambassador 2 mins read

Heart Evangelista Shines as Ultherapy’s Latest Brand Ambassador

Celebrated Kapuso star and global fashion icon, Heart Evangelista, has embraced a new role, becoming the brand ambassador for Ultherapy Philippines, renowned for its non-invasive skin lifting treatments.

📸 A Campaign of Elegance: Heart took to Instagram to share her exhilaration, posting a series of striking black-and-white portraits from her campaign shoot. Her caption, "Embracing my power means baring my true, strong, and unapologetic self," reflects the confidence and authenticity that Ultherapy promotes.

💖 A Partnership of Pride: Expressing her enthusiasm, Heart revealed her personal affinity for Ultherapy, calling it her favorite treatment for non-invasively lifting and tightening the skin. This endorsement marks a significant addition to Heart's portfolio of brand collaborations.

👗 Glamorous Revelation: At the official event where she was introduced as the

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Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul's dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger's iconic Americana prep with DJ Khaled's distinctive style. Expect '90s color blocking, a nod to Hilfiger's archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss's dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London's Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to

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Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America's most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin's expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont's adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York's billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin's iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont's mission to craft the world's most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect

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Fashion 2 mins read

Michael B. Jordan Sparkles as David Yurman’s Global Brand Ambassador

Michael B. Jordan, the acclaimed actor known for his powerful performances and charismatic presence, has added a new facet to his illustrious career by becoming the global brand ambassador for the luxury jewelry brand, David Yurman. This partnership marks a significant collaboration between one of Hollywood's most sought-after actors and a renowned name in the world of high-end jewelry.

🏆 The Face of 'The Vault': In his debut role as David Yurman's global ambassador, Michael B. Jordan is set to represent 'The Vault', which is David Yurman’s first-ever Men’s High Jewelry collection. This pivotal role positions Jordan at the forefront of the brand's venture into high jewelry for men, showcasing the collection's elegance and sophistication.

📷 Captured by Tyler Mitchell: The campaign for 'The Vault' features Jordan in a series of stunning visuals, captured by the talented young photographer Tyler Mitchell. Known for his unique aesthetic

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