Fashion

Brand Ambassador 2 mins read

Stephanie Siriwardhana Sparkles as Pure Gold by Tiesh’s Brand Ambassador

Stephanie Siriwardhana, celebrated for her grace and multifaceted talent, has joined forces with the esteemed jewellery brand, Pure Gold by Tiesh, as its newest brand ambassador. This collaboration heralds a new era for the luxury jewellery market, merging Siriwardhana's international charm with Tiesh's unparalleled craftsmanship in 18-karat and 22-karat gold jewellery.

🤝 A Harmonious Union of Elegance and Craftsmanship: At the core of this partnership is a mutual commitment to beauty, innovation, and superior quality. Pure Gold by Tiesh stands as a testament to the artistry of jewellery making, offering a collection that ranges from delicate earrings to bold statement necklaces, all designed with an eye for detail and a nod to modern aesthetics. Stephanie Siriwardhana's addition as the face of the brand enhances its appeal, promising to connect with audiences across cultures and age groups.

🌐 Leveraging Celebrity Power for Brand Magnificence: The alliance between Siriwardhana and Tiesh exemplifies the impactful role of celebrities in shaping brand narratives and

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Brand Ambassador 2 mins read

Jalen Brunson Teams Up with Brooks Brothers as Brand Ambassador

Brooks Brothers, the esteemed clothing retailer, has proudly announced New York Knicks point guard Jalen Brunson as its latest brand ambassador. This partnership brings together the world of fashion and basketball, showcasing Brooks Brothers' timeless style through Brunson's appearances at select games and events. Notably, Brunson donned a Brooks Brothers 1818 suit at the NBA All-Star Game on February 19, epitomizing the elegant and refined style the brand is celebrated for.

👕 A Legacy of Dressing Legends: Brunson's alignment with the brand highlights his embodiment of sportsmanship, dedication, and an optimistic spirit that resonates with the Brooks Brothers ethos.

🏆 More Than an Athlete: Beyond his impressive basketball career, including being the first NBA player to achieve a staggering 50 points, five rebounds, five assists, five steals, and five three-pointers in a single game, Brunson is also celebrated for his philanthropic

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Brand Ambassador 2 mins read

TravisMathew Welcomes Austin Reaves to Its Ambassador Team

TravisMathew, the Huntington Beach-based golf apparel retailer, is excited to announce Los Angeles Lakers shooting guard Austin Reaves as its latest brand ambassador. Joining the ranks of elite athletes like Reggie Bush and Jon Rahm, Reaves brings his unique blend of sportsmanship and style to the TravisMathew family.

🏌️‍♂️ A Perfect Match: Known for his impressive trick shots on the golf course, which he frequently shares with his nearly 50,000 followers on his @Hillbillybogey social media account, Reaves embodies the fusion of athleticism and casual sophistication that TravisMathew represents. His addition to the team highlights the brand's commitment to embracing personalities that resonate with both the sport and lifestyle aspects of golf.

📈 Expanding Horizons: With almost 50 retail locations, TravisMathew is not only solidifying its presence in the men's golf apparel market but also venturing into new territories with its

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Brand Ambassador 2 mins read

IVE’s Wonyoung Shines as New Ambassador for Rola Rola

Rola Rola, a brand celebrated for its "lovely" and "classic" aesthetic, has officially welcomed IVE's Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE's Minnie, Wonyoung's transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand's identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung's natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola's signature knitwear and preppy cardigans. Her ability to embody the brand's qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola's themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand's appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights

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Brand Ambassador 2 mins read

Louis Vuitton Welcomes Victor Wembanyama as Newest Brand Ambassador

Louis Vuitton is expanding its influential reach into the sports world by introducing Victor Wembanyama, the San Antonio Spurs rookie, as its latest brand ambassador. This move signifies the luxury brand's continued commitment to blending the worlds of fashion and sports.

🌐 A Partnership of Excellence: Wembanyama expressed his excitement about joining forces with Louis Vuitton. He described the partnership as ideal, highlighting the brand's embodiment of French excellence and expertise as key factors that attracted him. Wembanyama wants a partnership that holds significant meaning and aligns with his values of excellence and dedication.

🇫🇷 A Perfect Match: Louis Vuitton's decision to bring Wembanyama on board is rooted in a mutual pursuit of excellence and craftsmanship. The brand's official statement drew parallels between the young athlete's trailblazing journey and the legendary path of Louis Vuitton himself. Both figures are

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Brand Ambassador 2 mins read

Jolin Tsai Embarks on a Creative Journey as Maison Valentino’s Latest DI.VA Ambassador

In an exciting new development, Jolin Tsai steps into the role of DI.VA ambassador for Maison Valentino, signaling a partnership that melds innovative artistry with iconic fashion. Tsai, a titan in the Chinese pop music scene, brings her distinctive approach to self-discovery and innovation to the collaboration, echoing Creative Director Pierpaolo Piccioli's vision of challenging traditions and infusing collections with unique personality and value.

🎶 A Legacy of Musical Prowess and Influence: Known as the "Queen of C-Pop," Tsai's illustrious career spans over two and a half decades, during which she has not only dominated charts but also represented and uplifted female artists across Asia. With more than 25 million records sold, her commercial success is a testament to her enduring impact on the music industry.

🎨 A Meeting of Creative Minds: Pierpaolo Piccioli, the creative force behind Maison Valentino, warmly welcomes Tsai to the Valentino Di.Va. project. He praises her musical talent and her innovative,

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans' spring 2024 campaign, radiating sultriness against the backdrop of New York's iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign's intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand's latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein's youthful energy, the latest collection perfectly complements Jungkook's charismatic persona. The brand praises

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Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled "Find Your Courage," featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one's authentic self.

🚀 "The Courage to Be Real": Anchored in the theme of "The Courage to Be Real," Coach's purpose is to inspire individuals to express the multifaceted aspects of their identity. "Find Your Courage" blurs the boundaries between physical and virtual worlds, reflecting the way today's younger generations redefine authenticity across various facets of self.

🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador's unique virtual world, imma discovers their individual

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Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods' career. "Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward," Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods' tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand's tiger logo commemorates the 15 major championships adorning Woods' illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis

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Campaigns 2 mins read

Kaia Gerber: The New Face of DKNY Spring 2024

DKNY introduces a breath of fresh air with Kaia Gerber leading its Spring 2024 Campaign. This season marks the advent of a transformative era for the brand, characterized by a fresh perspective on American style infused with a distinctive New York flair.

👗 A Fresh Take on Classics: The campaign, underpinned by a renewed emphasis on DKNY’s core fashion elements, showcases a lineup that reinterprets timeless designs for today’s audience. With denim, blazers, trenches, and leather jackets receiving a contemporary makeover, DKNY reconnects with its roots while appealing to the Gen Z demographic.

🔍 Reimagined Logo and Identity: Alongside the collection, DKNY introduces a revamped logo, symbolizing the brand’s resurgence and commitment to redefining American street style on a global scale. This new emblem accompanies the reintroduction of the brand's iconic pieces, now reenvisioned with a modern twist.

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