Fashion

Brand Ambassador 2 mins read

LOEWE Appoints Baifern as Brand Ambassador: A Fusion of Talent and Fashion

Spanish luxury fashion house LOEWE has made a captivating announcement by naming Pimchanok Luevisadpaibul, known as Baifern, as its newest brand ambassador. Baifern, renowned for her outstanding performances in film and television and her deep-rooted passion for fashion, is hailed as a leading talent of her generation, garnering acclaim both in Thailand and globally.

👗 Distinguished Talent Representation: With her impressive portfolio of acclaimed roles, including the lead in "Crazy Little Thing Called Love," Baifern has earned over 60 film and TV award nominations, solidifying her reputation as a versatile and respected actress. LOEWE's decision to appoint her as a brand ambassador signifies their recognition of her talent and influence in the entertainment industry.

🌟 Endorsement of LOEWE's Vision: In her statement, Baifern expressed her excitement to join LOEWE, citing her admiration for the brand's designs, ethos, and unique communication style. She also highlighted her deep respect for Jonathan Anderson's

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Endorsement Deals 2 mins read

Michael Kors Embarks on New Fragrance Journey with Irina Shayk and Jon Kortajarena

Michael Kors has unveiled its inaugural fragrances for women and men, signaling a fresh direction in the beauty industry through its collaboration with Irina Shayk and Jon Kortajarena. This launch is set to redefine the essence of luxury, supported by a robust marketing strategy involving both digital and traditional media, alongside dynamic in-store experiences.

🌆 Celebrity Faces of Elegance: The advertising campaign gains star power with Irina and Jon as the faces of the fragrances, epitomizing the jet-set elegance that Michael Kors’ designs are renowned for. Kors praised the duo for their adventurous spirits and magnetic charisma, qualities that resonate with the brand’s vision for these fragrances, aimed at instilling confidence and a zest for life in its wearers.

📸 Glamorous Campaign Imagery: Captured by photographer Lachlan Bailey, the

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Campaigns 2 mins read

Sam Smith and Vivienne Westwood Unite for ‘Gloria The Blackout’ Tour Wardrobe

Sam Smith has unveiled a thrilling collaboration with Andreas Kronthaler for Vivienne Westwood, bringing a distinctive fashion flair to their 'Gloria The Blackout' tour. This partnership aligns Smith's musical artistry with the avant-garde style of the legendary fashion house, promising an unforgettable visual experience for the tour.

🎤 A Musical and Fashion Fusion: Celebrating a decade since the release of their groundbreaking album "In The Lonely Hour," Sam Smith's collaboration with Kronthaler introduces a fresh dimension to their upcoming tour. The partnership entails a complete wardrobe curation by Kronthaler, infusing each performance with the iconic Westwood aesthetic.

📅 A Tour to Remember: The 'Gloria The Blackout' tour, spanning South America and Europe, is not just a series of concerts but a fashion statement on stage, celebrating ten years of Smith's influence in the music industry. Each outfit will narrate a story,

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Campaigns 2 mins read

Kingsley Ben-Adir Embodies Elegance in Gucci Horsebit 1953 Loafer Campaign

Gucci, under the fresh creative direction of Sabato De Sarno, has revitalized its iconic Horsebit 1953 loafer, casting British actor Kingsley Ben-Adir as the face of its latest campaign. The minimalist aesthetic of the campaign, captured by photographer Heji Shin, elegantly highlights the loafer's blend of sporty and sensual elegance, a style that Ben-Adir himself sported during his 'Bob Marley: One Love' promotional tour.

📸 Timeless Style Reimagined: The campaign's relaxed portraits accentuate the timeless appeal of the Horsebit loafer, connecting its rich heritage with contemporary fashion sensibilities. Introduced in 1953 and adorned with the distinctive double ring and bar emblem, the loafer's design is deeply rooted in equestrian elegance, a nod to the sophisticated tastes of Gucci's clientele.

🌟 A Perfect Union of Heritage and Modernity: With Sabato De Sarno at the helm, this campaign featuring Kingsley Ben-Adir not only

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Brand Ambassador 2 mins read

Deva Cassel Embarks on a Stylish Journey as Dior’s Newest Ambassador

Dior has unveiled Deva Cassel, daughter of Monica Bellucci and Vincent Cassel, as its latest international fashion and beauty ambassador. Representing the artistic visions of Maria Grazia Chiuri for Dior Women’s Collections and the Dior Makeup line by Peter Philips, Cassel infuses a vibrant, youthful energy into the iconic brand.

👗 Fashion’s New Muse: Cassel, with her multinational upbringing and linguistic prowess, embodies a worldly charm and artistic depth that resonates with Dior’s aesthetic and values. Her early immersion in the arts and rapid rise in the modeling world highlights her natural flair for fashion and beauty, qualities that align with Dior’s elegant and innovative spirit.

🎭 Artistic Prodigy: Beyond her modeling achievements, Cassel’s venture into acting has drawn significant attention, underscoring her versatile talent. Her acclaimed role in “La Bella Estate” and upcoming participation in Netflix's “The

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Brand Ambassador 2 mins read

Kriti Sanon and Pavail Gulati Shine as New Faces of M Baazar

M Baazar, a leading name in the fashion retail industry, has unveiled Bollywood star Kriti Sanon as its brand ambassador, alongside the talented Pavail Gulati. This strategic partnership brings together the worlds of cinema and fashion, highlighting M Baazar's commitment to contemporary style and quality.

🌸 A Perfect Match for Style: Kriti Sanon, celebrated for her chic fashion sense and dynamic screen presence, expressed her admiration for M Baazar’s modern and stylish collection. Her alignment with the brand’s aesthetic underscores a natural synergy between her personal style and M Baazar's fashion-forward ethos.

🎬 Pavail Gulati Joins the Fashion Journey: Accompanying Kriti in this new venture is Pavail Gulati, who has carved a niche in Bollywood with his compelling performances. His enthusiasm for M Baazar’s trendy and high-quality offerings reflects his appreciation for the brand's elegant and stylish approach to fashion.

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Campaigns 2 mins read

GOT7’s Mark Tuan Sizzles in Calvin Klein Campaign

Mark Tuan of GOT7 fame has set the internet ablaze with his latest Calvin Klein campaign, captivating fans with a series of shirtless photographs that showcase the singer in the brand's iconic underwear. The campaign, which stripped Tuan down to his Calvins, has become a sensation, drawing attention from fans and fellow artists alike.

📸 A Bold Fashion Statement: On Instagram, Mark Tuan unveiled his daring looks under the caption “In my Calvins,” presenting a confident and stylish image. The photos reveal the "Fallin'" hitmaker in Calvin Klein's classic boxers paired initially with a black vest, eventually shedding the vest to flaunt a more revealing ensemble.

💬 Internet Sensation and Anticipated Reactions: The unveiling of Tuan’s Calvin Klein campaign has not only thrilled fans but also sparked a wave of anticipation for the playful commentary from his bandmate BamBam, known for his humorous interactions with fellow GOT7

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Campaigns 2 mins read

Jordan Chiles Unveils Gymnastic Collection with GK Elite, Celebrating Friendship with Simone Biles

Jordan Chiles, in the glow of her cherished camaraderie with Simone Biles, has stepped into the spotlight with her new gymnastics collection, crafted in partnership with GK Elite. Known for its four-decade legacy in gymnastics apparel, GK Elite has become synonymous with excellence in the sport, often in collaboration with gymnastics icon Simone Biles, whom Chiles considers a pivotal influence and a sisterly figure in her life.

🌟 A Colorful Collaboration: On Instagram, where Chiles boasts nearly half a million followers, she unveiled the “Jordan Chiles Unstoppable Glow Tank Leotard,” a piece radiating with rainbow colors that symbolize vitality and passion. This leotard, along with others like the “Jordan Chiles Let It Go Tank Leotard” and “The Jordan Chiles Just Believe Tank Leotard,” are integral to the “Season to Shine” collection by GK Elite, reflecting Jordan's dynamic spirit and her journey in gymnastics.

💖 Bond

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Endorsement Deals 2 mins read

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand's influence and mission to inspire positive change in both collegiate and women's basketball. Her involvement will amplify the brand’s efforts to empower and uplift the

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Endorsement Deals 2 mins read

Basketball Phenom Mikey Williams on the Brink of PUMA Endorsement Deal

Mikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young athlete's career, aligning him with a brand known for its dynamic presence in the basketball arena.

👟 A Strategic Partnership: Williams, having previously signed with Excel Sports Management, stands at the forefront of leveraging name, image, and likeness (NIL) opportunities, being the pioneering high school athlete to ink a deal with a sports agency. This potential collaboration with PUMA is anticipated to be a lucrative addition to his growing portfolio of endorsements, projecting to amass millions in NIL earnings.

🏆 Joining Basketball's Elite: At 17, Williams not only brings exceptional talent to the court but also a significant social media influence, with over 3.2 million followers on Instagram.

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