Fashion

Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS’ V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier’s collaboration with V brings a fresh, magnetic appeal to its esteemed image.

🐆 Panthère de Cartier Collection: V has been chosen to sport the iconic Panthère de Cartier collection. This selection highlights the brand’s recognition of V’s unique charisma and appeal. Cartier specifically noted V’s ‘magnetic gaze’ as being perfectly in line with the spirit of the collection.

🗣️ Cartier’s Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand’s image of elegance and strength.

💰 Instantaneous Payoff: The collaboration with V has already shown significant results. The South China

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Campaigns 2 mins read

A. SOCIETY and Surrealist Artist OFFGOD Unveil Unique Eyewear Capsule

Eyewear specialist A. SOCIETY has teamed up with 18-year-old surrealist artist OFFGOD, real name Andrew Mok, to launch an extraordinary capsule collection of eyewear. This collaboration seeks to embrace the modern concept of co-existing with multiple identities, a theme resonating with digital natives of the new generation.

🖼️ The Concept Behind the Collection: The collection features three models of innovative glasses named VERN, MORPH, and FORM, each embodying a distinct approach to design and functionality. The series represents a new chapter for Andrew Mok, featuring the character Vern — a supervillain persona that symbolizes his current artistic practice.

👓 The VERN Model: Leading the collection is the VERN model, available in yellow and crystal colorways. VERN stands out for its fusion of form and function, equipped with scratch-resistant nylon lenses. Priced at approximately $615 USD, its most notable feature is its compatibility with Apple AirPods Max Headphones, blending avant-garde design with practicality.

💬 OFFGOD on His Inspiration: Mok describes Vern as a supervillain alter ego, symbolizing a new era in both appearance and

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Campaigns 2 mins read

Pamela Anderson Embraces Natural Beauty in ‘Love at First Wash’ Campaign

Pamela Anderson is embracing her natural beauty once more, showcasing a makeup-free look in her latest campaign for The Laundress. At 56, the star of ‘Pamela: A Love Story’ is redefining her signature style with a fresh, authentic approach in this new campaign.

🏡 A Glimpse into Daily Life: Set against the serene backdrop of her Vancouver Island home in B.C., the “Love at First Wash” campaign offers a peek into Anderson’s daily routines. The campaign features Anderson in a white nightie and matching sweater, her hair casually tied in a messy bun, as she guides viewers through her typical day.

🎥 Laundry as a Self-Care Ritual: In the video, Anderson shares her perspective on laundry, calling it her “happy place” and reimagining it as a form of self-care rather than a mundane task. She describes the process as meditative, offering a moment of solitude and reflection.

💬 Anderson’s Take on Laundry: “I look at it as a time to kind of get away, a time for yourself. It’s meditative,” Anderson says in the video, as she is seen

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty’s Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

📰 Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo’s global influence and her impeccable sense of style and beauty.

💧 Leading the ‘Top Total Hyalumen’ Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand’s new “Top Total Hyalumen” campaign. Set to debut globally on December 29, 2023, the campaign will feature the “NEW Gel Total Hyalumen” product, a multi-wrinkle corrector, in offline Dior stores.

📸 A Campaign to Remember: To mark this special collaboration, Dior tapped Jisoo for a stunning campaign shoot. The announcement was received with immense

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Endorsement Deals 2 mins read

Bryce Scarlett, Hailey Bieber’s Hairstylist, Becomes Drybar’s First Celebrity Ambassador

Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.

🌐 From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybar’s expansion into the realm of celebrity haircare.

🌟 A Separate Venture: Although Drybar’s product line, launched in 2013, operates independently from its salon chain, the brand’s decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to for A-list haircare.

💇‍♀️ Barbie-Inspired Creations: Scarlett’s

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Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior’s menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

🌏 A Global Music Icon: Jay Chou’s influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

🎵 Music Meets Fashion: Chou’s appointment as Dior’s menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior’s vision of contemporary elegance and innovative design.

📽️ Cinematic Connections: Last year, Chou made headlines when he filmed scenes for a music video in the landmark department store

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Campaigns 2 mins read

Kate Moss Shines in Collaboration Between Celia Kritharioti and Harrods

Kate Moss, the iconic supermodel, has added yet another feather to her cap by becoming the face of a glamorous new campaign, a collaboration between renowned Greek fashion house Celia Kritharioti and luxury department store Harrods. This partnership, captured through the lens of British/German photographer Count Nikolai von Bismarck, is set to be a dazzling showcase of fashion and elegance.

👚 A Fusion of Greek Elegance and British Luxury: This collaboration brings together Celia Kritharioti’s reputation for exquisite Greek craftsmanship and Harrods’ status as a global leader in luxury retail. Kate Moss, embodying timeless beauty and fashion-forward sensibility, perfectly represents the synergy of these two esteemed brands.

📷 Behind the Camera: The campaign’s visual storytelling is entrusted to Count Nikolai von Bismarck, a photographer known for his captivating and artistic imagery. His expertise behind the camera is expected to bring out the essence of the collaboration, highlighting Moss’s iconic presence against the backdrop of Kritharioti’s designs and Harrods’ luxury

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Campaigns 1 mins read

Sofia Richie Grainge Sparkles with Djerf Avenue for Festive Collection

Sofia Richie Grainge, the American social media sensation and model, is bringing holiday cheer in style by joining forces with Swedish fashion label Djerf Avenue. Together, they’re set to unveil a captivating Christmas collection, blending Richie Grainge’s effortless elegance with Djerf Avenue’s chic Scandinavian aesthetics.

👠 A Fashionable Festive Fusion: This collaboration is a perfect blend of Richie Grainge’s renowned fashion sense and Djerf Avenue’s minimalist yet sophisticated design philosophy. The Christmas collection promises to offer a range of apparel that captures the joy and warmth of the festive season, with a touch of modern flair.

🌟 From Social Media to Style Icon: Known for her influential presence on social media and her modeling prowess, Richie Grainge brings a fresh and contemporary edge to the collaboration. Her keen eye for style and fashion trends is expected to infuse the collection with a unique charm that resonates with fashion-forward individuals.

🇸🇪 Swedish Chic Meets Global Glamour: Djerf Avenue, celebrated for its timeless and sustainable fashion pieces, finds in Richie Grainge

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Brand Ambassador 2 mins read

Lourdes Leon Joins Coca-Cola for Futuristic Flavor Campaign

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna’s daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola’s innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola’s commitment to staying relevant and appealing to a new generation of consumers.

🌐 A Modern Twist on a Classic Brand: Coca-Cola’s decision to tap Leon for its latest

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Digital 1 mins read

Harris Reed: Dyson’s Newest Fashion-Forward Brand Ambassador

Renowned for his distinctive auburn mermaid locks, fashion designer Harris Reed has entered a new realm of creativity, becoming the brand ambassador for Dyson, a leader in innovative technology across wearables, beauty, and home.

👗 Fashion Meets Function: Reed, whose name is as synonymous with fashion as it is with his signature hair, aligns with Dyson’s ethos of innovative design and technological excellence. This partnership symbolizes a fusion of high fashion and cutting-edge technology, with Reed embodying the artistic spirit of both worlds.

📸 A Stylish Campaign: Celebrating this collaboration, Reed stars in a series of campaign photos featuring the Dyson Zone headphones, blending his unique sartorial flair with Dyson’s sleek aesthetic. This visual representation highlights the synergy between Reed’s fashion sensibilities and Dyson’s commitment to sophisticated, functional design.

🔬 Innovation at the Forefront: Dyson, known for its revolutionary approach to technology, finds in Reed an ambassador who not only uses their products but also shares their vision for groundbreaking innovation and design. Reed’s

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Brand Ambassador 2 mins read

Molly Sims Joins TravisMathew as Women’s Line Ambassador

TravisMathew, known for its contemporary lifestyle and performance apparel, has embarked on a stylish journey with entrepreneur, actress, and beauty founder Molly Sims, welcoming her as the inaugural brand ambassador for its Women’s line.

🎄 “Deck the Halls with Molly”: The launch of their new holiday campaign, featuring Molly’s handpicked styles, is designed to add a touch of glamour and practicality to the festive season. These curated pieces reflect the perfect blend of holiday spirit and the brand’s commitment to comfort and fashion.

👚 A Leap into Women’s Fashion: Since its debut in May 2022, TravisMathew’s Women’s line has been revolutionizing the idea of casual elegance. The brand caters to dynamic women who balance an active lifestyle with the need for versatile, fashionable wear.

💬 Molly Sims on the Partnership: As a mother of three, her lifestyle embodies the essence of the TravisMathew woman – active, stylish, and always on the go. Sims’ collaboration underscores the brand’s ethos of non-restrictive, chic

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New Signings 2 mins read

Valkyrae Joins WME: Gaming’s Leading Lady Levels Up

Rachell “Valkyrae” Hofstetter, celebrated as one of the world’s preeminent female streamers and gaming creators, has leveled up her career by signing with WME for representation, a strategic move from her previous representation by UTA.

👾 Streaming Superstar: Valkyrae, renowned for her engaging streams of popular games like “Among Us,” “Fortnite,” and “Valorant,” commands an impressive following of over 13.5 million across social media platforms, including 4 million subscribers on her main YouTube channel. Her live streams have not only captivated a vast audience but have also featured star-studded appearances from celebrities like Jimmy Fallon and the cast of “Stranger Things.”

🚀 A Meteoric Rise: Beginning her streaming journey on Twitch and subsequently signing an exclusive deal with YouTube in 2020, Valkyrae has seen a phenomenal rise. She’s not only one of the fastest-growing streamers globally but also holds the title of YouTube’s most-watched female streamer for the past three years.

💼 Breaking Barriers in Esports: Valkyrae’s

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Endorsement Deals 2 mins read

Psycho Bunny Revs Up Style with Will Buxton as Brand Ambassador

Psycho Bunny, the fashion brand celebrated for its edgy and distinctive style, has announced a groundbreaking partnership with Will Buxton, a titan in the motorsport journalism world. This collaboration marks an exhilarating blend of high-octane motorsport energy and innovative fashion.

🌐 From Racetracks to Fashion Tracks: Buxton, renowned for his deep-rooted passion and extensive experience in motorsports, brings an authentic and dynamic edge to Psycho Bunny. His transition from the fast-paced world of racing to the avant-garde realms of fashion embodies a unique merger of adrenaline and style.

📚 A Career in Overdrive: With over two decades of motorsport journalism under his belt, Buxton has become a mainstay in the industry, covering an awe-inspiring 300+ Grands Prix and 600+ races worldwide. His journey from a fervent motorsport aficionado to a celebrated journalist and author showcases his unwavering dedication to the sport.

📺 Culturally Iconic: Buxton’s influence extends beyond the racetrack. His best-selling book, ‘My Greatest Defeat: Stories of Hardship and

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Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

👗 Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music’s pulse meets fashion’s finesse.

🌐 Joining a Star-Studded Lineup: As the latest addition to Gucci’s ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand’s already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

📱 Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, “Ur new Gucci global brand ambassador,” giving his fans a glimpse into this new chapter. The post also served as a teaser for his upcoming single ‘Why,’ set to drop on

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Digital 1 mins read

Edward Enninful’s Visionary Path Now Guided by WME

Edward Enninful, the trailblazing editor-in-chief of British Vogue, takes a bold step forward by signing with WME for representation, solidifying his influence in the realms of fashion, diversity, and media.

📚 A Historic Tenure at Vogue: Since making waves in 2017 as the first Black editor-in-chief of Vogue, Enninful has been a transformative force, infusing the pages of the storied magazine with a rich tapestry of diversity and innovation. His leadership has given rise to pioneering issues like Vogue’s first braille edition and spotlighting stars with disabilities, reflecting his commitment to inclusivity.

🌍 A Global Role Awaits: Poised for 2024, Enninful will transition into a global advisory position, set to amplify his visionary impact on an even grander scale across the Vogue brand.

🔖 Editorial Prodigy: Enninful’s illustrious journey in fashion journalism began at the tender age of 18 as fashion director of i-D Magazine, with his editorial genius later gracing the pages of Vogue Italia, American Vogue, and W Magazine.

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