Fashion

Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

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Campaigns 2 mins read

Stephanie Hsu Brightens Kate Spade’s Spring 2024 Campaign

Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.

👜 Dakota Collection Spotlight: The campaign shines a light on the brand’s newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu’s portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.

🗽 A New Yorker’s Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season’s first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.

🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring campaign is a testament to her alignment with the brand’s ethos. Liz Fraser, CEO of Kate Spade, praises Hsu’s joyful

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud’s signing aligns with the brand’s vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting Olympic debut.

🇫🇷 A French Connection: Giraud’s partnership

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Brand Ambassador 2 mins read

Heart Evangelista Shines as Ultherapy’s Latest Brand Ambassador

Celebrated Kapuso star and global fashion icon, Heart Evangelista, has embraced a new role, becoming the brand ambassador for Ultherapy Philippines, renowned for its non-invasive skin lifting treatments.

📸 A Campaign of Elegance: Heart took to Instagram to share her exhilaration, posting a series of striking black-and-white portraits from her campaign shoot. Her caption, “Embracing my power means baring my true, strong, and unapologetic self,” reflects the confidence and authenticity that Ultherapy promotes.

💖 A Partnership of Pride: Expressing her enthusiasm, Heart revealed her personal affinity for Ultherapy, calling it her favorite treatment for non-invasively lifting and tightening the skin. This endorsement marks a significant addition to Heart’s portfolio of brand collaborations.

👗 Glamorous Revelation: At the official event where she was introduced as the new face of Ultherapy, Heart captivated attendees with her elegance, donning a stunning long cutout gold dress. She joyfully referred

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Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

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Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America’s most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin’s expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont’s adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York’s billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin’s iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont’s mission to craft the world’s most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect the essence of Bremont watches, renowned for their durability

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Fashion 2 mins read

Michael B. Jordan Sparkles as David Yurman’s Global Brand Ambassador

Michael B. Jordan, the acclaimed actor known for his powerful performances and charismatic presence, has added a new facet to his illustrious career by becoming the global brand ambassador for the luxury jewelry brand, David Yurman. This partnership marks a significant collaboration between one of Hollywood’s most sought-after actors and a renowned name in the world of high-end jewelry.

🏆 The Face of ‘The Vault’: In his debut role as David Yurman’s global ambassador, Michael B. Jordan is set to represent ‘The Vault’, which is David Yurman’s first-ever Men’s High Jewelry collection. This pivotal role positions Jordan at the forefront of the brand’s venture into high jewelry for men, showcasing the collection’s elegance and sophistication.

📷 Captured by Tyler Mitchell: The campaign for ‘The Vault’ features Jordan in a series of stunning visuals, captured by the talented young photographer Tyler Mitchell. Known for his unique aesthetic and ability to convey deep narratives through

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Film/TV 2 mins read

Bruna Marquezine Shines as YSL Beauty’s New US Makeup Ambassador

Bruna Marquezine, the Brazilian actress and model renowned for her captivating on-screen presence and advocacy work, has been appointed as the newest US makeup ambassador for YSL Beauty. This collaboration marks a significant step for Marquezine, aligning her with one of the most prestigious names in the beauty industry.

🌈 Promoting YSL Beauty Innovations: In her new role, Marquezine will be the face of YSL Beauty’s latest offerings, including the new Candy Glaze Lip Gloss Stick, the Couture Mini Clutch eyeshadow quad, the award-winning Lash Clash Mascara, and the Touche Eclat Brightening Pen. Her association is expected to bring a fresh and dynamic appeal to these products.

📸 ‘Sweet Like Candy’ Campaign: Marquezine will take center stage in YSL Beauty’s upcoming ‘Sweet Like Candy’ makeup campaign. Captured by renowned photographer Amy Troost, with makeup looks curated by YSL Beauty’s global beauty director, Tom Pecheux, the campaign is poised to showcase Marquezine’s versatility and allure.

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Fashion 2 mins read

Saoirse Ronan is Louis Vuitton’s Latest Ambassador

Louis Vuitton, the iconic luxury fashion house, has announced the talented and acclaimed actress Saoirse Ronan as its newest ambassador. This collaboration marks a significant milestone in the brand’s ongoing engagement with renowned figures in the arts and entertainment industry.

🎬 A Celebrated Acting Career: Saoirse Ronan, the American-Irish actress who is set to turn 30 this year, has already had an illustrious career spanning over two decades. Renowned for her exceptional range and emotional depth, Ronan has delivered critically acclaimed performances in movies like “Little Women,” “Lady Bird,” “Brooklyn,” and “Atonement.” Her captivating acting skills have not only earned her four Academy Award nominations but also won her the Golden Globe for Best Actress for her role in Greta Gerwig’s “Lady Bird” in 2017.

👗 Cultivating Fashion and Film Links: Louis Vuitton’s decision to bring Ronan on board is part of the brand’s strategy to strengthen its ties with prominent

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Brand Ambassador 2 mins read

Minji of NewJeans Ascends to Global House Ambassador for Chanel

In a significant development in the fashion and K-pop worlds, Minji, a member of the sensational group NewJeans, has been elevated to the prestigious role of a global house ambassador for the luxury fashion house Chanel. Previously, Minji served as the brand’s ambassador in South Korea, where she made a notable impact through various campaigns and appearances at Chanel events.

🔝 A Global Fashion Icon: This promotion marks a milestone in Minji’s career, solidifying her status as a global fashion icon. Her association with Chanel now extends beyond the borders of South Korea, allowing her to represent the esteemed brand on a worldwide stage.

💬 Netizens React: The announcement has sparked a wave of excitement and admiration among Korean netizens and fans globally. Comments highlight the anticipation and support for Minji’s new role. Fans are particularly thrilled about the prospect of her joining forces with Jennie, another K-pop star who has been a Chanel favorite.

🌐 A Global Journey: Minji’s journey from being a national brand ambassador to a global house

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Campaigns 2 mins read

Balenciaga Celebrates the Return of Le City Bag Featuring Devon Lee Carlson

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

🌟 A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

📸 An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities like Paloma Elsesser and the legendary costume designer and stylist Patricia Field. They are depicted against

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Brand Ambassador 1 mins read

Kim Kardashian: Balenciaga’s New Brand Ambassador

Kim Kardashian has officially stepped into the role of brand ambassador for Balenciaga, solidifying a long-standing relationship with the Paris-based fashion giant.

👗 A Fashionable Journey: Kardashian’s association with Balenciaga is deep-rooted, marked by memorable appearances at their shows and in advertising campaigns. She’s been a fixture in the brand’s evolution, showcasing its designs in several iconic fashion moments.

📍 Couture Week Announcement: The announcement coincided with the commencement of couture week in Paris, underscoring the significance of this partnership in the high-fashion realm.

🔥 Iconic Collaborations: Kardashian’s journey with Balenciaga includes head-turning appearances at ready-to-wear shows, a walk on their 2022 couture runway, and a striking presence at the Met Gala alongside creative director Demna.

Kim Kardashian’s official ambassadorship with Balenciaga marks a natural progression in their collaborative journey, promising to bring even more innovative and influential fashion moments to the forefront.

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Campaigns 2 mins read

Kelly Clarkson Shines in Rob’s Backstage Popcorn Ad, Debunks Weight Loss Rumors

Kelly Clarkson, the beloved music icon and TV star, is dazzling fans in her latest venture – a captivating advertisement for Rob’s Backstage Popcorn. Unveiling her signature flavor, “Kelly’s Classic BBQ,” Clarkson’s appearance is turning heads not just for her gastronomic creation, but also for her transformed figure.

👕👖 A Stylish Debut: Adorned in a chic Talking Heads T-shirt paired with bellbottom jeans, Clarkson’s fashion choice complements her new, slimmer physique. This noticeable change is attributed to a healthier lifestyle, sparked by her move from Los Angeles to the bustling streets of New York City.

🚶‍♀️💪 Lifestyle Shift Sparks Transformation: Embracing New York’s pedestrian-friendly environment, Clarkson has integrated more physical activity into her daily life. Coupled with a revamped diet, these changes have contributed significantly to her weight loss, making her fitness journey a topic of admiration and inspiration.

🌆🍿 The Big Apple Effect: Clarkson’s move to NYC has been a key factor in her health and fitness

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Brand Ambassador 2 mins read

Lana Del Rey Sizzles in SKIMS Valentine’s Day Campaign

Lana Del Rey, the iconic “Say Yes to Heaven” singer, has stepped into a new role as the face of Kim Kardashian’s SKIMS brand, specifically for its alluring Valentine’s Day collection. The collection, set to be available from January 23 and priced between $16-$124, features Del Rey in a series of glamorous and seductive photos.

📸 Del Rey’s Enthusiasm for SKIMS: In a press release, the 38-year-old singer expressed her excitement about being part of the SKIMS Valentine’s campaign, citing her admiration for the brand since its inception. Collaborating with photographer Nadia Lee Cohen, Del Rey reveled in the “pretty and dreamy” collection, adding a touch of her unique style to the campaign.

🎥 Old Hollywood Meets Vintage Americana: The campaign resonates with Del Rey’s signature aesthetic – a blend of Old Hollywood glamour and vintage Americana. This thematic choice perfectly complements the 11-time Grammy nominee’s artistic persona, making the collaboration a seamless fit.

💋 A Romantic Ode with SKIMS: Del Rey showcases

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Brand Ambassador 2 mins read

Benedict Cumberbatch Joins Jaeger-LeCoultre as Brand Ambassador

Jaeger-LeCoultre, the esteemed Swiss watchmaker, has announced British actor Benedict Cumberbatch, celebrated for his roles as Sherlock Holmes and Dr. Strange, as its new global brand ambassador. The actor is set to make a special appearance at the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch trade show in Geneva, running from January 15-19.

🎬 Cinema and Horology Collide: Jaeger-LeCoultre, known for its partnerships with various cinema-related events, including the Venice International Film Festival, maintains a strong connection with the world of filmmaking. This makes the collaboration with Benedict Cumberbatch, an actor of great repute and a watchmaking enthusiast, a harmonious and fitting choice for the brand.

🎖️ Cumberbatch’s Enthusiasm and Honor: Expressing his excitement, Benedict Cumberbatch, who was appointed a Commander of the Order of the British Empire (CBE) in June 2015 for his contributions to the performing arts and charity, shared his delight in joining forces with Jaeger-LeCoultre. He looks forward to visiting the Manufacture in the Vallée

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Brand Ambassador 2 mins read

Emma Watson Becomes New Face of Chanel’s Coco Mademoiselle

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at £3 million.

👗 Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

👠 Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

📣 Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship

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Brand Ambassador 2 mins read

Madelyn Cline Becomes Revlon’s Latest Global Brand Ambassador

Revlon, a prominent American beauty label, has added American actress Madelyn Cline to its impressive roster of global brand ambassadors. Cline joins the ranks of other notable figures such as Ashley Graham and Megan Thee Stallion, representing the brand’s vision and products on a global scale.

📺 Cline’s Rise to Fame: Madelyn Cline, renowned for her roles as Sarah Cameron in Netflix’s series ‘Outer Banks’ and Whiskey in ‘Glass Onion: A Knives Out Mystery’, has rapidly made a name for herself in both cult and popular TV and movie projects. Her performances over the past four years have garnered widespread acclaim and a growing fanbase.

👗 Fashion and Beauty Icon: Known for her fashion-forward appearances on the red carpet and as a beauty and skincare influencer, Cline has amassed a significant following, with a cross-platform social media reach of 25 million. Her influence and style make her an ideal face for Revlon.

📈 Revlon’s Vision: Speaking about the partnership, Martine Williamson, chief marketing officer at Revlon, emphasized the

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Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

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Brand Ambassador 2 mins read

(G)I-DLE’s Yuqi Becomes Fendi’s Latest Brand Ambassador

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE‘s Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi’s official Weibo account, accompanied by Yuqi’s first campaign photos for the brand.

📸 Yuqi’s Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi’s brand ethos.

🎉 Fendi’s Official Announcement: Fendi’s announcement praises Yuqi for her charming talent and strong fashion expression. “Her changeable styles are full of infinite possibilities,” the announcement states, underscoring her alignment with the brand’s avant-garde and vibrant image.

🔮 Anticipating Future Collaborations: Fendi’s statement also expresses enthusiasm for Yuqi’s future contributions: “Look forward to Song Yuqi showing more

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