Fashion

Campaigns 2 mins read

Stella McCartney Celebrates Sustainability with Cara Delevingne in Summer 2024 Campaign

Fashion icon Stella McCartney is thrilled to unveil her latest campaign featuring the talented Cara Delevingne, highlighting a fusion of style and sustainability.

📸 Stunning Campaign: Cara Delevingne takes center stage in Stella McCartney’s Summer 2024 campaign, shot against the backdrop of the Veolia recycling plant in South London. This unique setting reflects Stella’s commitment to environmental consciousness and showcases the beauty of sustainable fashion.

🌍 Environmental Commitment: The Veolia recycling plant symbolizes waste management, energy services, and the transformative process of repurposing waste to depollute, decarbonize, and regenerate resources. Stella McCartney’s brand ethos aligns perfectly with this vision, emphasizing the importance of eco-friendly practices in the fashion industry.

♻️ Most Conscious Collection: The Summer 2024 collection marks a significant milestone for Stella McCartney, with 95% of the materials used being sustainable. This conscious

Read More
Brand Ambassador 2 mins read

Genelia Deshmukh Joins Youmaa as Brand Ambassador for Children’s Fashion

Exciting news in the world of children’s fashion as Youmaa, a renowned children’s clothing brand, announces its collaboration with actress Genelia Deshmukh as its brand ambassador. This partnership marks a celebration of childhood innocence and style, aiming to redefine the landscape of kids’ fashion.

🌟 Celebrating Childhood: Genelia Deshmukh, known for her versatile roles across various industries, brings her unique perspective as a mother of two to endorse Youmaa’s vision of quality, comfort, and style in children’s clothing. Her involvement underscores the brand’s commitment to creating clothing that resonates with parents and celebrates the joy and wonder of childhood.

👶 Essence of Youmaa: Founded by a group of passionate parents, Youmaa goes beyond being just a clothing brand. It embodies the essence of childhood, emphasizing imagination, creativity, and wonder in every garment. Each outfit is meticulously designed to capture the spirit of childhood and allow kids to feel comfortable and happy in what they wear.

👩‍👧‍👦 Empowering Kids:

Read More
Brand Ambassador 2 mins read

Pat Cummins Brings His Signature Poise to Carrera as the Brand’s New Ambassador

In sports, there are individuals who transcend their sport, embodying excellence and a unique style that sets them apart. Pat Cummins is one such figure, daring to be different and pushing the boundaries of what’s possible. Carrera, known for its innovative eyewear designs and commitment to excellence, finds a perfect match in Cummins as they both strive to be at the pinnacle of their respective industries.

🌍 A Historic Comeback: Amidst Australia’s remarkable comeback in the 2023 ODI World Cup, Pat Cummins emerged not just as a cricketing hero but also as a symbol of resilience and leadership. Cummins, Australia’s captain, led the team to a historic nine consecutive victories, including a memorable upset win over host nation India. His remarkable performance on the field immortalized him as one of cricket’s greatest captains, showcasing his skill with both the ball and bat.

🌟 Beyond Sports Excellence: Cummins’ star continues to rise, not just for his on-field achievements but also for his embodiment of determination,

Read More
Brand Ambassador 2 mins read

Tommy Hilfiger Unveils Georgia May Jagger as Summer 2024 Watch and Jewellery Collection Ambassador

Tommy Hilfiger, the iconic fashion brand, has proudly announced Georgia May Jagger as the brand ambassador for its Spring Summer 2024 watch and jewellery collection campaign. Georgia May Jagger’s natural charisma, optimism, and effortless style perfectly embody Tommy Hilfiger’s Classic American Cool DNA, bringing a refreshing touch to the brand’s latest offerings. The campaign, captured by Scott Trindle in the picturesque setting of Barcelona, Spain, showcases the fusion of timeless elegance and contemporary allure.

⌚ Women’s Watch Collection: The Spring Summer women’s watch collection introduces the Sport Lux range, featuring bold 40mm stainless-steel cases with ceramic accents, multifunctional movements, and crystal indexes. The collection highlights a dressed-up timepiece with a crystal-set bezel and tonal dial, presented on link bracelets for a relaxed yet sophisticated spring aesthetic. Versatile jewellery styles complement the watches, including integrated bracelets in various finishes like carnation gold and 14K gold

Read More
Campaigns 2 mins read

Calvin Klein Launches New Calvin Klein Home Campaign Starring Camila Morrone

Calvin Klein, a prominent fashion brand owned by PVH Corp. [NYSE], has unveiled its Calvin Klein Home Spring 2024 campaign featuring the talented actress Camila Morrone, showcasing the brand’s latest collection of home essentials. This campaign marks the debut of the first collection under Revman International, Calvin Klein’s license partner for home accessories.

📅 Spring 2024 Campaign Debut: The Calvin Klein Home campaign for Spring 2024 introduces Emmy Award-nominated actress Camila Morrone in a series of cinematic still life portraits alongside the brand’s newest home bedding and bath textiles. The collection includes the Washed Texture Duvet Set in white, the Aquarelle Floral Bed, the Honeycomb Blanket in off white, the Organic Earth Duvet and Sheet Set in mocha brown, and the Entwine Towel in white.

📸 Captivating Visuals: The campaign’s images, beautifully captured by Annemarieke Van Drimmelen, showcase Camila Morrone immersed in the serene comfort of the latest Calvin Klein Home collection. The portraits

Read More
Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

Read More
Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic “lazy girl bun” tutorial has captivated audiences worldwide, and now, fans can effortlessly recreate her signature look

Read More
Brand Ambassador 2 mins read

SEVENTEEN’s Mingyu Named Bulgari’s First Local Ambassador in Korea

Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu’s rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari’s iconic B.zero1 collection with his signature style and elegance.

👔 A Perfect Fit for Luxury: Mingyu’s selection as Bulgari’s local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari’s luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand’s image and ethos.

💬 Brand Communication and Future Collaborations: As Bulgari’s local ambassador, Mingyu will not only represent the brand but also actively engage with fans to

Read More
Brand Ambassador 2 mins read

LOEWE Appoints Baifern as Brand Ambassador: A Fusion of Talent and Fashion

Spanish luxury fashion house LOEWE has made a captivating announcement by naming Pimchanok Luevisadpaibul, known as Baifern, as its newest brand ambassador. Baifern, renowned for her outstanding performances in film and television and her deep-rooted passion for fashion, is hailed as a leading talent of her generation, garnering acclaim both in Thailand and globally.

👗 Distinguished Talent Representation: With her impressive portfolio of acclaimed roles, including the lead in “Crazy Little Thing Called Love,” Baifern has earned over 60 film and TV award nominations, solidifying her reputation as a versatile and respected actress. LOEWE’s decision to appoint her as a brand ambassador signifies their recognition of her talent and influence in the entertainment industry.

🌟 Endorsement of LOEWE’s Vision: In her statement, Baifern expressed her excitement to join LOEWE, citing her admiration for the brand’s designs, ethos, and unique communication style. She also highlighted her deep respect for Jonathan Anderson’s dedication to craftsmanship, emphasizing the opportunity to collaborate

Read More
Endorsement Deals 2 mins read

Michael Kors Embarks on New Fragrance Journey with Irina Shayk and Jon Kortajarena

Michael Kors has unveiled its inaugural fragrances for women and men, signaling a fresh direction in the beauty industry through its collaboration with Irina Shayk and Jon Kortajarena. This launch is set to redefine the essence of luxury, supported by a robust marketing strategy involving both digital and traditional media, alongside dynamic in-store experiences.

🌆 Celebrity Faces of Elegance: The advertising campaign gains star power with Irina and Jon as the faces of the fragrances, epitomizing the jet-set elegance that Michael Kors’ designs are renowned for. Kors praised the duo for their adventurous spirits and magnetic charisma, qualities that resonate with the brand’s vision for these fragrances, aimed at instilling confidence and a zest for life in its wearers.

📸 Glamorous Campaign Imagery: Captured by photographer Lachlan Bailey, the campaign features Shayk and Kortajarena aboard a luxurious yacht, set against the captivating backdrop of

Read More
Campaigns 2 mins read

Sam Smith and Vivienne Westwood Unite for ‘Gloria The Blackout’ Tour Wardrobe

Sam Smith has unveiled a thrilling collaboration with Andreas Kronthaler for Vivienne Westwood, bringing a distinctive fashion flair to their ‘Gloria The Blackout’ tour. This partnership aligns Smith’s musical artistry with the avant-garde style of the legendary fashion house, promising an unforgettable visual experience for the tour.

🎤 A Musical and Fashion Fusion: Celebrating a decade since the release of their groundbreaking album “In The Lonely Hour,” Sam Smith’s collaboration with Kronthaler introduces a fresh dimension to their upcoming tour. The partnership entails a complete wardrobe curation by Kronthaler, infusing each performance with the iconic Westwood aesthetic.

📅 A Tour to Remember: The ‘Gloria The Blackout’ tour, spanning South America and Europe, is not just a series of concerts but a fashion statement on stage, celebrating ten years of Smith’s influence in the music industry. Each outfit will narrate a story, blending seamlessly with the tour’s thematic

Read More
Campaigns 2 mins read

Kingsley Ben-Adir Embodies Elegance in Gucci Horsebit 1953 Loafer Campaign

Gucci, under the fresh creative direction of Sabato De Sarno, has revitalized its iconic Horsebit 1953 loafer, casting British actor Kingsley Ben-Adir as the face of its latest campaign. The minimalist aesthetic of the campaign, captured by photographer Heji Shin, elegantly highlights the loafer’s blend of sporty and sensual elegance, a style that Ben-Adir himself sported during his ‘Bob Marley: One Love’ promotional tour.

📸 Timeless Style Reimagined: The campaign’s relaxed portraits accentuate the timeless appeal of the Horsebit loafer, connecting its rich heritage with contemporary fashion sensibilities. Introduced in 1953 and adorned with the distinctive double ring and bar emblem, the loafer’s design is deeply rooted in equestrian elegance, a nod to the sophisticated tastes of Gucci’s clientele.

🌟 A Perfect Union of Heritage and Modernity: With Sabato De Sarno at the helm, this campaign featuring Kingsley Ben-Adir not only celebrates the legacy of the Horsebit 1953 loafer but also its evolution

Read More
Brand Ambassador 2 mins read

Deva Cassel Embarks on a Stylish Journey as Dior’s Newest Ambassador

Dior has unveiled Deva Cassel, daughter of Monica Bellucci and Vincent Cassel, as its latest international fashion and beauty ambassador. Representing the artistic visions of Maria Grazia Chiuri for Dior Women’s Collections and the Dior Makeup line by Peter Philips, Cassel infuses a vibrant, youthful energy into the iconic brand.

👗 Fashion’s New Muse: Cassel, with her multinational upbringing and linguistic prowess, embodies a worldly charm and artistic depth that resonates with Dior’s aesthetic and values. Her early immersion in the arts and rapid rise in the modeling world highlights her natural flair for fashion and beauty, qualities that align with Dior’s elegant and innovative spirit.

🎭 Artistic Prodigy: Beyond her modeling achievements, Cassel’s venture into acting has drawn significant attention, underscoring her versatile talent. Her acclaimed role in “La Bella Estate” and upcoming participation in Netflix’s “The Leopard” demonstrate her ability to captivate audiences across different mediums.

🌍

Read More
Brand Ambassador 2 mins read

Kriti Sanon and Pavail Gulati Shine as New Faces of M Baazar

M Baazar, a leading name in the fashion retail industry, has unveiled Bollywood star Kriti Sanon as its brand ambassador, alongside the talented Pavail Gulati. This strategic partnership brings together the worlds of cinema and fashion, highlighting M Baazar’s commitment to contemporary style and quality.

🌸 A Perfect Match for Style: Kriti Sanon, celebrated for her chic fashion sense and dynamic screen presence, expressed her admiration for M Baazar’s modern and stylish collection. Her alignment with the brand’s aesthetic underscores a natural synergy between her personal style and M Baazar’s fashion-forward ethos.

🎬 Pavail Gulati Joins the Fashion Journey: Accompanying Kriti in this new venture is Pavail Gulati, who has carved a niche in Bollywood with his compelling performances. His enthusiasm for M Baazar’s trendy and high-quality offerings reflects his appreciation for the brand’s elegant and stylish approach to fashion.

📈 A Vision for Elevated Fashion: Sanjay Saraf, CMD of M Baazar, shared his excitement about bringing Kriti Sanon and

Read More
Campaigns 2 mins read

GOT7’s Mark Tuan Sizzles in Calvin Klein Campaign

Mark Tuan of GOT7 fame has set the internet ablaze with his latest Calvin Klein campaign, captivating fans with a series of shirtless photographs that showcase the singer in the brand’s iconic underwear. The campaign, which stripped Tuan down to his Calvins, has become a sensation, drawing attention from fans and fellow artists alike.

📸 A Bold Fashion Statement: On Instagram, Mark Tuan unveiled his daring looks under the caption “In my Calvins,” presenting a confident and stylish image. The photos reveal the “Fallin'” hitmaker in Calvin Klein’s classic boxers paired initially with a black vest, eventually shedding the vest to flaunt a more revealing ensemble.

💬 Internet Sensation and Anticipated Reactions: The unveiling of Tuan’s Calvin Klein campaign has not only thrilled fans but also sparked a wave of anticipation for the playful commentary from his bandmate BamBam, known for his humorous interactions with fellow GOT7 members. Fans, referred to as Ahgases or iGOT7, eagerly await BamBam’s response

Read More
Campaigns 2 mins read

Jordan Chiles Unveils Gymnastic Collection with GK Elite, Celebrating Friendship with Simone Biles

Jordan Chiles, in the glow of her cherished camaraderie with Simone Biles, has stepped into the spotlight with her new gymnastics collection, crafted in partnership with GK Elite. Known for its four-decade legacy in gymnastics apparel, GK Elite has become synonymous with excellence in the sport, often in collaboration with gymnastics icon Simone Biles, whom Chiles considers a pivotal influence and a sisterly figure in her life.

🌟 A Colorful Collaboration: On Instagram, where Chiles boasts nearly half a million followers, she unveiled the “Jordan Chiles Unstoppable Glow Tank Leotard,” a piece radiating with rainbow colors that symbolize vitality and passion. This leotard, along with others like the “Jordan Chiles Let It Go Tank Leotard” and “The Jordan Chiles Just Believe Tank Leotard,” are integral to the “Season to Shine” collection by GK Elite, reflecting Jordan’s dynamic spirit and her journey in gymnastics.

💖 Bond Beyond the Beam: The friendship between Chiles and Biles is not just a tale of sporting

Read More
Endorsement Deals 2 mins read

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand’s influence and mission to inspire positive change in both collegiate and women’s basketball. Her involvement will amplify the brand’s efforts to empower and uplift the community, reflecting a shared commitment to making a significant impact in the sports world

Read More
Endorsement Deals 2 mins read

Basketball Phenom Mikey Williams on the Brink of PUMA Endorsement Deal

Mikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young athlete’s career, aligning him with a brand known for its dynamic presence in the basketball arena.

👟 A Strategic Partnership: Williams, having previously signed with Excel Sports Management, stands at the forefront of leveraging name, image, and likeness (NIL) opportunities, being the pioneering high school athlete to ink a deal with a sports agency. This potential collaboration with PUMA is anticipated to be a lucrative addition to his growing portfolio of endorsements, projecting to amass millions in NIL earnings.

🏆 Joining Basketball’s Elite: At 17, Williams not only brings exceptional talent to the court but also a significant social media influence, with over 3.2 million followers on Instagram. His engagement with PUMA would see him join the ranks of basketball stars like Kyle Kuzma, LaMelo

Read More
Campaigns 2 mins read

ILLIT Teams Up with Acne Studios for a Trendsetting Spring/Summer 2024 Campaign

ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

📸 A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand’s upcoming seasonal campaign.

🎨 Creative Synergy: Jonny Johansson, Acne Studios’ creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary fashion enthusiasts.

🌸 A Visual Feast: The Spring/Summer 2024 campaign,

Read More
Campaigns 2 mins read

Keds Celebrates Timeless Style with Christy Turlington Burns in “Classic for Generations” Campaign

Keds, the venerable sneaker brand synonymous with classic American style, unveils its Spring/Summer campaign, “Classic for Generations,” starring the esteemed maternal health advocate and model Christy Turlington Burns alongside her daughter, Grace Burns. Renowned fashion photographer Cass Bird captures the essence of this enduring brand through the lens, portraying the seamless blend of tradition and contemporary fashion that Keds represents.

📸 A Legacy in Frames: The campaign artfully showcases the bond between Christy and Grace, highlighting the generational appeal of Keds. Both are seen donning the Keds Champion sneaker, illustrating the shoe’s adaptability and timeless charm. This portrayal not only celebrates the sneaker’s iconic status but also mirrors the brand’s dedication to durability, comfort, and style.

🌟 A Tradition of Empowerment and Style: Keds, a trailblazer in the sneaker industry, holds the distinction of creating the first sneaker for women, championing female empowerment and self-expression

Read More