Angel Reese has been named the new global ambassador and creative collaborator for Juicy Couture, marking a milestone partnership that merges early-2000s nostalgia with the new generation’s cultural icons.
As part of the deal, Reese becomes the face of the…
Read MoreNicole Kidman returns as a brand ambassador for Chanel, marking a full-circle moment more than two decades after she first fronted the house’s legendary Chanel No. 5 campaign directed by Baz Luhrmann.
Her return comes ahead of creative director Matthieu…
Read MoreVince Staples stars in a new global campaign for Converse, fronting the brand’s latest collaboration with Coca-Cola.
Titled “Everyone’s a Chuck,” the 2025 campaign reimagines the Converse Chuck Taylor as a character — embodied by Staples himself — in a…
Read MoreFLO has been named a new brand ambassador for Crocs, a partnership that feels more organic than transactional. The group said in a recent interview, “Crocs was on our list for a while … it felt like a no-brainer because…
Read MoreDemi Moore’s first film role since her Oscar-nominated turn in The Substance isn’t in Hollywood but in fashion. She stars as the matriarch of an alternate-reality Gucci family in Spike Jonze and Halina Reijn’s trippy short The Tiger, which premiered…
Read MoreWith the release of her first-ever signature sneaker today, Angel Reese and Reebok are dropping a powerful new ad titled Fuel. The spot stars the WNBA sensation herself, who shares a moving message about what this moment truly means to…
Read MoreJaden Smith has been named Creative Director of Christian Louboutin Men’s — the first person besides Christian Louboutin himself to hold that role since the brand’s founding in 1991. At 27, Smith will move to Paris and oversee four annual…
Read MoreJosh Allen leaves Nike for New Balance in major endorsement shift. The reigning NFL MVP is now the face of New Balance football, a move he framed as “coming home,” tying his personal story to Firebaugh, California, where he and…
Read MorePatrick Mahomes has been named the new brand ambassador for Hublot, joining elite company like Usain Bolt, Novak Djokovic, and Kylian Mbappé. The partnership aligns seamlessly with his personal passion—he’s a dedicated watch collector whose enthusiasm was nurtured by teammates…
Read MoreThe Kid Laroi has been named the latest brand ambassador for Champion, headlining its “Champions of Champion” campaign. It’s a playfully recursive title—Champion crowning its champions—with Laroi front and center, flanked by fellow notables Romeo Beckham, Aly Raisman, and Juan…
Read MoreRosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a…
Read MoreAdidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence…
Read MoreOakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.
The…
Read MoreJeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly…
Read MoreDakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award…
Read MoreYes, Gemma Chan is now officially a brand ambassador for Cartier. Though let’s be honest: this was less of a surprise and more of a coronation. The Crazy Rich Asians and Captain Marvel star has been wearing Cartier’s pieces for…
Read MoreTetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every…
Read MoreAlana Springsteen is the newest brand ambassador for Blenders Eyewear, because when your aesthetic walks the line between beachy casual and breakout-country-star polish, it helps to have eyewear that matches the energy.
Springsteen—who describes her sound as “salt in the…
Read MoreKendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of…
Read MoreJalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the…
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