The Kid Laroi has been named the latest brand ambassador for Champion, headlining its “Champions of Champion” campaign. It’s a playfully recursive title—Champion crowning its champions—with Laroi front and center, flanked by fellow notables Romeo Beckham,
… Read MoreRosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a five-part campaign that feels less like a sneaker launch and more like a Netflix pilot.
Her debut centers around the 204L silhouette, a sleek, retro-tinged model that now comes with just the right amount of Iberian cool. The film series follows Rosalía from New Balance HQ to the streets of New York, where she hand-delivers a mysterious package. Spoiler: it’s a painting. Of a logo. For a shoe. And yes, it somehow works.
With this move, Rosalía laces up alongside a stacked New Balance roster that includes Jack Harlow, Action Bronson, Aminé, and Storm Reid—not to mention athletes like Shohei Ohtani, Coco Gauff, Kawhi Leonard, and Cooper Flagg. The brand is building a cinematic universe, and Rosalía just got top billing.
Call it performance art. Call it branded content. Call it another step in New Balance’s
… Read MoreAdidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.
The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.
The campaign—shot
… Read MoreOakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.
The role isn’t just honorary. Scott will be involved in revamping Oakley’s classic styles, co-developing new eyewear and apparel, and starring in upcoming campaigns that blend Oakley’s action-sport DNA with the Cactus Jack universe. In doing so, he becomes part of a growing trend of brands handing real creative control to artists, echoing Ray-Ban’s recent appointment of A$AP Rocky as its
… Read MoreJeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly sautéed over a few seasons of critical acclaim and served up at increasingly exclusive red carpets, where he’s swapped kitchen whites for pearl-buttoned tailoring and brooches bigger than the steaks Carmy never has time to plate.
This partnership became inevitable the moment he walked into the 2024 Met Gala in a custom Vuitton number designed by Pharrell: a pinstriped three-piece ensemble with just enough
… Read MoreDakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award seasons, it’s the woman who made press tours for “Madame Web” feel like they deserved their own red carpet circuit.
The new campaign, lensed by fashion photography titan Craig McDean, features Johnson wrapped in Coin’s signature designs and the seductive, shimmering backdrops of Venice—a city that, like Dakota, knows how to do drama, glamour, and quiet prestige without needing to shout.
This isn’t Johnson’s first foray into luxury sparkle—she’s previously aligned herself with Gucci and Italian lingerie brand Intimissimi—but this marks her deepest dive yet into fine jewelry. Beyond print spreads and moody gondola shots, the partnership will also see her
… Read MoreYes, Gemma Chan is now officially a brand ambassador for Cartier. Though let’s be honest: this was less of a surprise and more of a coronation. The Crazy Rich Asians and Captain Marvel star has been wearing Cartier’s pieces for years like she had tenure — from the Grand Dîner du Louvre (aka Paris’ fanciest dinner flex) to the opening of the Cartier exhibition at the V&A, where diamonds and museum lighting do the heavy lifting together.
But now, she’s not just a guest. She’s the face.
Cartier doesn’t just pick ambassadors. It appoints them, like royalty, or permanent members of the UN Security Council. Which is why the maison’s newest announcement lands with the kind of sparkle that can only come from two high jewelry rings in an official portrait and a Hollywood star who’s always made elegance look easy.
The campaign she fronts draws on the “En Équilibre” concept — which roughly translates to “in balance,” and also happens to describe Gemma Chan’s whole aesthetic: poised
… Read MoreTetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.
The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.
McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.
… Read MoreAlana Springsteen is the newest brand ambassador for Blenders Eyewear, because when your aesthetic walks the line between beachy casual and breakout-country-star polish, it helps to have eyewear that matches the energy.
Springsteen—who describes her sound as “salt in the air and sand in my boots” country—isn’t just making moves in music. She’s also proving herself endorsement-ready, having previously teamed up with Bud Light, Massage Envy, and TravisMathew. Now, she joins the Blenders roster alongside names like Deion Sanders and Lakey Peterson, trading barstools and arenas for polarized lenses and lifestyle campaigns.
The deal comes with all the usual brand-collab hallmarks: sun-drenched
… Read MoreKendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.
Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.
Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok, Converse, and designer Willy Chavarria, but every move feels less like branding and more like world-building.
Of
… Read MoreJalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the help of a player who’s quietly become one of the most stylish, positionless forces in the league.
Williams—“J-Dub” if you’re paying attention—has helped lead OKC to the #1 seed in the Western Conference this season, averaging over 21 points per game and playing with the kind of length, vision, and versatility that makes coaches drool and stylists take notes. At just 23, he’s not only locked in on the court, he’s also building out a brand persona that feels custom-tailored for Gen Z fans: calm, cool, ultra-efficient.
Ecko Unltd., meanwhile, is in legacy-revival mode. Now celebrating its 30th anniversary, the brand is leaning back into its ‘90s and early-2000s skate-hip-hop ethos, with limited-edition pieces and nostalgia-fueled designs that feel surprisingly current in an era of throwback obsession.
… Read MoreCanelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.
Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand’s commitment to cultural diversity and global reach.
For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status as a style icon. Beyond fashion, Álvarez has a diverse portfolio of endorsements, including partnerships
… Read MoreLos Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.
Background and Career Highlights: Powell played college basketball at UCLA, where he earned First-Team All-Pac-12 honors in his senior year before being selected 46th overall in the 2015 NBA Draft by the Milwaukee Bucks. He was traded to the Toronto Raptors on draft night, where he began his professional career. During his five-and-a-half seasons with Toronto, Powell played a key role in the Raptors’ 2019 NBA Championship run, bringing defensive intensity and scoring off the bench.
In March 2021, Powell was traded to the Portland Trail Blazers, where he spent less than a year before another trade sent him to the Los Angeles Clippers in February 2022.
… Read MoreOlympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.
Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.
Thomas made her Olympic debut at the 2020 Tokyo Games, earning a bronze medal in the 200-meter race and a silver medal in the
… Read MoreGrammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”
This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.
Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.
Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her
… Read MoreCharlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.
Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.
Recent Career Highlights: In October 2023, Green signed a three-year,
… Read MoreTwo-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign’s hero video features original footage of Anitta’s journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.
The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.
Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit “Show das Poderosas.” Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In 2022, she released her fifth studio album, Versions of Me,
… Read MoreGloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.
GloRilla’s Meteoric Rise in Hip-Hop
Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with
… Read MorePuma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.
The campaign’s production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky’s creative versatility and dedication to innovation.
Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake, 2 Chainz,
… Read MoreUnder Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.
Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE
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