Campaigns

Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady’s commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady’s involvement includes curating a “Brady Bag” collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady’s TB12 philosophy which focuses on holistic health and sustainable peak performance.

🚀 Branding and Endorsements: Throughout

Read More
Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

Read More
Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking’s recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline’s products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement rates, making her one of the top influencers in the beauty and lifestyle space. On YouTube,

Read More
Campaigns 2 mins read

Elle Fanning to Star in Roku Gin’s ‘Come Alive with the Seasons’ Campaign

The House of Suntory has unveiled its latest marketing endeavor for Roku Gin, featuring acclaimed actress Elle Fanning in a new campaign titled ‘Come Alive with the Seasons.’ This initiative is a collaboration with esteemed filmmaker Sofia Coppola, promising a blend of cinematic artistry and exquisite branding.

🍸 A Cinematic Collaboration: Elle Fanning, known for her captivating performances in both film and fashion, joins forces with director Sofia Coppola to bring a unique vision to the Roku Gin campaign. This partnership aims to encapsulate the essence of the seasons, which is central to Roku Gin’s identity, celebrating the traditional Japanese craft of gin-making.

🎬 Elle Fanning’s Brand Partnerships: Prior to her role with Roku Gin, Elle Fanning has been the face of several high-profile brands, including Alexander McQueen, Cartier, and Longchamp,

Read More
Endorsement Deals 2 mins read

Flavor Flav Champions Red Lobster’s Crabfest in New Campaign

In a bold move to rejuvenate its brand amid financial restructuring, Red Lobster has partnered with iconic rapper and reality TV star Flavor Flav to promote its annual Crabfest. This collaboration arrives as the seafood chain navigates through Chapter 11 bankruptcy protection and aims to recover from closing 93 of its over 600 locations.

🦀 Crabfest Campaign with Flavor Flav: Known for his energetic persona and wide appeal, Flavor Flav is featured in a newly released ad commercial for Crabfest, which is actively being promoted across social media outlets. This strategic use of Flavor Flav’s star power is intended to draw significant attention and drive customer traffic to Red Lobster during this pivotal period.

📈 Flavor Flav’s Rich Endorsement History: Flavor Flav has a substantial track record of successful brand endorsements, having previously aligned with Sprint, Dr. Pepper, Pepsi,

Read More
Campaigns 2 mins read

Ice Cube Partners with Jack in the Box for Creative Campaign

Iconic rapper and entrepreneur Ice Cube has teamed up with fast-food giant Jack in the Box to launch a new iteration of the beloved Munchie Meal, reigniting a collaboration that began with his hit song “Jack N The Box” sixteen years ago. This partnership marks a nostalgic reunion between two California legends, blending classic flavors with iconic beats.

🍔 A Fresh Take on the Munchie Meal: Ice Cube will bring his unique flair to the latest Munchie Meal, ensuring it resonates with fans of both the artist and the fast-food brand. This collaboration includes a series of innovative advertisements featuring Jack Box, the charismatic CEO (and mascot) of Jack in the Box, set to launch on June 3rd.

🎵 Musical Integration: Each ad will showcase Ice Cube’s original song “Jack N The Box,” integrating his music with the brand’s creative messaging. This approach not only highlights the meal but also celebrates Ice Cube’s lasting impact on music and culture.

🏀 Entrepreneurial Ventures: Beyond

Read More
Campaigns 2 mins read

Lil Wayne Remixes “A Milli” for Domino’s and Uber Eats Partnership Celebration

In a unique collaboration, Lil Wayne is set to remix his 2008 hit “A Milli” to “10 Milli” to celebrate Domino’s new partnership with Uber Eats. This remix commemorates Domino’s announcement of giving away $10 million worth of free pizza to Uber Eats users this season, marking a significant promotion linked to their latest service expansion.

🍕 Domino’s and Uber Eats Collaboration: The partnership between Domino’s and Uber Eats aims to enhance convenience for customers and expand the reach of Domino’s delivery services through the Uber Eats platform. Lil Wayne’s involvement brings a creative twist to this announcement, leveraging his star power to generate buzz and excitement around the launch.

🎵 A Fresh Take on a Classic Hit: “10 Milli” not only updates a beloved track but also symbolizes the substantial impact of the Domino’s and Uber Eats collaboration. Lil Wayne, who has been promoting Uber Eats since his appearance in their 2021 Super Bowl ad, continues to build on his relationship with the brand, showing

Read More
Campaigns 2 mins read

Bulgari’s “Eternally Reborn” Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari, the renowned luxury brand, has launched its latest campaign “Eternally Reborn,” featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari’s elegant and timeless designs, underscoring their status as fashion icons in the industry.

👗 Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.

💎 Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended the fashion show, demonstrating their deep connection with the brand and its vision. Alongside

Read More
Beauty 2 mins read

Khloé Kardashian Partners with Tatti Lashes for Exclusive Collaboration

Khloé Kardashian, a prominent figure in the beauty and fashion industry, has announced a collaboration with Tatti Lashes, a Liverpool-based company known for its high-quality false eyelashes. This partnership marks a significant move for both Kardashian and Tatti Lashes, blending Kardashian’s influence with the expertise of the renowned eyelash brand.

💄 A Strategic Beauty Alliance: This collaboration is set to leverage Khloé Kardashian’s vast reach and keen eye for beauty trends, bringing her unique style to Tatti Lashes’ already popular offerings. Known for her role in shaping beauty and fashion trends through her public appearances, television shows, and social media, Kardashian’s involvement is expected to bring fresh innovation to Tatti Lashes’ product line.

👁️ Expanding Tatti Lashes’ Market Reach: Tatti Lashes, celebrated for its quality and variety in false eyelashes, stands to gain a broader audience through this collaboration. Kardashian’s global fanbase and marketing prowess provide an invaluable platform to propel Tatti Lashes into new markets and demographics,

Read More
Campaigns 2 mins read

Coi Leray Stars in Foot Locker’s ‘Start with Sneakers’ Campaign Featuring Adidas

Foot Locker, in collaboration with Adidas, has launched their latest campaign, ‘Start with Sneakers,’ featuring Grammy-nominated artist Coi Leray. This new initiative showcases Leray’s flair for fashion and her unique approach to styling Adidas footwear, highlighting versatile and trendy looks.

👟 Fashion Forward with Adidas: Coi Leray, known for her dynamic musical style and fashion sense, brings her unique aesthetic to the campaign. She is featured wearing an Adidas tracksuit paired with stylish wraparound sunglasses, embodying the sporty yet chic vibe that Adidas is known for. The campaign creatively demonstrates how Adidas sneakers can be the foundation of any fashion ensemble.

🎨 Versatile Styling Tips: In the campaign, Leray assists customers in envisioning and executing various looks with Adidas sneakers. From pairing Adidas Originals Gazelles with a striking red Adidas dress to transforming Adidas Originals Campus 00s into a sleek “corporate chic”

Read More
Brand Ambassador 2 mins read

Gordon Ramsay Teams Up with Welch’s Fruit Snacks as Chief Fruit Officer

Welch’s Fruit Snacks has launched its largest-ever campaign featuring renowned celebrity chef Gordon Ramsay as the brand’s first “CFO,” or Chief Fruit Officer. In this groundbreaking role, Ramsay stars in the brand’s debut TV commercials and champions the educational Whole Fruit initiative.

🍇 A New Role for a Culinary Giant: Known for his fiery culinary prowess and television presence, Gordon Ramsay brings his celebrity influence to Welch’s Fruit Snacks, adding a new dimension to his diverse career. As CFO, Ramsay will be integral in promoting the brand’s commitment to using whole fruits in their snacks, a key differentiator in the market.

📺 Debut TV Commercials: The campaign’s highlight includes its first-ever TV commercials starring Ramsay, where he is expected to convey the brand’s message with his trademark zeal. These commercials aim to capture the attention of a wide audience, leveraging Ramsay’s popularity to enhance brand recognition and appeal.

🌱 Promoting

Read More
Fashion 2 mins read

Kendall Jenner Featured in FWRD’s Summer 2024 Campaign

Kendall Jenner, a prominent figure in the fashion world, is gearing up for the summer season as the face of FWRD’s Summer 2024 campaign. Known for her impeccable style and influential fashion choices, Jenner brings her unique flair to the online retailer’s latest collection.

👙 Summer Essentials Curated by Kendall: In the campaign, Jenner showcases a handpicked selection of summer must-haves that embody both comfort and chic. She is featured in classic bikinis that highlight timeless summer fashion, complemented by statement hoop earrings and stylish summer sandals. The look is completed with basic tanks and versatile sunglasses, essentials that are perfect for any summer wardrobe.

📸 A Seasonal Showcase: The campaign beautifully captures the essence of summer with its focus on lightweight, airy styles that speak to both relaxation and refined taste. Kendall Jenner’s involvement brings a layer of sophistication and trend-setting style to the collection, ensuring it resonates with fashion-forward consumers looking for

Read More
Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA’s next season, highlights some of the league’s most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but also showcases the diversity and excellence present

Read More
Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

Read More
Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique

Read More
Campaigns 2 mins read

Naomi Osaka Teams Up with Angel Reese and Sha’Carri Richardson for New Beats by Dre Campaign

Naomi Osaka, alongside basketball sensation Angel Reese and track and field star Sha’Carri Richardson, has been unveiled as the face of the latest Beats by Dre ad campaign for the newly released Solo 4 headphones and wireless earbuds. This powerful trio of athletes brings a dynamic blend of talent and style to the forefront of the brand’s new launch.

🎧 A Star-Studded Campaign: Naomi Osaka, who has been a sponsored athlete by Beats since 2020, joins forces with Reese and Richardson in a campaign that celebrates excellence and empowerment in sports. Released over the weekend, the campaign features striking visuals and showcases the athletes in scenarios inspired by their respective sports.

🏀 Dynamic Imagery and Style: In one of the most captivating images, Osaka is seen literally serving a tennis ball, dressed in a pleated black skirt paired with the sleek, over-ear Solo 4 headphones.

Read More
Brand Ambassador 2 mins read

Josh Abbott Becomes Brand Ambassador for Dairy Queen in Texas

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

Read More
Campaigns 2 mins read

Livvy Dunne Celebrated on Billboards Nationwide by Accelerator Active Energy Following National Championship Win

In a vibrant celebration of athletic excellence, Accelerator Active Energy has launched a nationwide billboard campaign featuring Livvy Dunne, fresh from clinching LSU’s first gymnastics National Championship. The campaign, which lights up billboards in Dallas-Fort Worth—where the NCAA gymnastics National Championship was held—along with Kansas City, Louisville, and Minneapolis, underscores Dunne’s monumental achievement and her significant impact as a NIL (Name, Image, Likeness) superstar.

🏆 A National Victory Celebrated Widely: The billboards not only celebrate Dunne’s recent victory but also aim to connect fans and consumers with the spirited essence of the win. As a token of celebration, Accelerator is offering a promotional discount, giving $5 off any 12 pack of their Active Energy product with the promo code “LivvyChamp.”

📣 Engagement Beyond Traditional Media: The celebration extends to social media, where Accelerator has actively shared moments from Dunne’s championship victory,

Read More
Campaigns 1 mins read

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

Read More
Campaigns 1 mins read

Glen Powell and Ram Trucks Launch the New 2025 Ram 1500 RHO

Ram Trucks, synonymous with durable and robust vehicles, proudly introduces actor Glen Powell as the new face for the launch of their all-new 2025 Ram 1500 RHO. This introduction marks a significant moment in the brand’s ongoing evolution, focusing on offering the most capable and cost-effective lineup of off-road trucks in the market.

🚗 Deep Dive into Dedication: During the launch event, Tim Kuniskis, CEO of the Ram brand at Stellantis, highlighted the shared values between Glen Powell and the Ram brand.

📺 Campaign Insights: Powell lends his voice to “The Calling,” a compelling 30-second advertisement that resonates with individuals driven by their vocations. The campaign effectively aligns Powell’s career journey with the essence of Ram’s commitment.

🌟 A Symbolic Partnership: Powell’s involvement represents more than just an endorsement; it’s a strategic alignment with a persona who embodies the Ram brand’s core traits of perseverance and reliability.

Read More