Campaigns Archives - Page 5 of 25

Basketball 2 mins read

Layshia Clarendon Promotes The Light Phone

WNBA star Layshia Clarendon recently took to Instagram to promote The Light Phone, a minimalist mobile device designed to help users disconnect from the distractions of a traditional smartphone. In the post, Clarendon shared their experience of embracing a more present lifestyle since making the switch to The Light Phone.

Career Highlights:

Layshia Clarendon is a seasoned WNBA player known for their versatility and leadership both on and off the court. Currently playing for the Los Angeles Sparks, Clarendon has built a reputation as a dynamic guard with a strong defensive presence. Over the course of their career, Clarendon has been a key player for several teams, including the Indiana Fever, Connecticut Sun, and Minnesota Lynx. They are also recognized for their advocacy work, particularly around issues of LGBTQ+ rights and social justice, becoming the first openly transgender and nonbinary player in WNBA history.

Brand Collaborations:

This promotion adds to Clarendon’s portfolio of brand endorsements,

Film/TV 2 mins read

Kim Kardashian and Jimmy Fallon Team Up for New Beats by Dre Campaign

Kim Kardashian and Jimmy Fallon have joined forces in a new campaign for Beats by Dre, showcasing Kardashian’s latest venture, the Beats by Kim signature line of headphones. The campaign, which humorously pits the two celebrities against each other, highlights the sleek and stylish design of Kardashian’s new headphones, while also putting Fallon in a light-hearted competitive situation.

Campaign Highlights: In the 90-second spot, Fallon visits the Beats corporate

Football 2 mins read

Deion Sanders Joins DIRECTV’s ‘For The Birds’ Campaign

Deion Sanders, the legendary football coach and former NFL star known as “Coach Prime,” has teamed up with DIRECTV for their latest ‘For The Birds’ campaign. This new campaign, which aims to inform consumers about DIRECTV’s satellite-free streaming option, features Sanders alongside award-winning actors Steve Buscemi and Henry Winkler, who reprise their roles as the iconic avian duo, Frank and Bobby.

Campaign

Endorsement Deals 2 mins read

Sabrina Carpenter Collaborates with Erewhon on the ‘Short N’ Sweet’ Smoothie

Sabrina Carpenter, who is repped by CAA, is the newest celebrity to launch a smoothie at Erewhon, Los Angeles’ favorite star-studded grocery store. The new flavor, “Short N’ Sweet,” launched today and features marine collagen and pearl powder. Named after her upcoming album, this smoothie marks another milestone in Carpenter’s diverse career.

Career Highlights: Sabrina Carpenter has made a significant impact in the entertainment industry as a singer, songwriter, and actress. She gained initial fame for her role as Maya Hart in the Disney Channel series “Girl Meets World.” Since then, she has released multiple successful albums, including “Singular: Act I” and “Singular: Act II.” Her upcoming album, which inspired the smoothie name, is highly anticipated by fans.

Endorsements: Carpenter has collaborated with various major brands throughout her career. She has been featured in campaigns for Coca-Cola,

Campaigns 2 mins read

Lordi Collaborates with OnePlus for Metal Phone Campaign

The Finnish metal band Lordi has teamed up with Chinese electronics brand OnePlus to promote the “world’s first” all-metal unibody 5G phone. The campaign features the band’s new song and ad titled ‘Made of Metal’. Managed by International Touring and Management, Lordi brings their signature style to this innovative collaboration.

Career Highlights: Lordi gained international fame by winning the Eurovision Song Contest in 2006 with their hit song “Hard Rock Hallelujah.” This victory marked a significant milestone for the band, bringing them widespread recognition and acclaim. Known for their elaborate monster costumes and theatrical performances, Lordi has carved out a unique niche in the heavy metal genre.

Discography: The band has released multiple albums over the years, with notable releases including “Get Heavy” (2002), “The Arockalypse” (2006), and “Monstereophonic (Theaterror vs. Demonarchy)”

Campaigns 2 mins read

Dirk Nowitzki Stars in New Lufthansa Allegris Ad Campaign

NBA basketball legend Dirk Nowitzki has been announced as the face of the new Lufthansa Allegris advertising campaign. The campaign, featuring the German-born sports icon, kicks off today in the USA and will be shown internationally in the coming months, including in Germany.

Campaign Launch: The Lufthansa Allegris campaign with Dirk Nowitzki aims to highlight the airline’s premium services and enhance its brand presence globally. Known for his humility and excellence on the court, Nowitzki is an ideal ambassador to represent the brand’s commitment to quality and customer satisfaction.

Dirk Nowitzki’s Career: Born in Würzburg, Germany, Dirk Nowitzki played his entire NBA career with the Dallas Mavericks, becoming one of the greatest power forwards in basketball history. Over his 21-season career, Nowitzki earned numerous accolades, including an NBA Championship in 2011, NBA Finals MVP, and a regular-season MVP award in 2007. He is the sixth-highest scorer in NBA history, with over 31,000 career points.

Campaigns 2 mins read

Chlöe Bailey Stars in YITTY’s Latest “Nearly Naked” Shapewear Collection Campaign

Chlöe Bailey stars in the latest campaign for YITTY’s “Nearly Naked” shapewear collection. The label, founded by Grammy award-winning artist Lizzo, has launched a new 14-piece collection today. This campaign highlights the versatility of the “Nearly Naked” shapewear, featuring body-sculpting bodysuits and convertible sculpting shapewear dresses in both long and short lengths.

Campaign Highlights: Grammy nominee Chlöe Bailey fronts the new campaign, bringing attention to the innovative and versatile designs of the collection. The “Nearly Naked” shapewear line emphasizes comfort and functionality while maintaining a sleek and stylish appearance.

Fashion Collaborations: Chlöe Bailey has previously worked with several high-profile fashion brands, showcasing her broad appeal and influence in the fashion industry. Some of her notable collaborations include campaigns with Crocs, Fendi,

Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which

Hip-Hop 1 mins read

3.PARADIS and Fabolous Collaborate on a New Campaign

French-Canadian brand 3.PARADIS is teaming up with two key players in the sports sphere—outfitting imprint Mitchell & Ness and the NBA itself—to craft a concise yet well-curated capsule that brings the ethos of the game to life.

The trio proves to be an off-court triple threat by bringing on rapper Fabolous to front the campaign. Known for his distinctive style and influence, Fabolous has previously collaborated with clothing brands such as Kith, New Balance, and Puma. His involvement in the 3.PARADIS campaign adds a layer of cultural resonance and fashion-forward appeal, ensuring the collection’s impact both on and off the court.

This collaboration is expected to blend the innovative designs of 3.PARADIS with the heritage of Mitchell & Ness and the global influence of the NBA, making it a highly anticipated release in the world of sports fashion.

Karlie Kloss Helms Thorne’s “Find Your Way” Campaign

Model Karlie Kloss, who is repped by UTA and Copper, has been unveiled as the face of Thorne’s latest brand campaign, “Find Your Way.” This new campaign aims to build brand awareness for Thorne and highlight its expertise in helping consumers optimize their health and wellness.

Campaign Details: Kloss will be leading Thorne’s national “Find Your Way” campaign, which seeks to build brand awareness for the company and share its expertise in helping consumers optimize their health and wellness. This initiative underscores Thorne’s commitment to promoting health and wellness through high-quality nutritional supplements.

Previous Campaigns: Almost one year ago, NBA Hall of Famer Dwyane Wade and his son Zaire were featured in a 30-second ad as part of Thorne’s “Build to Last” campaign, which

Campaigns 2 mins read

Megan Rapinoe Stars in New Knix Campaign

Megan Rapinoe, represented by Wasserman, stars in a new campaign for Knix, an intimates and apparel brand. As the 2024 Summer Olympic Games in Paris approach, Knix is launching a bold campaign focused on addressing periods for menstruating athletes. The campaign is fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year.

Campaign Focus and Objectives: The Knix campaign aims to break the stigma around menstruation, particularly for athletes competing at the highest levels. By highlighting that periods are a reality for almost all menstruating athletes, Knix is taking a significant step in supporting and normalizing this aspect of athletes’ lives. The campaign’s message underscores the importance of acknowledging and accommodating the needs of menstruating athletes, ensuring they can perform at their best without any added stress or discomfort.

Megan Rapinoe’s Involvement: Megan Rapinoe, known for her impactful presence

Sports 2 mins read

Kevin Durant Stars in Kith’s Collection for Team USA Basketball

Kevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.

Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant’s commitment to excellence and his passion for representing his country on the global stage.

Nike’s Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which featured legendary basketball athletes like LeBron James and rookie star Victor Wembanyama, among

Film/TV 2 mins read

Zooey Deschanel Becomes the Face of Vera Bradley’s Fall Creative Campaign

Vera Bradley has enlisted actress, musician, and entrepreneur Zooey Deschanel, who is represented by Creative Artists Agency (CAA), to serve as the face of the brand’s fall creative campaign. Deschanel hand-selected her favorite items for the campaign, which emphasizes how Vera Bradley is designed for modern movement, fashion, and function, and inspires customers to be their own muse.

Campaign Highlights: The fall campaign showcases Deschanel’s personal style, with a focus on items that blend practicality with fashion. Vera Bradley’s designs are celebrated for their ability to cater to modern lifestyles, and Deschanel’s involvement brings a fresh, relatable touch to the brand.

Previous Endorsements: Deschanel joins other endorsers of Vera Bradley like Meryl Davis. Known for her versatile career, Deschanel has also endorsed other major brands including Rimmel,

Endorsement Deals 2 mins read

Daniel Craig Stars in LOEWE’s New Campaign

Daniel Craig, renowned for his role as James Bond, is the new face of LOEWE’s latest advertising campaign. This campaign showcases the FW24 collection inspired by artist Richard Hawkins, creatively directed by Jonathan Anderson. Craig appears alongside Loewe’s global brand ambassador, actress Greta Lee.

Diverse Roles and Brand Associations: Craig’s portrayal of iconic characters extends beyond the silver screen, evidenced by his dynamic representation in the LOEWE campaign. Previously, he has aligned with luxury and lifestyle brands such as Belvedere Vodka and Omega Watches, demonstrating his broad appeal in the fashion and accessory sectors.

Previous Endorsements and Collaborations: Daniel Craig’s involvement with high-profile brands aligns with his sophisticated public persona. His longstanding relationship with Omega Watches,

Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn’t just a brand ambassador; he’s also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment

Alcohol 1 mins read

Sophie Turner Stars in New Ad Campaign for St-Germain

Previous Endorsements: Sophie Turner’s involvement with St-Germain adds to her growing list of luxury brand endorsements. Previously, Turner has represented global brands such as Louis Vuitton and Wella Professionals, showcasing her versatility and strong appeal in the fashion and beauty sectors.

Sophie Turner, renowned for her roles in major film and television projects, dazzles in the new ‘Spritz Up Your Summer’ campaign for St-Germain,

Endorsement Deals 2 mins read

Stanley Teams Up with Olivia Rodrigo for Exclusive Tumbler Release

Stanley, renowned for its durable and stylish drinkware, has announced a new collaboration with pop sensation Olivia Rodrigo, launching a custom-designed tumbler that marries practicality with pop culture flair.

🥤 Exclusive Tumbler Design: The collaboration features the 40-oz. Quencher H2.0 Flowstate Tumbler, priced at $55. This custom piece reflects Olivia Rodrigo’s unique style and appeals to her massive fan base, offering a special way for fans to incorporate a bit of her essence into their daily lives.

🚀 Previous Stanley Collaborations: Stanley has a history of successful partnerships with celebrities to launch limited-edition tumblers. A recent collection with country artist Lainey Wilson sold out quickly, demonstrating the brand’s ability to tap into diverse fan bases and create buzz around their products. The brand has also partnered with artists like Dustin

Endorsement Deals 2 mins read

Lil Wayne and LeBron James Team Up for Beats Campaign

In a captivating new campaign for Beats, music and sports collide with Lil Wayne and LeBron James showcasing the brand’s latest offerings. The advertisement creatively plays on the humorous frustration of Lil Wayne as his hit song “A Milli” becomes the soundtrack of a lively party hosted by LeBron and his wife, Savannah.

🌟 Creative Collaboration: The scene sets a light-hearted tone where Lil Wayne grows increasingly exasperated

Music 2 mins read

Saweetie Launches New Campaign with Postmates and The Boiling Crab

Saweetie, the dynamic rapper and entrepreneur, has teamed up with Postmates and The Boiling Crab for an exciting new campaign. This collaboration highlights Saweetie’s favorite dining spot, The Boiling Crab, which she has frequently ordered from on the Postmates app.

🍤 A Flavorful Partnership: The campaign centers around Saweetie’s genuine love for The Boiling Crab, making it a natural fit for her to promote. By integrating her personal preferences with her professional endeavors, Saweetie adds an authentic touch to the campaign, connecting with fans and foodies alike.

📱 Endorsement History and Social Media Influence: Since becoming an ambassador for Postmates in April of last year, Saweetie has successfully harnessed her expansive social media reach to promote the brand. With over 12.5 million followers on Instagram and nearly 5 million on TikTok, her impact is significant. Her engaging content drives more than just views, with engagement rates of over 1.5% on Instagram and around 2% on TikTok, highlighting her ability to connect and influence her audience effectively.

🎶 Recent

Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

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Campaigns