Campaigns

Endorsement Deals 2 mins read

Tyla, Central Cee, Don Toliver, and LISA Collaborate with BOSE in New Campaign

Top artists Tyla, Central Cee, Don Toliver, and LISA have teamed up with BOSE for the company’s latest campaign, "Hear it all. All the time." Created by Partners in Crime Creative, the 30-second film takes viewers behind the scenes as these stars use Bose Ultra Earbuds to prepare for their performances and enjoy their downtime.

Campaign Overview: The ad gives a glimpse into each artist’s life, starting with Tyla in her dressing room, listening to music while getting styled for her show. Central Cee is seen relaxing in a hotel room with a cup of tea, enjoying music through his earbuds during his downtime. Don Toliver, on the other hand, is shown chilling with friends on his tour bus, embodying the relaxed yet engaging sound experience provided by Bose. The final scene

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Campaigns 2 mins read

Jason Kelce Collaborates with Campbell’s Chunky for New Campaign

https://www.youtube.com/watch?v=ylNe07jkt20

Philadelphia Eagles center Jason Kelce has teamed up once again with Campbell's Chunky Soup for their latest campaign, which highlights the brand's beefy, protein-packed soups. Alongside New York Giants defensive tackle Dexter Lawrence, Kelce brings his signature humor and larger-than-life persona to a series of ads showcasing the savory appeal of Campbell’s Chunky soups.

Campaign Details: In one of the standout spots, Kelce leans into cozy vibes, lounging on a bearskin rug in front of a roaring fireplace, dressed in a robe, fully embracing the luxurious feel of savoring

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Music 2 mins read

Flavor Flav Collaborates with Smartfood on New Campaign

https://www.youtube.com/watch?v=HeNn29qPbbs

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the "Flavor Genie" – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav's larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering flavorful snacks that consumers

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Endorsement Deals 2 mins read

Will Ferrell Collaborates with PayPal on New Campaign

https://www.youtube.com/watch?v=rN-GZ0YffVo

Comedian and actor Will Ferrell has teamed up with PayPal for the company’s biggest ad campaign to date. In a 60-second spot, Ferrell sings a playful rendition of Fleetwood Mac’s 1988 hit Everywhere to highlight the latest feature of the PayPal Debit Card, which can now be added to Apple Wallets for contactless payments at any location that accepts Apple Pay.

Campaign Details: The ad emphasizes the convenience of using PayPal's services through Apple Wallet, blending Ferrell's humor with a catchy song to create an engaging commercial. The campaign is part of PayPal’s

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Football 2 mins read

Brock Purdy Collaborates with Applebee’s on New Campaign

https://www.youtube.com/watch?v=rjCEzlPM5TY

NFL quarterback Brock Purdy, represented by Range Media Partners, has teamed up with Applebee's for a fun new advertising campaign. Fresh off his recent endorsement deal with Ariat International, Purdy brings his charisma and humor to the restaurant chain’s latest campaign.

Campaign Details: In the ad, Purdy takes on a playful role, asking a table of diners for their order and running off to grab boneless wings. Preparing to make a quarterback-style throw of the plate, he’s humorously stopped by an

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Sports 2 mins read

Peyton Manning Stars in New Nationwide Insurance Campaign

https://www.youtube.com/watch?v=_fyuCB0sxMQ

Nationwide has once again teamed up with long-time brand spokesman Peyton Manning for a new campaign that highlights the company's financial services beyond its well-known insurance offerings. The campaign, titled "So Much More," debuts with a 30-second spot airing during the 2024 NFL season opener between the Kansas City Chiefs and Baltimore Ravens.

Campaign Details: The new ad playfully features Manning in an art class, using the homophonic similarity between "Peyton" and "Paintin'" to illustrate how Nationwide is much more than just an insurance company. Manning

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Film/TV 2 mins read

Martin Scorsese Collaborates with Armani and Kith on New Campaign

https://www.youtube.com/watch?v=PCT-rZffti0

Legendary filmmaker Martin Scorsese has been tapped by Kith and Giorgio Armani to star in their latest campaign, marking a unique collaboration between the two brands. This partnership highlights the first-ever collaboration between Kith and Armani, though it is not Scorsese's first with the Italian fashion house.

Career Highlights: Martin Scorsese is widely regarded as one of the greatest filmmakers in cinema history, with a career spanning over five decades. Known for his mastery of storytelling, Scorsese has directed

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Sports 2 mins read

Lamar Jackson Signs New Endorsement Deal with Gatorade

NFL star quarterback Lamar Jackson has signed a new endorsement deal with Gatorade, joining the brand’s latest campaign, "You Know We Got 'IT'", which revives Gatorade’s iconic tagline, "Is It In You?". Jackson’s partnership with Gatorade marks another major milestone in his career as he joins a roster of elite athletes representing the brand.

Gatorade's Campaign and Athlete Lineup: As part of the "You Know We Got 'IT'" campaign, Jackson will be featured in various commercials and digital content aimed at showcasing the athleticism, determination, and resilience that Gatorade stands for. He joins an impressive lineup of athletes under the Gatorade umbrella, including fellow NFL quarterback Josh Allen, rising basketball star Cooper Flagg, MLB player David

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Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, "You Know We Got 'IT'", Flores will help drive Gatorade’s message as they revive their iconic tagline, "Is It In You?", signifying a new chapter in Gatorade's approach to sports and athlete empowerment.

Diana Flores' Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women's sports has made her a key figure in flag football's rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her

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Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore's Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated

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