Campaigns Archives - Page 4 of 25

Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, “You Know We Got ‘IT'”, Flores will help drive Gatorade’s message as they revive their iconic tagline, “Is It In You?”, signifying a new chapter in Gatorade’s approach to sports and athlete empowerment.

Diana Flores’ Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women’s sports has made her a key figure in flag football’s rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her new partnership with Gatorade, Flores has previously

Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore’s Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated presence to Movado. Known for her collaborations with major brands like L’Oréal

Music 2 mins read

Jamie Foxx Collaborates with BetMGM on New Campaign

BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM’s brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”

Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second

Endorsement Deals 3 mins read

Peggy Gou Signs New Endorsement Deal with Stone Island

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis

Comedy 2 mins read

Comedians Andrew Santino and Stavros Halkias Collaborate with Fireball on New Campaign

Comedians Andrew Santino and Stavros Halkias, both represented by United Talent Agency, have teamed up with Fireball for an exciting new campaign. In the ad, Santino and Halkias are seen reacting to the conclusion of a heated game, with the loser, Halkias, taking a Fireball shot before fulfilling his end of the bet—a lower back tattoo as a lighthearted consequence.

Andrew Santino’s Career Highlights: Andrew Santino is a versatile comedian,

Country 3 mins read

Cody Johnson Collaborates with Wrangler for New Line of Western Dress Shirts

Country music star Cody Johnson has teamed up with Wrangler to launch a new line of western dress shirts, blending the iconic denim brand’s expertise with Johnson’s unique perspective as a celebrated cowboy and musician. Represented by Durango Artist Management and CAA, Johnson’s collaboration with Wrangler further cements the brand’s status as the premier choice for artists, thanks to its deep-rooted connection to country music.

Collection Details: The Wrangler x Cody Johnson collection brings together tailored style, comfort, and fit, designed specifically for those who live the cowboy lifestyle. The partnership highlights Johnson’s input in creating shirts that not only look good but also meet the practical needs of a cowboy, reflecting his own experience and style. The new line adds to Wrangler’s esteemed roster of endorsements, which includes country music stars like Lainey

Endorsement Deals 2 mins read

Naomi Campbell Signs New Endorsement Deal With BOSS Watches and Jewellery For Autumn/Winter 2024 Campaign

Naomi Campbell, who is represented by Gersh Agency, has been named the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. This partnership marks another milestone in the illustrious career of one of the most iconic figures in the fashion industry.

Career Highlights: Naomi Campbell is a British supermodel, actress, and businesswoman whose influence spans over three decades. She first rose to prominence in the late 1980s and early 1990s as part of the elite group of models dubbed “The Big Six,” which also included Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, and Kate Moss. Campbell’s striking beauty, distinctive walk, and strong work ethic quickly made her one of the most sought-after models in the world.

Throughout her career, Campbell has graced the covers of countless magazines and has walked the runway for almost every major fashion house, including PrettyLittleThing,

Football 2 mins read

Jason Kelce Collaborates with Buffalo Wild Wings on New Football Season Campaign

Jason Kelce has teamed up with Buffalo Wild Wings for an exciting new campaign as the football season approaches. Known for his storied career as the center for the Philadelphia Eagles, Kelce is now bringing his larger-than-life personality to the world of advertising, partnering with the popular casual-dining chain to reignite fans’ excitement for the game.

Campaign Highlights: The campaign features a 30-second hero spot titled “You Up?,” where Kelce, recently retired, finds himself feeling

Podcasters 2 mins read

Druski and Joe Budden Collaborate with PrizePicks On A New Campaign

Druski and Joe Budden have teamed up with PrizePicks for an exciting new campaign titled “Run Your Game.” Druski, who was recently named a PrizePicks ambassador, and Joe Budden star in a fresh ad for the platform, bringing their distinct personalities and humor to the forefront as they promote the popular fantasy sports operator. T

Druski, whose real name is Drew Desbordes, has quickly risen to fame as one of the most recognizable comedians in the entertainment industry. Known for his hilarious skits and larger-than-life characters, Druski has amassed a massive following on social media, where his content regularly goes viral. His comedic talent has led to collaborations with major artists such as Drake, Lil Yachty, and Jack Harlow, further solidifying his place in the entertainment world. Represented by WME, Druski’s role as a PrizePicks ambassador is a natural extension of his brand, which blends humor with a deep connection to sports and pop culture.

Joe Budden, a veteran in the hip-hop

Football 2 mins read

Travis and Jason Kelce Team Up with General Mills for the Launch of ‘Kelce Mix’ Cereal

Travis and Jason Kelce have teamed up with General Mills to create a new cereal blend, aptly named the Kelce Mix. This unique collaboration combines the brothers’ favorite General Mills cereals—Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs—into one box, offering fans a delicious new way to enjoy these classic flavors. The partnership, which taps into the Kelce brothers’ well-known love of cereal, is set to make a significant impact as it aligns with the duo’s popularity both on and off the football

Alcohol 2 mins read

Shane Gillis and Bud Light Collaborate On A New Campaign “The Dean’s Office”

Shane Gillis has teamed up with Bud Light for a new campaign, marking a significant collaboration for the comedian. Represented by CAA and Range Media Partners, Gillis stars in the latest ad for Bud Light, leveraging his sharp wit and comedic timing that fans have come to love from his work on Matt and Shane’s Secret Podcast, which he co-hosts with fellow comedian Matt McCusker.

The campaign kicks

Racing 2 mins read

Fernando Alonso Leads BOSS x Aston Martin Campaign

Fernando Alonso, the celebrated Spanish Formula 1 driver, is now the face of the BOSS x Aston Martin “Be Your Own BOSS” campaign. As a brand ambassador for BOSS, Alonso embodies the spirit of leadership and self-reliance, qualities that align perfectly with the campaign’s message. The collaboration will feature two capsule collections annually, showcasing Alonso’s influence in both motorsport and fashion.

Career Highlights

Alonso, managed by A14

Music 2 mins read

Charli XCX Collaborates with Skims on New Campaign

Charli XCX, who is represented by CAA, has teamed up with Skims for a visually striking new campaign. The campaign, shot by renowned photographer Petra Collins, perfectly aligns with the aesthetic of Charli’s latest album, “Brat.” Known for her edgy and eclectic style, Charli XCX brings her unique flair to this collaboration, which highlights Skims’ latest collection.

Campaign Details

In this campaign, Charli XCX embodies the bold and rebellious spirit of her “Brat” album, with Petra Collins capturing the singer’s dynamic energy through a series of visually captivating images. The collaboration with Skims showcases Charli’s ability to seamlessly blend music and fashion, further cementing her status as a multifaceted artist.

Endorsement History

Charli XCX has previously endorsed a variety of major brands, including Boohoo, Adidas, Coach, and Kenzo, showcasing her versatility and broad appeal in the fashion industry.

Campaigns 1 mins read

Simon Cowell Collaborates with Domino’s on New Campaign

Simon Cowell, who is represented by YMU Group, has teamed up with Domino’s for a new advertising campaign. Known for his sharp critiques and no-nonsense attitude, Cowell revives his tough-as-nails judge persona, famously seen on shows like “The X Factor” and “American Idol,” as he takes on the role of Domino’s “quality captain.”

Campaign Details

In the campaign, Cowell is seen meticulously inspecting pizzas, offering withering critiques on everything from topping distribution to crust quality. His demanding standards

Basketball 2 mins read

LeBron James Channels James Bond in Lobos Tequila Commercial with Victoria Justice

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos

Film/TV 2 mins read

Rosario Dawson Collaborates with American Airlines on a New Campaign

Rosario Dawson, an acclaimed actor and dedicated political activist, has partnered with American Airlines for its latest purpose-driven marketing campaign. The initiative, titled “We Go Further, Together,” marks the airline’s eighth consecutive fundraising effort in support of Stand Up To Cancer (SU2C). This year, the campaign introduces Dawson as its new face, bringing her star power and advocacy to the forefront of this important cause.

Charitable Work and Activism

Dawson is widely recognized not only for her acting talents but also for her extensive work with various charitable organizations. Over the years, she has been deeply involved with Voto Latino, an organization dedicated to encouraging young Latinx voters to participate in the electoral process. She has also supported global humanitarian efforts through Doctors

Film/TV 2 mins read

Ken Jeong Dons Scrubs for Fabletics Campaign

Ken Jeong, who is managed by Aligned Entertainment Group, has been unveiled as the face of Fabletics’ latest promotional push for its Fabletics Scrubs product line. The campaign humorously spotlights Jeong, known for his comedic chops and medical background, as he steps out in a pair of royal blue scrubs, much to the delight of a Hollywood star-spotting bus tour that happens to catch him in the act.

In the ad, the tourists eagerly request Jeong

Fashion 2 mins read

Flo Milli and NLE Choppa Collaborate with True Religion on New Campaign

True Religion is making a significant resurgence in 2024, reviving the spirit of its early 2000s success with a modern edge. The brand has strategically partnered with some of hip-hop’s biggest names, including Flo Milli and NLE Choppa, for its latest campaign. These collaborations highlight True Religion’s commitment to remaining relevant in the ever-evolving fashion landscape, particularly within the hip-hop community.

Flo Milli’s Career Highlights

Flo Milli, known for her distinctive voice and vibrant personality, has quickly risen to fame in the hip-hop world. She first gained widespread attention with her viral hit “Beef FloMix,” which catapulted her into the spotlight. Her debut mixtape, Ho, Why Is You Here?, released in 2020, solidified her place as one of the most promising new voices in rap. The mixtape received critical acclaim and featured hits like “In the Party” and “May I.”

Film/TV 2 mins read

Martha Stewart Interns for Fiverr in Latest Campaign

Martha Stewart, who is represented by CAA, stars in a humorous new campaign for Fiverr, where she takes on the role of an intern. In the 40-second ad, the 83-year-old lifestyle mogul is seen delivering coffee to her bosses and offering business advice, which is promptly dismissed—a playful nod to her extensive experience and expertise.

The Campaign and Partnership

This campaign marks the beginning of a new partnership between Fiverr and Stewart, which officially kicked off in late July. As part of this collaboration, Stewart became a Limited Edition

Sports 3 mins read

Soccer Superstar Mia Hamm Stars in Miller Lite Campaign

Soccer legend Mia Hamm, represented by Wasserman, is the star of Miller Lite’s latest “Great Taste, Less Filling” campaign. Known for her incredible impact on the sport, Hamm brings her star power to the brand, joining a long line of iconic athletes who have endorsed Miller Lite. In addition to Miller Lite, Hamm has previously worked with major brands such as Doritos, Frito-Lay, and Nike.

Career Highlights: Mia Hamm is widely regarded as one of the greatest female soccer players of all time. During her illustrious career, she played as a forward for the U.S. Women’s National Team (USWNT) from 1987 to 2004. Hamm’s influence on women’s soccer is unparalleled, and she remains a significant figure in the sport even after her retirement. Hamm was a crucial member of the USWNT that won the FIFA Women’s

Subscribe to Get the Latest Updates

Campaigns