Campaigns

Brand Ambassador 1 mins read

Kate McKinnon Joins Philips Sonicare as Brand Ambassador

Actress and comedian Kate McKinnon has been announced as the latest brand ambassador for Philips Sonicare, starring in a humorous new campaign. McKinnon, who is represented by CAA and Artists First, continues her streak of comedic advertising following her partnership with Hellmann’s earlier this year.

In the campaign video titled Sonicare Switch, McKinnon plays the mythical Susan Toothbrush, a quirky character who magically appears in people's bathrooms to help them make better oral healthcare decisions. In the spot, Susan Toothbrush hilariously criticizes a man’s outdated toothbrush, calling it an “ancient bristle-stick” just as he prepares for a job interview.

The campaign will be distributed widely through various platforms including

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Endorsement Deals 1 mins read

Lauren London, Mookie Betts, and Pusha T Collaborate with LEGO on New Campaign

LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.

Campaign Overview:

Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard. Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO… Read More
Endorsement Deals 2 mins read

Breanna Stewart Collaborates with Ally on New Campaign

WNBA star Breanna Stewart has teamed up with Ally Financial for their latest ad campaign. In the ad, Stewart answers a range of questions, including whether she sees herself as a spender or saver (she admits she’s more of a spender) and shares her guilty pleasure—shopping. The campaign also focuses on financial advice, with Stewart offering viewers relatable insights into her personal financial journey.

Ally’s Commitment to Women’s Sports: In addition to the campaign, Ally Financial announced in July that it has added Unrivaled, a 3-on-3 women’s basketball league co-founded by Stewart and fellow WNBA star Napheesa Collier, to its women’s sports portfolio. When Unrivaled officially launches in 2025, Ally will be the league's founding partner and jersey sponsor, further highlighting its dedication to empowering women in sports.

Breanna Stewart's Career: Stewart, repped by Wasserman,

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Sports 1 mins read

MANSCAPED Launches New Campaign Featuring Father-Son Duo Tony and Riley Hawk

https://www.youtube.com/watch?v=dtGjbn0Jf4Q

MANSCAPED has unveiled its latest commercial, starring the legendary father-son skateboarding duo, Tony and Riley Hawk. The campaign highlights the launch of MANSCAPED's highly anticipated electric foil shaver, The Chairman™ Pro. Known for their precision and smooth execution of skateboarding tricks, Tony and Riley bring a humorous twist to the commercial, showcasing how a clean shave—like a well-executed trick—can make all the difference. The ad humorously touches on the influence facial hair can have, adding another fun layer to the already entertaining spot.

MANSCAPED

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Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they're as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C.,

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Film/TV 2 mins read

Brian Cox Collaborates with ASICS for World Mental Health Day Campaign

https://www.youtube.com/watch?v=3XFXcBdXqKE

Scottish actor and Succession star Brian Cox, known for his portrayal of hot-headed characters, has teamed up with ASICS for their World Mental Health Day campaign. In this new role, Cox plays the “world’s scariest boss,” offering a sharp yet humorous reminder about the importance of movement for mental well-being.

Campaign Details: The 1-minute clip features Cox at his intimidating wooden desk, presenting data that highlights the dangers of sitting for prolonged periods—specifically, the negative impact it can have on mental health. Cox, in his signature authoritative

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Film/TV 2 mins read

Jennifer Hudson Collaborates with Dawn on a New Campaign

https://www.youtube.com/watch?v=bodbLMjGqQE

Jennifer Hudson, represented by CAA, has teamed up with Dawn for a heartwarming new campaign featuring the brand’s iconic ducklings. The campaign, which launched recently, highlights Dawn’s commitment to wildlife rescue and features Hudson alongside the beloved ducklings that have become a staple of the brand’s identity.

Campaign Details: The campaign showcases how Dawn is used to clean and protect wildlife, with Hudson lending her star power to spread the message of environmental care.

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

https://www.youtube.com/watch?v=z3EkatP-WdU

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch, Roku, and more.

Campaign

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

https://www.youtube.com/watch?v=P656iXMq_k4

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company's offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes's shopping skills.

Snoop Dogg's Brand Collaborations: Snoop Dogg has been highly active in the world of brand collaborations

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Campaigns 2 mins read

Martha Stewart Collaborates with Pure Leaf Iced Tea on New Campaign

https://www.youtube.com/watch?v=Lg9GFK6_SiU

Martha Stewart, the iconic lifestyle expert and businesswoman, has partnered with Pure Leaf Iced Tea for a playful new digital campaign. In the campaign, Stewart introduces her go-to solution for staying cool, calm, and collected: bottles of Pure Leaf Unsweetened Iced Tea, which she affectionately calls “Martha’s Little Helper.”

Campaign Details: Launched on Tuesday, the campaign offers a whimsical glimpse into Stewart’s meticulously curated world, where she humorously hides bottles of Pure Leaf in creative spots around her estate. Whether it’s tucked inside a

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