Campaigns

Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with

… Read More
Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special

… Read More
Brand Ambassador 1 mins read

Kate McKinnon Joins Philips Sonicare as Brand Ambassador

Actress and comedian Kate McKinnon has been announced as the latest brand ambassador for Philips Sonicare, starring in a humorous new campaign. McKinnon, who is represented by CAA and Artists First, continues her streak of comedic advertising following her partnership with Hellmann’s earlier this year.

In the campaign video titled Sonicare Switch, McKinnon plays the mythical Susan Toothbrush, a quirky character who magically appears in people’s bathrooms to help them make better oral healthcare decisions. In the spot, Susan Toothbrush hilariously criticizes a man’s outdated toothbrush, calling it an “ancient bristle-stick” just as he prepares for a job interview.

The campaign will be distributed widely through various platforms including social media, retail stores, linear TV, and programmatic video on YouTube, Prime Video, Meta, TikTok,

… Read More
Endorsement Deals 1 mins read

Lauren London, Mookie Betts, and Pusha T Collaborate with LEGO on New Campaign

LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.

Campaign Overview:

Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard. Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO bricks, where they unleash their imaginations with animals and spaceships. Pusha T, the renowned Virginia rapper, takes his family into… Read More
Endorsement Deals 2 mins read

Breanna Stewart Collaborates with Ally on New Campaign

WNBA star Breanna Stewart has teamed up with Ally Financial for their latest ad campaign. In the ad, Stewart answers a range of questions, including whether she sees herself as a spender or saver (she admits she’s more of a spender) and shares her guilty pleasure—shopping. The campaign also focuses on financial advice, with Stewart offering viewers relatable insights into her personal financial journey.

Ally’s Commitment to Women’s Sports: In addition to the campaign, Ally Financial announced in July that it has added Unrivaled, a 3-on-3 women’s basketball league co-founded by Stewart and fellow WNBA star Napheesa Collier, to its women’s sports portfolio. When Unrivaled officially launches in 2025, Ally will be the league’s founding partner and jersey sponsor, further highlighting its dedication to empowering women in sports.

Breanna Stewart’s Career: Stewart, repped by Wasserman, is one of the most successful and versatile

… Read More
Sports 1 mins read

MANSCAPED Launches New Campaign Featuring Father-Son Duo Tony and Riley Hawk

MANSCAPED has unveiled its latest commercial, starring the legendary father-son skateboarding duo, Tony and Riley Hawk. The campaign highlights the launch of MANSCAPED’s highly anticipated electric foil shaver, The Chairman™ Pro. Known for their precision and smooth execution of skateboarding tricks, Tony and Riley bring a humorous twist to the commercial, showcasing how a clean shave—like a well-executed trick—can make all the difference. The ad humorously touches on the influence facial hair can have, adding another fun layer to the already entertaining

… Read More
Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they’re as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C., Eilish will also provide her personal recommendations for plant-based restaurants. Fans can easily find

… Read More
Film/TV 2 mins read

Brian Cox Collaborates with ASICS for World Mental Health Day Campaign

Scottish actor and Succession star Brian Cox, known for his portrayal of hot-headed characters, has teamed up with ASICS for their World Mental Health Day campaign. In this new role, Cox plays the “world’s scariest boss,” offering a sharp yet humorous reminder about the importance of movement for mental well-being.

Campaign Details: The 1-minute clip features Cox at his intimidating wooden desk, presenting data that highlights the dangers of sitting for prolonged periods—specifically, the negative impact it can have on mental health. Cox, in his signature

… Read More
Film/TV 2 mins read

Jennifer Hudson Collaborates with Dawn on a New Campaign

Jennifer Hudson, represented by CAA, has teamed up with Dawn for a heartwarming new campaign featuring the brand’s iconic ducklings. The campaign, which launched recently, highlights Dawn’s commitment to wildlife rescue and features Hudson alongside the beloved ducklings that have become a staple of the brand’s identity.

Campaign Details: The campaign showcases how Dawn is used to clean and protect wildlife, with Hudson lending her star power to spread the message

… Read More
Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch,

… Read More
Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company’s offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes’s shopping skills.

Snoop Dogg’s Brand

… Read More
Campaigns 2 mins read

Martha Stewart Collaborates with Pure Leaf Iced Tea on New Campaign

Martha Stewart, the iconic lifestyle expert and businesswoman, has partnered with Pure Leaf Iced Tea for a playful new digital campaign. In the campaign, Stewart introduces her go-to solution for staying cool, calm, and collected: bottles of Pure Leaf Unsweetened Iced Tea, which she affectionately calls “Martha’s Little Helper.”

Campaign Details: Launched on Tuesday, the campaign offers a whimsical glimpse into Stewart’s meticulously curated world, where she humorously hides bottles of Pure Leaf in creative spots around her estate. Whether it’s

… Read More
Endorsement Deals 2 mins read

Tyla, Central Cee, Don Toliver, and LISA Collaborate with BOSE in New Campaign

Top artists Tyla, Central Cee, Don Toliver, and LISA have teamed up with BOSE for the company’s latest campaign, “Hear it all. All the time.” Created by Partners in Crime Creative, the 30-second film takes viewers behind the scenes as these stars use Bose Ultra Earbuds to prepare for their performances and enjoy their downtime.

Campaign Overview: The ad gives a glimpse into each artist’s life, starting with Tyla in her dressing room, listening to music while getting styled for her show. Central Cee is seen relaxing in a hotel room with a cup of tea, enjoying music through his earbuds during his downtime. Don Toliver, on the other hand, is shown chilling with friends on his tour bus, embodying the relaxed yet engaging sound experience provided by Bose. The final scene features LISA, preparing for her rehearsals while

… Read More
Campaigns 2 mins read

Jason Kelce Collaborates with Campbell’s Chunky for New Campaign

Philadelphia Eagles center Jason Kelce has teamed up once again with Campbell’s Chunky Soup for their latest campaign, which highlights the brand’s beefy, protein-packed soups. Alongside New York Giants defensive tackle Dexter Lawrence, Kelce brings his signature humor and larger-than-life persona to a series of ads showcasing the savory appeal of Campbell’s Chunky soups.

Campaign Details: In one of the standout spots, Kelce leans into cozy vibes, lounging on a bearskin rug in front of a roaring fireplace, dressed in a

… Read More
Music 2 mins read

Flavor Flav Collaborates with Smartfood on New Campaign

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the “Flavor Genie” – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav’s larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering

… Read More
Endorsement Deals 2 mins read

Will Ferrell Collaborates with PayPal on New Campaign

Comedian and actor Will Ferrell has teamed up with PayPal for the company’s biggest ad campaign to date. In a 60-second spot, Ferrell sings a playful rendition of Fleetwood Mac’s 1988 hit Everywhere to highlight the latest feature of the PayPal Debit Card, which can now be added to Apple Wallets for contactless payments at any location that accepts Apple Pay.

Campaign Details: The ad emphasizes the convenience of using PayPal’s services through Apple Wallet, blending Ferrell’s humor with a catchy song to create an engaging commercial. The campaign

… Read More
Football 2 mins read

Brock Purdy Collaborates with Applebee’s on New Campaign

NFL quarterback Brock Purdy, represented by Range Media Partners, has teamed up with Applebee’s for a fun new advertising campaign. Fresh off his recent endorsement deal with Ariat International, Purdy brings his charisma and humor to the restaurant chain’s latest campaign.

Campaign Details: In the ad, Purdy takes on a playful role, asking a table of diners for their order and running off to grab boneless wings. Preparing to make a quarterback-style throw

… Read More
Sports 2 mins read

Peyton Manning Stars in New Nationwide Insurance Campaign

Nationwide has once again teamed up with long-time brand spokesman Peyton Manning for a new campaign that highlights the company’s financial services beyond its well-known insurance offerings. The campaign, titled “So Much More,” debuts with a 30-second spot airing during the 2024 NFL season opener between the Kansas City Chiefs and Baltimore Ravens.

Campaign Details: The new ad playfully features Manning in an art class, using the homophonic similarity between “Peyton” and “Paintin'”

… Read More
Film/TV 2 mins read

Martin Scorsese Collaborates with Armani and Kith on New Campaign

Legendary filmmaker Martin Scorsese has been tapped by Kith and Giorgio Armani to star in their latest campaign, marking a unique collaboration between the two brands. This partnership highlights the first-ever collaboration between Kith and Armani, though it is not Scorsese’s first with the Italian fashion house.

Career Highlights: Martin Scorsese is widely regarded as one of the greatest filmmakers in cinema history, with a career spanning over five decades. Known

… Read More
Sports 2 mins read

Lamar Jackson Signs New Endorsement Deal with Gatorade

NFL star quarterback Lamar Jackson has signed a new endorsement deal with Gatorade, joining the brand’s latest campaign, “You Know We Got ‘IT'”, which revives Gatorade’s iconic tagline, “Is It In You?”. Jackson’s partnership with Gatorade marks another major milestone in his career as he joins a roster of elite athletes representing the brand.

Gatorade’s Campaign and Athlete Lineup: As part of the “You Know We Got ‘IT'” campaign, Jackson will be featured in various commercials and digital content aimed at showcasing the athleticism, determination, and resilience that Gatorade stands for. He joins an impressive lineup of athletes under the Gatorade umbrella, including fellow NFL quarterback Josh Allen, rising basketball star Cooper Flagg, MLB player David

… Read More