Campaigns

Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker's premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture.

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete's personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season,

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Music 3 mins read

Karina, Louis Partridge, and Maya Hawke Collaborate with Prada on New Holiday Campaign

https://www.youtube.com/watch?v=_exlsLrJv-w

Prada has unveiled its latest holiday campaign, featuring a star-studded lineup of familiar faces, including K-pop star Karina (of Aespa), British actor Louis Partridge, and American actress Maya Hawke. Joining them is actor Kelvin Harrison Jr., with all of the talents photographed by renowned photographer Willy Vanderperre. The campaign showcases a unique and festive concept, with Prada’s signature “Trick”

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Film/TV 2 mins read

Jennifer Aniston Collaborates with Pvolve for the Strength Campaign

Pvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims to educate women on the importance of resistance training for building both physical and mental strength at every stage of life. Pvolve, a workout designed by women for women, has made it its mission to empower women through functional fitness.

The campaign was shot by celebrity photographer Zoey Grossman at Milk Studios in Los Angeles, capturing Aniston’s commitment to strength and wellness. Pvolve’s campaign featuring the actress will be visible across out-of-home advertising, including billboards in major metropolitan areas, in-studio windows, and on digital and social media platforms. With over 45 million followers on Instagram, Aniston is also promoting

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Film/TV 2 mins read

Zendaya & On Collaborate on Campaign Focused on the Power of Movement

https://www.youtube.com/watch?v=DTwlnIu2gvA

Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.

Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya have returned to emphasize

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Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines' new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women's basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink's skillset, work ethic,

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum's new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star's Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

https://www.youtube.com/watch?v=xHPmilVET10

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip's wide fanbase and new audiences. The campaign will also be supported by out-of-home (OOH) ads across major UK cities, bringing the

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Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

https://www.youtube.com/watch?v=Wcdp_u-cSeg

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with the horror genre.

Career

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Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

https://www.youtube.com/watch?v=3uWjeU8iN8s

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special EQ user interface tailored

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