Campaigns

Cole Hauser, acclaimed for his role as the formidable Rip Wheeler in “Yellowstone”, is taking on a new challenge beyond the ranch, as he becomes the distinguished face of The Frye Company and Lucky Brand.

🎬 From “Yellowstone” to Style Icon: Known for his portrayal of the tough-as-nails ranch foreman, Hauser’s new venture into fashion marks an exciting turn as he brings the rugged charm of his on-screen persona to two of the most iconic American heritage brands.

🌍 Global Campaigns Await: As the newly minted ambassador, Hauser is set to grace global campaigns for both Frye and Lucky Brand. Fans can expect to see the fusion of his Western aesthetic with the timeless style that these brands epitomize.

✨ Collaborations and Activations: This holiday season will unveil Hauser’s first engagements with Frye and Lucky Brand. From special collaborations to high-profile brand activations, the actor is gearing up to stamp his mark on the fashion world.

🏆 A Seasoned Performer: Hauser’s acting prowess, showcased in classics

TEMPUR, the maestro of premium bedding, is bringing a global icon into the bedroom, signing football legend David Beckham as its new brand ambassador. 🌟

🏅🛌 Beckham’s Sleep Philosophy: The man who curved balls like masterpieces is now set to curve our sleep habits. Beckham, a titan on the pitch and a mogul in the making, has long hailed sleep as the unsung MVP in an athlete’s toolkit. With his golden stamp of approval, TEMPUR’s mattresses are getting a Beckham-sized boost in credibility. 🚀

👨‍👩‍👦‍👦 From Pitch to Pillow: Post his illustrious 20-year career dazzling football arenas worldwide, Beckham has played the roles of father, husband, and entrepreneur with the same passion he had on the field. He credits restful nights for his unflagging energy and peak performance in all his endeavors. 💼⚽️

🗣️ Beckham Speaks on Sleep: “Quality sleep has always been essential for me as an athlete, and now as a father, husband, and business owner. It helps me to be the best version of myself in every area of my life,” Beckham shares, adding a personal touch to the science of sleep.

Nigeria’s chart-topping maestro, Rema, is soaring beyond the music scene, slam dunking into a branding partnership with none other than basketball icon Michael Jordan’s Jumpman collection. 🎵👟

🎶 ‘Calm Down’ Crooner Cranks Up the Hype: The Afrobeat sensation, who’s been stirring the scene with his hit ‘Calm Down’, is now the fresh face in the Jumpman 23 arena. He’s not just making waves; he’s riding them all the way to the prestigious court of brand endorsements. 🌊🔥

🚀 Shooting Star to Shooting Hoops: Divine Ikubor, known to fans as Rema, is basking in the spotlight after a dazzling act at the Ballon d’Or. Now, he’s lacing up with the legends, injecting his vibrant rhythm into the Jumpman legacy. 💫🎤

🔗 Linking Courtside and Beats: This alliance marks a slam dunk for Rema at 23, bridging beats with elite fleets of the NBA—where stars like Zion Williamson, Jayson Tatum, Luka Doncic, and the multi-talented Teyana Taylor have already sported the Jumpman badge. 🤝🏆

📈 Chart-Topping,

In an inspiring tale that intertwines the glitz of high fashion with the grit of competitive sports, 🇫🇷 French wheelchair tennis player Pauline Déroulède has been anointed by the luxury titans Dior and LVMH as a beacon of ambition and hope ahead of the Paris 2024 Paralympics. 🌟

Déroulède’s Saga: Ranked 13th in the world 🌍, this 32-year-old’s racquet has danced across the clay courts of Roland-Garros, launching her into the quarterfinals and etching her name in the annals of French tennis history 🎾. Her alliance with Dior not only stitches together a narrative of shared dreams but also weaves Déroulède’s unyielding spirit into the fabric of Dior’s brand legacy.

Beyond the Baseline: The accident in 2018 may have altered her path, but Déroulède’s resolve stands unamputated. Her journey from the harrowing streets where she faced her life’s toughest match to the glossy arenas of professional sports is nothing short of cinematic. 🚗💥→🏆

Ambassador of Change: Dior’s choice in Déroulède transcends athletic prowess, spotlighting her advocacy for road safety 🚦 and her call to overhaul