Campaigns

Megan Thee Stallion, the Grammy Award-winning rapper known as the “Houston Hot Girl,” is setting the stage for a dazzling collaboration with Nike. This exciting development was teased during her electrifying performance on “Dick Clark’s New Year’s Rockin’ Eve” on ABC, where she performed her new song “Cobra” and a medley of hits, following her groundbreaking partnership with Planet Fitness.

🌟 A Purple-themed Performance: Megan and her dancers captivated the audience in all purple, aligning with the colors of her new partners. Notably, the iconic Nike swoosh logo was prominently featured across her chest, complemented by matching Nike shoes – hinting at the upcoming collaboration.

📱 Teasing on Instagram: Prior to her New Year’s Eve set, Megan took to Instagram to subtly tease the collaboration. Her post, featuring eye emojis and captioned with “[Nike], Stay tuned for the drop, Hotties! #NikeByYou. Year of the Stallion,” sparked excitement among fans. The post showcased the bottom of her shoe emblazoned with the word “Hottie.”

👗 Anticipation for

Eyewear specialist A. SOCIETY has teamed up with 18-year-old surrealist artist OFFGOD, real name Andrew Mok, to launch an extraordinary capsule collection of eyewear. This collaboration seeks to embrace the modern concept of co-existing with multiple identities, a theme resonating with digital natives of the new generation.

🖼️ The Concept Behind the Collection: The collection features three models of innovative glasses named VERN, MORPH, and FORM, each embodying a distinct approach to design and functionality. The series represents a new chapter for Andrew Mok, featuring the character Vern — a supervillain persona that symbolizes his current artistic practice.

👓 The VERN Model: Leading the collection is the VERN model, available in yellow and crystal colorways. VERN stands out for its fusion of form and function, equipped with scratch-resistant nylon lenses. Priced at approximately $615 USD, its most notable feature is its compatibility with Apple AirPods Max Headphones, blending avant-garde design with practicality.

💬 OFFGOD on His Inspiration: Mok describes Vern as a supervillain alter ego, symbolizing a new era in both appearance and

K-pop sensation IVE is gearing up to enchant fans once again as they tease a new single for the upcoming ‘2024 Pepsi x Starship Campaign’. This collaboration marks the continuation of their successful partnership with Pepsi, following their hit tracks “I Want” and “Blue & Black” alongside Oh My Girl and CRAVITY in the summer of 2022.

🤝 Continuing a Successful Collaboration: Pepsi and Starship Entertainment have been collaborating on a global marketing and digital single project since 2019. IVE’s involvement for the third consecutive year highlights their significant role and popularity in this joint venture.

🌍 A Global Campaign: The ‘Pepsi x Starship Campaign’ has been a notable initiative, combining the world of music with global marketing strategies. IVE’s return as the sole artists for the 2024 campaign underscores their growing influence and appeal in the K-pop industry and beyond.

🌟 Building on Past Success: IVE’s previous collaborations with Pepsi have resonated well with fans worldwide, showcasing their versatile

Pamela Anderson is embracing her natural beauty once more, showcasing a makeup-free look in her latest campaign for The Laundress. At 56, the star of ‘Pamela: A Love Story’ is redefining her signature style with a fresh, authentic approach in this new campaign.

🏡 A Glimpse into Daily Life: Set against the serene backdrop of her Vancouver Island home in B.C., the “Love at First Wash” campaign offers a peek into Anderson’s daily routines. The campaign features Anderson in a white nightie and matching sweater, her hair casually tied in a messy bun, as she guides viewers through her typical day.

🎥 Laundry as a Self-Care Ritual: In the video, Anderson shares her perspective on laundry, calling it her “happy place” and reimagining it as a form of self-care rather than a mundane task. She describes the process as meditative, offering a moment of solitude and reflection.

💬 Anderson’s Take on Laundry: “I look at it as a time to kind of get away, a time for yourself. It’s meditative,” Anderson says in the video, as she is seen

Kim Yoo-jung, the acclaimed South Korean actress and model, has recently stolen the show in her latest magazine campaign. Known for her enchanting performance in the drama ‘My Demon’, Yoo-jung posed for Singles magazine, showcasing Laneige products and exuding the charm of her character, Do Do-hee, from the drama.

🌟 Campaign Release: On December 20, Singles Magazine unveiled the captivating images of Kim Yoo-jung, followed by a mesmerizing campaign video on December 21. Fans were thrilled to see Yoo-jung’s portrayal in the magazine, which highlighted her ethereal beauty and nuanced artistry.

💄 Laneige Neo Cushion Glow: The focus of the campaign was the Laneige Neo Cushion Glow product. Yoo-jung, adorned in neutral and elegant outfits, perfectly complemented the aesthetic of the product. Her appearance in the campaign has garnered widespread appreciation from fans, who were enchanted by her “living doll” look.

👗 Embodying Do Do-hee’s Aura: For the photoshoot, Yoo-jung seamlessly transitioned through multiple settings, each inspired by her character in ‘My Demon’. She embodied the persona with an array

Tennis legend Roger Federer dazzles in the new Moët & Chandon advertisement, “The Iconic Moments,” continuing his longstanding relationship as a brand ambassador for the esteemed Champagne house since 2012. This latest cinematic venture by Moët & Chandon, shot in the majestic Château de Saran, showcases a blend of elegance, celebration, and star-studded charm.

🎾 Elegance in Every Detail: In the film, Federer, a seven-time Wimbledon champion, is portrayed in a sleek tuxedo, embodying the essence of sophistication. He is seen meticulously preparing for an illustrious gathering, ensuring that every detail is flawless for the arrival of his distinguished guests.

🏰 A Setting Steeped in History: Château de Saran, Moët & Chandon’s opulent Champagne residence since 1801, serves as the grand backdrop for the advertisement. The château’s recent restoration in 2019 adds to the film’s luxurious and historic ambiance, offering a glimpse into the brand’s rich heritage.

🌟 Star-Studded Cast: Joining Federer in the film is a lineup of renowned

Kate Moss, the iconic supermodel, has added yet another feather to her cap by becoming the face of a glamorous new campaign, a collaboration between renowned Greek fashion house Celia Kritharioti and luxury department store Harrods. This partnership, captured through the lens of British/German photographer Count Nikolai von Bismarck, is set to be a dazzling showcase of fashion and elegance.

👚 A Fusion of Greek Elegance and British Luxury: This collaboration brings together Celia Kritharioti’s reputation for exquisite Greek craftsmanship and Harrods’ status as a global leader in luxury retail. Kate Moss, embodying timeless beauty and fashion-forward sensibility, perfectly represents the synergy of these two esteemed brands.

📷 Behind the Camera: The campaign’s visual storytelling is entrusted to Count Nikolai von Bismarck, a photographer known for his captivating and artistic imagery. His expertise behind the camera is expected to bring out the essence of the collaboration, highlighting Moss’s iconic presence against the backdrop of Kritharioti’s designs and Harrods’ luxury

Sofia Richie Grainge, the American social media sensation and model, is bringing holiday cheer in style by joining forces with Swedish fashion label Djerf Avenue. Together, they’re set to unveil a captivating Christmas collection, blending Richie Grainge’s effortless elegance with Djerf Avenue’s chic Scandinavian aesthetics.

👠 A Fashionable Festive Fusion: This collaboration is a perfect blend of Richie Grainge’s renowned fashion sense and Djerf Avenue’s minimalist yet sophisticated design philosophy. The Christmas collection promises to offer a range of apparel that captures the joy and warmth of the festive season, with a touch of modern flair.

🌟 From Social Media to Style Icon: Known for her influential presence on social media and her modeling prowess, Richie Grainge brings a fresh and contemporary edge to the collaboration. Her keen eye for style and fashion trends is expected to infuse the collection with a unique charm that resonates with fashion-forward individuals.

🇸🇪 Swedish Chic Meets Global Glamour: Djerf Avenue, celebrated for its timeless and sustainable fashion pieces, finds in Richie Grainge

In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

🚭 A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

📱 Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

🔥 Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand’s time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm’s identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image, and likeness (NIL) sphere for State Farm. This collaboration marks the beginning of longer-term