Campaigns

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

🌟 A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

📸 An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities like Paloma Elsesser and the legendary costume designer and stylist Patricia Field. They are depicted against

Kelly Clarkson, the beloved music icon and TV star, is dazzling fans in her latest venture – a captivating advertisement for Rob’s Backstage Popcorn. Unveiling her signature flavor, “Kelly’s Classic BBQ,” Clarkson’s appearance is turning heads not just for her gastronomic creation, but also for her transformed figure.

👕👖 A Stylish Debut: Adorned in a chic Talking Heads T-shirt paired with bellbottom jeans, Clarkson’s fashion choice complements her new, slimmer physique. This noticeable change is attributed to a healthier lifestyle, sparked by her move from Los Angeles to the bustling streets of New York City.

🚶‍♀️💪 Lifestyle Shift Sparks Transformation: Embracing New York’s pedestrian-friendly environment, Clarkson has integrated more physical activity into her daily life. Coupled with a revamped diet, these changes have contributed significantly to her weight loss, making her fitness journey a topic of admiration and inspiration.

🌆🍿 The Big Apple Effect: Clarkson’s move to NYC has been a key factor in her health and fitness

Jennifer Lopez, the iconic artist known for her diverse talents, has collaborated with Dolby Laboratories, Inc. for the “Love More in Dolby” global brand campaign. The partnership highlights her new single “Can’t Get Enough” from the album “This is Me…Now,” marking her return to the studio after a decade.

🎧 Immersive Listening Experience: The new single, “Can’t Get Enough,” is now available for fans to experience in Dolby Atmos, a technology that delivers a more immersive and emotionally engaging audio experience. Available on Apple Music and other platforms where Dolby Atmos is offered, the song promises to showcase the depth and nuances of Lopez’s musical vision.

📅 Global Album Release: “This is Me…Now” is set for a global release on Friday, February 16th. The entire album will also be available in Dolby Atmos, allowing listeners to fully immerse themselves in the emotional and cinematic journey that Lopez aims to deliver.

💬 Jennifer Lopez on the Album’s Emotional Journey: Commenting

In a significant marketing move, Tide, the renowned detergent brand, has teamed up with Bollywood superstar Shah Rukh Khan for their latest campaign. This partnership introduces Shah Rukh Khan as Tide India’s brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King’.

📢 King Khan on the Collaboration: Shah Rukh Khan expressed his enthusiasm for this unique collaboration, emphasizing that it goes beyond mere brand endorsement. He highlighted the shared values of perfection and excellence between himself and Tide. Describing Tide as the ‘asli/real SRK’, he praised the brand’s new and improved performance in stain removal, underscoring its effectiveness in meeting consumers’ laundry needs.

🎥 Behind the Scenes with Shah Rukh Khan: Reflecting on his experiences during the shoot, Shah Rukh Khan mentioned Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” moments, which have become synonymous with the brand’s promise of superior cleaning. He found it enjoyable to bring these elements to life, adding his unique charm to the campaign.

Australian professional golfer Min Woo Lee has officially signed with the athletic apparel brand lululemon, as announced on Instagram this Friday. This partnership marks a significant step for both Lee and lululemon, blending the worlds of golf and fashion.

📊 Rising Star in Golf: Currently ranked 34th in the Official World Golf Ranking, Lee has been making waves in the golf world. Though he is yet to secure a win on the PGA Tour, he achieved notable success in 2023 with victories at the SJM Macao Open and the Fortinet Australian PGA Championship.

🗣️ Min Woo Lee on the Partnership: Expressing his enthusiasm about the collaboration, Lee said, “I’m excited to partner with lululemon to bring my sense of fun and freshness to the game and lead the way for a new generation of golfers.” He praised lululemon’s golf collection for its smart, clean, and stylish qualities, which align with his personal style on the golf course.

👕 Lululemon’s Golf Collection: Lululemon, known for its high-quality athletic wear, ventures further into the golfing world with this partnership.

Pop icon and entrepreneur Rihanna has turned heads with her latest photoshoot for her lingerie brand, Savage X Fenty. Showcasing a special Valentine’s Day collection, Rihanna unveiled the line on Wednesday, January 10, setting the tone for the upcoming day of love.

💖 Striking in Pink: The photoshoot features Rihanna in a stunning ensemble from the collection. She poses in a pink low-cut bra, panties, and garter, complemented by sheer tights. This captivating look, embodying both elegance and allure, is now available for purchase online and in stores.

📸 Seductive Shots: The photoshoot includes a range of provocative and seductive images. One photo offers a close-up of Rihanna’s rear, while another features the singer in a more intimate pose, adding an extra layer of allure to the collection.

📣 Rihanna’s Vision for Savage X Fenty: In a statement to Vogue Business, Rihanna reflected on the impact of Savage X Fenty in the industry. “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,”

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

🎮 Kylie’s Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: “I’m not really a gamer, but remember this name: Travel Town.” She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a “beautiful town,” which she adorably describes as “cuuuuute.”

💬 Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner’s unexpected promo for Travel Town. The ad has sparked discussions about the game’s budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments have ranged from speculative financial inquiries about the Kardashians to

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

Rihanna and A$AP Rocky, a dynamic duo known for their musical prowess, have ventured into a new creative realm. This time, they’ve collaborated not in the recording studio, but in the makeup lab, resulting in an exciting new product for Fenty Beauty.

👄 Introducing Lux Balm Ultra-Hydrating Cherry Lip Balm: On Thursday, January 4, the couple unveiled the Lux Balm Ultra-Hydrating Cherry Lip Balm through Rihanna’s Fenty Beauty line. Touted as “the baddest lip balm out there,” this launch marks a unique blend of music and beauty.

📹 A$AP Rocky Stars in Ad Campaign: A$AP Rocky takes center stage in the new ad campaign for the lip balm. In a stylish and catchy promotion, he raps about this latest collaboration with Rihanna, who he affectionately refers to as his “baby mama” in the ad.

🌟 Rihanna’s Vision for the Product: In a press release shared with Page Six, Rihanna described the lip balm as the “ultimate lip savior.” Infused with vitamin E and shea butter, the Lux Balm aims

In an engaging new advertising vignette for Uber One’s U.K. campaign, Oscar-winning actor Robert De Niro and ‘Sex Education’ star Asa Butterfield come together in an unlikely, yet amusing, on-screen friendship. Directed by David Shane, this three-minute ad aims to boost Uber One’s U.K. subscriber base and follows in the footsteps of previous celebrity-driven campaigns by Uber.

🎬 A Comedic, Awkward Bonding: The ad starts with both actors on a film set, where Butterfield attempts to strike a conversation with De Niro, who is quietly enjoying his Uber-delivered meal. This leads to a somewhat awkward yet humorous dialogue, circling around the basic human activities of eating and going places. De Niro amusingly concludes, “Wow, look at that. We both eat food and we both go places.”

🤝 Building a ‘Best Friends’ Narrative: Butterfield’s character, spurred by this interaction, decides they are going to be best friends, leading him to purchase an Uber One membership for their adventures together. This premise sets the stage for a series of comical and quirky scenarios, including