Campaigns

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof’s Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing ‘The Simple Life’ and the crucial role of Living Proof’s Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton’s Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton’s iconic status and the era’s influence on today’s beauty trends.

🔄 A Shift in Strategy: Living Proof’s decision to feature Paris Hilton represents a playful departure from its traditionally

Skechers is set to clear the air about a common brand misperception with its 11th Super Bowl ad, this time featuring iconic 1980s actor, Mr. T. The commercial aims to humorously correct the frequent misspelling of the Skechers name, which often wrongly includes a ‘t’.

📺 No ‘T’ in Skechers: Skechers’ latest Super Bowl commercial addresses the brand’s often mispronounced name, emphasizing the absence of the letter ‘t’. The inclusion of Mr. T cleverly highlights this point, bringing a twist of humor to the message.

🌟 Featuring ‘THE T’: While the Skechers brand name lacks a ‘t’, the ad proposes a playful solution by bringing in ‘THE T’ – Mr. T himself. This creative approach is set to leave a memorable impact on viewers, reinforcing the correct spelling of Skechers.

🎥 A Tradition of Star Power: Over the years, Skechers has made a name for itself with star-studded Super Bowl commercials featuring celebrities like Joe Montana, Snoop Dogg, and

The queen of dry humor, Aubrey Plaza, is making a grand entrance into the Super Bowl commercial lineup, riding atop a fire-breathing dragon for Mountain Dew Baja Blast. Her excitement? Unmistakably genuine and filled with a touch of her signature deadpan humor.

🌟 An Unexpected Call: Plaza shared the thrill of being approached for a Super Bowl commercial, marking a standout moment in her successful year. The opportunity to celebrate the 20th anniversary of Mountain Dew Baja Blast—a flavor that transitioned from a Taco Bell exclusive to a retail favorite—was an offer she couldn’t resist.

🤝 A Reunion to Remember: Fans can anticipate a delightful on-screen reunion between Plaza and her “Parks and Recreation” co-star, Nick Offerman. The pair’s comedic chemistry is set to be a highlight of the advertisement, adding a layer of nostalgia for fans of the beloved sitcom.

📺 Spotlight on Success: Plaza’s recent achievements, including her acclaimed role in “The White Lotus,” have cemented

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

🎉 Celebrity Charm Meets Iconic Imagery:

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

Neutrogena joins forces with the influential Natalie Odell to inspire a journey towards self-love and wellness. Follow Natalie as she embarks on achieving her New Year’s resolution of embracing more self-love, showcasing the transformative power of Neutrogena’s skincare lineup.

🧖‍♀️ A Fresh Start: Natalie Odell shares her personal journey with Neutrogena, demonstrating how the brand’s products play a pivotal role in her self-care routine. It’s a celebration of starting the year with positivity and pampering oneself.

💖 Inspiration for Self-Love: Through this collaboration, Natalie aims to encourage her followers to prioritize their well-being and self-esteem. Neutrogena’s commitment to effective, nurturing skincare aligns perfectly with the message of self-acceptance and love.

👀 Follow the Journey: Keep an eye on @natalie.odell’s social platforms for exclusive tips, insights, and experiences as she navigates her path to self-love with Neutrogena by her side.

Neutrogena

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

Aaron Taylor-Johnson, celebrated for his dynamic roles in ‘Kraven the Hunter’ and ‘The Fall Guy,’ embarks on a new journey as the face of Armani‘s Acqua di Giò fragrance. This marks his inaugural venture into the beauty realm, representing Armani Beauty with charisma and elegance.

🎬 A Cinematic Splash: The relaunch of Acqua di Giò, a fragrance staple since 1996, introduces a refreshed design and sustainable refillable bottles. The fragrance, available in parfum, eau de toilette, and eau de parfum concentrations, has been rejuvenated to cater to the eco-conscious consumer. The campaign, masterfully shot by Woodkid, captures Taylor-Johnson’s exhilarating dive from an Italian cliff into the Mediterranean’s embrace.

🌐 Launching New Horizons: Set to debut on February 16th, the campaign reflects the essence of Acqua di Giò and its Mediterranean inspiration. Taylor-Johnson’s leap symbolizes a bold journey towards self-liberation and renewal, a narrative that aligns with the fragrance’s

Booking.com is set to revolutionize travel advertising with its new campaign, “book whoever you want to be,” starring the multifaceted Tina Fey. Scheduled to make a splash during the “big game” on February 11, this campaign is a sequel to the acclaimed Booking.yeah initiative, promising to redefine how travelers envision their journeys.

🌟 Tina Fey Embodies Traveler’s Dreams: At the heart of the campaign is Tina Fey, embodying the transformative power of travel. Booking.com’s message encourages travelers to unleash their inner desires and personas, exploring the boundless opportunities for accommodation the platform offers. Whether it’s embodying a sasquatch in a secluded cabin or living the high life in a boutique hotel, Fey demonstrates the myriad ways one can “book” their dream selves into reality.

🎭 Celebrity Cameos Elevate the Experience: Adding flair to the campaign, notable appearances by Glenn Close, Jane Krakowski, and Jack McBrayer complement Fey’s journey, showcasing the diverse

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

💬

Celebrity chef and renowned cigar enthusiast Guy Fieri, along with Erik Espinosa of Espinosa Premium Cigars, is back with a bang, celebrating Fieri’s 56th birthday with the release of the limited-edition Knuckle Sandwich 56 cigar. Following the success of their collaborative brand Knuckle Sandwich, this release marks the continuation of a tradition that blends the art of culinary expertise with premium cigar crafting.

🥳 A Birthday Tribute: The Knuckle Sandwich 56 is more than just a cigar; it’s a tribute to Fieri’s passion for the finer pleasures in life. Crafted to commemorate his 56th birthday, this cigar embodies the essence of celebration and luxury.

📈 Increased Availability: In response to overwhelming demand and the swift sell-out of last year’s edition, Espinosa has significantly increased production. From an exclusive 555 boxes to a more generous 1,500, cigar aficionados have a better chance of experiencing this unique blend.

🌟 Celebrating a Unique Blend: The Knuckle Sandwich 56 isn’t just a cigar; it’s a symbol of the successful partnership

Philips India is elevating hair care innovation with the launch of its Philips Hair Straightener featuring NourishCare Technology. This groundbreaking product, “Made in India,” is designed to style while nourishing hair, minimizing heat damage through its unique serum-infused strips.

🔍 Cutting-Edge Technology: Philips’ latest offering represents a significant stride in hair care technology. The NourishCare Technology integrates serum strips enriched with hair-friendly ingredients, offering a styling experience that simultaneously nourishes and protects hair.

📺 Alia Bhatt – The Face of Transformation: Bollywood star Alia Bhatt, the brand ambassador for Philips, is at the forefront of the campaign. The TVC, featuring Alia, addresses a common concern among consumers – heat damage from styling. It illustrates how Philips’ innovative solution brings joy and confidence to users, echoing Alia’s embodiment of effortless style and empowerment.

🌈 Styling Meets Care: With this launch, Philips aims to dissolve the longstanding barrier between hair

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He’s collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled “Piece By Piece.” This exciting project promises to unfold Pharrell’s journey through the creative and playful medium of LEGO bricks.

🎶 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell’s multifaceted talent and his impact on various industries, showcasing the artist’s versatility and creativity.

👦🏽 Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is a full-circle moment, marrying childhood nostalgia with his illustrious

Jason Momoa, known for his commanding presence as Aquaman, is set to showcase his lighter side in an upcoming T-Mobile Super Bowl commercial. The actor was recently spotted in Santa Clarita, where he filmed the ad alongside ‘Scrubs’ actors Zach Braff and Donald Faison.

🎬 A Vibrant Shoot: Momoa, known for his intense roles, appeared in high spirits during the shoot. Photos from the set capture him with a broad grin, engaging in playful jazz hands. The actor’s infectious energy seemed to set the tone for the day.

🎵 Musical Moves: The choreography involved Momoa sashaying down a driveway, singing into a pretend microphone, and dramatically ripping open his button-down shirt to reveal a black tank top underneath. This energetic performance promises to be a highlight of the ad.

🤝 Star Collaboration: Zach Braff was seen getting up close and personal with Momoa, almost singing into his face, creating a humorous and lively scene. Meanwhile, Donald Faison shared a moment with Momoa, exchanging a high-five that seemed to resonate with fun and camaraderie.

🏆

Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.

🚀 A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.

💎 Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector’s item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM EST.

🗣 Quavo’s Vision: Challenging Conventions: Quavo, known for