Campaigns

In a groundbreaking move that marries Bollywood charisma with cutting-edge technology, Ranveer Singh has teamed up with the technology upstart Nothing for the grand unveiling of the Phone 2a in India. This collaboration is set to shake up the fiercely competitive smartphone landscape, presenting a product that is both budget-friendly and aspirational, aimed squarely at captivating one of the globe’s most dynamic markets.

🚀 A Collaboration Beyond the Norm: In a market saturated with celebrity endorsements, the alliance between Bollywood’s dynamic Ranveer Singh and Nothing stands out. Known for his vibrant personality and boundless energy, Singh’s partnership as the face of Phone 2a is a calculated move by Nothing to resonate deeply within the Indian market. Announcing a launch date of March 5, this venture is more than just leveraging star appeal; it’s a strategic endeavor to make a meaningful impact in India’s bustling smartphone scene.

💡 Carving a Niche Among Giants: The Indian smartphone market is a challenging

Australian multifaceted talent Sophie Monk is diving into a new venture, collaborating with Rexona on its most recent Clinical campaign. This partnership brings together creative forces including Forward, Generator United, Heckler Australia, and Mindshare to craft a campaign that strikes a chord with everyday experiences.

💼 Capturing Everyday Moments: Unilever, the powerhouse behind Rexona, set out to encapsulate a moment that resonates with everyone: the hustle of running late. Through this campaign, they aim to bring a sense of ease and relatability to such universal experiences.

🎥 Creative Collaboration at Its Finest: The collaboration is a testament to the synergy between Sophie Monk and the creative teams of Forward, Generator United, Heckler Australia, and Mindshare. Together, they have crafted a campaign that aims to resonate on a personal level with audiences by acknowledging the chaotic beauty of daily life.

👏 A Campaign of Relatability and Assurance: By choosing Sophie Monk to front this campaign, Rexona not

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

🚀 “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”—lessons

Model and presenter Ashley Graham graces the spotlight, showcasing her radiant golden glow in a captivating ad for the renowned fake tan brand, St Tropez. The campaign, driven by the new brand platform, “Golden is Ours,” embraces the brand’s roots and reaffirms its position as the original and most coveted self-tan brand on the market.

📸 Visionary Creators: Behind the lens, photography and directing duo The Masons, recognized for their work with esteemed brands like Pandora and Stella McCartney, skillfully capture Ashley Graham’s sun-kissed allure. Their adept use of natural light and emphasis on celebrating the inherent textures of the skin infuse the visuals with an ultra-luxurious aesthetic.

🌊 Poolside Radiance: In the ad, Ashley Graham exudes confidence while lounging in a pool, with the camera intimately capturing the warmth of her sun-kissed skin. The visuals not only highlight the effectiveness of St Tropez’s products but also convey a sense of empowerment and self-confidence.

As Ashley Graham becomes the radiant face of St Tropez’s empowering campaign,

Dublin actor Barry Keoghan, known for his compelling performances, has embarked on a unique partnership this Valentine’s Day, capturing the hearts of fans. While rumors circulate about his relationship with American singer Sabrina Carpenter, Keoghan chose to celebrate the day of love through a collaboration with the dating app Bumble.

📸 Sultry Snaps by Venetia Scott: Barry Keoghan graced the lens of renowned British fashion photographer Venetia Scott, bringing forth a series of sultry and captivating snapshots. The February 14 celebration with Bumble took on a romantic and retro aesthetic, perfectly encapsulated by Scott’s lens.

👔 Styled by Ilaria Urbinati: The actor’s charismatic presence in the photos is complemented by the impeccable styling of Ilaria Urbinati, a renowned fashion stylist known for her work with top-notch Hollywood talents. Keoghan’s outfits exude a blend of romance and nostalgia, adding a touch of allure to the Valentine’s Day celebration.

🌹 Romantic and Retro Locations:

Madison Beer is set to elevate her upcoming tour with a unique partnership with JBL, promising fans an exclusive peek behind the curtains and an enhanced musical journey.

📸 Exclusive Content for Fans: Through this collaboration, Beer plans to produce custom content, offering fans a glimpse into the tour’s backstage life and personal moments, all accompanied by her trusty JBL PartyBox speaker and favorite headphones.

🔊 A Natural Connection: Beer shared her long-standing relationship with JBL products, emphasizing the organic fit of this partnership. She values JBL’s commitment to superior sound quality, aligning perfectly with her musical ethos.

🎤 JBL’s Latest Innovations: JBL recently introduced a new lineup of speakers and accessories, including the PartyBox Club 120 and PartyBox Stage 320, alongside the JBL PartyBox Wireless Mic, set to enhance any musical gathering or karaoke night.

Madison Beer’s enthusiasm for the PartyBox highlights her excitement for the partnership, promising a

Former Bachelorette Michelle Young made a splash during the Super Bowl, featuring in a commercial for UNRL, a brand known for its sleek athleisure wear.

📺 Announcement Via Instagram: Excitedly, Young hinted at her Super Bowl debut to her followers from Minnesota or Wisconsin, teasing them to watch out for her in the commercials, adding a playful wink to her message.

🎥 A Moment of Fame: Sharing the highlight on her Instagram, Young expressed her disbelief and excitement over appearing in a Super Bowl commercial alongside her friend Jordan Alberino, capturing a milestone moment in her post-Super Bowl career.

👀 Brand’s Proud Share: UNRL didn’t miss the chance to amplify their Super Bowl moment, taking to social media to highlight their spot with Michelle, prompting viewers with “Did you see it?!” accompanied by eager eye emojis.

It’s a testament to Michelle Young’s diverse talents and appeal, showing her transition from reality TV to capturing hearts in one of the biggest advertising

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon’s network.

🍋 A Nod to ‘Lemonade’: The commercial cleverly referenced Beyoncé’s iconic 2016 album “Lemonade,” with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon’s network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn’t new. Their partnership dates back to 2004, showcasing a longstanding relationship that spans tours, album releases, and now,

Quinta Brunson, the brilliant mind behind “Abbott Elementary,” shines in TurboTax‘s latest Super Bowl commercial, directed by the acclaimed Taika Waititi. This year’s ad not only entertains but also educates viewers on making smart tax-saving moves, with Brunson engaging in a witty exchange with Connie, a TurboTax tax expert.

🌟 A Million-Dollar Question: The commercial takes a humorous turn as Brunson inquires if it’s possible to deduct “like a million nachos,” blending practical tax questions with a dose of her signature humor. This playful interaction highlights the complexities of tax deductions and the value of expert advice in navigating them.

💵 Scan to Win Big: Adding to the Super Bowl excitement, the commercial introduces a unique twist with a QR coat, inviting viewers to enter a “Super Bowl File” for a chance to win a staggering $1 million in a sweepstakes. This innovative approach not only captivates audiences but also offers them a potentially life-changing opportunity.

Quinta

Usher took the Super Bowl LVIII halftime stage by storm, not just with his electrifying performance but also by debuting his latest venture into the world of roller skates. The R&B sensation introduced the Flipper’s Quadz by Usher, a collaborative effort with Liberty Ross of Flipper’s Roller Boogie Palace, capturing the audience’s attention both on and off the field.

👟 A Unique Collaboration: This roller skate collaboration marries Usher’s passion for music and movement with Ross’s vision for Flipper’s Roller Boogie Palace, a renowned name in the roller skating community. The partnership reflects their mutual commitment to fostering a sense of community and joy through skating.

🇺🇸 Craftsmanship and Design: The Flipper’s Quadz by Usher are the result of meticulous craftsmanship, brought to life by the skilled hands at Riedell Skates in the USA. The design process, spanning several months, culminated in a product that is as much about performance as it is about style.

🛼 Showcase on the Grand Stage:

DKNY introduces a breath of fresh air with Kaia Gerber leading its Spring 2024 Campaign. This season marks the advent of a transformative era for the brand, characterized by a fresh perspective on American style infused with a distinctive New York flair.

👗 A Fresh Take on Classics: The campaign, underpinned by a renewed emphasis on DKNY’s core fashion elements, showcases a lineup that reinterprets timeless designs for today’s audience. With denim, blazers, trenches, and leather jackets receiving a contemporary makeover, DKNY reconnects with its roots while appealing to the Gen Z demographic.

🔍 Reimagined Logo and Identity: Alongside the collection, DKNY introduces a revamped logo, symbolizing the brand’s resurgence and commitment to redefining American street style on a global scale. This new emblem accompanies the reintroduction of the brand’s iconic pieces, now reenvisioned with a modern twist.

📸 Visionary Imagery by Alasdair McLellan: The campaign’s visual narrative is captured through the lens

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you’re in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It’s the kind of activewear you’d happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available in three different colorways, the collection promises versatility and a splash of color to your workout wardrobe, ensuring there’s

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single ‘Designer Body,’ released in December 2023, Kizzy Don’s catchy beats and bold lyrics have caught the public’s eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the 2024 calendar, she brings her unique style and charisma, further solidifying her position in the entertainment industry.

This

e.l.f Cosmetics is bringing a dose of beauty and humor to the 2024 Super Bowl with their latest ad, starring pop sensation Meghan Trainor and television’s courtroom titan, Judge Judy, as “Judge Beauty.” The commercial, already making waves on YouTube, showcases a unique court case with a beauty twist.

👩‍⚖️ Courtroom Glamour: In this playful scenario, “Suits” actors Rick Hoffman and Gina Torres find themselves in front of Judge Beauty, with Torres’ character on trial for splurging on non-cruelty-free makeup. Meghan Trainor, serving as a juror, highlights the importance of ethical beauty choices, leading to a sentence that promotes e.l.f’s halo glow liquid filter for the defendant.

💄 Beauty Meets Justice: e.l.f Cosmetics’ chief marketing officer, Kory Marchisotto, emphasizes the brand’s commitment to culture, community, and inclusivity in the beauty industry. This Super Bowl ad campaign aims to place beauty at the heart of popular culture, reinforcing the brand’s mission to be at the forefront

For Super Bowl LVIII, Frank’s RedHot is teaming up with NFL’s celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks – from cookies to soft drinks, showcasing the sauce’s versatile appeal.

🍪 A Flavorful Challenge: Kelce’s challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite “Frank’s It” recipes on the contest website, fans get a chance to win big.

💰 Win

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.

👜 Dakota Collection Spotlight: The campaign shines a light on the brand’s newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu’s portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.

🗽 A New Yorker’s Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season’s first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.

🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring campaign is a testament to her alignment with the brand’s ethos. Liz Fraser, CEO of Kate Spade, praises Hsu’s joyful