Campaigns

Campaigns 2 mins read

Big Sean Collaborates with Chips Ahoy! on Exclusive ComplexCon Campaign

GRAMMY-nominated hip-hop star Big Sean has partnered with Chips Ahoy! for a unique campaign celebrating the launch of the brand’s latest product, the Big Chewy Cookie. The campaign, which kicks off at ComplexCon in Las Vegas on November 16, features an exclusive, co-designed capsule collection inspired by Big Sean’s distinctive style and Don Life mantra. The collection includes standout pieces like a “Don Life” T-shirt, showing the Big Chewy Cookie towering over the Earth, and a premium heavyweight sweatshirt in chocolate brown, featuring a large cookie graphic that echoes Chips Ahoy!’s iconic chocolatey taste.

This collaboration follows Big Sean’s recent album, Better Me Than You, which debuted in August. Known for his blend of introspective lyrics and high-energy beats, Sean has continued to shape the hip-hop landscape with this latest project. His work spans multiple platinum-certified albums, including Finally Famous (2011), Hall of Fame (2013), and Dark Sky Paradise (2015), cementing his reputation as one of hip-hop’s most versatile

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Music 2 mins read

Hit-Boy Partners with D’USSÉ for an Immersive Holiday Campaign

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset, and Wizkid.

Career

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Endorsement Deals 2 mins read

C.P. Company x adidas Originals Unveil Collaborative Campaign Featuring British Icons

In celebration of the SPZL line’s tenth anniversary, C.P. Company and adidas Originals have launched a highly anticipated collaborative apparel and footwear collection. The campaign, titled Party of Dreams, showcases a lineup of prominent British talent, including actor Ashley Walters, acclaimed actor Stephen Graham, legendary musician Goldie, model Robert Brooks, and model Toby Mclellan, bringing together a dynamic mix of style and cultural influence.

Talent Highlights:

Ashley Walters: Known for his powerful portrayal of Dushane in the acclaimed British crime drama Top Boy, Walters has also stepped behind the camera as a director. His recent directorial projects include the much-anticipated series A Thousand Blows, further establishing his presence in the entertainment industry.

Stephen Graham: Renowned for his versatility, Graham

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Basketball 2 mins read

Malik Monk Collaborates with Pizza Guys on New Campaign

Sacramento Kings guard Malik Monk has teamed up with Pizza Guys, a Sacramento-based pizza franchise known for its fresh, high-quality offerings, to launch the “Malik Monk Special” in celebration of the basketball season. This collaboration, part of Monk’s brand ambassador role announced earlier this year, features a pizza topped with four premium meats—pepperoni, cup and crisp pepperoni, bacon, and sausage—paired with a side of Cheezee Pepperoni Rolls.

In a unique addition, Pizza Guys has introduced a limited-edition box that transforms into a basketball hoop, allowing fans to shoot hoops at home while watching Monk on the court. Additionally, fans can pick up a Pizza Guys x Malik Monk mini basketball for $4 at participating locations, further enhancing the experience for basketball and pizza lovers alike.

Career Highlights: Malik Monk, born on February 4, 1998, in Jonesboro, Arkansas, has made a name for himself as an electrifying shooting guard in the NBA. After an outstanding college career at the University of Kentucky, where he

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Music 2 mins read

Ariana Grande Stars in Swarovski’s ‘Party of Dreams’ Holiday 2024 Campaign

Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski’s Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.

About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand’s celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski’s bold and intricate designs.

Career Highlights: Ariana Grande began her career in entertainment with

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Campaigns 2 mins read

Adjoa Andoh Collaborates with Boots on Christmas 2024 Campaign

Bridgerton actress Adjoa Andoh stars in Boots’ 2024 Christmas campaign, taking on the role of Mrs. Claus in a festive, minute-long ad that premiered on November 6. In the campaign, Andoh’s Mrs. Claus runs her “Werkshop,” prepping holiday beauty gifts for Santa Claus to deliver. The ad showcases popular brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, and features beauty influencers Soph and William Grande testing the products in the workshop. Set to Eve’s Who’s That Girl, the ad captures the excitement of the season with a playful, modern twist.

Directed by Dave Meyers and produced by Radical, the campaign debuted on Boots’ social media channels and will also air on ITV1 during primetime. Boots’ holiday marketing this year emphasizes men as a key audience, with targeted ads across podcasts, social media, and YouTube. Boots is even extending its reach into gaming, with themed content integrations in popular mobile games like Candy Crush, Bubble Witch Saga, and Farm Hero Saga.

Andoh, well-known for her role as

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Campaigns 2 mins read

New York Knicks’ Josh Hart, Jalen Brunson, and Mikal Bridges Collaborate with Nike for Wu-Tang Clan Dunk Campaign

New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable “Killa Beez” black and yellow color scheme.

Sneaker

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Film/TV 2 mins read

Brian Cox Collaborates with Uber Eats in New Campaign for Uber One Student Membership

In his latest role, actor Brian Cox stars in Uber Eats’ new ad campaign, promoting the Uber One student membership program. Created by Special U.S., the campaign humorously casts Cox as a freshman “back to school,” but more interested in Uber One’s perks—like free Uber Eats delivery and discounted Uber rides—than in academics or dorm life. This campaign marks Uber One’s debut student membership program, launched in May to offer affordable delivery and transportation options for college students.

The Cox-led campaign is part of a broader Uber strategy

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Campaigns 2 mins read

Tate McRae Joins SKIMS for Holiday Campaign

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS’ “sexiest holiday campaign yet,” captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has dominated global and U.S. charts.

In

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot’s newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles’ renowned fan engagement with Barefoot’s role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles’ recent accomplishments, including her recognition

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Music 2 mins read

Raye Teams Up with Nintendo for New TV Advert Featuring Her Sisters

Brit Award-winning singer-songwriter Raye has joined forces with Nintendo to star in a new TV commercial, highlighting her passion for gaming. In the advert, Raye is seen playing Animal Crossing: New Horizons to unwind after a concert, before gathering with her real-life sisters—Abby, Lauren, and Katelyn—for a fun session of Mario Kart 8 Deluxe. As an avid gamer, this collaboration brings Raye’s love for both music and gaming to the forefront, making the advert an exciting campaign for Nintendo.

Career Highlights:

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

Megan’s Fashion Influence: Megan Thee Stallion’s

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One

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Film/TV 2 mins read

Jennifer Aniston Collaborates with Pvolve for the Strength Campaign

Pvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims to educate women on the importance of resistance training for building both physical and mental strength at every stage of life. Pvolve, a workout designed by women for women, has made it its mission to empower women through functional fitness.

The campaign was shot by celebrity photographer Zoey Grossman at Milk Studios in Los Angeles, capturing Aniston’s commitment to strength and wellness. Pvolve’s campaign featuring the actress will be visible across out-of-home advertising, including billboards in major metropolitan areas, in-studio windows, and on digital and social media platforms. With over 45 million followers on Instagram, Aniston is also promoting the campaign on her social media, bringing Pvolve’s message of strength to a global audience.

Jennifer

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Film/TV 2 mins read

Zendaya & On Collaborate on Campaign Focused on the Power of Movement

Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.

Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya

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Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines’ new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women’s basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink’s skillset, work ethic, and leadership have made her one of the brightest prospects in the WNBA. Her performances

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum’s new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star’s Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech benefits?” Staples then humorously vents his frustration to the camera, saying, “Fuck the tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

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