Campaigns

Bridgerton actress Adjoa Andoh stars in Boots’ 2024 Christmas campaign, taking on the role of Mrs. Claus in a festive, minute-long ad that premiered on November 6. In the campaign, Andoh’s Mrs. Claus runs her “Werkshop,” prepping holiday beauty gifts for Santa Claus to deliver. The ad showcases popular brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, and features beauty influencers Soph and William Grande testing the products in the workshop. Set to Eve’s Who’s That Girl, the ad captures the excitement of the season with a playful, modern twist.

Directed by Dave Meyers and produced by Radical, the campaign debuted on Boots’ social media channels and will also air on ITV1 during primetime. Boots’ holiday marketing this year emphasizes men as a key audience, with targeted ads across podcasts, social media, and YouTube. Boots is even extending its reach into gaming, with themed content integrations in popular mobile games like Candy Crush, Bubble Witch Saga, and Farm

New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable "Killa Beez" black and yellow color scheme.

Sneaker Highlights: Originally

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS' "sexiest holiday campaign yet," captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.