Campaigns

Issa Rae, deeply invested in the narrative of healthy, textured hair care, steps into the limelight with Sienna Naturals‘ latest campaign, “Rooted in Real”. As a co-owner and fervent advocate of the brand, Rae’s journey with Sienna Naturals transcends mere business; it’s a shared mission with her sister-in-law and brand founder, Hannah Diop, to enrich the textured hair community with clean, nourishing products.

🌍 A Commitment to Clean and Intentional Ingredients: With a strong belief in the efficacy and integrity of Sienna Naturals, Rae’s involvement goes beyond endorsements. The “Rooted in Real” campaign mirrors this ethos, emphasizing the brand’s dedication to formulating products that are as honest and authentic as the soil they come from. Each ingredient is meticulously chosen for its benefits, ensuring that users embark on a hair care journey that is both effective and grounded in nature.

💧 Navigating the Challenges of Hair Care: Understanding the complexities of managing textured hair,

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

In a showcase of style and sophistication at a recent Gucci event in Mumbai, Bollywood sensation Alia Bhatt captivated all as the brand’s esteemed Global Brand Ambassador. Adorned in a chic all-black pantsuit, Bhatt exuded elegance, merging fashion-forward sensibilities with the iconic allure of power dressing. Her selection for the event not only spotlighted her impeccable taste but also underscored her pivotal role in bridging Indian talent with the global fashion scene.

🎉 A Style Symphony in Black: Alia’s ensemble for the evening—a striking all-black suit with a daring v neckline—spoke volumes of her fearless approach to style. Complemented by her signature smokey eyes, a subtle lip shade, and her effortlessly styled bob, Bhatt presented a picture of modern elegance. The occasion celebrated Gucci’s Spring/Summer 2024 collection, with Alia at the forefront, reflecting her substantial influence and the spotlight on India in the international fashion domain.

🌍 An Icon on the Global Stage: Marking her journey as Gucci’s first

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

In Uber One‘s witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of “Michelle!” turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and comedic flair. The ad cleverly juxtaposes the sting of being overlooked with the delight

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

The Roadster Life Co, renowned for its chic casual wear and accessories available on Myntra, has unveiled its electrifying new brand campaign, “Trends with Benefits”. This innovative campaign shines with the star power of Bollywood icon Jacqueline Fernandez and the comedy genius Zakir Khan as the brand’s latest ambassadors, showcasing the brand’s commitment to fashion-forward, trendsetting offerings.

🛍️ Fashion Meets Functionality: “Trends with Benefits” goes beyond mere aesthetics, encapsulating The Roadster Life Co’s dedication to making the latest fashion trends accessible and affordable. This campaign transcends style, aiming to empower individuals with the confidence to express themselves freely and to realize their full potential through fashion.

🎤💼 Dynamic Duo of Style: The pairing of Jacqueline and Zakir as the faces of the campaign merges unparalleled fashion credibility with relatable charm. For Zakir, venturing into his first fashion brand endorsement brings a touch of authenticity and connects with audiences nationwide, thanks to his relatable

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

Blauer USA is unveiling its Spring/Summer 2024 collection with a fresh face, Cy Busson — the son of renowned Australian model and actor Elle Macpherson. Captured by the lens of James Mollison, this campaign sees Busson stepping into the fashion spotlight, echoing his mother’s iconic footsteps while carving out his own path as an aspiring model and photographer.

🎓 A Fusion of Finance and Fashion: Currently immersed in finance studies in Boston, Massachusetts, Busson brings a unique blend of academic pursuit and a natural flair for fashion to the table. His approach to fashion, inspired by his mother, focuses on personal style over mere brands, perfectly embodying the essence of Blauer USA’s ethos.

👗👖 A Season of Diversity: Alongside Greta Sader, Busson showcases the SS24 collection’s breadth, featuring three distinct lines that draw inspiration from an eclectic mix of influences. The “Fusion” line stands out with its innovative blend of contrasting fabrics and textures, creating hybrid styles that resonate with a palette of gray, blue, green, and sand. This season’s offerings reflect Blauer USA’s dedication to heritage while

Nu Republic, the pioneering Indian lifestyle technology brand known for its disruptive ‘wear-tech’ products, has launched an electrifying new brand campaign today, starring the dynamic duo, Farhan and Shibani Akhtar. This campaign marks a bold step forward in redefining wear-tech not just as gadgets but as essential fashion accessories that speak volumes about personal style and self-expression.

🌈 Breaking the Monochrome Mold: With a vision to shake up the conventional wear-tech market, Nu Republic is set on challenging the mundane and monochromatic, by infusing vibrant colors and bold designs into its products. This initiative is aimed at transforming wear-tech into a statement of fashion and individuality.

💬 A Match in Ethos: Ujjwal Sarin, the visionary founder of Nu Republic, shared his enthusiasm for the collaboration, highlighting that Farhan and Shibani Akhtar perfectly encapsulate the brand’s ethos with their diverse achievements and charismatic presence.

🌟 Dazzling Presence: The Akhtar

Ricky Gervais has once again showcased his unparalleled wit and comedic genius, this time through a commercial for his co-owned spirit venture, Dutch Barn Vodka. The advertisement, released on Wednesday, brilliantly parodies the quintessential American Big Pharma ad, featuring Gervais alongside a faux doctor against a stark white backdrop.

📺 A Masterful Parody: Channeling the authoritative allure of George Clooney’s character in ‘ER,’ Gervais engages the audience with a direct gaze into the camera, setting the stage for a satirical take on alcohol promotion. With a disarming smile, he cleverly reassures viewers, inviting them into the world of Dutch Barn Vodka under the guise of a medical endorsement.

🚑 A Satirical Spin on Health Warnings: The commercial escalates as Gervais inquires about the potential dangers of alcohol, prompting a comedic exploration that highlights the absurdity often found in pharmaceutical advertising. This inventive approach not only entertains but also critically examines the ways in