Campaigns

Brand Ambassador 3 mins read

Tamannaah Bhatia Stirring up Delight as Rasna’s New Brand Ambassador

Rasna, a household name that has quenched the thirst of millions with its delightful array of beverages, has embarked on a refreshing new journey with the appointment of Tamannaah Bhatia as its new brand ambassador. The latest campaign, enriched with 21 vitamins and minerals, marks a pivotal repositioning for Rasna, aiming to cater to the evolving tastes and health-conscious inclinations of its consumers, particularly those in SEC A and B households.

🎯 A Campaign Rooted in Understanding and Innovation: Born out of extensive market research across India, this new initiative by Rasna seeks to redefine what a healthful and tasty drink can be. It introduces a thicker, tastier, and healthier iteration of the beloved beverage, promising not just satisfaction but also nutrition to its consumers. The campaign cleverly integrates the emotional essence of Rasna, portraying it as a symbol of happiness and success within the family unit, a narrative beautifully brought to life by Tamannaah Bhatia.

💬 Tamannaah Bhatia: The Face of Happiness and Health: Bhatia’s connection with Rasna goes beyond mere endorsement; it is a trip down memory lane to her own childhood, reflecting the

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Campaigns 2 mins read

Lenny Kravitz: The Essence of Cool with YSL Beauty’s Y L’Elixir

Lenny Kravitz, the epitome of cool and the master of blending buttery smooth vocals with gritty guitar riffs, has once again captured our attention. This time, it’s not with a new track or album (though we’re eagerly anticipating “Blue Electric Light” set for release this May), but with his latest collaboration with YSL Beauty. Kravitz is the newly minted face of the Y L’Elixir fragrance, bringing his unparalleled charisma and style to the forefront of this campaign.

🌟 A Scent of Sensuality and Strength: Kravitz’s journey with YSL Beauty began in 2020, with the celebrated Y fragrance, and now continues with the Y L’Elixir, a concoction that mesmerizes with its lavender heart and patchouli essence. Describing it to ESSENCE as a “grounding, sensual, powerful, and alluring scent,” Kravitz expresses a profound connection with this fragrance, declaring it as his new signature cologne. His admiration for Saint Laurent is palpable, crediting the designer as a “creative force” that has always inspired him.

🎶

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Campaigns 2 mins read

The D’Amelio Family Unveils Fresh Footwear for Spring: A Step into Vibrancy

As the chill of winter fades and the blossoms of spring begin to unfold, the excitement for lighter, brighter fashion follows suit. The D’Amelio family, acclaimed for their dynamic presence in the reality TV sphere and their colossal social media influence, has perfectly captured this seasonal transition. They recently showcased their eagerly anticipated spring footwear collection, adding a splash of vitality and flair to wardrobes everywhere.

🌟 A Family Affair in Fashion: During an engaging segment with “Good Morning America,” TikTok superstar Charli D’Amelio shared her enthusiasm for the new collection, emphasizing the transformative power of a great pair of shoes. This sentiment was echoed by her family members, Marc, Heidi, and Dixie, highlighting the collective passion and vision driving their brand.

👡 A Glimpse into Spring: The D’Amelios offered an exclusive preview of their spring lineup at an immersive pop-up shop in New York City, captivating attendees with a variety of styles suited for the warmer days ahead. The collection boasts an array of strappy

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Campaigns 2 mins read

Kim Kardashian Launches ‘Skims Lab’ Ad Campaign with Oscar Night Debut

In a groundbreaking move that blends the worlds of fashion, celebrity, and innovation, Kim Kardashian introduced her brand Skims to the television audience with an eye-catching commercial during the 2024 Oscars red carpet event. The commercial, titled “Skims Lab,” offers a minute-long journey into the future of intimate wear, led by the brand’s founder and fashion icon herself.

🚀 A Futuristic Vision: Directed by the visionary Frank Lebon and produced by the renowned Wieden+Kennedy, “Skims Lab” transports viewers into a high-tech world where Kim Kardashian, serving as Skims’ “Chief Engineer,” showcases the company’s best-selling designs. The commercial is set against the backdrop of Gary Wright’s classic track “Dream Weaver,” adding a layer of surrealism to the already captivating narrative. Kardashian, alongside a team of lookalike “Klones,” tests out the brand’s innovative bras, T-shirts, and shapewear, highlighting the meticulous attention to detail and quality that Skims prides

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Campaigns 2 mins read

ALDO and Bollywood Shine Together: Apparel Group Renews Partnership with Janhvi Kapoor and Aditya Roy Kapur

In a glamorous blend of fashion and cinema, Apparel Group has officially announced the renewal of its dynamic partnership with Bollywood sensations Janhvi Kapoor and Aditya Roy Kapur for the ALDO brand. This collaboration is a testament to Apparel Group’s innovative approach to marketing and its dedication to making a significant impact within the Indian market, a realm where fashion and film intertwine seamlessly.

🎬 A Strategic Alliance: Leveraging the immense popularity and influence of Kapoor and Kapur, Apparel Group aims to amplify ALDO’s visibility and appeal across India. These partnerships are more than mere endorsements; they are strategic relationships that enrich the brand’s connection with its audience, infusing ALDO with the aspirational qualities, glamour, and trustworthiness that these Bollywood stars embody.

👗 Spotlight on Spring ’24 Collection: The unveiling of ALDO’s Spring ’24 collection marks a pivotal

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Campaigns 2 mins read

Tinder’s Empowering Gen Z Campaign in Korea with Jeon Jong-seo

In a bold move to celebrate authenticity and diversity among Korea’s Gen Z, Tinder has unveiled an inspiring campaign featuring the critically acclaimed actress, Jeon Jong-seo. Known for her captivating performances in “Money Heist: Korea – Joint Economic Area,” “The Burning,” and “The Call,” Jeon Jong-seo now leads Tinder’s “There is no wrong choice, Tinder” campaign, a series of four videos that shine a light on the genuine stories and experiences of Korean Tinder users.

🌈 Embracing Individuality: This campaign is a vibrant testament to Tinder’s commitment to fostering a space where authenticity, confidence, and personal choice are not just encouraged but celebrated. By bringing to the forefront the personal journey of Jeon Jong-seo, especially as she navigates the complexities of her role in the romantic comedy “Wedding Impossible,” Tinder underscores the importance of being true to oneself.

📹 A Series of Real Stories: Through these compelling narratives, Tinder

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Campaigns 2 mins read

Patanjali Kesh Kanti’s #TootnaManaHai Campaign: Tamannaah Bhatia Embodies Women’s Resilience

Patanjali Kesh Kanti proudly introduces its transformative campaign, #TootnaManaHai, spotlighting the exceptional Tamannaah Bhatia as the emblem of enduring strength and resilience inherent in every woman. This campaign is a homage to the invincible spirit of women, emphasizing that succumbing is not in their nature, a philosophy echoed by Vermmillion Communication’s ingenious concept.

🔍 A Deep Dive into Hair Wellness: The spotlight of the #TootnaManaHai campaign shines on Patanjali Kesh Kanti Advance Hair Oil, a treasure trove of Ayurvedic goodness designed to counter hair woes while nurturing hair to its healthiest state. This initiative underscores Patanjali’s commitment to leveraging nature’s bounty to foster hair that radiates vitality and strength.

🗣️ Tamannaah Bhatia – The Voice of Empowerment: Entrusted with carrying the campaign’s powerful message, Tamannaah Bhatia steps into the role seamlessly, her aura and authenticity resonating with the campaign’s core values. Her narrative in the campaign is more than just a message; it’s an anthem of empowerment, echoing the silent strength of women ready to face life’s challenges undeterred.

Patanjali

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Film/TV 2 mins read

Crocs India Unites with Vedang Raina & Rasha Thadani for a Fusion of Fashion and Authenticity

Crocs Inc., celebrated for its global footprint in casual footwear, is excited to announce its partnership with Bollywood’s promising new faces, Vedang Raina and Rasha Thadani. This collaboration is a tribute to Crocs’ enduring “Come As You Are” philosophy, encouraging self-expression and uniqueness through its versatile range of footwear.

🌈 Empowering Individuality: At the core of Crocs’ latest initiative is the desire to amplify voices of the youth, encouraging them to showcase their genuine selves. With the help of Vedang and Rasha, Crocs plans to navigate the vibrant landscape of GenZ fashion, making a bold statement on the importance of embracing one’s uniqueness. The brand’s iconic Jibbitz™ charms serve as a medium for consumers to personalize their Crocs, turning each pair into a narrative of individual identity.

💬 Stars Share Their Excitement: Rasha Thadani expressed her enthusiasm, noting the alignment of Crocs’ playful and colorful essence with her personal advocacy for creativity and

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Campaigns 2 mins read

Ranveer Singh Electrifies Pepsi’s 125th Anniversary Campaign

Celebrating a remarkable 125 years of refreshment and cultural impact, Pepsi® steps into a new era with a dazzling commercial featuring Bollywood powerhouse, Ranveer Singh. Known for his boundless energy and captivating performances, Singh brings his dynamic charisma to Pepsi’s latest campaign, captivating audiences and setting social media abuzz.

🎉 A Legacy Reimagined: Marking its 125th birthday, Pepsi® pays homage to its storied presence in India, introducing a refreshed global identity that resonates with over a century of being at the heart of pop culture. The brand’s latest endeavor, “Yeh Dil Maange More,” sees Ranveer Singh at the helm, embodying the spirit and vibrancy that Pepsi® stands for.

📺 Ranveer Sets the Screen Aflame: In the viral commercial, Ranveer Singh’s performance raises the bar, merging inspiration with entertainment. His electrifying presence, coupled with the captivating visuals, ensures that the advertisement is not just seen but remembered. His narration of the iconic “Yeh

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Campaigns 1 mins read

Kylie Jenner Shines in Sam Edelman’s 20th Anniversary Campaign

In a dazzling celebration of two decades of unparalleled style and craftsmanship, Sam Edelman proudly unveils its Spring/Summer 2024 campaign starring the iconic Kylie Jenner. This landmark campaign ushers in a year-long celebration of Sam Edelman’s 20th anniversary, showcasing the enduring legacy and innovation of the beloved contemporary lifestyle brand.

📸 A Visionary Collaboration: The campaign captures a series of captivating images featuring Kylie Jenner like never before, spotlighting the essence and innovative spirit of Sam Edelman. Stepping out from her brand, Jenner brings a dynamic and fresh perspective to the campaign, elevating the brand’s signature aesthetic to new heights.

🗣️ Kylie Jenner on Empowerment through Fashion: Jenner’s engagement with Sam Edelman’s footwear instills a sense of confidence and beauty, honoring her role in this significant milestone. Sam Edelman, co-founder and creative director, shares his gratitude for the ongoing support and vision that have propelled the brand into

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Campaigns 2 mins read

Jon Hamm Tickles Funny Bones in Minute Maid Zero Sugar Ad: A Masterclass in Comedy

Minute Maid Zero Sugar has unveiled its latest advertising venture, featuring none other than the illustriously versatile Jon Hamm. Renowned for his profound dramatic roles, Hamm has a well-documented penchant for comedy, making him the perfect protagonist for an advertisement that’s ingeniously about ‘nothing.’

🎥 A Creative Collaboration: Hamm’s enthusiasm for the project was palpable. The collaboration brought together a blend of humor and creativity under the guidance of the acclaimed director, Clay Weiner. Known for his comedic prowess, Weiner’s involvement was a decisive factor for Hamm, ensuring the commercial’s success in delivering a unique and humorous take on advertising.

📺 Meta-Comedy Meets Marketing: Diving into the realms of meta-comedy, the commercial playfully mocks the traditional advertising formula, offering viewers a refreshing departure from the norm. Hamm’s character, caught in a scriptless and directionless scenario, embodies the essence of the ad’s clever premise

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Brand Ambassador 2 mins read

Daiyan Trisha Elevates vivo V30 Series as New Ambassador

vivo Malaysia proudly unveils Daiyan Trisha, the multi-talented artist, author, and millennial icon, as the ambassador for the much-anticipated V30 series, following the triumph of the V29 5G. Embracing Daiyan Trisha’s dynamic talent and innovative spirit, vivo aims to redefine smartphone innovation and photography, enhancing user experience with groundbreaking technology.

🌟 A Fusion of Talent and Technology: Daiyan Trisha’s role as the face of the V30 series signals a refreshing wave of creativity and excellence in the smartphone industry. Known for her influential presence among Malaysian millennials, Daiyan’s unique blend of artistic flair and digital savvy perfectly complements vivo’s mission to push the boundaries of technology and design.

🎶 Celebrity Influence and Career Milestones: As a beloved figure in music, television, and literature, Daiyan Trisha’s contributions span across various creative realms. With chart-topping tracks like “Cinta Suka Sayang Kamu” and compelling performances in “Sejuta Rasa Buat Adelia,” she has garnered widespread admiration and fanbase. Her

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Campaigns 2 mins read

IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance

IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand’s latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU’s World Tour Takes the Stage by Storm: Fresh off the success of her ‘2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,’ IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World Cup Stadium on September 21st and 22nd.

As

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Endorsement Deals 2 mins read

Shahid Kapoor Elevates realme’s NARZO Series

In a strategic move to captivate the hearts of millennials and GenZ, realme announces the iconic Shahid Kapoor as the product ambassador for its NARZO Series. Recognized for his versatility on the silver screen and a vibrant presence that resonates well beyond the boundaries of Bollywood, Kapoor is the epitome of the energy and innovation that the NARZO Series represents. This collaboration is poised to amplify realme’s allure and fortify its rapport with the spirited youth of India.

🔊 A Symphony of Innovation and Charisma: Tao Zhang, the Chief Marketing Officer at realme India, expresses immense excitement about welcoming Shahid Kapoor to the realme family, highlighting the synergy between Kapoor’s dynamic persona and the NARZO Series’ essence. This partnership is envisioned to elevate Narzo’s brand appeal and deepen the connection with India’s youth, who are the series’ core audience.

🎬 Shahid Kapoor on Joining the realme Narzo Family: Sharing his enthusiasm, Shahid Kapoor reflects on the synergy between

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Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women’s Day and Women’s History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya’s mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion’s Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

💪 Empowerment Runs in the Family: Sanya Richards-Ross, alongside

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Campaigns 2 mins read

Hailey Bieber Makes Waves with Victoria’s Secret Swimwear Debut

The fashion world buzzes with excitement as Hailey Bieber, renowned for her impeccable style and modeling prowess, takes a dive into the Victoria’s Secret swimwear collection. Known for her bold lingerie campaigns that capture attention and imagination, Bieber transitions seamlessly into the realm of swimwear, showcasing a stunning royal blue bikini that exemplifies elegance and allure.

👙 Effortless Elegance on Full Display: This collaboration spotlights Bieber’s versatility and innate ability to influence fashion trends, especially when it comes to swimwear. The simplicity of the shoot, featuring Bieber against a minimalist white backdrop, ensures all eyes are on the dazzling swimwear piece, highlighting its unique design and vibrant color.

🏖️ A Natural Fit for Fashion’s It-Girl: Bieber, a beauty entrepreneur and a style icon, has long been celebrated for her trendsetting swimwear looks, whether on vacation or through her innovative campaigns. This latest venture with Victoria’s Secret cements her status as

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Campaigns 2 mins read

Aishwarya Rai Bachchan Shines in L’Oréal Paris’ Total Repair 5 Campaign

L’Oréal Paris, a brand synonymous with beauty and innovation, proudly unveils its latest Total Repair 5 range campaign, featuring the luminous Aishwarya Rai Bachchan as the global spokesperson. This empowering campaign, reaching audiences in Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, celebrates the brand’s dedication to delivering expert hair care solutions.

🌟 Celebrating Beauty in Diversity: Dario Zizzi, General Manager of L’Oréal Paris India, shared the brand’s enthusiasm for the campaign, highlighting its focus on offering science-backed products that address the unique beauty needs of women everywhere. With the Total Repair 5 range, L’Oréal Paris continues its legacy of providing “5 problems, 1 solution” to hair care, making it a beloved choice for those seeking comprehensive hair health.

💕 Inspiring Confidence Across the Country: Through its widespread launch across digital, television, social media, in-store, and outdoor platforms, the campaign aims to inspire women

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Campaigns 2 mins read

Shanaya Kapoor Glows in Ridhi Mehra’s Bridal Couture, ‘Safarnama’

In a dazzling fusion of tradition and modern elegance, Ridhi Mehra‘s latest bridal collection, ‘Safarnama’, comes to life with the radiant Shanaya Kapoor as its muse. This exquisite bridal edit is a testament to the designer’s flair for merging classic beauty with contemporary zest, capturing the essence of a bride’s magical journey towards her big day.

🌸 A Symphony of Colors and Textures: ‘Safarnama’ is a visual celebration, weaving together vibrant hues and intricate textures that echo the joyous spirit of love. Each piece in this collection is a masterpiece, designed to make every bride feel like the epitome of grace and modernity on her special day.

🌟 The Modern Bride’s Dream: Envisioned for the bride who dares to blend boldness with tradition, ‘Safarnama’ embodies a sense of experimentation while cherishing time-honored customs. Shanaya Kapoor, with her enchanting charm and poised elegance, perfectly captures the soul of this collection, making every ensemble come alive with

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Campaigns 1 mins read

Frankies Bikinis Debuts “In Your Dreams” Collection with Amelia Gray

Fashion’s current it-girl, Amelia Gray, steps into the spotlight once again, this time as the face of Frankies Bikinis‘ mesmerizing “In Your Dreams” collection. This captivating range draws inspiration from the sailor-inspired silhouettes of the ’60s, bringing together a mix of corset dresses, flared skirts, and striped knitted sets. The collection also introduces vintage-inspired slip dresses and a newly reimagined Christabelle Maxi Dress, capturing the essence of dreamy, nostalgic fashion.

🌺 A Fusion of Vintage Charm and Modern Elegance: The “In Your Dreams” collection showcases Frankies Bikinis’ iconic styles, now presented in new prints and shades. Highlight features include delicate lace details, hand-painted petal prints, and light, airy eyelet fabric, offering a blend of timeless elegance and contemporary flair.

📸 Retro-Inspired Campaign Magic: Captured by the talented Sean and Seng and styled by Clare Byrne, the campaign embodies a retro aesthetic that perfectly complements the

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Campaigns 2 mins read

Skechers & Martha Stewart Launch Shoe Collection for International Women’s Day

In a vibrant celebration of International Women’s Day, Skechers has teamed up with the legendary Martha Stewart to unveil a new shoe collection that embodies the spirit of empowerment and elegance. This collaboration transforms summer’s most beloved styles into a fresh lineup for spring 2024, offering a perfect blend of fashion and functionality.

🌿 Eco-Chic Designs Meet Comfort: The collection spotlights five iconic designs, including the innovative Skechers Hands-Free Slip-ins in Pier Lite and Ultra Flex 3.0 styles, the stylish Bobs Sesame espadrilles, the casual Pier Lite slip-ons, and the supportive Arch Fit sandals. Crafted with crochet knit or canvas uppers in soothing earth tones, each pair is a testament to Stewart’s impeccable taste and attention to detail, featuring unique rhinestone embellishments and a signature O-loop detail.

👟 Tech-Infused for Everyday Elegance: Skechers’ commitment to comfort is evident in every design, with technology features like the exclusive Heel Pillow and Stretch Fit design in the

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