Campaigns

Endorsement Deals 2 mins read

PUBG MOBILE’s Epic Sixth Anniversary Celebration with JVKE

Get ready to level up the celebration as PUBG MOBILE marks its thrilling sixth anniversary with an electrifying musical partnership with rising pop sensation JVKE!

🎶 Official Theme Song: JVKE’s brand-new single, “clouds,” takes center stage as the official theme song for PUBG MOBILE’s sixth anniversary. This high-energy track perfectly captures the adrenaline rush and excitement of the game, making it a must-listen for PUBG MOBILE fans worldwide.

📽️ Captivating Visuals: Accompanying “clouds” is an epic music video featuring visuals inspired by the action-packed world of PUBG MOBILE. Dive into a mesmerizing blend of music and gaming as the video transports you into the heart of the PUBG MOBILE universe.

🎧 Streaming and In-Game Experience: Fans can stream “clouds” on major music platforms to immerse themselves in the anniversary vibes. Moreover, PUBG MOBILE players can unlock and enjoy the song directly within the game through the special in-app Anniversary Celebration

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Campaigns 2 mins read

Olivia Culpo and Montce Swimwear Unveil Sensational Collab for Summer Vibes

Get ready to soak up the sun in style as Olivia Culpo makes waves with her sizzling new swimsuit collaboration with Miami’s own Montce Swimwear. This summer, it’s all about feeling your best and embracing beach-ready fashion like never before.

🌊 Essential Pieces: Dive into a world of chic swimwear and summer essentials with Olivia Culpo x Montce. From stunning swim pieces to versatile slip dresses, micro and tennis skirts, button-downs, and retro corset tops, this collection has everything you need to slay your summer style.

👗 First-Ever Collaboration: Olivia Culpo’s partnership with Montce marks a milestone as the brand’s first-ever collaboration. With Culpo’s keen eye for fashion and Montce’s expertise in swimwear, expect a fusion of sophistication and beach glam.

🤩 Empowering Vibes: Culpo’s vision for the collection is clear. This collab isn’t just about fashion; it’s about empowering individuals to embrace their unique style and confidence, whether

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Endorsement Deals 2 mins read

Vincenzo Nibali Joins Forces with Q36.5 and Haute Route for Epic Cycling Journey

Get ready for a cycling adventure like never before as Italian cycling apparel brand Q36.5 teams up with Haute Route for an exhilarating ride in the 2024 multi-day cycling series. Leading the charge is none other than the legendary three-time Grand Tour winner, Vincenzo Nibali.

🇮🇹 Italian Excellence: Vincenzo Nibali, known for his unparalleled cycling prowess and remarkable victories, will be at the forefront of this exciting partnership, riding the final stage of the Haute Route Pyrenees this summer in style.

👕 Premium Performance Gear: Q36.5, renowned for its cutting-edge cycling apparel, will outfit all participants of the 2024 Haute Route events with its signature Gregarius Pro Jersey. Designed with precision to maintain cyclists’ core temperature at 36.5ºC, this aerodynamic jersey promises optimal performance during high-intensity rides.

🔍 Innovative Design: Stay tuned for the unveiling of the new race kit 2024 design in April, featuring Q36.5’s state-of-the-art materials sourced within

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Campaigns 2 mins read

Halle Bailey Shines in White Jumpsuit at Aerie Real Fest

Halle Bailey made a stunning appearance at Aerie‘s Real Fest in Atlanta, turning heads in a chic strapless cutout jumpsuit from the popular loungewear brand. The “Grown-ish” actress exuded elegance and style as she celebrated a decade of Aerie’s Real campaign, known for its promotion of diversity and unretouched imagery.

🌟 Fashion Forward: Bailey’s choice of attire showcased her fashion-forward sensibility, with the white jumpsuit complementing her radiant beauty and confident demeanor. The strapless design and cutout details added a touch of sophistication to her ensemble, making her a standout at the event.

✨ Accessorized to Perfection: Completing her look with layered gold jewelry and PVC sandals, Bailey demonstrated her knack for accessorizing with flair. Her choice of accessories added a touch of glamour and modernity to her outfit, elevating her overall appearance.

💇‍♀️ Hair and Makeup Mastery: Styled by hairdresser Tinisha Meeks in a curly bob and enhanced by makeup artist

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Campaigns 2 mins read

Imaan Hammam Fronts Jean Paul Gaultier’s Scandal Fragrance Campaign

Imaan Hammam, the Dutch-Moroccan-Egyptian sensation, is captivating hearts once again as she stars in the latest fragrance campaign for French luxury brand Jean Paul Gaultier. This time, Hammam graces the campaign for the Scandal line, which includes both male and female fragrances, including the new Scandal Absolu.

📸 Stunning Campaign: The campaign features Hammam alongside Dutch model Parker Van Noord in a series of captivating images that showcase the allure and sophistication of the Scandal fragrances. Hammam’s striking presence and undeniable charm perfectly embody the essence of the Scandal line, adding a touch of glamour and intrigue to the campaign.

💃 Fashion Icon: Hammam’s collaboration with Jean Paul Gaultier dates back to her catwalk debut in 2013, highlighting her enduring relationship with the renowned luxury brand. Her recent appearance at the launch party for a new lipstick collection by Estee Lauder and Sabyasachi Mukherjee further solidifies her status as a fashion icon, showcasing her impeccable

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Endorsement Deals 2 mins read

Stacey Solomon Launches Affordable and Size-Inclusive Collection with In The Style

Exciting news for fashion enthusiasts as Stacey Solomon debuts her brand new spring-summer collection with online retailer In The Style. The 34-year-old television personality’s collection features a range of stylish pieces, all priced at £38 or below, making fashion accessible and affordable for everyone.

👗 Inclusive Range: Stacey’s collection with In The Style is designed to be inclusive, with all items available in petite and tall sizes, catering to a wide range of body types. The collection spans from UK sizes 6 to 28, ensuring that everyone can find pieces that fit and flatter their unique style.

🌟 Versatile Styles: From chic knitwear to trendy spring dresses, supportive swimwear, and stylish beach cover-ups, Stacey’s collection offers a variety of options for every occasion. Whether you’re looking for casual everyday wear or standout pieces for special events, there’s something for everyone in this diverse and affordable range.

🛍️ Available Now: The collection

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand’s latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The “RIIZE tints” feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink’s TONE (Eunseok). These unique shades capture the essence of RIIZE’s individuality and style, adding a touch of glamour and fun to Etude House’s lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House’s new lip tints. The collaboration not only highlights the brand’s commitment to inclusivity but also celebrates the diverse beauty and fashion

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Campaigns 2 mins read

Marks & Spencer Unveils SS24 Campaign with Sara Sampaio in New TV Ad

Exciting news from Marks & Spencer as they launch their Spring/Summer 2024 campaign with a captivating TV ad starring actress and model Sara Sampaio. Set to the upbeat sounds of Cyndi Lauper’s iconic 80s hit “Girls Just Want to Have Fun,” the 30-second advert showcases the style and versatility of the new womenswear collection in a playful and confident manner.

🌟 Starring Sara Sampaio: Sara Sampaio brings her charisma and charm to the screen, transforming her surroundings into a personal catwalk and effortlessly showcasing the latest trends from Marks & Spencer’s spring collection. Her dynamic presence captures the essence of style and fun, resonating with the brand’s ‘Anything but Ordinary’ ethos.

👗 Spring Style Spectacle: The ad highlights the diversity and appeal of the new womenswear collection, featuring Sara Sampaio in stylish ensembles that reflect the spirit of the season. From flared jeans with a 70s vibe to modern, chic outfits, Marks & Spencer celebrates the joy of

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Campaigns 2 mins read

Droom and Badshah Collaborate for Multi-Layered Brand Partnership

Exciting news in the world of entertainment and automotive as Droom, a leading online automobile marketplace, joins forces with renowned entertainment artist and rapper Badshah for a multi-layered brand deal. This strategic partnership marks a significant step towards making Droom the ultimate choice for Millennials and Gen Z consumers.

💰 Investment and Collaboration: As part of the partnership, Badshah has made an investment in Droom, showcasing his confidence in the brand’s potential. Both parties will collaborate closely to enhance Droom’s brand visibility and appeal, leveraging Badshah’s popularity and social media reach to engage with the target audience effectively.

🌟 Perfect Brand Ambassador: Badshah’s urban persona and immense popularity among Millennials and Gen Z make him the ideal brand ambassador for Droom. His alignment with Droom’s target demographic creates a strong brand connection, resonating with consumers who value innovation, trust, and convenience in the automotive sector.

🎙️

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Campaigns 2 mins read

Stella McCartney Celebrates Sustainability with Cara Delevingne in Summer 2024 Campaign

Fashion icon Stella McCartney is thrilled to unveil her latest campaign featuring the talented Cara Delevingne, highlighting a fusion of style and sustainability.

📸 Stunning Campaign: Cara Delevingne takes center stage in Stella McCartney’s Summer 2024 campaign, shot against the backdrop of the Veolia recycling plant in South London. This unique setting reflects Stella’s commitment to environmental consciousness and showcases the beauty of sustainable fashion.

🌍 Environmental Commitment: The Veolia recycling plant symbolizes waste management, energy services, and the transformative process of repurposing waste to depollute, decarbonize, and regenerate resources. Stella McCartney’s brand ethos aligns perfectly with this vision, emphasizing the importance of eco-friendly practices in the fashion industry.

♻️ Most Conscious Collection: The Summer 2024 collection marks a significant milestone for Stella McCartney, with 95% of the materials used being sustainable. This conscious

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Campaigns 2 mins read

Brian Baumgartner, A.K.A. Kevin from ‘The Office,’ Teams Up With Mountain Dew for Cincinnati Chili Promotion

Get ready for a flavor-filled collaboration as actor Brian Baumgartner, famously known as Kevin Malone from the iconic NBC series The Office, joins forces with Mountain Dew for an exciting promotion centered around Cincinnati’s beloved chili culture.

🍲 Chili Connoisseur: Baumgartner, renowned for his role as the lovable and chili-savvy Kevin Malone, brings his expertise and humor to the table for this special partnership. With Cincinnati’s chili institutions making the switch to Coke products, Baumgartner’s connection to chili takes center stage in this unique collaboration.

🥤 Free Drink Offer: In response to the news of the chili chains transitioning to Coke, Mountain Dew launches a special promotion. Customers can enjoy a complimentary Mountain Dew beverage with their Cincinnati chili purchase, whether they’re dining in or ordering takeout. This initiative aims to keep the spirit of pairing chili with Mountain Dew alive, even as beverage preferences shift.

📰 Social Media Buzz:

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.

🌿 Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.

♻️ Sustainable Commitment: Loloi’s

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Brand Ambassador 2 mins read

Tommy Hilfiger Unveils Georgia May Jagger as Summer 2024 Watch and Jewellery Collection Ambassador

Tommy Hilfiger, the iconic fashion brand, has proudly announced Georgia May Jagger as the brand ambassador for its Spring Summer 2024 watch and jewellery collection campaign. Georgia May Jagger’s natural charisma, optimism, and effortless style perfectly embody Tommy Hilfiger’s Classic American Cool DNA, bringing a refreshing touch to the brand’s latest offerings. The campaign, captured by Scott Trindle in the picturesque setting of Barcelona, Spain, showcases the fusion of timeless elegance and contemporary allure.

⌚ Women’s Watch Collection: The Spring Summer women’s watch collection introduces the Sport Lux range, featuring bold 40mm stainless-steel cases with ceramic accents, multifunctional movements, and crystal indexes. The collection highlights a dressed-up timepiece with a crystal-set bezel and tonal dial, presented on link bracelets for a relaxed yet sophisticated spring aesthetic. Versatile jewellery styles complement the watches, including integrated bracelets in various finishes like carnation gold and 14K gold

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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Campaigns 2 mins read

Calvin Klein Launches New Calvin Klein Home Campaign Starring Camila Morrone

Calvin Klein, a prominent fashion brand owned by PVH Corp. [NYSE], has unveiled its Calvin Klein Home Spring 2024 campaign featuring the talented actress Camila Morrone, showcasing the brand’s latest collection of home essentials. This campaign marks the debut of the first collection under Revman International, Calvin Klein’s license partner for home accessories.

📅 Spring 2024 Campaign Debut: The Calvin Klein Home campaign for Spring 2024 introduces Emmy Award-nominated actress Camila Morrone in a series of cinematic still life portraits alongside the brand’s newest home bedding and bath textiles. The collection includes the Washed Texture Duvet Set in white, the Aquarelle Floral Bed, the Honeycomb Blanket in off white, the Organic Earth Duvet and Sheet Set in mocha brown, and the Entwine Towel in white.

📸 Captivating Visuals: The campaign’s images, beautifully captured by Annemarieke Van Drimmelen, showcase Camila Morrone immersed in the serene comfort of the latest Calvin Klein Home collection. The portraits

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Campaigns 2 mins read

PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez

Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC offers a modern take inspired by Pepsi®’s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.

📅 Launch and Concept: The campaign launch coincides with the onset of summer, highlighting Pepsi®’s commitment to refreshing experiences and innovation. The film features a captivating narrative set at a vintage gas station, where Jacqueline Fernandez’s appearance adds an element of allure and excitement to the brand’s new look.

👀 Jacqueline’s Impact: Jacqueline Fernandez’s inclusion in the campaign amplifies its appeal, as she embodies the essence of modernity and style. Her effortless charm and energy resonate with Pepsi®’s message of embracing bold transformations while staying refreshingly cool.

💬

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

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Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic “lazy girl bun” tutorial has captivated audiences worldwide, and now, fans can effortlessly recreate her signature look

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Endorsement Deals 2 mins read

Michael Kors Embarks on New Fragrance Journey with Irina Shayk and Jon Kortajarena

Michael Kors has unveiled its inaugural fragrances for women and men, signaling a fresh direction in the beauty industry through its collaboration with Irina Shayk and Jon Kortajarena. This launch is set to redefine the essence of luxury, supported by a robust marketing strategy involving both digital and traditional media, alongside dynamic in-store experiences.

🌆 Celebrity Faces of Elegance: The advertising campaign gains star power with Irina and Jon as the faces of the fragrances, epitomizing the jet-set elegance that Michael Kors’ designs are renowned for. Kors praised the duo for their adventurous spirits and magnetic charisma, qualities that resonate with the brand’s vision for these fragrances, aimed at instilling confidence and a zest for life in its wearers.

📸 Glamorous Campaign Imagery: Captured by photographer Lachlan Bailey, the campaign features Shayk and Kortajarena aboard a luxurious yacht, set against the captivating backdrop of

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Campaigns 2 mins read

Sam Smith and Vivienne Westwood Unite for ‘Gloria The Blackout’ Tour Wardrobe

Sam Smith has unveiled a thrilling collaboration with Andreas Kronthaler for Vivienne Westwood, bringing a distinctive fashion flair to their ‘Gloria The Blackout’ tour. This partnership aligns Smith’s musical artistry with the avant-garde style of the legendary fashion house, promising an unforgettable visual experience for the tour.

🎤 A Musical and Fashion Fusion: Celebrating a decade since the release of their groundbreaking album “In The Lonely Hour,” Sam Smith’s collaboration with Kronthaler introduces a fresh dimension to their upcoming tour. The partnership entails a complete wardrobe curation by Kronthaler, infusing each performance with the iconic Westwood aesthetic.

📅 A Tour to Remember: The ‘Gloria The Blackout’ tour, spanning South America and Europe, is not just a series of concerts but a fashion statement on stage, celebrating ten years of Smith’s influence in the music industry. Each outfit will narrate a story, blending seamlessly with the tour’s thematic

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