Campaigns

Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

πŸ’« Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

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Endorsement Deals 2 mins read

ATEEZΓ—SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo’s iconic fashion building “SHIBUYA109” for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ’s captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy “MAGNET by SHIBUYA109.”

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ’s world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ’s striking visuals, creating a vibrant atmosphere that celebrates music and style.

πŸŽ‰ Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special “NOT OKAY” POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on unique merchandise inspired by ATEEZ’s electrifying

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Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

πŸ’™ Glamorous Jewellery: Karlie Kloss, the 31-year-old supermodel, dazzled in a series of glitzy starfish rings, layered choker necklaces, and blue crystals intricately

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Endorsement Deals 2 mins read

Hailey Bieber Stuns in Victoria’s Secret Bridal Line Debut πŸ’πŸ‘°πŸΌ

Renowned model and Rhode Beauty founder Hailey Bieber has stepped into the spotlight as the face of Victoria’s Secret Bridal Line, showcasing an exquisite array of bridal wear that embodies elegance and sophistication.

🌟 Vision in White: In a series of captivating photos shared on Victoria’s Secret’s Instagram page, Hailey Bieber shines in the brand’s re-launched ‘Bridal Shop.’ Adorned in a short white robe, her brunette bob styled with a side part and voluminous waves, Hailey exudes timeless bridal beauty.

πŸ’ Bridal Elegance: The daughter of actor Stephen Baldwin effortlessly embodies the essence of bridal elegance in Victoria’s Secret’s latest collection. Her radiant smile, paired with a delicate white coffee cup, adds a touch of charm and allure to the bridal-themed photoshoot.

πŸ‘‘ Joining Elite Ranks: Hailey Bieber joins the league of iconic models who have graced Victoria’s Secret campaigns, bringing her own blend of grace and allure

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Brand Ambassador 2 mins read

Rocking Star Yash Joins Forces with AkzoNobel’s Dulux Weathershield in Vibrant Partnership

AkzoNobel India, a renowned leader in Paints and Coatings, proudly announces actor Yash as the new brand ambassador for Dulux Weathershield exterior emulsions in India. This exciting collaboration marks the launch of the “It’s Colourful. It’s Powerful.” campaign, showcasing the unbeatable combination of performance and aesthetics offered by Dulux Weathershield.

🌈 Unmatched Performance: Rajiv Rajgopal, Chairman, and Managing Director of AkzoNobel India, expressed enthusiasm about welcoming Yash to the Dulux family, emphasizing his embodiment of Dulux Weathershield’s values of innovation, confidence, and originality. Yash’s widespread popularity and appeal resonate with the iconic status of Dulux Weathershield exterior emulsions.

πŸ’ͺ Strength in Innovation: With Yash as the brand ambassador, AkzoNobel aims to strengthen the connection between Dulux Weathershield and Indian consumers who seek high-performance solutions paired with bold and vibrant colors for their homes.

🎬 Campaign Highlights: Crafted by Mullen Lintas Delhi, the campaign features Yash rigorously

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Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India’s leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign ‘Howzat Pe Dekha Hai’, featuring the app’s brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to β‚Ή1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform’s motto ‘Sabse Zyada Winners’ and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

πŸš€ Revolutionizing Fantasy Gaming: The Grand Winnings Playground promises

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Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach’s dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum’s remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum’s ambition and determination resonate with Coach’s commitment to empowering individuals to reach their full potential.

πŸ”₯ A Full Circle Moment: Tatum

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Campaigns 1 mins read

International Delight Teams Up with Victoria Justice for Coachella-inspired Cold Foam Fun

International Delight is thrilled to announce its partnership with multi-talented artist Victoria Justice. As a celebration of music, art, and creativity, Coachella is the perfect setting to showcase International Delight’s Cold Foam, adding a touch of flavor and fun to festival-goers’ coffee experiences.

β˜€οΈ Cold Foam Delights: International Delight’s Cold Foam range offers an array of creamy delights that coffee enthusiasts can enjoy right from the comfort of their homes. From classic favorites to trendy new creations, there’s a Cold Foam flavor for every coffee lover.

πŸŽ‰ Join the Cold Foam Party: Whether you’re soaking in the Coachella vibes or simply enjoying a refreshing coffee moment at home, International Delight and Victoria Justice invite you to join the Cold Foam party and savor the deliciousness of coffee in a whole new way. Cheers to good music, great coffee, and unforgettable moments! πŸŽΆβ˜•

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Campaigns 2 mins read

Sol de Janeiro Partners with Sofia Richie Grainge to Introduce Rio Radiance SPF 50 Sunscreen Collection

Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

🌴 Embracing Diversity in Sun Protection: Sol de Janeiro’s new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand’s signature Brazilian beauty secrets.

πŸŒ… Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances its natural beauty.

🌺 Sofia Richie Grainge as the Face: Sofia

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Campaigns 2 mins read

Kane Footwear and Brianna Cope Unveil the Kane x Brianna Cope Revive: A Tribute to the Ocean

Exciting news in the world of active recovery footwear as Kane Footwear proudly announces its partnership with professional surfer Brianna Cope and the launch of the Kane x Brianna Cope Revive. This new shoe not only represents Brianna’s love for the ocean but also pays homage to her roots on the beautiful island of Kauai.

🌺 Inspired by Nature: Brianna Cope, a Kane Athlete, shares her deep connection to the ocean and her island home through the Kane x Brianna Cope Revive. The shoe’s off-white upper symbolizes the sandy beaches of Kauai, while the blue marble swirled sole represents the majestic ocean waves that Brianna has been surfing since her youth.

🏝️ A Sanctuary and Safe Place: Growing up on Kauai, Brianna found solace and joy in the ocean, making it her sanctuary and safe place. Despite facing challenges, including being born with a birth defect, Brianna’s love for surfing and the ocean remained unwavering, shaping her identity as a pro surfer and a resilient individual.

🌟 Empowering

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Campaigns 1 mins read

Fashion Icons Unite: Anna Sui x Marc Jacobs Collaboration Celebrates 40th Anniversary

In a dazzling celebration of style and friendship, renowned American fashion designer Anna Sui has joined forces with Marc Jacobs for a limited-edition varsity jacket and bag collection. This exclusive collaboration marks a milestone moment as Marc Jacobs commemorates its 40th anniversary in the fashion industry.

🎨 Creative Fusion: Anna Sui and Marc Jacobs, longtime friends and visionaries in the fashion world, have seamlessly blended their distinct styles and artistic flair to create a collection that epitomizes elegance, innovation, and timeless charm.

πŸ’Ό Limited-Edition Pieces: The highlight of this collaboration is a stunning varsity jacket and matching bag, meticulously crafted with premium materials and exquisite detailing. Each piece reflects the iconic aesthetics of both designers, showcasing a harmonious blend of classic sophistication and contemporary allure.

🌟 Celebrating Friendship and Fashion: The Anna Sui x Marc Jacobs collaboration not only celebrates four decades of Marc Jacobs’ influence in the fashion world but also exemplifies the power of friendship and

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Campaigns 2 mins read

PrizePicks Teams Up with ‘Suga’ Sean O’Malley in Game-Changing Partnership

PrizePicks, the premier daily fantasy sports platform in North America, has unveiled an exciting multi-year partnership with Bantamweight Champion ‘Suga’ Sean O’Malley, elevating the fan experience to new heights. This collaboration brings together the dynamic world of MMA with the thrill of fantasy sports, promising a fusion of entertainment and engagement like never before.

πŸ‘Š A Champion’s Alliance: Sean O’Malley, renowned for his electrifying performances and unmatched talent in mixed martial arts, joins forces with PrizePicks as a brand ambassador, amplifying the platform’s reach and impact among sports enthusiasts worldwide.

πŸ”₯ Innovative Campaigns: The partnership kicked off with the ‘Less Talk, More Action, More Suga’ campaign, featuring a ‘Pink Out’ takeover of PrizePicks’ Discord channel, exclusive Pink Suga Sean emojis, free entry giveaways, and a risk-free Protected Play during O’Malley’s recent championship match. These initiatives garnered

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Campaigns 2 mins read

Alex Cooper Shines in Skims Bridal Campaign

Skims, known for its innovative and inclusive approach to fashion, has once again hit the mark with its latest bridal campaign featuring soon-to-be bride and “Call Her Daddy” host, Alex Cooper.

πŸ“Έ Captivating Visuals: Shot by renowned photographer Ellen von Unwerth, the campaign captures the essence of Vegas brides from the ’60s, adding a touch of nostalgia and glamour to Skims’ bridal offerings. The brand’s press release describes the collaboration as a seamless blend of modern elegance and timeless allure. Cooper praised the beauty of the Wedding Shop collections, hinting at wearing the pieces during her wedding weekend and honeymoon, adding a personal touch to the campaign.

πŸ‘— New Collection, Timeless Style: The campaign coincides with the launch of Skims’ updated wedding shop, featuring an array of strappy lingerie, luxurious loungewear, comfortable cotton sets, and even men’s styles for the first time. The collection’s versatility and elegance are highlighted, catering to diverse tastes

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Campaigns 2 mins read

Muscle Milk Unveils “Strength for Life” Campaign with Star-Studded Athlete Roster

This spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.

🌿 Introducing Muscle Milk Plant Protein: As part of the campaign, Muscle Milk introduces its latest innovation: Plant Protein shakes. Made with premium plant-based ingredients, these shakes are designed to fuel your body with the strength and vitality needed for life’s challenges, both big and small.

🌟 A Star-Studded Roster: Joining forces with Muscle Milk are MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker, and global soccer sensation Christian Pulisic. Together, they embody the essence of strength and inspire individuals to push boundaries, whether on the field, at the gym, or in everyday life.

πŸ’ͺ Strength Beyond

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Brand Ambassador 2 mins read

Love Island Star Malin Andersson Becomes the Face of Isovibe Clear Whey Protein

Love Island alumna Malin Andersson continues to make waves in the wellness world as she partners with Isovibe, the exciting new brand offering clear whey protein powders bursting with fun and fruity flavors.

πŸ”₯ Rising to Fame: Malin rose to fame in 2016 after captivating audiences on the second series of ITV2’s Love Island. Since then, she has become a beacon of inspiration, championing mental health advocacy and body positivity, earning the admiration of thousands worldwide.

πŸ’ƒ Healthy Lifestyle Ambassador: Now, as the face of Isovibe, Malin will leverage her platform to empower others with tips and insights on maintaining a healthy lifestyle and reaching protein goals. Balancing the demands of motherhood and a busy schedule, Malin embodies the brand’s ethos of vitality and wellness.

πŸ‘ Juicy Flavors: Isovibe Clear Whey Protein stands out with its premium whey protein isolate and real fruit powder-infused flavors. Available in Peach & Raspberry, Cherry & Apple, and Lemon & Lime variants

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Campaigns 1 mins read

Trio of Top Athletes Joins California Prunes Campaign

The California Prune Board (CPB) has teamed up with a trio of elite Italian athletes for an exciting EU and UK-wide social media campaign showcasing the nutritional benefits of prunes.

πŸ† Meet the Athletes:

Simona Quadarella: World champion swimmer, boasting two gold medals from the recent World Aquatics Championships. Elena Bertocchi: European diving champion, known for her exceptional skills in the diving arena. Simone Giannelli: Talented volleyball player, recognized for his prowess on the volleyball court.

🌿 Promoting Fitness and Nutrition: As these athletes gear up for a busy year of international competitions, they are collaborating with California Prunes to highlight the role of prunes in their daily fitness routines. The six-month marketing campaign focuses on showcasing the versatility and benefits of California Prunes as an essential part of their preparational nutrition for training and competitions.

Stay tuned as Simona Quadarella, Elena Bertocchi,

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Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the ‘That’s Clutch’ campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand’s success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

πŸ€ NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth. By teaming up with a renowned NBA athlete, Clutch aims to highlight its brand distinctions

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Campaigns 2 mins read

Dickies Teams Up With Guy Mariano for Skateboarding Collection

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the ’90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

πŸ›Ή Functional Details: Each item in the collection is designed with skaters in mind, featuring practical details like embroidery, branded pull

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Campaigns 2 mins read

Tractor Supply Company and Martha Stewart Welcome Spring With Garden Apparel Line Launch

Tractor Supply Company, the leading retailer in rural lifestyle essentials, is stepping into spring with a blooming collaboration. Today, the company announced the launch of the Martha Stewart Garden Apparel Line, created in partnership with Martha Stewart, Marquee Brands, and French Dressing Jeans Inc. This exciting line, featuring eight stylish and functional pieces, will debut exclusively at Tractor Supply starting the week of March 25th in 50 select stores and online.

🌻 Martha Stewart’s Passion: Martha Stewart, known for her expertise in gardening and outdoor living, expressed her excitement about the collaboration. The Martha Stewart Garden Apparel Line features a range of essential pieces tailored for gardeners, including a Garden Chore Jacket, Garden Work Shirt, Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible Overalls, and more. Each item seamlessly blends function and comfort with personal style, catering to the unique needs of modern gardeners who live Life Out Here.

🌿 Bringing Top Brands to Rural

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Campaigns 2 mins read

Upakarma Ayurveda’s Revolutionary Campaign with The Great Khali

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand’s journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

πŸ›‘οΈ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness. Through engaging storytelling and a powerful message, Upakarma Ayurveda aims to educate and empower

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