Campaigns

Brand Ambassador 2 mins read

Saif Ali Khan Joins Behrouz Biryani for ‘Nawabi Handi Dum Biryani’ Range

Exciting news in the culinary world as Rebel Foods’ beloved brand, Behrouz Biryani, welcomes Bollywood royalty Saif Ali Khan as its brand ambassador. The collaboration is set to unveil the exquisite ‘Nawabi Handi Dum Biryani’ range, promising a taste of regal indulgence for biryani enthusiasts.

🌟 Royal Essence: Behrouz Biryani’s ‘Nawabi Handi Dum Biryani’ range embodies the essence of royal cuisine, crafted to perfection for discerning palates. Saif Ali Khan’s association with the brand elevates this culinary experience, blending heritage and gastronomic delight.

🍲 Premium Biryani Experience: With Saif Ali Khan on board, Behrouz Biryani aims to offer a premium royal biryani experience like never before. The collaboration represents a harmonious blend of tradition, quality, and culinary excellence, promising a feast fit for kings and queens.

👑 Aristocratic Legacy: Saif Ali Khan’s aristocratic legacy and refined taste resonate perfectly with Behrouz Biryani’s commitment to delivering authentic and luxurious flavors. As the brand ambassador, Khan brings his charisma and sophistication to enhance

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Brand Ambassador 2 mins read

SB19 Joins Xiaomi as Brand Ambassador for Redmi Note 13 Series

Exciting news for PPop fans and tech enthusiasts alike as Xiaomi unveils its collaboration with Filipino sensation SB19, naming them the brand ambassador for the highly anticipated Redmi Note 13 series. This partnership, revealed during Xiaomi’s Fan Festival, marks a significant milestone for both the tech giant and the internationally acclaimed boy group.

🎤 Global Sensation: SB19 has garnered immense popularity not just in the Philippines but also on the global stage. As leaders of the PPop genre, their captivating performances, exceptional talent, and massive fan following have made them icons in the music industry.

📱 Tech Trailblazers: Xiaomi’s Redmi Note series has long been known for its innovation, performance, and affordability. With the Redmi Note 13 series, Xiaomi continues to push boundaries in smartphone technology, delivering cutting-edge features and an exceptional user experience.

🌍 International Impact: The collaboration between SB19 and Xiaomi highlights the growing synergy between entertainment

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Brand Ambassador 2 mins read

Skechers Welcomes Baseball Legend Albert Pujols as New Brand Ambassador

Skechers continues to expand its roster of athletic superstars with the addition of former Cardinals and Angels star Albert Pujols as its latest brand ambassador. Affectionately known as “La Máquina” (The Machine) and a two-time world champion, Pujols will take center stage in Spanish-language campaigns highlighting Skechers’ innovative Hands-Free Slip-in shoes.

👟 Revolutionary Design: Skechers’ Hands-Free Slip-in shoes are at the forefront of footwear technology, offering convenience and style without compromising on comfort. Albert Pujols’ partnership with Skechers underscores the brand’s commitment to delivering cutting-edge solutions to athletes and enthusiasts alike.

🔥 Global Ambassadors: Pujols joins a prestigious lineup of global ambassadors representing Skechers across various industries. From music icon Snoop Dogg to lifestyle legend Martha Stewart and stage and screen star Ashley Park, Skechers’ diverse team embodies excellence, creativity, and passion.

🏆 Hall

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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters’ dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters’ versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring 2024 collection embraces diversity, inclusivity, and timeless appeal. With a focus on heritage designs reimagined for the modern era, the

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Campaigns 2 mins read

Philips Norelco Partners with Actor Adam Scott for Exciting New Campaign

Royal Philips, a global pioneer in health technology, is proud to announce its collaboration with the renowned actor and facial hair connoisseur, Adam Scott. Scott takes center stage in a fresh campaign for the shave and groom brand Philips Norelco, inviting audiences on a journey of personal grooming and self-expression.

🪒 Empowering Personal Growth: The new campaign from Philips Norelco encourages everyone to embrace their personal growth, starting with how they style their facial hair. Adam Scott stars in a captivating video, showcasing his versatility in achieving various facial hair styles with ease using the Philips Norelco OneBlade. From a “sexy romantic lead” to a “felon on the run,” Scott demonstrates the transformative power of grooming in shaping his on-screen persona.

🎭 Actor Insights: In the campaign, Scott shares intimate insights into his relationship with facial hair and acting. He reflects on how he learned the art of shaving by observing actors he admired on the big screen, highlighting

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Campaigns 2 mins read

Avo Cigars and DJ D-Nice Present Avo Expressions 2024

Avo Cigars, a leading name in handcrafted premium cigars, is thrilled to unveil the much-anticipated “Avo Expressions 2024” blend in collaboration with the globally acclaimed DJ D-Nice. This limited edition release, featuring only 6,900 boxes with fifteen cigars each, marks a harmonious fusion of expertise and artistry.

🎶 Musical Mastery Meets Cigar Craftsmanship: The Avo Expressions series is a tribute to individuals who excel in their respective fields, echoing the spirit of Avo Uvezian, the visionary founder of AVO Cigars. Avo Uvezian’s journey from music to cigars inspired the creation of blends that resonate with his creative genius, a tradition carried forward in this exclusive collaboration with DJ D-Nice.

💨 Crafted for Connoisseurs: Avo Expressions 2024 is a testament to the meticulous craftsmanship and dedication of Avo Cigars. Each cigar is a masterpiece, meticulously blended and handcrafted to deliver an unforgettable smoking experience, embodying the essence of quality, innovation, and sophistication.

🌟

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Campaigns 2 mins read

RECOVER 180 Teams Up with PGA Tour Pro Wyndham Clark for Masters Tournament

RECOVER 180™, the cutting-edge organic sports drink crafted by renowned beverage entrepreneur Lance Collins, is thrilled to announce its partnership with PGA Tour pro Wyndham Clark, just in time for the prestigious Masters Tournament. As a pinnacle event in the golfing world, the Masters Tournament symbolizes excellence, precision, and peak performance—values shared by both RECOVER 180 and Wyndham Clark as they strive for greatness in their respective arenas.

RECOVER 180 is dedicated to empowering individuals to maximize their performance and recovery. With a meticulously crafted blend of electrolytes, vitamins, and minerals, RECOVER 180 provides a revitalizing solution to replenish the body and fuel success. The collaboration between RECOVER 180 and Wyndham Clark signifies a significant milestone for both entities. Leveraging its innovative hydration and replenishment formula, RECOVER 180 has become the preferred choice for elite athletes and wellness enthusiasts seeking optimal performance and recovery support. Similarly, Wyndham Clark has demonstrated unwavering commitment to excellence on the golf course, showcasing exceptional skill, dedication, and

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Campaigns 2 mins read

Jamie Foxx and BSB Whiskey Unveil Iconic New Packaging

WES Brands, the trailblazing spirits incubator known for its innovation and brand acceleration, has teamed up once again with the multi-talented Jamie Foxx for the exclusive launch of BSB Whiskey, a smooth and flavorful whiskey experience. With two years of meticulous design and development, the new packaging and flavor, Brown Sugar Blend (BSB), are set to revolutionize the whiskey landscape, with Foxx taking on the roles of brand owner and creative director.

🎨 Innovative Design: BSB Whiskey’s 70-proof liquid is a harmonious blend of aromatic cinnamon spice and comforting brown sugar sweetness, creating a taste sensation that is both bold and refined. The brand’s new packaging reflects this innovation, featuring a sleek matte black bottle adorned with a luminous “BSB” chenille letter patch that glows in the dark. This eye-catching design ensures that BSB Whiskey not only stands out on the shelves but also becomes the focal point of any social gathering.

🌌 Captivating Experience: The revamped packaging is more

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Campaigns 2 mins read

Gisele Bündchen Partners with VAARA for SS24 Collection

Iconic supermodel Gisele Bündchen has been unveiled as the face of VAARA‘s highly anticipated SS24 collection, marking a groundbreaking collaboration that merges fashion and empowerment.

👗 Vibrant Collection: VAARA’s SS24 collection promises a fresh take on activewear, with a focus on reinventing bestselling designs, introducing swimwear, outerwear, and sports accessories. The brand’s statement describes the collection as vibrant, capturing the essence of the new season with a sun-inspired color palette that exudes warmth and positivity.

🌞 Empowering Palette: The color palette of the SS24 collection is designed to enhance every skin tone, reflecting the brand’s commitment to inclusivity and celebrating diversity. With hues inspired by the sun and nature, the collection embodies a sense of freedom and empowerment that resonates with modern consumers.

👩‍🎨 Gisele’s Influence: As the face of VAARA’s SS24 campaign, Gisele Bündchen brings her timeless elegance and influence

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Campaigns 2 mins read

Alia Bhatt Stars in Parle Agro’s Fun-Filled Frooti Campaign

Get ready for a summer filled with “Too much Fun” as Parle Agro, the beverage giant, unveils its latest campaign for Frooti, featuring the effervescent brand ambassador Alia Bhatt. This campaign aims to reignite the thirst for fun among consumers, highlighting the sweet tangy taste of Frooti as the ultimate catalyst for fun-filled moments.

🎬 Playful Ad Films: The heart of the campaign beats with the belief that fun is for everyone, and what better way to experience it than with Frooti’s delightful flavor. Parle Agro’s press release emphasizes that each sip of Frooti is a gateway to moments of joy and excitement.

💃 Seamless Integration of Fun: The campaign includes two playful ad films that beautifully capture how Frooti effortlessly infuses fun into consumers’ lives. These films showcase the simple yet profound idea that Frooti’s sweet tangy taste is synonymous with moments of pure enjoyment.

🍊 Sweet Tangy Delight: With Alia Bhatt leading the charge, the Frooti campaign embodies

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Brand Ambassador 2 mins read

Jayaram and Kalidas Join Goibibo as Brand Ambassadors

Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

🎬 Digital Film Debut: The announcement coincides with the launch of Goibibo’s first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from ‘Panchatanthiram,’ showcasing Goibibo’s creativity in recreating iconic movie moments. This strategy echoes the success of the brand’s previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

🌍 Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture the essence of travel experiences.

🚀 Strengthening Brand

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Brand Ambassador 2 mins read

Michelle Dee: The New Face of Maybelline Philippines

Exciting news in the beauty world as Miss Universe Philippines 2023, Michelle Dee, takes the spotlight as the newest ambassador for Maybelline Philippines, showcasing her influence and style in the brand’s latest campaign.

🌟 Brand Endorsement: Michelle Dee kicked off the month of April with a major endorsement announcement, revealing her partnership with Maybelline Philippines. The Sparkle beauty queen-actress continues to captivate audiences with her charm and beauty, making her an ideal choice for the global cosmetics brand.

💃 Stunning Campaign: Taking to Instagram, Michelle shared a captivating video of her campaign with Maybelline, unveiling the brand’s newest product in style. In the video, Michelle exudes confidence and elegance as she showcases two edgy and futuristic ensembles, perfectly complementing Maybelline’s dynamic and trend-setting image.

🖤 Chic and Futuristic: Michelle’s first look features a sleek all-black ensemble, comprising a stunning tube dress with a daring

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Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced “Type B”)—a revolutionary line of “haircare for all hair types.”

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what’s to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea’s focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients and Innovation: While specific details about Typebea’s ingredients, packaging, and product

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Endorsement Deals 2 mins read

Zenni Optical Collaborates with ‘Outer Banks’ Star Chase Stokes for EyeQLenz

Exciting news for eyewear enthusiasts! Zenni Optical, the renowned online eyewear retailer, has teamed up with Chase Stokes, the charismatic star of the popular series ‘Outer Banks,’ to unveil their groundbreaking EyeQLenz™ – a revolutionary 3-in-1 eye protection lens designed to elevate your eyewear experience.

🔹 Cutting-Edge Eye Protection: EyeQLenz™ sets a new standard in eye protection by offering comprehensive defense against harmful infrared exposure, UV rays, and blue light. This advanced lens technology goes beyond traditional eyewear to safeguard your eyes and promote overall well-being.

🌐 Global Brand Ambassador: Chase Stokes joins forces with Zenni Optical as the global brand ambassador for EyeQLenz™, bringing his star power and style to showcase the versatility and functionality of these innovative lenses.

💫 Stylish and Versatile: In the campaign visuals, Chase is seen rocking a variety of styles from the EyeQLenz™ collection, demonstrating how these lenses seamlessly

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Campaigns 2 mins read

XG Teams Up with Original Tamagotchi for Exciting Collaboration

In a delightful surprise for fans, XG has announced a special collaboration with Original Tamagotchi, marking a nostalgic journey back to childhood memories and adding a fun twist to their creative endeavors. The collaboration was officially revealed on Easter Monday, March 31st, with the release of the “XG × Tamagotchi Collaboration Movie PART1” on XG’s YouTube channel.

🎶 Inspiration from “NEW DNA” Album: The collaboration stems from XG’s 1st Mini Album “NEW DNA,” released in September last year, where each member incorporated Tamagotchis with unique designs into their costumes. This creative fusion sparked the idea for a collaboration with Original Tamagotchi, aligning perfectly with XG’s vibrant and innovative approach to music and fashion.

🌟 Blindfolded Visit and Original Designs: The collaboration took an exciting turn as the XG members were blindfolded and surprised with a visit to Bandai headquarters. During this visit, they embarked on designing their very own Original Tamagotchis,

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Brand Ambassador 2 mins read

Kiara Advani Joins Libas as Brand Ambassador for Spring-Summer Collection

Exciting news from the world of ethnic fashion as Libas, a leading brand in the industry, unveils its Spring-Summer collection with Bollywood sensation Kiara Advani stepping in as the new brand ambassador. The collaboration promises to redefine ethnic wear and set new standards of aspirational fashion for the modern Indian woman.

👗 Celebrating Modern Indian Womanhood: Kiara Advani, known for her vibrant persona and trendsetting style, embodies the essence of the contemporary Indian woman – free-spirited, independent, and evolved. Her partnership with Libas reflects the brand’s commitment to celebrating women and their unique expressions through fashion.

🎥 A Vibrant Brand Film: The brand film featuring Kiara Advani captures the essence of the Spring-Summer collection in a lively and celebratory manner. From playful daytime outfits to dazzling evening ensembles, Kiara showcases the versatility and beauty of ethnic fashion from Libas. The film is a vibrant depiction of self-expression and individual style.

💃 Inspiring

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Campaigns 2 mins read

Infinix Teams Up with Wahaj Ali for an Exciting Journey with the NOTE 40 Series

Step into a vibrant new chapter as Infinix, a leading name in the world of smartphones, unveils an exhilarating collaboration with the versatile and acclaimed Pakistani actor, Wahaj Ali. This dynamic partnership marks a thrilling new era for both Infinix and Wahaj Ali, promising innovation, creativity, and boundless possibilities.

🌌 A Star in the Making: Wahaj Ali’s journey in Pakistan’s entertainment industry has been nothing short of spectacular. Renowned for his exceptional talent and diverse roles, Wahaj has captivated audiences with his nuanced performances and undeniable charm.

🎭 Versatility Personified: From romantic dramas like “Mujhe Pyaar Hua Tha” to intense thrillers like “Jurm,” Wahaj has showcased his range as an actor, earning accolades and admiration along the way. His debut in Lollywood with “Teri Meri Kahaniyaan” further cemented his status as a rising star in the film industry.

📸 Exclusive Collaboration: Infinix’s partnership with Wahaj Ali for the NOTE 40 series heralds a new era of innovation and creativity.

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Campaigns 2 mins read

STARRY and Lil Durk Team Up for STARRY FIZZ FEST

Get ready to shoot hoops and sparkle with excitement as STARRY® partners with rapper Lil Durk to launch the thrilling STARRY FIZZ FEST, a unique basketball skills competition offering students from Historically Black Colleges and Universities (HBCUs) a chance to win big!

🌠 Refreshing Collaboration: STARRY®, known for its zesty lemon-lime flavor and crisp bite, joins forces with Lil Durk, a passionate basketball enthusiast, to bring a fresh twist to college hoops. This spring, students from Norfolk State University, Hampton University, Jackson State University, and Morgan State University can vie for over $333,000 in scholarships and prizes. The grand prize includes an NIL (Name, Image, Likeness) deal typically reserved for student-athletes, granting the winner an exclusive opportunity to become the face of STARRY® and score an all-expenses-paid trip to Kia NBA Tip-Off!

🏆 Campus Showdown: STARRY FIZZ FEST promises fierce competition and unforgettable moments as students showcase their basketball prowess and vie for the chance to shine on

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Campaigns 2 mins read

LOEWE Unveils “Decades of Confusion” Film Starring Dan Levy & Aubrey Plaza

Prepare for a spellbinding journey through time and style as LOEWE launches its latest film extravaganza, “Decades of Confusion,” featuring the dynamic duo of Dan Levy and Aubrey Plaza.

🔤 The Name Game: LOEWE’s playful exploration of its name takes center stage in “Decades of Confusion,” a whimsical spelling bee that traces the evolving pronunciation and spelling of the iconic brand over the years.

🎥 Star-Studded Cast: Directed by Ally Pankiw and penned by the witty Dan Levy, the film showcases Levy as the perplexed judge of a national spelling bee spanning from 1971 to the present. Enter Aubrey Plaza, who dazzles in multiple roles as quirky contestants representing each era.

👗 Fashion Time Warp: Plaza’s transformation is a feast for the eyes, courtesy of LOEWE’s iconic archive pieces and the creative genius of award-winning hair stylist Michelle Ceglia. From 70s curtain bangs and oversized glasses to 80s Miami glam, Plaza embodies every era with panache.

💃👜

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