Campaigns

Campaigns 2 mins read

Forever New Unveils SS24 Collection with Pooja Hegde

Exciting news for fashion enthusiasts as Forever New, the epitome of grace and elegance, launches its exclusive SS24 Collection, “Another Day in Paradise,” with brand ambassador Pooja Hegde. The collection’s core color, Porcelain (White), serves as a timeless backdrop, highlighting the vibrant colors and playful prints that define this season’s aesthetic.

👗 Fashion Forward: Forever New’s SS24 Collection showcases Pooja Hegde’s Campaign Styles, blending fashion-forward designs with the essence of the season. From ocean-inspired blue ruffle dresses to bold floral sheaths capturing the essence of summer blooms, each garment reflects elegance and sophistication.

🎨 Celebration of Color: Embracing luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate every wardrobe. The collection’s vibrant hues and intricate designs embody the spirit of summer, making it a must-have for fashion-conscious individuals.

🛍️ Available Now: Discover

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Campaigns 2 mins read

RECOVER 180 Partners with NBA Star Austin Reaves

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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Campaigns 2 mins read

Slice and Kiara Advani Celebrate Mango Indulgence in Summer Campaign

Slice® and Bollywood sensation Kiara Advani have joined forces for the ‘Ras Aisa Ki Bas Na Chalega’ campaign, igniting the passion for mango indulgence as the ultimate summer treat. The campaign aims to elevate Slice®’s status as the go-to choice for mango lovers, inviting consumers to relish the unmatched joy of biting into a luscious mango and embarking on a delightful journey of mango bliss.

🌟 Mango Magic Unleashed: The brand film for Slice®’s campaign captures the enchanting allure of mangoes, with Kiara Advani mesmerized by a Slice® bottle that magically transforms a picture of a mango into a real one. This captivating moment symbolizes the irresistible mango flavor that Slice® embodies, leaving viewers enchanted and craving for more.

🍹 Unapologetic Indulgence: Kiara Advani’s portrayal of the mango experience in the Slice® campaign celebrates the unapologetic joy of indulging in a juicy mango. The campaign encourages consumers to embrace the messy, real mango experience, declaring ‘Ras Aisa

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Campaigns 2 mins read

Grace Elizabeth Shines in Michael Kors’ US Mother’s Day Campaign

Renowned American model Grace Elizabeth is gracing the spotlight in Michael Kors‘ latest US Mother’s Day Campaign, capturing the essence of modern multitasking with effortless style. The campaign, expertly lensed by acclaimed American photographer Cass Bird, celebrates the art of balancing life’s demands while exuding confidence, calmness, and coolness.

💐 Empowering Multitaskers: Michael Kors’ US Mother’s Day Campaign pays tribute to the masters of multitasking, recognizing the incredible women who effortlessly navigate their roles with grace and poise. Grace Elizabeth embodies this spirit, showcasing Michael Kors’ clothing and accessories designed to complement the busy yet stylish lifestyles of modern women.

📸 Captivating Visuals: Cass Bird’s masterful photography brings the campaign to life, capturing moments of empowerment, beauty, and versatility. Grace Elizabeth effortlessly embodies the Michael Kors woman, effortlessly transitioning from professional to casual looks that resonate

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Campaigns 2 mins read

Jake Gyllenhaal Takes Center Stage in Prada’s Latest Campaign

Iconic actor Jake Gyllenhaal, known for his captivating performances on screen, has stepped into the world of high fashion with Prada‘s latest campaign. The campaign, featuring Gyllenhaal in a three-part documentary series, celebrates the launch of Prada’s Luna Rossa Ocean Le Parfum and showcases the brand’s commitment to innovation and excellence.

🚤 Sailing Into Style: In a visually stunning collaboration, Jake Gyllenhaal is seen sailing aboard Prada’s impressive Luna Rossa boat, which serves as the perfect backdrop for the launch of Luna Rossa Ocean Le Parfum. The campaign captures the essence of adventure, sophistication, and the thrill of exploring new horizons.

🌌 A Fusion of Art and Innovation: Prada’s collaboration with Jake Gyllenhaal highlights the brand’s ability to seamlessly blend artistry and innovation. The Luna Rossa Ocean Le Parfum embodies the spirit of exploration and the allure of the open sea, making it a captivating addition to Prada’s fragrance collection.

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Campaigns 2 mins read

Hennessy Teams Up with Teyana Taylor and Damson Idris for Exciting New Campaign

Hennessy, the iconic cognac brand, has unveiled its latest campaign ‘Made for more,’ starring the dynamic duo of Teyana Taylor and Damson Idris. This bold move showcases Hennessy’s commitment to engaging with millennial audiences and highlighting the versatility of their renowned drink.

🌟 Modern Icons Unite: Teyana Taylor, known for her multi-talented artistry in music, dance, and fashion, joins forces with Damson Idris, a rising star in the acting world. Together, they embody the spirit of Hennessy’s ‘Made for more’ campaign, celebrating ambition, creativity, and the pursuit of excellence.

🥃 Elevating the Experience: Julie Nollet, Hennessy’s Global Chief Marketing Officer, emphasized the brand’s unique position in the spirits industry. Hennessy is not just a drink; it’s a symbol of luxury, craftsmanship, and heritage. The campaign showcases Hennessy’s wide range of age and blend selections, appealing

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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Campaigns 2 mins read

Leanne Morgan Stars in Hilarious Laura Geller Beauty Ad for Age Empowerment

Laura Geller Beauty is flipping the script on age stereotypes with their uproariously funny new campaign, “Own Your Age,” featuring comedian Leanne Morgan, celebrating National Mature Women’s Day in style. Directed by the talented Quinn Wilson, this campaign challenges outdated beauty norms and embraces age diversity with a side of humor.

👩‍🦳 Embracing Every Age: In a world obsessed with youth, Laura Geller Beauty’s ‘Own Your Age’ campaign shines a spotlight on mature women over 40, encouraging them to embrace their age with confidence and humor.

🎬 Hilarious Commercial: At the heart of the campaign is a laugh-out-loud commercial featuring comedian Leanne Morgan as “Dr. Vick,” the age empowerment coach. Dr. Vick guides a group of mature women through amusing scenarios, from mastering Gen Z slang to navigating the art of the selfie.

💄 Beauty Beyond Age: Laura Geller Beauty’s message goes beyond makeup; it’s about celebrating the

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Brand Ambassador 2 mins read

Camila Cabello Takes Center Stage as Bacardí’s Global Ambassador

Get ready to raise your glasses because Camila Cabello is bringing her star power to Bacardí as the brand’s newest global face! The announcement, made on Tuesday, marks an exciting collaboration between the chart-topping pop sensation and the iconic rum empire.

🌟 Global Icon: Known for her captivating vocals and infectious energy, Camila Cabello has become a household name in the music industry. Her hit singles and dynamic performances have earned her a dedicated fan base worldwide, making her the perfect choice to represent Bacardí on a global scale.

🍹 Do What Moves You: Bacardí’s new campaign, “Do What Moves You,” captures the essence of freedom, creativity, and celebration. Directed by Nicolás Méndez, the campaign’s debut commercial features Cabello’s hyper-pop-inspired single “I Luv It,” setting the stage for a vibrant journey through a Caribbean city.

🌴 Caribbean Vibes: Shot in the picturesque setting of Santo Domingo, Dominican Republic, the commercial

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Campaigns 2 mins read

Love Island Star Molly Smith Sparkles in Collaboration with Abbott Lyon

Love Island’s Molly Smith continues to make waves post-villa as she unveils her stunning collaboration with the renowned jewellery brand, Abbott Lyon. Known for its chic and trendy designs that have taken social media by storm, Abbott Lyon’s latest partnership with Molly promises to deliver a collection that’s as captivating as it is affordable.

🏝️ From Island to Icon: Since her memorable entrance into the Love Island villa in January, Molly Smith has captured hearts with her charm and style. Now, she’s channeling that same energy into her collaboration with Abbott Lyon, bringing a touch of island-inspired glamour to every piece.

💎 Designer-Inspired Delights: Abbott Lyon’s jewellery has garnered attention for its designer-inspired aesthetics, and Molly’s collection is no exception. From statement earrings to delicate necklaces and bracelets, each piece reflects Molly’s personal style and adds a touch of sophistication to any ensemble.

🌸 In Good Company: Molly

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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans‘ latest B-side track, “Bubble Gum,” makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, ‘Essential.’ This collaboration, unveiled on April 7, not only showcases the group’s musical talent but also highlights their growing influence in the global market.

🎵 Fresh Soundtrack: “Bubble Gum” offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans’ new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for ‘Essential’ in the commercial. Their presence adds a youthful

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Campaigns 2 mins read

Mitch Marner Teams Up with Skip to Sweeten Snack Time with Exclusive Candy Boxes

Calling all Ontarians and candy enthusiasts, get ready to indulge in a delicious dose of nostalgia with Mitch Marner and Skip! Today marks the launch of a mouthwatering collaboration between the hockey superstar Mitch Marner and Skip, Canada’s beloved homegrown delivery network. Available across the Greater Toronto Area (GTA), Skip customers can now treat themselves to a curated selection of Mitch’s cherished childhood snacks, all handpicked by the hockey prodigy himself. Say hello to ‘Mitch’s Mix’ candy box, a delightful assortment of candy, chocolates, and snacks that promises to ignite joy and sweet memories.

🌟 Exclusive Partnership: Mitch Marner’s partnership with Skip brings forth an exclusive ‘Mitch’s Mix’ candy box, a treasure trove of 16 of his all-time favourite childhood confections. Created in collaboration with Candy Funhouse, North America’s largest online candy retailer and a company associated with Giannis Antetokounmpo, these candy boxes are a must-have for candy lovers and fans of the hockey sensation.

🍭 Delightful Assortment:

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Brand Ambassador 2 mins read

Jessica Chastain Shines Bright as Damiani’s Global Ambassador

Italian luxury jewellery brand Damiani has announced the appointment of acclaimed American actress Jessica Chastain as its global ambassador, marking a significant milestone for both the brand and Chastain herself. The announcement comes alongside the launch of Damiani’s captivating spring 2024 ad campaign, featuring Chastain as the face of elegance and sophistication.

🎭 A Perfect Match: Known for her talent, grace, and timeless beauty, Jessica Chastain embodies the essence of Damiani’s exquisite jewellery collections. Her captivating presence and global appeal make her the ideal ambassador to represent the brand’s values of heritage, craftsmanship, and creativity.

💎 Symbol of Excellence: With a legacy spanning over a century, Damiani is renowned for its unparalleled craftsmanship and dedication to artisanal excellence. Jessica Chastain’s collaboration with Damiani symbolizes a union of artistry and elegance, showcasing the brand’s commitment to creating exceptional pieces that resonate with discerning

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier‘s captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRÉS GAULTIER collection.

📸 Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRÉS GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier’s signature style.

🎶 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa’s presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

🌈 Celebrating Diversity and Individuality: Jean Paul Gaultier has long been a champion

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Campaigns 2 mins read

Amazon Fashion Unveils New Campaign with Ananya Panday and Aditya Roy Kapur: “Har Pal Fashionable”

Amazon Fashion has set the stage for a style revolution with its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood sensations Ananya Panday and Aditya Roy Kapur together for the first time. This innovative campaign showcases Amazon as the ultimate online destination for fashion enthusiasts, offering a wide range of clothing, shoes, watches, accessories, and more to help customers curate their perfect looks.

🛍️ One-Stop Fashion Destination: The campaign highlights Amazon’s comprehensive offerings, emphasizing its role as a go-to platform for all fashion needs. From trendy apparel to stylish accessories, Amazon Fashion provides customers with the tools and options to create their unique fashion statements.

💃🕺 Style Made Easy: With features like ‘wear it with’ suggestions from brands and convenient services such as ‘easy returns,’ ‘fast delivery,’ and ‘no

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Campaigns 2 mins read

NIC and Rashmika Mandanna Celebrate True Friendship with ‘Gehri Dosti ke Gehre Flavours’

In a heartwarming campaign that celebrates the essence of true friendship, NIC has teamed up with beloved actress Rashmika Mandanna to emphasize the joy of sharing special moments with close friends over ice cream. Titled ‘Gehri Dosti ke Gehre Flavours’, this collaboration aims to shift the perception of ice cream consumption in India from being impulse-driven to intentional and cherished.

🎉 Friendship at its Core: The campaign revolves around Rashmika Mandanna’s character, who rushes through a thank-you speech to make it in time for her friend’s birthday party. Despite arriving with just minutes to spare, the real magic unfolds in the after-party, where she bonds with her close friends over NIC ice creams. The message is clear: the best moments are shared with those closest to us.

🍦 Changing Perceptions: NIC and Sideways, through this partnership, seek to position ice cream as the go-to dessert for meaningful occasions, especially when shared with cherished friends. By highlighting the joy and connection

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Campaigns 2 mins read

Cupshe and JoJo Fletcher Bring Festive Flair with New Collection

Fashion enthusiasts have a reason to celebrate as global e-tailer Cupshe joins forces once again with The Bachelorette’s beloved JoJo Fletcher to launch their latest collaboration: Cupshe x JoJo Fletcher: The Sunshine Escape Collection. This exclusive festival-inspired collection marks their second partnership, promising a vibrant array of trendy styles for women.

🌞 Festival Vibes: JoJo Fletcher, renowned for her chic style and infectious personality, infuses the Sunshine Escape Collection with the essence of music festivals. From flowy dresses to trendy bikinis and cover-ups, each piece captures the carefree spirit of summer festivities.

💃 Signature Style: The collection, now available on Cupshe.com, showcases JoJo’s signature flair for fashion, blending playful patterns, bold colors, and intricate crochet details. With 26 carefully curated pieces, including two-piece sets, swimsuits, and breezy cover-ups, shoppers can easily find the perfect ensemble for any festival occasion.

🎨 Fashion Fusion:

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Campaigns 1 mins read

Kendall Jenner and Bad Bunny Shine Solo in Gucci Valigeria Campaign

Kendall Jenner and Bad Bunny‘s journey with Gucci continues, albeit separately, in the latest installment of the brand’s Valigeria campaign. While their relationship once graced the front rows and campaigns together, the newest campaign captures Jenner in her element, showcasing Gucci’s travel-friendly accessories from the Savoy collection.

💔 Moving Forward: Following their confirmed breakup, the Valigeria campaign subtly acknowledges the shift, focusing on individuality and style resilience. Jenner, captured in faux paparazzi shots, effortlessly flaunts not one but two revenge outfits, embracing her independence and fashion prowess.

🌍 Travel Essentials: Amidst the personal narrative, Gucci’s Valigeria campaign highlights the travel-friendly essentials from the Savoy collection. Duffle bags, backpacks, rigid suitcases, and trolleys take center stage, catering to jet-setters gearing up for summer adventures.

👗 Fashion

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Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club’s captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

🔍 Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

🌆 Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool’s must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with others.

🗣️ A Message of Wanderlust: Sharing his excitement

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