Campaigns

Brand Ambassador 2 mins read

Deva Cassel Radiates Summer Vibes as Dior Beauty’s Newest Face!

Dior Beauty has unveiled its latest muse for the summer 2024 campaign, none other than the French/Italian actress Deva Cassel. The announcement, made through a captivating social media post, celebrates Cassel as the embodiment of a carefree summer aura, akin to a refreshing ocean breeze.

🎬 A Rising Star: Deva Cassel, daughter of renowned actors Vincent Cassel and Monica Bellucci, has carved her own path in the world of cinema with her captivating performances and innate charm. Her collaboration with Dior Beauty marks another milestone in her flourishing career.

🌺 Summer Glamour: The summer 2024 campaign encapsulates the essence of the season with a palette of pastel shades like soft lilac, shimmery pink, and fresh mint, harmoniously balanced with bronze taupe browns. Deva Cassel effortlessly embodies this blend of freshness and glamour, making her the perfect choice for Dior Beauty’s summer collection.

📸 Social Media Splash: Dior Beauty’s announcement on social media, featuring Deva Cassel’s

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Campaigns 2 mins read

Zhou Guanyu, lululemon Brand Ambassador, Shines in Home Debut Special Exhibition!

Zhou Guanyu, China’s trailblazing F1 driver and ambassador for lululemon, dazzled fans at the Jing’an Kerry Center store in Shanghai with a special exhibition ahead of the highly anticipated F1 Chinese Grand Prix returning to the city next weekend. The event celebrated Zhou’s journey from his captivating home debut in 2004 to his ambitious visions for the next 20 years.

🚗 A Journey Begins: Zhou Guanyu reminisced about his early encounters with the F1 Chinese Grand Prix, recalling how the electrifying races ignited his passion for motorsport. His journey from a 5-year-old fan in the stands to a celebrated F1 driver mirrors a story of determination and dedication.

🌟 Gratitude and Inspiration: At the heart of the event was Zhou’s gratitude towards his parents for nurturing his love for racing. He fondly remembered the seat where his dreams took flight, emphasizing the pivotal role of family support in his remarkable journey.

🎨 Creative Vision: Beyond the racetrack, Zhou Guanyu’s artistic

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Brand Ambassador 2 mins read

TREASURE Named Brand Ambassador for Crocs in Global Campaign!

Crocs, the iconic footwear brand, has unveiled an exciting partnership with YG Entertainment’s sensational boy group TREASURE, marking the launch of the TREASURE x CROCS™ global campaign. Known for their chart-topping hits and distinct fashion sense, TREASURE brings a fresh wave of style to the Crocs family.

🎶 From Debut to Global Sensation: Since their debut in 2020 with the hit single “Boy,” TREASURE has captured hearts worldwide with their infectious music and standout personalities. Now, as Crocs’ brand ambassadors, they’re set to elevate the brand’s image with their unique flair.

🌈 Embracing Individuality: Crocs’ decision to collaborate with TREASURE stems from their shared values of embracing individuality and self-expression. TREASURE’s members have often been spotted rocking Crocs, making them a natural fit for the brand’s ethos of “Come As You Are™.”

🚀 Global Campaign Highlights: The TREASURE x CROCS™ campaign will span from 2024 to 2025,

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Campaigns 2 mins read

Puma Unleashes ‘FOREVER FASTER’ Campaign with Neymar, LaMelo Ball, and More Stars!

Puma, the iconic sports brand, is setting the pace with its latest ‘Forever Faster’ campaign, featuring an elite lineup of sports superstars including Neymar, Jack Grealish, Mondo Duplantis, Karsten Warholm, and Breanna Stewart. This 90-second adrenaline rush showcases Puma’s commitment to being the “fastest sports brand in the world,” capturing the essence of speed, agility, and relentless determination.

🔥 Speed Meets Style: The ‘Forever Faster’ campaign is a celebration of athleticism and style, merging high-performance gear with the sleek aesthetics that Puma is renowned for. From the football pitch to the basketball court and the track, Puma’s gear empowers athletes to push boundaries and shatter records.

🌍 Global Impact: Timed perfectly with major sporting events like Euro 2024, Paris 2024 Olympics, and Copa

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Brand Ambassador 2 mins read

MS Dhoni Partners with Explosive Whey: A Game-Changer in Sports Nutrition

Explosive Whey, a new player in the fitness and nutrition realm, is set to redefine sports nutrition with its top-tier products. Backed and endorsed by none other than the legendary Mahendra Singh Dhoni, the brand aims to cater to the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals alike. Founded by Indian Cricketer Kedar Jadhav (founder), Mandar Bhandari (founder and CEO), and Rishikesh Hande (founder), Explosive Whey is poised to make a significant impact in the industry.

🚀 Fuel Your Performance: The brand’s name, “Explosive,” encapsulates the essence of speed and strength, reflecting its commitment to empowering individuals to reach their peak performance levels. The lion featured in the logo symbolizes strength and leadership, aligning perfectly with the brand’s mantra, “Rule with Strength.”

🔬 Certified Excellence: Explosive Whey boasts the prestigious certification of Informed Sports, a trusted badge among professional athletes and the World Anti-Doping

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Campaigns 2 mins read

Walker Hayes Teams Up with Athletic Brewing for “Fancy Like” Nonalcoholic Brew

Country music sensation Walker Hayes is stepping into the nonalcoholic beer scene with a bang, joining forces with craft beer innovator Athletic Brewing Company to launch a signature brew inspired by his chart-topping hit, “Fancy Like.”

📣 The Perfect Partnership: In a recent press release, Athletic Brewing announced its exciting collaboration with Walker Hayes, introducing “Fancy Like” as the latest addition to their lineup of refreshing nonalcoholic beers.

🎤 From Song to Sip: Named after Hayes’ popular track, “Fancy Like,” this new nonalcoholic beverage promises to deliver the same upbeat vibes and delightful experience as its musical counterpart. With Hayes’ artistic flair and Athletic Brewing’s dedication to crafting exceptional nonalcoholic brews, “Fancy Like” is poised to be a fan favorite.

📅 Mark Your Calendars: While the official release date for “Fancy Like” is April 25, beer enthusiasts can get a head start by

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Campaigns 2 mins read

Cred’s Creative Collab: Rajamouli and David Warner Steal the Show

In a delightful twist of creativity, Cred‘s latest ad campaign brings together two unexpected stars: renowned film director SS Rajamouli and cricket sensation David Warner. This unlikely duo proves to be a winning combination, showcasing the unique benefits of using Cred UPI in a humorous and engaging manner.

📽️ A Director-Cricketer Duo: When Oscar-winning director SS Rajamouli and star cricketer David Warner team up, you know something extraordinary is in store. The ad campaign unfolds with Rajamouli seeking a discount from Warner for cricket match tickets, leading to a witty exchange about the perks of using Cred UPI.

💸 The Cred Advantage: Warner highlights the automatic discounts available with Cred UPI, contrasting it with the absence of such benefits with regular UPI. This playful banter sets the stage for Rajamouli’s imagination to run wild, envisioning Warner’s comical antics if he were to disrupt his next blockbuster film.

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Campaigns 2 mins read

Ariana Madix Takes a Stylish Step Forward With Exclusive DSW Collection

Vanderpump Rules sensation Ariana Madix continues her winning streak, much to the surprise of some of her castmates. The reality star and entrepreneur has just unveiled an exclusive collection in partnership with Designer Shoe Warehouse (DSW), adding another feather to her cap of achievements post-VPR Season 10. As a part of Designer Brands Inc., DSW’s collaboration with Ariana marks a significant milestone in her burgeoning career.

👠 Fashionable Footwear: Ariana Madix’s collection with DSW promises to blend style, comfort, and her signature flair seamlessly. Fans and fashion enthusiasts alike can anticipate a range of trendy and versatile footwear options curated by the VPR star.

💃 Rising Star: Since her breakout on Vanderpump Rules alongside Tom Sandoval, Ariana has been on an upward trajectory, diversifying her portfolio with notable accomplishments. From penning a published book to showcasing her dance moves on Dancing with the Stars, Ariana’s entrepreneurial spirit knows no bounds.

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Campaigns 2 mins read

Ava Phillippe Blossoms as Global Brand Ambassador for Vince Camuto’s Wonderbloom Campaign

Model and emerging style icon Ava Phillippe has stepped into the spotlight as the new Global Brand Ambassador for Vince Camuto’s latest fragrance campaign, Wonderbloom. The 24-year-old daughter of Hollywood royalty Reese Witherspoon and Ryan Phillippe brings her signature charm and elegance to the forefront of this captivating campaign, showcasing the allure of Vince Camuto’s enchanting new perfume.

🌸 Captivating Beauty: With her innate grace and timeless sophistication, Ava Phillippe embodies the essence of Wonderbloom, a fragrance that celebrates the beauty and vitality of springtime blooms. Against a backdrop of lush florals and verdant landscapes, Ava captivates viewers with her radiant presence, evoking a sense of joy and optimism that perfectly encapsulates the spirit of the fragrance.

🌿 A Scent of Intrigue: Vince Camuto’s Wonderbloom perfume invites wearers on a sensorial journey through notes of white freesia, sandalwood, and pear leaves, creating a captivating olfactory experience that is both enchanting

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Campaigns 2 mins read

Boost Mobile and Coach Prime Unite for an Exclusive Partnership

In an electrifying collaboration, Boost Mobile joins forces with the legendary Pro Football Hall of Famer and esteemed coach, Deion “Coach Prime” Sanders. This dynamic partnership, fueled by a shared passion for innovation, excellence, and community impact, heralds a new era of empowerment and inspiration for fans and customers alike.

🌟 A Limited-Edition Marvel: The centerpiece of this groundbreaking collaboration is the exclusive motorola razr Coach Prime edition, a sleek and stylish foldable smartphone adorned in a captivating gold and black finish. Featuring Coach Prime’s iconic mantra “You Gotta Believe” and his personal signature, this device is more than just a phone—it’s a symbol of motivation and determination.

🏆 Embodying Excellence: Coach Prime’s unparalleled legacy as a Pro Football Hall of Famer and his current role as the head coach of the University of Colorado Buffaloes epitomize a relentless pursuit of excellence. His influence extends beyond the football field, resonating

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Endorsement Deals 2 mins read

Kate Moss Teams Up with Balenciaga for Le City Bag Campaign

British supermodel Kate Moss has joined forces with luxury fashion house Balenciaga to front their latest campaign showcasing the timeless elegance of the Le City Bag. Captured by acclaimed New York-based fashion photographer Mario Sorrenti, Moss exudes effortless sophistication alongside rising star Mona Tougaard, embodying the brand’s vision of modern luxury and timeless style.

👜 A Timeless Icon: Balenciaga’s Le City Bag has long been synonymous with understated elegance and unparalleled craftsmanship, and Moss’s collaboration with the brand reaffirms its status as a coveted accessory for the discerning fashion enthusiast. By enlisting Moss as the face of the campaign, Balenciaga aims to reintroduce the iconic handbag to a new generation of luxury consumers while retaining its allure among seasoned aficionados.

📸 Capturing the Essence: Shot against the backdrop of urban landscapes and minimalist settings, the campaign captures the essence of contemporary

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Campaigns 2 mins read

Robert Pattinson Captivates in Dior’s Spring 2024 Icons Campaign

Dior, the epitome of French luxury and elegance, unveils its mesmerizing new campaign for Spring 2024, showcasing the iconic Dior Icons capsule collection. Leading the charge is none other than Hollywood heartthrob Robert Pattinson, returning as the face of Dior under the creative direction of menswear maestro Kim Jones. Shot by acclaimed British photographer and director Alasdair McLellan, the campaign captures Pattinson’s magnetic presence and Dior’s timeless allure.

🌸 A Vision of Spring: Kim Jones’ vision for Spring 2024 brings a refreshing breeze of sophistication and style to Dior’s iconic aesthetic. The collection merges impeccable tailoring with a touch of relaxed elegance, epitomized by Pattinson’s effortless charm and debonair persona.

📸 Captivating Imagery: In the campaign, Pattinson dons two distinct looks that embody the essence of Dior’s Spring 2024 collection. The first ensemble showcases the discreet luxury of Dior in a palette of serene beige tones. Layering a chic cardigan over a

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Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove‘s 20th anniversary of its iconic ‘Campaign For Real Beauty,’ reaffirming its commitment to showcasing the diversity and authenticity of ‘real women’ in its advertising.

👩‍🦱 Embracing Authenticity: Dove’s enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J’s partnership with Dove underscores the brand’s dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove’s belief in the power of authenticity and inclusivity in shaping beauty narratives.

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Campaigns 2 mins read

Ganni x Paloma Elsesser: Embrace the Season of Transitional Dressing

Fashion enthusiasts, rejoice! The iconic fashion house Ganni is taking the style world by storm with its latest collaboration with the stunning Paloma Elsesser. Set to launch on April 17, this partnership promises to redefine transitional dressing with a collection that seamlessly blends Ganni’s cool-girl aesthetic with Paloma’s undeniable charm.

🌼 Spring-Ready Chic: As the fashion world transitions into a new season, Ganni and Paloma Elsesser bring you a collection that embodies effortless style and versatility. From chic knit pants to sleeveless midis adorned with hoods, each piece is designed to elevate your wardrobe for the warmer days ahead.

🦋 Signature Details: Discover the allure of Ganni’s signature butterfly logo intricately woven into each garment. This collaboration celebrates the brand’s iconic symbol, adding a touch of whimsy and charm to every outfit.

💃 Inclusive Sizing: Embracing diversity and inclusivity, the Ganni x Paloma Elsesser collection is available in EU sizes

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Campaigns 2 mins read

Georgina Rodríguez Embarks on a Luxurious Journey with Lily and Bean

Luxury meets style as influencer and model Georgina Rodríguez ventures into the world of high-end travel accessories with Lily and Bean. The 30-year-old, renowned for her relationship with football icon Cristiano Ronaldo, has sealed a lucrative deal with the prestigious British brand, known for its exquisite range of personalized luggage, totes, clutch bags, and more.

💼 Elevating Travel in Style: Georgina Rodríguez’s collaboration with Lily and Bean epitomizes the essence of luxury travel. The brand’s bespoke offerings, tailored to perfection, promise to redefine the travel experience with elegance and sophistication.

👜 Personalized Elegance: Lily and Bean’s signature touch of personalization adds a unique flair to every accessory. From custom-designed suitcases to chic clutch bags, each piece reflects Georgina’s impeccable taste and the brand’s commitment to luxury craftsmanship.

🚗 Backdrop of Opulence: Capturing the essence of the partnership, Georgina posed

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Campaigns 2 mins read

Julia Fox Unleashes Her Inner Goddess with Awe Inspired Jewelry Collaboration

Prepare to be enchanted as actress and author Julia Fox joins forces with Awe Inspired Jewelry for a dazzling collaboration that celebrates empowerment and mythic allure. In a captivating campaign, Fox embodies the essence of the Lilith Collection, a jewelry line that exudes strength, freedom, and the timeless allure of mythical storytelling.

👑 Embracing Divine Femininity: Julia Fox’s partnership with Awe Inspired Jewelry marks a celebration of divine femininity and self-expression. The Lilith Collection draws inspiration from the ancient narrative of Lilith, a figure steeped in mythology for her defiance and unapologetic embrace of her own identity.

💍 Symbolism and Liberation: Through intricate designs and symbolic motifs, the Lilith Collection represents a journey of liberation and self-discovery. Each piece speaks volumes, echoing themes of empowerment, bodily autonomy, and the embrace of one’s true nature.

🐍 Serpentine Elegance: The campaign showcases Fox adorned in stunning rings, bracelets,

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Campaigns 2 mins read

Gigi Hadid shines in Miu Miu’s Latest Campaign

Exciting news from the world of fashion as American model Gigi Hadid takes center stage in Miu Miu‘s captivating new campaign. Shot by the renowned American fashion photographer Steven Meisel, this collaboration brings together iconic style and artistic vision in a celebration of luxury and elegance.

👸 Iconic Ambassador: Gigi Hadid, renowned for her striking presence on runways and in fashion editorials, embodies the essence of Miu Miu’s signature matelassé in this latest campaign. As the face of the brand, she exudes confidence, sophistication, and a timeless sense of style.

📸 Captured by Steven Meisel: The campaign, expertly lensed by legendary photographer Steven Meisel, showcases the allure of Miu Miu’s signature matelassé in all its glory. Each image reflects Meisel’s unique perspective and artistic flair, creating a visual narrative that resonates with elegance and allure.

👜 The Wander Bag: Miu Miu’s new campaign spotlights the iconic Wander bag, a symbol of luxury and

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Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house’s captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand’s esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel’s luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel’s spring collection, each shot captures the essence of timeless elegance.

🌺 A Celebration of Spring: As the seasons change, Lili Reinhart’s

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Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT’s renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand’s latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe’s Global Brand Ambassador in the Paula’s Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti, promises visual delights that showcase the intersection of art, fashion, and individuality.

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Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

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