Brand Ambassador

Shiseido-owned Nars has tapped Ciara, Pom Klementieff, and Camila Morrone as ambassadors, a new initiative for the brand. They join other celebrities that have endorsed the brand, including Jordin Sparks, Mindy Kaling, Bella Hadid, and Tilda Swinton.

Ciara: Recently signing with WME earlier this month, Ciara has an extensive history in the beauty industry. She has endorsed other beauty brands in the past, including OAM Skin and Revlon.

Nigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.

Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”

In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.

This partnership with GAC Motor adds to Davido’s impressive

Portland Thorns forward Sophia Smith, who is repped by Wasserman, has inked a new endorsement deal with Gatorade. This collaboration positions her alongside fellow USWNT player Mallory Swanson, adding to Gatorade’s impressive roster of soccer endorsers ahead of the 2024 Paris Olympics.

Gatorade’s Expanding Soccer Roster: Smith’s signing is a strategic move by Gatorade to bolster its presence in the soccer community. Joining her on the roster are notable names like Mallory Swanson and USMNT star Christian Pulisic, both of whom have been influential figures in promoting the brand. Gatorade’s commitment to supporting top soccer talent is evident with these high-profile endorsements.

Gatorade’s Recent Endorsements: In addition to its focus on soccer, Gatorade has been actively expanding its endorsements across various sports. Recently, the PepsiCo-owned brand signed

NBA superstar Kevin Durant has inked a new endorsement deal with Prime Hydration, joining an impressive roster of athletes including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya who have partnered with the brand.

About Prime Hydration: Prime Hydration was co-founded by internet celebrities KSI and Logan Paul. The brand launched with the aim of shaking up the sports hydration market by offering a product that combines essential electrolytes with appealing flavors, without the high sugar content typical of many sports

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative

Haley and Hanna Cavinder, stars of the University of Miami women’s basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins’ substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive engagement rate of nearly 9%, while Hanna matches her sister’s following with an engagement

Rising baseball star Bobby Witt Jr., represented by Octagon, has inked a new endorsement deal to become the brand ambassador for Whataburger, aligning with one of the most iconic fast-food chains in the U.S.

🍔 New Partnership Highlights: As the new face of Whataburger, Witt Jr. will utilize his growing social media presence to promote the brand. With over 160,000 followers on Instagram, he has the platform to effectively engage with fans and consumers, introducing them to Whataburger’s offerings and promotions.

🏅 Endorsement Portfolio: Bobby Witt Jr.’s endorsement deal with Whataburger adds to a growing list of partnerships, including collaborations with major brands such as Under Armour, Wilson, and Homewood Bat Co. These partnerships underscore his marketability and appeal