Brand Ambassador

Endorsement Deals 2 mins read

Davido Signs New Endorsement Deal with GAC Motor

Nigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.

Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”

In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.

This partnership with GAC Motor adds to Davido’s impressive

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Endorsement Deals 2 mins read

Sophia Smith Signs New Endorsement Deal With Gatorade

Portland Thorns forward Sophia Smith, who is repped by Wasserman, has inked a new endorsement deal with Gatorade. This collaboration positions her alongside fellow USWNT player Mallory Swanson, adding to Gatorade’s impressive roster of soccer endorsers ahead of the 2024 Paris Olympics.

Gatorade’s Expanding Soccer Roster: Smith’s signing is a strategic move by Gatorade to bolster its presence in the soccer community. Joining her on the roster are notable names like Mallory Swanson and USMNT star Christian Pulisic, both of whom have been influential figures in promoting the brand. Gatorade’s commitment to supporting top soccer talent is evident with these high-profile endorsements.

Gatorade’s Recent Endorsements: In addition to its focus on soccer, Gatorade has been actively expanding its endorsements across various sports. Recently, the PepsiCo-owned brand signed

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Film/TV 2 mins read

Channing Tatum Secures New Endorsement Deal with Versace

Versace has officially named Channing Tatum as the new face of its Eros fragrance line, marking a significant step in his ongoing partnership with the iconic fashion house. This new role aligns with Tatum’s increasing presence in Versace’s brand activities, highlighting his strong connection with the label.

Recent Collaborations with Versace: Tatum’s relationship with Versace has been notably visible this year, attending several high-profile Versace events. He was a distinguished guest at the Versace fall 2023 fashion show in Los Angeles and participated in the exclusive Versace Icons dinner and the Versace x Net-a-porter pre-Oscar party. These appearances underscore his growing alignment with Versace’s luxurious and bold aesthetic.

Latest Film and Style Highlights: Channing Tatum recently promoted his new film, “Fly Me to the Moon,” alongside Scarlett Johansson. The movie, which revisits the riveting 1960s Space Race culminating in the Apollo 11 moon landing,

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Brand Ambassador 2 mins read

Ariana Grande’s Signs New Endorsement Deal With Swarovski

Ariana Grande, represented by CAA, has officially been announced as the new brand ambassador for Swarovski. This partnership marks a significant milestone in the brand’s strategy to elevate its luxury and fashion-forward image under the leadership of Creative Director Giovanna Engelbert.

Brand Legacy and Direction: Since taking the helm in 2020, Engelbert has been instrumental in redefining Swarovski’s aesthetic, introducing sophisticated collections and expanding into luxury segments such as lab-grown diamonds. The brand has seen a dynamic shift, further highlighted by high-profile collaborations, most notably with Kim Kardashian’s Skims, which blended crystal craftsmanship with contemporary fashion.

Previous Ambassadors and Brand Evolution: Grande joins an illustrious list of Swarovski

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Racing 1 mins read

Lewis Hamilton Signs New Endorsement Deal with Dior

Formula One champion Lewis Hamilton has expanded his portfolio of luxury endorsements by signing a new deal with Dior. He joins an esteemed group of Dior brand ambassadors, including actors Louis Garrel and Robert Pattinson, singer Rosalía, and skateboarder Aurelien Giraud.

Career Achievements and Influence: Hamilton, a seven-time Formula One World Champion, is widely regarded as one of the greatest drivers in the history of the sport. His success on the track is matched by his influence off it, as he actively participates in fashion, philanthropy, and activism, particularly in promoting diversity and environmental sustainability within racing.

Previous Brand Partnerships: Beyond Dior, Hamilton has been associated with major brands such

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Brand Ambassador 2 mins read

Monica Barbaro’s New Endorsement Deal with Bulgari

Monica Barbaro, represented by Range Media Partners, is the newly announced brand ambassador for the prestigious jewelry brand Bulgari. Known for her roles in blockbuster hits like ‘Top Gun: Maverick’ and critically acclaimed series such as ‘UnREAL’ and ‘Chicago Justice’, Barbaro has made a significant mark in both film and television.

Previous Endorsements and Fashion Affiliation: With a history of high-profile endorsements, including Dior, Barbaro is no stranger to the luxury fashion scene. Her engagement with Bulgari is expected to blend her refined taste with the exquisite craftsmanship of Bulgari jewelry.

Artistic Ventures and Training: Beyond her on-screen prowess, Barbaro is a trained dancer who graduated from New York University’s Tisch School of the Arts. Her diverse artistic skills enhance her versatility as both an actress and a fashion icon.

Upcoming

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Sports 2 mins read

Nelly Korda and Ludvig Aberg Sign New Endorsement Deal with Tumi

Tumi has announced golf stars Nelly Korda and Ludvig Aberg as its first golf ambassadors. This move is part of Tumi’s strategic expansion into the sports world, leveraging the prominence of these top-ranked athletes to elevate its brand.

Nelly Korda: Ranked No. 1 in the World, Nelly Korda is a celebrated figure in women’s golf, having won multiple championships, including a major at the Women’s PGA Championship. Her dynamic style and competitive spirit make her a perfect match for Tumi’s innovative and high-performance image.

Ludvig Aberg: Holding the No. 5 spot, Ludvig Aberg is quickly rising in the ranks of professional golf. His remarkable achievements in amateur golf and his transition into the professional circuit have caught the attention of fans and sponsors alike.

Tumi’s Sports Ambassadors: Korda and Aberg join an illustrious list of Tumi ambassadors, including Son

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Endorsement Deals 2 mins read

Kevin Durant Signs New Endorsement Deal With Prime Hydration

NBA superstar Kevin Durant has inked a new endorsement deal with Prime Hydration, joining an impressive roster of athletes including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya who have partnered with the brand.

About Prime Hydration: Prime Hydration was co-founded by internet celebrities KSI and Logan Paul. The brand launched with the aim of shaking up the sports hydration market by offering a product that combines essential electrolytes with appealing flavors, without the high sugar content typical of many sports

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Endorsement Deals 1 mins read

BTS’s Jin Signs New Endorsement Deal with FRED

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative

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Music 1 mins read

Troye Sivan Signs New Endorsement Deal with Rabanne

Troye Sivan, the acclaimed singer and actor, has been announced as the new brand ambassador for Rabanne. Represented by Creative Artists Agency (CAA), Sivan continues to expand his presence in the fashion and beauty industries.

Previous Endorsements: Prior to partnering with Rabanne, Troye Sivan has collaborated with several high-profile brands. His endorsements span from beauty and fashion brands like YSL Beauty, Uniqlo, and MAC Cosmetics to his recent collaboration with Magnum Ice Cream, showcasing his versatility and appeal across different sectors.

Social Media Influence: Sivan will leverage his substantial social media following to promote Rabanne, with over 15 million followers on

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Hip-Hop 1 mins read

Pusha T Is the New Brand Ambassador for Louis Vuitton

Pusha T, the acclaimed rapper and music industry stalwart, has inked a new endorsement deal to become the latest brand ambassador for Louis Vuitton. His deep ties with Louis Vuitton’s menswear creative director, Pharrell Williams, have facilitated this partnership. Pusha T has not only modeled for the brand but has also debuted new music at Louis Vuitton fashion shows, further blending the worlds of music and high fashion.

Management and Representation: Pusha T is managed by Steven Victor, a close associate of Pharrell Williams, enhancing their collaborative opportunities. For live bookings, he is represented by the Cara Lewis Group in North America and Wasserman for Europe/UK bookings. His publicist team at The

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Sports 2 mins read

Charles Leclerc Signs New Endorsement Deal with Peroni Nastro Azzurro

Charles Leclerc, renowned Formula 1 driver and lifestyle icon, has signed a multi-year partnership with Peroni Nastro Azzurro 0.0%, marking his first venture as a global brand ambassador for the super-premium Italian beer brand, part of Asahi Europe & International.

🍻 Premier Partnership: This collaboration introduces Leclerc as the face of Peroni Nastro Azzurro 0.0%, highlighting the brand’s commitment to promoting a sophisticated, alcohol-free beer option. Leclerc’s global appeal and charismatic presence are set to elevate the brand’s profile on the international stage.

📈 Endorsement Spree: This deal with Peroni is the latest in a series of endorsements and business ventures for Leclerc, who signed with WME in December. Earlier this year, he launched his own

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Endorsement Deals 2 mins read

Cavinder Twins Sign New Endorsement Deal With Under Armour

Haley and Hanna Cavinder, stars of the University of Miami women’s basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins’ substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive engagement rate of nearly 9%, while Hanna matches her sister’s following with an engagement

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Endorsement Deals 2 mins read

Bobby Witt Jr. Signs New Endorsement Deal with Whataburger

Rising baseball star Bobby Witt Jr., represented by Octagon, has inked a new endorsement deal to become the brand ambassador for Whataburger, aligning with one of the most iconic fast-food chains in the U.S.

🍔 New Partnership Highlights: As the new face of Whataburger, Witt Jr. will utilize his growing social media presence to promote the brand. With over 160,000 followers on Instagram, he has the platform to effectively engage with fans and consumers, introducing them to Whataburger’s offerings and promotions.

🏅 Endorsement Portfolio: Bobby Witt Jr.’s endorsement deal with Whataburger adds to a growing list of partnerships, including collaborations with major brands such as Under Armour, Wilson, and Homewood Bat Co. These partnerships underscore his marketability and appeal

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Racing 2 mins read

Charles Leclerc’s New Endorsement Deal with Bang & Olufsen

Formula 1 sensation Charles Leclerc has been appointed the new brand ambassador for Bang & Olufsen, the renowned Danish luxury audio brand. Represented by WME, Leclerc is set to bring his dynamic influence and substantial social media reach to this new partnership.

🏎️ Proven Track Record and Media Influence: As a leading figure in Formula 1 racing with Scuderia Ferrari, Charles Leclerc not only demonstrates exceptional skill on the tracks but also commands a significant presence off the track. He boasts over 16 million followers on Instagram, engaging a robust 10% of them with his content, which highlights his popularity and influence.

📈 Strategic Brand Alignment: Leclerc’s role with Bang & Olufsen will involve promoting their high-end audio products, a fitting association given his personal brand’s alignment with performance and luxury. His involvement is expected to enhance Bang & Olufsen’s visibility and appeal, especially among younger, tech-savvy consumers who admire Leclerc’s career and lifestyle.

🌐 Diverse Endorsement Portfolio:

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Sports 2 mins read

Coco Gauff’s New Endorsement Deal with NAKED Juice

Coco Gauff, the dynamic professional tennis player, has embarked on a refreshing new role as the brand ambassador and “Chief Smoothie Officer” for NAKED Juice. This partnership leverages Gauff’s influential presence on social media to promote NAKED Juice’s commitment to healthy, real fruit juice smoothies.

🎾 Rising Tennis Star and Social Media Influence: Represented by TEAM8, Coco Gauff has made significant waves not just on the tennis courts but also across social media platforms. With over 1.7 million followers on Instagram and more than 600k followers on TikTok, her engaging content boasts high engagement rates, making her an ideal spokesperson for dynamic consumer brands like NAKED Juice.

🍹 Role as Chief Smoothie Officer: In her unique role as Chief Smoothie Officer, Gauff will collaborate with NAKED Juice to co-create new smoothie flavors, bringing her personal touch and health-conscious perspective to the brand’s product line. This initiative is designed to connect with health-focused consumers and Gauff’s young, active audience.

📲 Promotional

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Music 2 mins read

Måneskin’s Damiano David Appointed Diesel’s First Male Global Ambassador

Damiano David, the charismatic lead singer of the sensational Italian rock band Måneskin, has been named the first male global ambassador for the fashion brand Diesel. This landmark appointment follows Måneskin’s meteoric rise to international fame after their victorious performance at the 2021 Eurovision Song Contest.

🎸 Fashion Forward: Known for his distinct style and bold fashion choices, Damiano has quickly become a fashion icon, embodying the rebellious and avant-garde spirit that Diesel champions. His engagement with the brand is expected to include starring in global advertising campaigns and representing Diesel at major fashion events worldwide.

🌍 Collaborative Efforts: Diesel has a history of dynamic collaborations, including with Korean-American rapper Jay Park, who has served as Diesel’s Korean and Asia Pacific ambassador since 2022, and British Skepta, with whom Diesel launched the fragrance “Sound of the Brave”

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Film/TV 2 mins read

Louis Vuitton Names Gong Yoo as New Brand Ambassador

Gong Yoo, the esteemed South Korean actor known for his captivating performances and charismatic presence, has been appointed as the latest brand ambassador for Louis Vuitton. This partnership places him alongside other high-profile ambassadors from the world of K-pop, such as J-Hope of BTS, and BamBam and Jackson Wang of Got7, under the prestigious LVMH Moët Hennessy Louis Vuitton umbrella.

🎬 Celebrated Career and Influence: Gong Yoo, acclaimed for his roles in iconic films and series such as “Train to Busan” and “Goblin,” continues to be a significant figure in the entertainment industry. His role as the enigmatic Salesman in the global phenomenon “Squid Game” has further solidified his status as a global star, with anticipation building for his return in the show’s eagerly awaited second season.

📸 Social Media Impact: On Instagram, Gong Yoo boasts an impressive following of over 4 million, accompanied by an extraordinary engagement rate of 17%. His influence extends beyond the screen, as he captivates a vast audience with his style and persona, making him

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Sports 2 mins read

Simone Biles Named New Brand Ambassador for K18 Hair Care

Simone Biles, the celebrated gymnast and seven-time Olympic medalist, who is repped by Octagon, has been announced as the new brand ambassador for K18, a Unilever-owned hair care brand. This two-year ambassadorship starts with a powerful campaign that emphasizes the importance of inner strength, a quality that Biles exemplifies both in and out of the gymnastic arena.

🏅 A Legacy of Strength and Resilience: Known for her groundbreaking athletic achievements and her advocacy for mental health and athlete’s rights, Simone Biles continues to inspire millions worldwide. Her partnership with K18 is not just about promoting hair care products; it’s about aligning with a brand that shares her values of resilience and empowerment.

💇‍♀️ Favorite Products: In her role as ambassador, Biles will spotlight K18’s Leave-in Molecular Repair Mask and the complementary oil from the same line—products she personally favors for their innovative biotech-powered formulas that repair and strengthen hair at a molecular level.

🌟 Succeeding Past Ambassadors: Simone steps

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Endorsement Deals 2 mins read

Ryan Garcia Joins Safety Shot as Brand Ambassador

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia’s Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

🌐 Fellow Ambassadors: Joining a diverse lineup of Safety Shot ambassadors, including YouTube and social media personalities

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