Brand Ambassador

K-Pop 3 mins read

Aespa’s Karina Signs New Endorsement Deal with Prada

Aespa’s Karina has been announced as the newest brand ambassador for the Italian luxury brand Prada. This partnership marks a significant moment for both Karina and Prada, as the brand continues to deepen its engagement with the K-pop phenomenon. The 24-year-old artist joins an elite group of global influencers, reflecting Prada’s strategic alignment with contemporary cultural icons.

Recent Collaborations: Karina made a notable appearance at the Prada men’s fall 2024 show in Milan this past January, where she wore one of the brand’s viral shift dresses in silk gazar, adorned with trailing layers of superfine organza from the spring 2024 womenswear collection. Her presence at the event, alongside other high-profile figures, solidified her status as a fashion icon and further strengthened her relationship with the luxury brand.

Career Highlights: As a member of the popular South Korean girl group Aespa, Karina has rapidly risen to international stardom. Since their debut in 2020 under SM Entertainment, Aespa has gained global recognition

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Endorsement Deals 2 mins read

Naomi Campbell Signs New Endorsement Deal With BOSS Watches and Jewellery For Autumn/Winter 2024 Campaign

Naomi Campbell, who is represented by Gersh Agency, has been named the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. This partnership marks another milestone in the illustrious career of one of the most iconic figures in the fashion industry.

Career Highlights: Naomi Campbell is a British supermodel, actress, and businesswoman whose influence spans over three decades. She first rose to prominence in the late 1980s and early 1990s as part of the elite group of models dubbed “The Big Six,” which also included Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, and Kate Moss. Campbell’s striking beauty, distinctive walk, and strong work ethic quickly made her one of the most sought-after models in the world.

Throughout her career, Campbell has graced the covers of countless magazines and has walked the runway for almost every major fashion house, including PrettyLittleThing,

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Tennis 2 mins read

Taylor Fritz Signs New Endorsement Deal With Tiffany & Co

Taylor Fritz, who is represented by IMG Tennis, has been named the new brand ambassador for Tiffany & Co., further solidifying his position as one of the most marketable athletes in the tennis world. In addition to Tiffany & Co., Fritz also endorses several other prestigious brands, including Rolex, Boss, Nike, and Optimum Nutrition, among others.

Career Highlights: Taylor Fritz is an American professional tennis player who has steadily risen through the ranks to become one of the top players on the ATP Tour. Known for his powerful serve and aggressive baseline play, Fritz has made a significant impact on the sport since turning professional in 2015. He broke into the top 10 of the ATP rankings for the first time in 2022, following a series of impressive performances.

One

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Endorsement Deals 2 mins read

Angelina Jolie Named Ambassador for Tom Ford Beauty

Angelina Jolie, the acclaimed actress and humanitarian, has been announced as the new ambassador for Tom Ford Beauty. Jolie will lead the brand’s upcoming lipstick campaign, set to launch in September. This partnership marks a significant collaboration between Jolie and the luxury brand, known for its sophisticated and timeless aesthetic.

Previous Endorsements

Jolie has previously served as an ambassador for Guerlain, a luxury cosmetics brand owned by LVMH. She has been associated with Guerlain since 2017, representing both its fragrance line and its philanthropic initiatives aimed at preserving global bee populations. Jolie’s involvement with Guerlain highlighted her commitment to environmental causes, adding a deeper dimension to her role as a brand ambassador.

Tom Ford Beauty’s Ambassador Lineup

In her new role at Tom Ford Beauty, Jolie joins a distinguished group of ambassadors, including Gong

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Brand Ambassador 2 mins read

Sydney Sweeney Signs New Endorsement Deal with HeyDude

Sydney Sweeney, the Emmy-nominated actress and producer, has signed a long-term global partnership with HeyDude, the Crocs Inc.-owned footwear brand. Represented by Paradigm, Sweeney will take on the role of spokesperson for the brand, advocating for comfort and confidence in every step.

“Director of Dudes” and Multi-Pronged Marketing Approach

As part of this new partnership, Sweeney will be positioned as the “Director of Dudes,” offering fans a unique

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Endorsement Deals 2 mins read

Angel Reese Signs New Endorsement Deal with Reese’s Pieces

Chicago Sky rookie and WNBA All-Star Angel Reese has turned a clever tweet into a lucrative endorsement deal with Reese’s Pieces. The partnership, announced on Wednesday, marks a unique collaboration between the basketball star and the iconic candy brand owned by Hershey’s.

The Birth of “Reese’s Pieces”

The idea for the partnership originated from a tweet Reese sent out after being selected by the Chicago Sky in the 2024 WNBA Draft. In the tweet, she asked her fans for a new nickname to replace “Bayou Barbie.” One fan’s suggestion, “Reese’s Pieces,” quickly caught on, sparking interest from the candy brand and leading to this exciting marketing opportunity.

Launch of “Angel Reese x Reese’s Pieces” Merchandise

To celebrate the partnership, Reese has launched a limited edition “Angel Reese x Reese’s Pieces” logo collection. The exclusive merchandise is available through her official website, TheAngelReese.com, allowing fans

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Basketball 2 mins read

Shai Gilgeous-Alexander Named New Global Brand Ambassador by Canada Goose

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously

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Film/TV 2 mins read

Jackson Yee Named Golden Goose Global Brand Ambassador

Jackson Yee, the multitalented Chinese actor and singer, has been named the global brand ambassador for Golden Goose. Known for his dynamic presence in both the entertainment and fashion industries, Yee appears in the latest ad campaign, captured by photographer Yu Cong, which is dedicated to Golden Goose’s new Lightstar sneaker.

Fashion Industry Presence

This collaboration with Golden Goose is not Jackson Yee’s first foray into the world of high fashion. Over the years, Yee has secured endorsements with a variety of luxury brands, solidifying his status as a fashion icon. His previous partnerships include notable names such as Givenchy, Emporio Armani, Armani Beauty, Tiffany & Co., and Jaeger-LeCoultre. He also served as a spokesmodel

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Brand Ambassador 2 mins read

Kendall Jenner Is the Face of Sublime by Tory Burch

Kendall Jenner has been unveiled as the face of the new Sublime fragrance campaign by Tory Burch. The campaign, captured by the renowned photography duo Mert Alas and Marcus Piggott, was conceived by Be Good Studios, known for their innovative approach to fashion advertising.

Campaign Highlights

In the visually striking campaign video, Kendall Jenner is seen holding a sculpture of the Sublime bottle, which was designed by award-winning artist Malin Ericson. The artistic direction of the campaign reflects the elegance and modernity

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Endorsement Deals 2 mins read

Jude Bellingham Signs New Endorsement Deal with Louis Vuitton

Louis Vuitton has announced British soccer sensation Jude Bellingham as its newest brand ambassador. The partnership marks another significant step in Bellingham’s rising influence both on and off the pitch. Known for his impeccable style, Bellingham was voted by GQ readers as the most stylish player of the Euro 2024 tournament.

Career and Endorsements

Bellingham’s collaboration with Louis Vuitton follows a string of high-profile endorsements. In June, he was named ambassador for Skims men’s underwear, showcasing his growing appeal in the fashion world. Additionally, he recently unveiled his first signature collection with Adidas Originals, further cementing his status as a fashion-forward athlete.

Louis Vuitton’s Sporting Ambassadors

Bellingham joins a prestigious lineup of Louis Vuitton men’s ambassadors from the world

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Endorsement Deals 2 mins read

Diana Flores Signs New Endorsement Deal with Oakley

Diana Flores, a standout quarterback on the Mexican National Flag Football team, has signed a new endorsement deal with Oakley. The partnership comes as part of Oakley’s broader commitment to supporting athletes across various sports, especially as flag football is set to make its Olympic debut at the LA28 Games. Flores, who is represented by SMAC Entertainment, joins an elite roster of Oakley brand ambassadors that includes NFL stars like Vikings wide receiver Justin Jefferson and Chiefs quarterback Patrick Mahomes.

Career Highlights

Flores has quickly become one of the most recognizable faces in the world of flag football. She gained widespread attention as a Super Bowl correspondent for TelevisaUnivision earlier this year and starred in an NFL commercial during Super Bowl LVII in 2023 that spotlighted the growing

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Endorsement Deals 2 mins read

Issa Rae and Lucy Liu Sign New Endorsement Deal with Stuart Weitzman

Issa Rae and Lucy Liu have joined forces as the latest global ambassadors for luxury shoe brand Stuart Weitzman. Alongside Aly Raisman, Christy Turlington, and Ming Xi, they will star in the upcoming campaign film titled “How Lovely to Be a Woman,” directed by Matvey Fiks. This campaign marks Issa Rae’s first global fashion campaign, adding another milestone to her growing list of accomplishments.

Issa Rae’s Career and Brand Collaborations

Issa Rae, an acclaimed actress, writer, and producer, is widely known for creating and starring in the hit HBO series Insecure. Her influence extends beyond the entertainment industry, as she has been involved in various entrepreneurial ventures and brand collaborations. Rae is the founder of Sienna Naturals, a hair care brand focused on natural ingredients, and Viarae Wines, her own

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Brand Ambassador 2 mins read

Eladio Carrión Signs New Endorsement Deal With New Balance

Eladio Carrión, the acclaimed Puerto Rican rapper, singer, and songwriter, has been announced as the new brand ambassador for New Balance. He joins an impressive roster of artists who have collaborated with the brand, including Action Bronson, Jack Harlow, and Aminé.

Music Career Highlights: Eladio Carrión first garnered attention with his viral freestyle videos on social media, quickly establishing himself as a force in the Latin music scene. Known for his unique blend of reggaeton, trap, and Latin music, Carrión has released several successful albums, including the critically acclaimed ‘Sauce Boyz’ and ‘Monarca.’ His innovative sound and lyrical prowess have made him a standout artist in the genre.

Collaborations and Influence: Carrión has worked with some of the biggest names in Latin music, including

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Endorsement Deals 2 mins read

BTS Jin Signs New Endorsement Deal with Gucci

BTS Jin has signed a new endorsement deal with Gucci, joining the luxury fashion brand as its latest global brand ambassador. Known for his exceptional style and influence, Jin will represent Gucci alongside other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

Endorsement Portfolio: Jin, whose full name is Kim Seok-jin, is no stranger to high-profile endorsements. Last month, he made headlines as the first global ambassador for the jewelry brand Fred. Additionally, he has partnered with the food brand Ottogi’s Jin Ramen noodle franchise, further expanding his diverse portfolio of brand collaborations.

BTS Fashion Influence: Jin is one of several BTS members who have secured major fashion deals.

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Soccer 1 mins read

Lionel Messi Signs New Endorsement Deal With Beats By Dre

Lionel Messi has signed a new endorsement deal with Beats By Dre, joining an elite group of ambassadors that includes LeBron James, Erling Haaland, Naomi Osaka, Sha’Carri Richardson, Lil Wayne, and Alessia Russo. This partnership adds to Messi’s extensive list of endorsements, which includes global brands such as Lowes, Lay’s, Mastercard, and many others.

Expanding

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Brand Ambassador 1 mins read

Rickea Jackson Signs New Endorsement Deal With Skechers

Rickea Jackson, who is represented by Roc Nation, has been announced as the new brand ambassador for Skechers. Jackson, a rising star in women’s basketball, will join a distinguished lineup of athletes endorsing the brand, including Anthony Elanga, Fabio Cannavaro, and Terance Mann.

Previous Endorsements: In addition to her new role with Skechers, Jackson has previously endorsed brands such as HEYDUDE and Honey Stinger. Her growing influence in the sports industry makes her a valuable addition to Skechers’ roster of ambassadors.

Career Highlights: Rickea Jackson has made a significant impact on the basketball court, known for her exceptional skills and athleticism. As she continues to build her career, her endorsement deals

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Sports 2 mins read

Real Madrid Teenager Endrick Becomes Red Bull Brand Ambassador

Real Madrid’s Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick’s growing list of endorsements.

Representation and Management: Endrick’s career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.

Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick’s endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini. This places him in an elite group of athletes who represent the Austrian energy drink

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Endorsement Deals 2 mins read

Ciara, PomKlentieff, and Camila Morrone Sign New Endorsement Deal with Nars

Shiseido-owned Nars has tapped Ciara, Pom Klementieff, and Camila Morrone as ambassadors, a new initiative for the brand. They join other celebrities that have endorsed the brand, including Jordin Sparks, Mindy Kaling, Bella Hadid, and Tilda Swinton.

Ciara: Recently signing with WME earlier this month, Ciara has an extensive history in the beauty industry. She has endorsed other beauty brands in the past, including OAM Skin and Revlon.

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Sports 2 mins read

Lewis Hamilton Signs New Endorsement Deal with CFI

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton’s personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. Partnering with

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Music 2 mins read

Blackpink’s Lisa Named Brand Ambassador for Louis Vuitton

Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, ‘Rockstar,’ in partnership with RCA Records, further showcasing her versatility and influence in the music industry.

As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis Vuitton’s strategic focus on leveraging the

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