Lee Jong Suk Signs Endorsement Deal with BOSS
Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.
Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David
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