Brand Ambassador

Brand Ambassador 1 mins read

Kate McKinnon Joins Philips Sonicare as Brand Ambassador

Actress and comedian Kate McKinnon has been announced as the latest brand ambassador for Philips Sonicare, starring in a humorous new campaign. McKinnon, who is represented by CAA and Artists First, continues her streak of comedic advertising following her partnership with Hellmann’s earlier this year.

In the campaign video titled Sonicare Switch, McKinnon plays the mythical Susan Toothbrush, a quirky character who magically appears in people’s bathrooms to help them make better oral healthcare decisions. In the spot, Susan Toothbrush hilariously criticizes a man’s outdated toothbrush, calling it an “ancient bristle-stick” just as he prepares for a job interview.

The campaign will be distributed widely through various platforms including social media, retail stores, linear TV, and programmatic video on YouTube, Prime Video, Meta, TikTok,

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Film/TV 1 mins read

Adriane Galisteu Becomes New Betano Ambassador in Brazil

Betano, one of the largest betting companies in Brazil, has announced TV host Adriane Galisteu as its newest brand ambassador. This comes after Betano renewed its sponsorship of the popular reality show A Fazenda for the third consecutive year, further solidifying its presence in the Brazilian market.

Career Highlights: Adriane Galisteu is one of Brazil’s most prominent TV personalities, with a career spanning over two decades. She first gained widespread attention in the 1990s as a model and actress, eventually transitioning into a successful television host. Galisteu has hosted several popular Brazilian TV programs, including Superpop and É Show, and she is best known today as the host of the long-running reality show A Fazenda, where she has gained an even larger following.

Brand Collaborations: Alongside her work with Betano, Galisteu has endorsed several other brands, including Brae Hair Care. Her influence and public appeal make her a sought-after ambassador for top-tier companies in Brazil,

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

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Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone’s involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide, featuring numerous multi-platinum hits such as Rockstar,

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Film/TV 2 mins read

Nico Parker Signs New Endorsement Deal with Lancôme

Nico Parker, the 19-year-old British actress, has been named the newest global brand ambassador for Lancôme, making her the youngest to ever hold the title. Represented by WME and with her PR managed by Independent PR, Parker adds this prestigious beauty endorsement to her growing list of achievements. She has previously worked with luxury fashion house Loewe.

Career Highlights: Parker

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Film/TV 2 mins read

Chinese Actress Tang Wei Signs New Endorsement Deal with Burberry Beauty

Chinese actress Tang Wei has been named the new ambassador for Burberry Beauty, expanding her partnership with the British fashion brand after being appointed as its global brand ambassador in late November.

Campaign Overview: As part of her new role, Tang will front Burberry Beauty campaigns for its Beyond Wear makeup line, known for its long-lasting formula with Trench Protection technology, and the Burberry Goddess fragrance. This endorsement highlights her growing influence in the fashion and beauty industry as she officially becomes a Burberry Beauty ambassador this month. Tang Wei joins an impressive roster of Burberry ambassadors, including actors Adam Driver and Emma Mackey.

Career Highlights: Tang Wei is best known for her powerful performances in critically acclaimed films such as Late Autumn and Decision to Leave, the latter earning her global recognition for her nuanced portrayal. Her role in Decision to Leave further

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Film/TV 2 mins read

Margot Robbie Becomes the New Face of Chanel No.5

Margot Robbie has been announced as the new face of Chanel No.5, continuing her longstanding relationship with the iconic French fashion house. The full campaign featuring Robbie will be revealed in October, and it marks another milestone in her ongoing collaboration with Chanel, where she has been an ambassador since 2018. Previously, Robbie has starred in beauty campaigns for Chanel, including the promotion of the Nuit Blanche lipstick line.

Chanel No.5 Legacy: Originally launched in 1921, Chanel No.5 remains one of the world’s most iconic fragrances. Over the years, the scent has evolved, with variations like No.5 L’Eau offering a fresher, lighter version. Margot Robbie takes over the ambassadorial role from French actress Marion Cotillard, who had represented the perfume since 2020. The legacy of Chanel No.5 includes a list of high-profile ambassadors, such as Australian actress Nicole

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Film/TV 1 mins read

Cara Delevingne Signs New Endorsement Deal with L’Oréal Paris

Global beauty brand L’Oréal Paris has named British supermodel, actress, and activist Cara Delevingne as its latest ambassador. Delevingne’s appointment aligns with her growing influence in both the fashion and entertainment industries, as well as her activism for mental health and LGBTQ+ rights.

Career Highlights: Cara Delevingne has had an impressive career, starting as one of the most sought-after supermodels of her generation, walking the runway for top fashion houses such as Chanel, Burberry, and Dior. Her transition into acting has been equally successful, with roles in films such as Suicide Squad (2016), Valerian and the City of a Thousand Planets (2017), and Carnival Row (2019-2023). In 2024, Delevingne made her stage debut as Sally Bowles in the critically acclaimed West End revival of Cabaret.

Past Brand Collaborations: Delevingne has worked with a variety of luxury and global brands, including Dior, Calvin

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Music 2 mins read

Sabrina Carpenter Signs New Endorsement Deal with Redken

Sabrina Carpenter has officially signed on as Redken’s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter’s influence, not only due to the success of her latest album Short n’ Sweet, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the “top trending bangs of the month” for December, and by March, searches

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Endorsement Deals 2 mins read

October London Signs Endorsement Deal with Plasencia Cigars

October London has signed an exclusive endorsement deal with Plasencia Cigars, one of the world’s leading premium tobacco growers, established in 1865. Represented by Dennis Ashley III at Dash Media Partners, London will serve as the brand ambassador for Plasencia Cigars, bringing his love for cigars and music together in a unique collaboration.

Sip & Smoke Tour: As part of the partnership, October London will host the “Sip & Smoke” Cigar Lounge Series, a first-of-its-kind national tour that pairs live music, cocktails, and premium cigars. London, an avid cigar enthusiast, will curate the luxurious experiences with his signature “Old Soul” musical style and Plasencia’s finest cigar blends. These exclusive events will serve as the official after-party for his national concert tour, giving fans a one-of-a-kind experience blending music and cigar culture.

Career Highlights:

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Brand Ambassador 2 mins read

Damar Hamlin Signs New Endorsement Deal with Invisalign

NFL player Damar Hamlin has signed an endorsement deal with Invisalign, becoming the latest brand ambassador for the popular clear aligner company. Known for his remarkable journey both on and off the field, Hamlin’s new partnership with Invisalign adds to his growing list of endorsement deals, which also include collaborations with Fashion Nova, BOSS, and Oura Ring.

Career Highlights: Damar Hamlin is a safety for the Buffalo Bills in the NFL, gaining significant attention for both his athletic abilities and personal resilience. Drafted in the sixth round of the 2021 NFL Draft, Hamlin quickly became a valuable member of the Bills’ defense. Known for his speed, tackling skills, and playmaking abilities, he made an immediate impact on the field.

However, Hamlin’s career took a dramatic turn during the 2022 NFL season when he suffered a cardiac arrest during a game.

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Brand Ambassador 2 mins read

Shohei Ohtani Signs New Endorsement Deal with Beats by Dre

Major League Baseball star Shohei Ohtani has been named the latest official brand ambassador for Beats by Dre (Beats). As part of this new partnership, Ohtani is set to appear in marketing campaigns promoting the brand’s dynamic product lineup. Ohtani, one of baseball’s most dominant players, is known for his exceptional talent as both a pitcher and hitter, making him the perfect fit for Beats’ focus on innovation and performance.

Career Highlights: Shohei Ohtani has made history as one of the most versatile athletes in MLB, excelling as both a pitcher and a hitter for the Los Angeles Angels. Ohtani’s ability to perform at an elite level in both positions has earned him comparisons to baseball legends like Babe Ruth. His standout performances in recent seasons, including winning the AL MVP award in 2021, have made him a global icon in sports.

Endorsements: Beyond the field, Ohtani is a highly sought-after figure for brand endorsements. In addition to his new partnership with Beats by Dre, Ohtani has worked with several

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Music 2 mins read

Ari Lennox Signs New Endorsement Deal with Kiss Colors & Care

R&B singer Ari Lennox has been named the new brand ambassador for Kiss Colors & Care, where she will spotlight the brand’s Edge Fixer Extreme and the Edge Fixer Wax Stick. Known for her soulful voice and authentic personality, Lennox’s partnership with the beauty brand highlights her connection to her fans and her love for hair care. She joins an impressive lineup of ambassadors for Kiss Colors & Care, including actress Storm Reid and rappers JT, and Saweetie.

Career Highlights: Ari Lennox, born Courtney Shanade Salter, first gained widespread recognition with her debut studio album Shea Butter Baby in 2019, released under Dreamville Records. The album’s title track, featuring rapper J. Cole, became a breakthrough hit, solidifying Lennox’s position as one of the leading voices in contemporary R&B.

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Sports 2 mins read

Lamar Jackson Signs New Endorsement Deal with Gatorade

NFL star quarterback Lamar Jackson has signed a new endorsement deal with Gatorade, joining the brand’s latest campaign, “You Know We Got ‘IT'”, which revives Gatorade’s iconic tagline, “Is It In You?”. Jackson’s partnership with Gatorade marks another major milestone in his career as he joins a roster of elite athletes representing the brand.

Gatorade’s Campaign and Athlete Lineup: As part of the “You Know We Got ‘IT'” campaign, Jackson will be featured in various commercials and digital content aimed at showcasing the athleticism, determination, and resilience that Gatorade stands for. He joins an impressive lineup of athletes under the Gatorade umbrella, including fellow NFL quarterback Josh Allen, rising basketball star Cooper Flagg, MLB player David

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Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, “You Know We Got ‘IT'”, Flores will help drive Gatorade’s message as they revive their iconic tagline, “Is It In You?”, signifying a new chapter in Gatorade’s approach to sports and athlete empowerment.

Diana Flores’ Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women’s sports has made her a key figure in flag football’s rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her new partnership with Gatorade, Flores has previously

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Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore’s Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated presence to Movado. Known for her collaborations with major brands like L’Oréal

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Brand Ambassador 2 mins read

Brock Purdy Signs Multi-Year Endorsement Deal with Ariat International

San Francisco 49ers starting quarterback Brock Purdy has signed a multi-year endorsement deal with Ariat International, a leader in innovative western and work footwear and apparel. As Ariat’s newest brand ambassador, Purdy will appear in national TV commercials and social media campaigns, aiming to engage fans and boost brand awareness.

Endorsement Portfolio: In addition to his new partnership with Ariat, Purdy has a growing list of endorsements, including deals with Recover 180, Toyota, Buffalo Wild Wings, and Yerbae, among others. His increasing popularity as the 49ers’ quarterback has made him an attractive figure for brands seeking to connect with sports fans and everyday consumers alike.

Ariat’s Brand Ambassadors: By joining Ariat, Purdy aligns himself with a prestigious group

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Endorsement Deals 3 mins read

Peggy Gou Signs New Endorsement Deal with Stone Island

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis

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Brand Ambassador 2 mins read

Alia Bhatt Signs New Endorsement Deal with L’Oréal Paris

L’Oréal Paris has announced Indian actress Alia Bhatt as its newest global brand ambassador. The 31-year-old actress will front the French beauty brand’s global campaigns this autumn, appearing across television, digital, and social media platforms. This partnership further solidifies Bhatt’s position as a prominent figure in the global beauty industry.

Career Highlights: Alia Bhatt is one of the most acclaimed actresses in Indian cinema, known for her versatile roles in films such as Darlings, Heart of Stone, and Highway. Her performances have earned her widespread recognition and numerous awards, making her one of the leading actresses of her generation. In 2024, Bhatt was named one of Time magazine’s 100 Most Influential People, a testament to her impact both within and beyond the entertainment industry.

Global Influence: Bhatt’s appointment as a global ambassador for L’Oréal Paris places her alongside a distinguished lineup of brand ambassadors, including actresses Eva

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Influencers 2 mins read

Bella Hadid Named New Global Ambassador for Chopard

Supermodel Bella Hadid has been announced as the new global ambassador for luxury jewelry and watch brand Chopard, taking over the role from Oscar-winning actress Julia Roberts. This prestigious appointment further solidifies Hadid’s influence in the fashion and luxury industries.

Fashion Collaborations: Bella Hadid has established herself as one of the most sought-after models in the world, having worked with a wide array of high-end designer brands. Her extensive portfolio includes collaborations with Versace, Tom Ford, Saint Laurent, and many more, making her a prominent figure on international runways and in fashion campaigns. Known for her striking beauty and versatile style, Hadid has graced the covers of numerous fashion magazines and has been a muse for some of the most iconic designers in the

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