Brand Ambassador

Sports 3 mins read

Professional Basketball Player Rebecca Allen Becomes New Brand Ambassador for Jeep

Australian basketball player Rebecca Allen has been named the new brand ambassador for Jeep, bringing her dynamic presence on and off the court to the iconic automotive brand. Known for her versatility and toughness, Allen currently plays for the Phoenix Mercury in the WNBA and continues to build a reputation as a top-tier athlete and leader.

Career Highlights: Rebecca Allen has had a distinguished basketball career both in the WNBA and internationally. She represented the Australian Women's basketball team, the Opals, in the 2020 Tokyo Olympics, helping lead her team to the quarterfinals. On the domestic front, Allen has had a successful run in the Women's National Basketball League (WNBL) in Australia, playing for teams like the Dandenong Rangers, Melbourne Boomers, and the South East Queensland Stars. Notably, in 2014, she was awarded the WNBL Robyn Maher Defensive Player of the Year, showcasing her impact on both ends of the court.

Her achievements

Read More
Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

https://www.youtube.com/watch?v=EzdkJkyHMhM

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved nationwide jewelry

Read More
Africa 2 mins read

Lojay Signs New Endorsement Deal with Coca-Cola Nigeria

Nigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.

His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”

Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s

Read More
Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones

Read More
Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

https://www.youtube.com/watch?v=BrMVfxVp1U4

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand's latest launch.

About the Fits-Anywhere Collection:Bella’s Fits-Anywhere collection

Read More
Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper

Read More
Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York's first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes

Read More
Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

https://www.youtube.com/watch?v=qo5c89Gp7Xk

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson's recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B, and electronic music.

Read More
Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a

Read More
Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures.

Read More