Brand Ambassador

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings’ presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations: Over the years, Shaquille O’Neal has become a sought-after figure for brand endorsements,

Australian basketball player Rebecca Allen has been named the new brand ambassador for Jeep, bringing her dynamic presence on and off the court to the iconic automotive brand. Known for her versatility and toughness, Allen currently plays for the Phoenix Mercury in the WNBA and continues to build a reputation as a top-tier athlete and leader.

Career Highlights: Rebecca Allen has had a distinguished basketball career both in the WNBA and internationally. She represented the Australian Women’s basketball team, the Opals, in the 2020 Tokyo Olympics, helping lead her team to the quarterfinals. On the domestic front, Allen has had a successful run in the Women’s National Basketball League (WNBL) in Australia, playing for teams like the Dandenong Rangers, Melbourne Boomers, and the South East Queensland Stars. Notably, in 2014, she was awarded the WNBL Robyn Maher Defensive Player of the Year, showcasing her impact on both ends of the court.

Her achievements extend beyond the WNBL. In 2013, she played with the Knox Raiders in the SEABL, where her team

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures. He is the founder of Proper No. Twelve Irish Whiskey, which quickly became a commercial success