Brand Ambassador

Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel's Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift's The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career

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Film/TV 2 mins read

Naomi Watts Signs New Endorsement Deal with Coyuchi

Oscar-nominated actress Naomi Watts has been named the first-ever brand ambassador for Coyuchi, a maker of organic home goods that embody conscious luxury. Known for its dedication to sustainability and quality, Coyuchi has tapped Watts to represent the brand as it continues to pioneer eco-friendly home products. This partnership further highlights Watts' commitment to sustainability and wellness, which aligns perfectly with the brand's values.

Career Highlights: Naomi Watts has had an illustrious acting career spanning decades, with notable roles in critically acclaimed films such as Mulholland Drive (2001), The Ring (2002), and 21 Grams (2003), the latter earning her an Academy Award nomination. She followed this success with another Oscar nomination for her performance in The Impossible (2012).

In recent years, Watts has remained active in both film and television. She starred in the Netflix thriller The Watcher

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Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O'Neal, the brand's President of Basketball.

Reebok's Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok's focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand's roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection:

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul's Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE's creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON

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Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings' presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations:

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam's signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X

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