Brand Ambassador

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen's presence and boosting its identity in the competitive Indian passenger vehicle market.

💸 Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni's endorsement. This significant investment reflects the brand's dedication to leveraging Dhoni's massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC

Acclaimed actress Cate Blanchett has been named the inaugural ambassador for Wakehurst, one of Kew's Royal Botanic Gardens. Known for her compelling performances and advocacy for environmental causes, Blanchett's new role aligns with her dedication to conservation and sustainability.

🍃 A Natural Fit: Blanchett's appointment as Wakehurst's first ambassador underscores her commitment to environmental issues and her desire to support important conservation efforts. Her role will involve raising awareness about the critical work Wakehurst does in preserving and studying plant diversity and ecosystems.

🌍 Advocating for Biodiversity: In her ambassadorial role, Blanchett will help highlight Wakehurst's initiatives, which include scientific research, conservation of endangered species, and education about the importance of biodiversity. Her global influence is expected to bring significant attention to Wakehurst’s efforts to serve

La Mer, the prestigious skincare brand, has announced Taiwanese superstar Jay Chou as its newest ambassador. Known for his influential presence in the music and entertainment industry, Chou brings his unique charm and widespread appeal to La Mer, aligning with the brand's luxurious and rejuvenating skincare philosophy.

🧴 A Perfect Harmony: Chou's endorsement stems from his personal connection with La Mer's philosophy that youth and vitality are timeless qualities that can be nurtured through dedicated self-care. He expressed excitement about the partnership, emphasizing that La Mer's products have the capability to recharge the youthful energy of the skin.

🌟 Expanding Appeal: By partnering with Jay Chou, La Mer aims to broaden its reach and resonate with a more diverse audience. Chou's endorsement is expected to attract fans from across the globe, enhancing the brand's international appeal and reinforcing its commitment to delivering

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA's core values of confidence, courage, and determination. This collaboration kicks off with the launch of the 'Super Team' campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including 'Fresh Mint', 'Blue Skies', and 'Team Regal Red.' These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA's iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a "generational talent," Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him "H.I.M."—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand's expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

Afghanistan's cricket icon, Rashid Khan, has been announced as the new brand ambassador for Afghan Wireless Communication Company (AWCC), the leading telecom services provider in Afghanistan. This partnership marks a significant collaboration, leveraging Khan's widespread popularity and respected status both on and off the cricket field.

🌐 A Perfect Match: AWCC praised Rashid Khan for his exceptional contributions to cricket and his positive influence in social circles within Afghanistan. As a prominent young figure in the country, Khan's alignment with AWCC symbolizes a forward-looking vision for connectivity and digital advancement in the region.

🗣️ Rashid's Enthusiasm for the Role: Expressing his excitement about this new role, Rashid Khan emphasized his long-standing belief in AWCC's brand and its role as a pioneer in the digital transformation of Afghanistan. He shared his hopes for the partnership, focusing on helping more people connect, encouraging educational pursuits, and enabling

Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brand’s ethos "Every Move Counts," emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

🌍 Beyond Just Travel: Embracing its brand concept "Move Beyond," Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

🏅 Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

🔍 A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi's commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brand’s values.

🍴 Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi's dedication to excellence in automotive engineering, making this partnership a compelling alignment of

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

🌍 A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

👊 Tyson's Growing Blockchain Portfolio: Tyson's partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binance’s NFT marketplace. These initiatives have allowed

Tangerine, a leading Australian telecommunications company, proudly announced the signing of Olympian swimmer Mollie O'Callaghan OAM as its new brand ambassador on 22nd April 2024. This partnership aligns with Tangerine’s commitment to excellence and speed, mirroring the attributes that O'Callaghan exemplifies through her inspirational career and achievements in swimming.

🌐 A Symbol of Excellence and Youthful Energy: At just 20 years old, Mollie O'Callaghan has become a symbol of exceptional talent and determination in the world of competitive swimming. Her youthful vigor and groundbreaking performances bring a dynamic energy to Tangerine's ambassadorship, highlighting the company's forward-thinking and innovative approach to telecommunications.

🏅 Historic Achievements in Swimming: O'Callaghan’s record-setting pace in the pool includes making history at the World Championships by being the first woman to win both the 100m and 200m freestyle in the same tournament and breaking the longest-standing women’s World Record in the 200m Freestyle. Her accomplishments