Brand Ambassador

Music 2 mins read

FKA Twigs Teams Up With Sneaker Brand On for New Training Line Launch

In an exciting new collaboration that marries movement with style, British artist FKA Twigs has signed on as the Creative Partner for the Swiss running brand, On. Known for seamlessly integrating dance and dynamic performance into her music, FKA Twigs' partnership with On is a natural fit, promising to bring a fresh artistic vision to their new training line.

👟 A Synergy of Movement and Design: FKA Twigs, with her background in dance and her innovative musical performances, brings a unique perspective to On's focus on high-performance and technically sound footwear. This collaboration will leverage her artistic flair and understanding of movement to inspire and influence the design and functionality of the new line, aiming to meet the needs of active individuals who value both performance and style.

🎨 Creative Partnership in Action: As Creative Partner, FKA Twigs will be deeply involved in the creative process, from the initial design concepts to the

… Read More
Brand Ambassador 2 mins read

Ryan Reynolds Is the New Brand Ambassador for Abu Dhabi’s Yas Island

In an exciting development for Abu Dhabi's premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island's visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island's diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His

… Read More
Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company's shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas,

… Read More
Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company's commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy's Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children's charities, enhancing their impact on education, recreation,

… Read More
Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month's WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark's relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed

… Read More
Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua's rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua's on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua's exceptional rookie performance but also to his potential

… Read More
Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team's journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.'s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting

… Read More
Endorsement Deals 2 mins read

Gareth Bale and Steph Curry Team Up for European Expansion of ‘Underrated Golf’

Gareth Bale, celebrated for his illustrious football career, has joined NBA legend Steph Curry as an ambassador for the expansion of 'Underrated Golf' into Europe this summer. Bale, who retired after leading Wales in the 2022 World Cup, is well-known not just for his football prowess but also for his passion for golf.

🏌️ A Shared Passion for Golf: The expansion marks a significant step for Curry’s initiative, which aims to foster young talent in the sport across Europe. Bale’s deep affinity for golf, which famously stirred controversy during his time at Real Madrid, underscores his commitment to promoting the sport beyond his football legacy.

⛳ Bale's Golfing Journey: Known among fans for the humorous 'Wales, Golf, Madrid - in that order' banner, which he embraced during his football days, Bale has continually expressed his dedication

… Read More
Endorsement Deals 2 mins read

Massimo Tyres Welcomes Mary Barnard as New Brand Ambassador

Massimo Tyres has announced the addition of Mary Barnard, a notable young driver, to their roster of brand ambassadors, reinforcing their commitment to supporting grassroots motorsport. Known for her prowess in a red Mazda MX5, Barnard has been turning heads with her skill and determination on the racetrack.

🏁 Racing Highlights: Mary's participation in the Massimo Tyres MX5 Cup by 5 Club Racing is already making a significant impact. At the opening round at Croft Circuit, she showcased her exceptional talent by winning the Driver of The Weekend trophy, a promising start to the 2024 season.

🚗 Equipped for Success: All competitors, including Mary, will use Massimo's OttimaPlus tyres in their MX5s throughout the series. These tyres are acclaimed for their high performance and consistent quality, which have shown great results in both testing and early races. The Ottima Plus is particularly suited to the aggressive cornering style typical of MX5 racers, presenting an exciting challenge and opportunity for Massimo Tyres to demonstrate their product's resilience and capability.

… Read More
Brand Ambassador 1 mins read

Jess and Eve Gale Shine as SOLSKIN’s First Brand Ambassadors

Twin sensations from "Love Island," Jess and Eve Gale, have recently inked a deal to become the first-ever brand ambassadors for SOLSKIN, a new fake tan line catering to sensitive skin.

🌟 Glamorous Debut: The 24-year-old sisters celebrated their new partnership by showcasing the product's impressive results in a variety of outfits, from bodysuits to luxurious lingerie and loungewear. Their campaign photos highlight their glowing, bronzed skin, achieved using SOLSKIN's uniquely formulated tan.

🚀 Launching Soon: SOLSKIN, developed by the Conder family of the YouTube fame "Dad Vs Girls," is set to make its debut on the market this Friday. The brand aims to offer a sensitive-skin-friendly fake tan option that doesn’t compromise on quality or aesthetic appeal.

👗 Style and Comfort: The

… Read More