David Beckham and Stella Artois: A Match Aimed at ‘Ambitious’ Growth
Stella Artois is elevating its game in the competitive beer market by bringing soccer icon David Beckham into the fold as its brand ambassador. This strategic move is part of the beer giant’s ambitious global growth strategy, which is set to kick off with a yearlong campaign starring Beckham. As the face of this new initiative, Beckham will introduce the brand’s compelling new slogan, “Worth More,” a message that signifies the brand’s evolution and commitment to excellence.
🏅 A New Chapter in Stella’s Story: This collaboration marks a significant pivot from Stella Artois’s long-standing “Reassuringly Expensive” campaign. The previous tagline played on the lager’s premium pricing as a badge of its unmatched quality and distinctive taste in the international beer segment. While this approach successfully positioned Stella Artois as a leader in the premium beer market, the new “Worth More” campaign aims to broaden the brand’s appeal. It seeks to highlight the intrinsic qualities that make Stella Artois a choice
… Read More