John Legend Named Brand Ambassador for Montblanc’s Legend Fragrance Line
Grammy Award-winning artist John Legend has been announced as the new brand ambassador for Montblanc's prestigious Legend fragrance line. Represented by WME for brand partnerships, Legend's collaboration with Montblanc is set to elevate the brand's visibility and appeal across global markets.
🌿 Fronting the Hero Collection: John Legend will represent all five fragrances of Montblanc's hero collection, which has been capturing the essence of sophistication and allure since its first launch in 2011. The most recent addition, Legend Blue, debuted in February 2023, retailing at $115.
🎤 Recent Montblanc Engagement: In a foreshadowing move, Legend performed at Montblanc’s 100th anniversary celebration in Los Angeles last month, where he hinted at an upcoming collaboration with the brand. This event set the stage for his formal introduction as the face
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