Beauty

Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking 'Beauty on Your Terms' campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign's reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign's ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato's personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

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Brand Ambassador 2 mins read

Mira Filzah Shines as Cetaphil Malaysia’s Newest Brand Ambassador

Cetaphil Malaysia has officially welcomed the talented Malaysian actress and entrepreneur, Mira Filzah, into its family as the new face of the brand. Recognized for her diverse roles and entrepreneurial spirit, Mira steps into the spotlight to inspire women across all ages to cultivate a dedicated skincare routine, symbolizing the embodiment of beauty, strength, and skin health.

👩‍👧 Inspiring Modern Women: Mira Filzah, celebrated for her dynamic career and role as a devoted mother, mirrors the modern woman's quest to balance life's demands while never compromising on skin health. Her collaboration with Cetaphil underscores the brand's philosophy of "We do skin, you do you," promoting a grounded, realistic approach to skincare that resonates with individuals leading busy lives but who place a premium on their well-being.

💖 A Celebration of Self-Love: Emphasizing the importance of skincare as a form of self-love and care, Mira expressed

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Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas' prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L'Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L'Oreal through a collection of glamorous social media snaps. These images don't just highlight her athletic grace; they underscore her dedication to advocating for women's empowerment, resonating with L'Oreal's legendary slogan, 'I'm Worth It'.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L'Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of 'I'm Worth It'. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world's glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand's dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor's induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop's vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor's engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation

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Film/TV 2 mins read

Idris and Sabrina Elba Capture the Essence of Timeless Love in Calvin Klein’s Eternity Campaign

Calvin Klein Fragrances, a proud division of Coty Inc., is thrilled to unveil Idris and Sabrina Elba as the captivating new ambassadors for the Eternity Aromatic Essence campaign. This announcement comes hand-in-hand with the launch of two enchanting new fragrances, symbolizing the enduring spirit of love and commitment. The Elbas, who have been vocal advocates for inclusivity in beauty and wellness, bring their genuine passion and charisma to a campaign directed by the renowned Mert Alas, celebrating the profound connection between partners.

🎥 A Vision of Unity and Inclusivity: Sabrina Elba shares her excitement about joining forces with Calvin Klein, a brand legendary for its powerful narratives of freedom and self-expression. This partnership offers the Elbas a unique platform to promote diversity and representation in the beauty sector. The campaign's heartfelt depiction of their relationship aims to inspire a global audience, enriching the storied legacy of the Eternity line.

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Brand Ambassador 2 mins read

Ananya Panday Shines as TRESemmé’s Newest Brand Ambassador, Inspiring Hair Confidence and Style

TRESemmé, the leader in professional-grade hair care, is thrilled to introduce Bollywood icon Ananya Panday as its most recent brand ambassador. Ananya, celebrated for her effervescent charm and fashion-forward sensibility, perfectly embodies the modern woman—confident, glamorous, and always ready to make a statement.

🌟 Empowering a New Era of Hair Styling: Partnering with Kiara Advani in the TRESemmé brigade, Ananya sets out to inspire women across India to uncover the full potential of their tresses. Sharing her own salon-inspired styling secrets and leveraging TRESemmé's expertly crafted products, Ananya encourages women to experiment with their hair, empowering them to step out with confidence and achieve those enviable, salon-perfect looks daily.

👩‍🎤 A Style Icon's Touch: Ananya's addition to the TRESemmé family not only elevates the brand's appeal but also signals a movement towards embracing individuality and self-expression

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Brand Ambassador 2 mins read

Drew Barrymore Embraces New Chapter as Dr. Kellyann’s Brand Ambassador for Women’s Wellness

Drew Barrymore, the beloved actress and television host, has taken to social media to announce her exciting new role as the brand ambassador for Dr. Kellyann's innovative perimenopause and menopause formula. Barrymore, known for her candidness and vibrant personality, shared this news with her 17.6 million Instagram followers, alongside Dr. Kellyann, marking a significant step in advocating for women's health and wellness.

🌸 Breaking the Silence on Women's Health: In her heartfelt announcement, Barrymore opened up about the silence that often surrounds women's experiences with perimenopause, expressing her readiness to face this natural phase head-on. Dr. Kellyann &ME Peri + Menopause offers a groundbreaking daily supplement designed to alleviate the symptoms of perimenopause and menopause, promoting overall body wellness for women.

💖 A Journey of Empowerment: Barrymore's partnership with Dr. Kellyann signifies more than just an endorsement;

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New Signings 2 mins read

Isamaya Ffrench Joins Forces with Art + Commerce and WME for Multifaceted Representation

Renowned British makeup artist and creative powerhouse, Isamaya Ffrench, has embarked on a new chapter in her illustrious career by signing with both Art + Commerce and WME for comprehensive representation. This strategic partnership is set to amplify Ffrench's influence across the beauty and fashion industries while exploring new ventures in television and strategic partnerships.

👁️ A Visionary in Beauty: Ffrench is celebrated for her groundbreaking work as an interdisciplinary artist, seamlessly blending elements of art, beauty, and fashion. Her innovative approach to makeup has established her as a leading voice in the industry, captivating audiences and collaborators alike.

🚀 Expanding Horizons: With Art + Commerce, Ffrench will continue to elevate her profile in beauty and fashion, leveraging their expertise to further her creative endeavors. Simultaneously, WME will focus on diversifying Ffrench's portfolio by developing projects that transcend traditional boundaries, including potential opportunities in television and strategic alliances.

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Brand Ambassador 2 mins read

Esther Yu Shines as Joocyee’s Inaugural Brand Ambassador with Hydra Essence Lipstick Launch

Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee's first collagen-infused lipstick, setting a new benchmark in the beauty industry.

🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther's authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee's ethos. "Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance," states Joy Group, expressing confidence in Esther's ability to captivate and inspire.

🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll

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Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand's cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening

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