Beauty

Campaigns 2 mins read

Sol de Janeiro Partners with Sofia Richie Grainge to Introduce Rio Radiance SPF 50 Sunscreen Collection

Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

🌴 Embracing Diversity in Sun Protection: Sol de Janeiro's new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand's signature Brazilian beauty secrets.

🌅 Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances

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Endorsement Deals 1 mins read

Maya Jama Strikes Lucrative Endorsement Deal as Face of Beauty Works

Maya Jama, the dynamic 29-year-old star known for her impeccable style and influence, has recently inked a lucrative endorsement deal to become the face of Beauty Works, a renowned name in the world of hair extensions.

🌼 Maya's Dazzling Deal: Maya's partnership with Beauty Works marks a significant milestone in her career, adding to her impressive portfolio that already includes contracts with prestigious brands like Rimmel and Dolce and Gabbana. The deal, reportedly in the six-figure range, solidifies Maya's position as a sought-after beauty ambassador in the industry.

💁‍♀️ Selective and Strategic: Maya's approach to endorsements is strategic and selective, with each partnership aligning seamlessly with her personal brand and values. Her collaboration with Beauty Works reflects this ethos, showcasing her dedication to authenticity and quality.

🌟 Continued Success: Maya's involvement with Beauty Works adds to her

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Brand Ambassador 2 mins read

Zozibini Tunzi Embraces New Hair Journey as Dark and Lovely Ambassador

The esteemed Zozibini 'Zozi' Tunzi, renowned for her reign as Miss South Africa and Miss Universe, has embarked on a captivating new hair journey as she takes on the role of ambassador for haircare brand Dark and Lovely.

🌟 A Journey of Exploration: Zozi, known for her iconic fade cut during her pageant victories, has recently embraced a change with braids, symbolizing her ongoing journey of self-discovery and style evolution. This transition has not only showcased her versatility but also opened doors to exciting new opportunities in the beauty industry.

🌺 Honored Partnership: Dark and Lovely proudly announced Zozi as their brand ambassador and spokesperson for the Sub-Saharan Africa Region on Instagram, expressing their honor and excitement for the collaboration. The partnership signifies a celebration of diversity, beauty, and empowerment, aligning perfectly with Zozi's values and influence.

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Brand Ambassador 2 mins read

Kathryn Bernardo Makes History as Lancôme Philippines’ First Ambassador

In a groundbreaking move, Kathryn Bernardo has become the inaugural Lancôme Philippines ambassador, marking a significant milestone in her illustrious career as an actress and influencer.

👑 Empowerment and Redefinition: Kathryn took to Instagram to share the exciting news, embodying Lancôme's ethos of empowerment and self-redefinition. Dressed in pink and exuding confidence, she showcased Lancôme's newest Idôle fragrance line, encouraging everyone to embrace their unique journey of self-discovery and empowerment.

🌟 Trailblazing Achievements: This milestone follows Kathryn's recent successes, including being named the new face of Century Tuna Superbods and captivating audiences with her Bench promotions on EDSA Guadalupe billboards. Her partnership with Lancôme adds yet another remarkable achievement to her already impressive list of feats, setting the tone for a stellar 2024 filled with groundbreaking endorsements.

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Campaigns 2 mins read

Imaan Hammam Fronts Jean Paul Gaultier’s Scandal Fragrance Campaign

Imaan Hammam, the Dutch-Moroccan-Egyptian sensation, is captivating hearts once again as she stars in the latest fragrance campaign for French luxury brand Jean Paul Gaultier. This time, Hammam graces the campaign for the Scandal line, which includes both male and female fragrances, including the new Scandal Absolu.

📸 Stunning Campaign: The campaign features Hammam alongside Dutch model Parker Van Noord in a series of captivating images that showcase the allure and sophistication of the Scandal fragrances. Hammam's striking presence and undeniable charm perfectly embody the essence of the Scandal line, adding a touch of glamour and intrigue to the campaign.

💃 Fashion Icon: Hammam's collaboration with Jean Paul Gaultier dates back to her catwalk debut in 2013, highlighting her enduring relationship with the renowned luxury brand. Her recent appearance at the launch party for a new lipstick collection by Estee Lauder and

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand's latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The "RIIZE tints" feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink's TONE (Eunseok). These unique shades capture the essence of RIIZE's individuality and style, adding a touch of glamour and fun to Etude House's lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House's new lip tints. The collaboration not only highlights the brand's commitment

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Endorsement Deals 2 mins read

Sanya Lopez Named New Face of MAC Cosmetics in the Philippines

Exciting news in the beauty industry as actress Sanya Lopez becomes the newest face of MAC Cosmetics in the Philippines. The announcement was made during the relaunch of MAC's iconic lip bullets, now known as MACximal Silky Matte Lipstick, at Whitespace Makati, marking a new chapter in Sanya's partnership with the international cosmetics brand.

💋 MACximal Silky Matte Lipstick: The relaunch event showcased the versatility and elegance of MACximal Silky Matte Lipstick, with Sanya Lopez's makeup artist, Gery Penaso, demonstrating the "Teddy makeup" look, a classic and smoky style that complements the lipstick's luxurious finish.

💄 Favorite MAC Lipstick: Sanya Lopez revealed her favorite MAC lipstick shade, Velvet Teddy, describing it as a reflection of her personality—simple yet competitive. The choice of Velvet Teddy highlights Sanya's style and individuality, making her an ideal ambassador for MAC's diverse range of makeup products.

🌟 Star-Studded

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Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the 'Black Seagrass Body Series,' featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎤 Ambassador Announcement: NACIFIC's partnership with Xikers for the 'Black Seagrass Body Series' release highlights the brand's commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC's innovative skincare solutions.

📅 Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible

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Brand Ambassador 2 mins read

Varun Dhawan Joins Envy as Brand Ambassador for Bold Fragrances

Exciting news in the world of fragrances as Envy, a renowned brand, welcomes Bollywood celebrity Varun Dhawan as its brand ambassador. With his bold and dynamic personality, Varun Dhawan embodies the spirit of Envy's 'let them envy' approach, adding a new dimension to the brand's promotion initiatives.

👑 Youth Icon: Varun Dhawan's status as a youth icon and his 'no compromising' attitude make him the perfect fit for Envy. His style, energy, and adventurous spirit resonate with the brand's commitment to youthfulness and providing exceptional fragrances that leave a lasting impression.

🚀 Strategic Partnership: Envy's decision to onboard Varun Dhawan as its brand ambassador is a strategic move as part of its long-term expansion plan. This collaboration aims to enhance the brand's visibility and reach through multi-channel campaigns, including TVCs and social media initiatives, featuring Varun Dhawan prominently.

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Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic "lazy girl bun" tutorial

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