Beauty

Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional's revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

🌱 Revolutionary Clean Beauty: Schwarzkopf Professional's new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

💁‍♀️ Mira Kapoor's Picks: Kapoor's favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and

… Read More
Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18's groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

🌸 Fresh and Revitalized Hair: With K18's dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

🎥 Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18's dry shampoo.

💆‍♀️ Empowering Haircare Solutions: Earle's partnership with K18 highlights the brand's commitment

… Read More
Campaigns 2 mins read

Kate Moss and Jourdan Dunn Shine in Charlotte Tilbury’s New Campaign

Fashion icons Kate Moss and Jourdan Dunn are teaming up with beauty powerhouse Charlotte Tilbury in an electrifying new campaign. The focus? Tilbury's latest sensation, the Pillow Talk Big Lip Plumpgasm lipgloss—a must-have for every makeup enthusiast.

💋 Beauty Icons Unite: Moss and Dunn, renowned for their timeless elegance and effortless style, bring a touch of glamour to Tilbury's campaign. With their stunning looks and captivating presence, they embody the essence of Pillow Talk—a shade that has become synonymous with Tilbury's signature allure. Moss's longstanding association with Pillow Talk adds a personal touch to the campaign, showcasing the enduring appeal of this iconic lip color.

🎥 Captivating Campaign: The campaign, set to dazzle across various media platforms, captures the essence of Pillow Talk Big Lip Plumpgasm in all its glory.

… Read More
Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams' Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup

… Read More
Campaigns 2 mins read

Philips Norelco Partners with Actor Adam Scott for Exciting New Campaign

Royal Philips, a global pioneer in health technology, is proud to announce its collaboration with the renowned actor and facial hair connoisseur, Adam Scott. Scott takes center stage in a fresh campaign for the shave and groom brand Philips Norelco, inviting audiences on a journey of personal grooming and self-expression.

🪒 Empowering Personal Growth: The new campaign from Philips Norelco encourages everyone to embrace their personal growth, starting with how they style their facial hair. Adam Scott stars in a captivating video, showcasing his versatility in achieving various facial hair styles with ease using the Philips Norelco OneBlade. From a "sexy romantic lead" to a "felon on the run," Scott demonstrates the transformative power of grooming in shaping his on-screen persona.

🎭 Actor Insights: In the campaign, Scott shares intimate insights into his relationship with facial hair and acting. He reflects on how he learned

… Read More
Brand Ambassador 2 mins read

Michelle Dee: The New Face of Maybelline Philippines

Exciting news in the beauty world as Miss Universe Philippines 2023, Michelle Dee, takes the spotlight as the newest ambassador for Maybelline Philippines, showcasing her influence and style in the brand's latest campaign.

🌟 Brand Endorsement: Michelle Dee kicked off the month of April with a major endorsement announcement, revealing her partnership with Maybelline Philippines. The Sparkle beauty queen-actress continues to captivate audiences with her charm and beauty, making her an ideal choice for the global cosmetics brand.

💃 Stunning Campaign: Taking to Instagram, Michelle shared a captivating video of her campaign with Maybelline, unveiling the brand's newest product in style. In the video, Michelle exudes confidence and elegance as she showcases two edgy and futuristic ensembles, perfectly complementing Maybelline's dynamic and trend-setting image.

🖤 Chic and

… Read More
Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced "Type B")—a revolutionary line of "haircare for all hair types."

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what's to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea's focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients

… Read More
Endorsement Deals 2 mins read

Jeon Somi Ventures into Beauty with GLYF in Partnership with Allure Korea

Renowned singer and performer Jeon Somi has taken a bold step into the beauty industry with the launch of her very own makeup brand, GLYF, in collaboration with Allure Korea.

🎤 From Stage to Beauty: Known for her hit songs and captivating performances, Somi has been diligently working on GLYF since 2023, pouring her creativity and passion into crafting a line of makeup products that embody her unique vision.

💫 Ancient Inspiration, Modern Expression: Drawing inspiration from ancient hieroglyphs, each carrying its own shape and significance, GLYF reflects Somi's desire to blend timeless concepts with contemporary flair. The brand's name itself is a testament to this fusion of ancient wisdom and modern aesthetics.

🌟 Freedom and Expression: GLYF's philosophy centers around empowering individuals to embrace their freedom of choice and express themselves authentically

… Read More
Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

💙 Glamorous Jewellery:

… Read More
Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni's collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni's exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni's rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci's iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty's global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand's exquisite range of beauty products. Her role signifies Gucci's commitment to celebrating diversity, individuality, and timeless beauty.

… Read More