Beauty

e.l.f Cosmetics is bringing a dose of beauty and humor to the 2024 Super Bowl with their latest ad, starring pop sensation Meghan Trainor and television’s courtroom titan, Judge Judy, as “Judge Beauty.” The commercial, already making waves on YouTube, showcases a unique court case with a beauty twist.

👩‍⚖️ Courtroom Glamour: In this playful scenario, “Suits” actors Rick Hoffman and Gina Torres find themselves in front of Judge Beauty, with Torres’ character on trial for splurging on non-cruelty-free makeup. Meghan Trainor, serving as a juror, highlights the importance of ethical beauty choices, leading to a sentence that promotes e.l.f’s halo glow liquid filter for the defendant.

💄 Beauty Meets Justice: e.l.f Cosmetics’ chief marketing officer, Kory Marchisotto, emphasizes the brand’s commitment to culture, community, and inclusivity in the beauty industry. This Super Bowl ad campaign aims to place beauty at the heart of popular culture, reinforcing the brand’s mission to be at the forefront

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof’s Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing ‘The Simple Life’ and the crucial role of Living Proof’s Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton’s Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton’s iconic status and the era’s influence on today’s beauty trends.

🔄 A Shift in Strategy: Living Proof’s decision to feature Paris Hilton represents a playful departure from its traditionally

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

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