Beauty

New Signings 2 mins read

Anastasia “Stassie” Karanikolaou Joins WME for Representation!

Exciting news from the world of social media as influencer extraordinaire Anastasia "Stassie" Karanikolaou signs with WME for representation.

📱 Massive Social Following: With an impressive fan base across platforms, Stassie boasts approximately 10 million followers on Instagram and 4 million followers on TikTok. Her engaging content covers a wide range, from fashion and beauty tips to daily vlogs featuring cooking, fitness routines, and travel adventures.

🌍 Global Influence: Stassie's social media presence extends far beyond Los Angeles, resonating with fans worldwide. Her Instagram feed is a captivating mix of glamorous vacation snapshots and lifestyle moments, often featuring her close friend Kylie Jenner.

👑 Brand Collaborations: Recognized by major brands for her influence, Stassie has collaborated with industry giants like Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and

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Brand Ambassador 2 mins read

Deva Cassel Radiates Summer Vibes as Dior Beauty’s Newest Face!

Dior Beauty has unveiled its latest muse for the summer 2024 campaign, none other than the French/Italian actress Deva Cassel. The announcement, made through a captivating social media post, celebrates Cassel as the embodiment of a carefree summer aura, akin to a refreshing ocean breeze.

🎬 A Rising Star: Deva Cassel, daughter of renowned actors Vincent Cassel and Monica Bellucci, has carved her own path in the world of cinema with her captivating performances and innate charm. Her collaboration with Dior Beauty marks another milestone in her flourishing career.

🌺 Summer Glamour: The summer 2024 campaign encapsulates the essence of the season with a palette of pastel shades like soft lilac, shimmery pink, and fresh mint, harmoniously balanced with bronze taupe browns. Deva Cassel effortlessly embodies this blend of freshness and glamour, making her the perfect choice for Dior Beauty's summer collection.

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Campaigns 2 mins read

Ava Phillippe Blossoms as Global Brand Ambassador for Vince Camuto’s Wonderbloom Campaign

Model and emerging style icon Ava Phillippe has stepped into the spotlight as the new Global Brand Ambassador for Vince Camuto's latest fragrance campaign, Wonderbloom. The 24-year-old daughter of Hollywood royalty Reese Witherspoon and Ryan Phillippe brings her signature charm and elegance to the forefront of this captivating campaign, showcasing the allure of Vince Camuto's enchanting new perfume.

🌸 Captivating Beauty: With her innate grace and timeless sophistication, Ava Phillippe embodies the essence of Wonderbloom, a fragrance that celebrates the beauty and vitality of springtime blooms. Against a backdrop of lush florals and verdant landscapes, Ava captivates viewers with her radiant presence, evoking a sense of joy and optimism that perfectly encapsulates the spirit of the fragrance.

🌿 A Scent of Intrigue: Vince Camuto's Wonderbloom perfume invites wearers on a sensorial journey through notes of white freesia, sandalwood,

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Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder's first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand's esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU's global appeal makes her a perfect fit for Estée Lauder's international reach.

🎶 Campaigns to Remember: As Estée Lauder's Global Brand Ambassador, IU will be front and center in campaigns for the brand's hero franchises, including the iconic Advanced Night Repair

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Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove's 20th anniversary of its iconic 'Campaign For Real Beauty,' reaffirming its commitment to showcasing the diversity and authenticity of 'real women' in its advertising.

👩‍🦱 Embracing Authenticity: Dove's enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J's partnership with Dove underscores the brand's dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove's belief in the power of authenticity and inclusivity

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new 'fine fragrance' collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby's massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby's chart-topping hit 'Drip Too Hard'. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh

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Campaigns 2 mins read

Leanne Morgan Stars in Hilarious Laura Geller Beauty Ad for Age Empowerment

Laura Geller Beauty is flipping the script on age stereotypes with their uproariously funny new campaign, "Own Your Age," featuring comedian Leanne Morgan, celebrating National Mature Women's Day in style. Directed by the talented Quinn Wilson, this campaign challenges outdated beauty norms and embraces age diversity with a side of humor.

👩‍🦳 Embracing Every Age: In a world obsessed with youth, Laura Geller Beauty's 'Own Your Age' campaign shines a spotlight on mature women over 40, encouraging them to embrace their age with confidence and humor.

🎬 Hilarious Commercial: At the heart of the campaign is a laugh-out-loud commercial featuring comedian Leanne Morgan as "Dr. Vick," the age empowerment coach. Dr. Vick guides a group of mature women through amusing scenarios, from mastering Gen Z slang to navigating the art of the selfie.

💄 Beauty Beyond Age:

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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans' latest B-side track, "Bubble Gum," makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, 'Essential.' This collaboration, unveiled on April 7, not only showcases the group's musical talent but also highlights their growing influence in the global market.

🎵 Fresh Soundtrack: "Bubble Gum" offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans' new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for 'Essential' in

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New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

📸 Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular "Get Ready With Me" videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

💄 Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms.

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New Signings 2 mins read

Winnie Harlow Joins Forces With WME for Multifaceted Representation

Renowned supermodel and beauty entrepreneur Winnie Harlow has teamed up with WME for comprehensive representation across all areas of her dynamic career.

👠 Trailblazer in Fashion: Harlow made history as the first model with vitiligo to grace the runway of the Victoria’s Secret Fashion Show in 2016, paving the way for inclusivity and diversity in the beauty and modeling industries. Her impactful presence has resonated globally, garnering a massive following of over 11 million fans on Instagram and TikTok.

🎬 Versatile Talent: Beyond the runway, Harlow has made her mark as a multifaceted talent. She showcased her expertise as a judge on the acclaimed Prime Video series "Making the Cut," alongside fashion luminaries Heidi Klum and Tim Gunn. Her insights and vision have added depth to the show's exploration of cutting-edge fashion design.

📸 Iconic Cover Star: Harlow's striking beauty has graced the covers of prestigious publications

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