Beauty

Brand Ambassador 1 mins read

Alessandra Ambrosio Glows as ISDIN’s Newest Global Ambassador

ISDIN, at the forefront of international skincare innovation, excitedly welcomes the illustrious Alessandra Ambrosio into its family as the brand’s global ambassador. Renowned for her mesmerizing presence on runways, silver screens, and humanitarian endeavors, Ambrosio brings her personal journey of skincare enlightenment to ISDIN, sharing her success in combating melasma while emphasizing the importance of daily skin nourishment and protection.

🏆 A Night to Remember: Marking this significant collaboration, Ambrosio will grace the 2024 Vanity Fair Oscar Party on March 10th, where ISDIN shines as the event’s official skincare sponsor. This prestigious appearance not only underscores the partnership but also aligns with ISDIN’s commitment to supporting individuals in achieving their best skin, day in and day out.

💖 Embracing Skin Love: Enrique Alonso, ISDIN USA Country Manager, praises Ambrosio’s alignment with the brand’s ethos of “skin love” – a philosophy that transcends occasional beauty rituals,

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Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

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Brand Ambassador 2 mins read

Mira Filzah Shines as Cetaphil Malaysia’s Newest Brand Ambassador

Cetaphil Malaysia has officially welcomed the talented Malaysian actress and entrepreneur, Mira Filzah, into its family as the new face of the brand. Recognized for her diverse roles and entrepreneurial spirit, Mira steps into the spotlight to inspire women across all ages to cultivate a dedicated skincare routine, symbolizing the embodiment of beauty, strength, and skin health.

👩‍👧 Inspiring Modern Women: Mira Filzah, celebrated for her dynamic career and role as a devoted mother, mirrors the modern woman’s quest to balance life’s demands while never compromising on skin health. Her collaboration with Cetaphil underscores the brand’s philosophy of “We do skin, you do you,” promoting a grounded, realistic approach to skincare that resonates with individuals leading busy lives but who place a premium on their well-being.

💖 A Celebration of Self-Love: Emphasizing the importance of skincare as a form of self-love and care, Mira expressed her enthusiasm about joining Cetaphil, viewing it as more than a partnership

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Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas’ prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L’Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L’Oreal through a collection of glamorous social media snaps. These images don’t just highlight her athletic grace; they underscore her dedication to advocating for women’s empowerment, resonating with L’Oreal’s legendary slogan, ‘I’m Worth It’.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L’Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of ‘I’m Worth It’. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world’s glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing Empowerment:

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand’s dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor’s induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop’s vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor’s engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation seeking to embrace their natural beauty with confidence and care.

This

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Film/TV 2 mins read

Idris and Sabrina Elba Capture the Essence of Timeless Love in Calvin Klein’s Eternity Campaign

Calvin Klein Fragrances, a proud division of Coty Inc., is thrilled to unveil Idris and Sabrina Elba as the captivating new ambassadors for the Eternity Aromatic Essence campaign. This announcement comes hand-in-hand with the launch of two enchanting new fragrances, symbolizing the enduring spirit of love and commitment. The Elbas, who have been vocal advocates for inclusivity in beauty and wellness, bring their genuine passion and charisma to a campaign directed by the renowned Mert Alas, celebrating the profound connection between partners.

🎥 A Vision of Unity and Inclusivity: Sabrina Elba shares her excitement about joining forces with Calvin Klein, a brand legendary for its powerful narratives of freedom and self-expression. This partnership offers the Elbas a unique platform to promote diversity and representation in the beauty sector. The campaign’s heartfelt depiction of their relationship aims to inspire a global audience, enriching the storied legacy of the Eternity line.

🌟 Legacy and Love Intertwined: Under the leadership of Javier

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Brand Ambassador 2 mins read

Ananya Panday Shines as TRESemmé’s Newest Brand Ambassador, Inspiring Hair Confidence and Style

TRESemmé, the leader in professional-grade hair care, is thrilled to introduce Bollywood icon Ananya Panday as its most recent brand ambassador. Ananya, celebrated for her effervescent charm and fashion-forward sensibility, perfectly embodies the modern woman—confident, glamorous, and always ready to make a statement.

🌟 Empowering a New Era of Hair Styling: Partnering with Kiara Advani in the TRESemmé brigade, Ananya sets out to inspire women across India to uncover the full potential of their tresses. Sharing her own salon-inspired styling secrets and leveraging TRESemmé’s expertly crafted products, Ananya encourages women to experiment with their hair, empowering them to step out with confidence and achieve those enviable, salon-perfect looks daily.

👩‍🎤 A Style Icon’s Touch: Ananya’s addition to the TRESemmé family not only elevates the brand’s appeal but also signals a movement towards embracing individuality and self-expression through hair. Known for her dynamic music and standout style, Ananya brings a

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Brand Ambassador 2 mins read

Drew Barrymore Embraces New Chapter as Dr. Kellyann’s Brand Ambassador for Women’s Wellness

Drew Barrymore, the beloved actress and television host, has taken to social media to announce her exciting new role as the brand ambassador for Dr. Kellyann‘s innovative perimenopause and menopause formula. Barrymore, known for her candidness and vibrant personality, shared this news with her 17.6 million Instagram followers, alongside Dr. Kellyann, marking a significant step in advocating for women’s health and wellness.

🌸 Breaking the Silence on Women’s Health: In her heartfelt announcement, Barrymore opened up about the silence that often surrounds women’s experiences with perimenopause, expressing her readiness to face this natural phase head-on. Dr. Kellyann &ME Peri + Menopause offers a groundbreaking daily supplement designed to alleviate the symptoms of perimenopause and menopause, promoting overall body wellness for women.

💖 A Journey of Empowerment: Barrymore’s partnership with Dr. Kellyann signifies more than just an endorsement; it’s a declaration of her commitment to empowering women to

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New Signings 2 mins read

Isamaya Ffrench Joins Forces with Art + Commerce and WME for Multifaceted Representation

Renowned British makeup artist and creative powerhouse, Isamaya Ffrench, has embarked on a new chapter in her illustrious career by signing with both Art + Commerce and WME for comprehensive representation. This strategic partnership is set to amplify Ffrench’s influence across the beauty and fashion industries while exploring new ventures in television and strategic partnerships.

👁️ A Visionary in Beauty: Ffrench is celebrated for her groundbreaking work as an interdisciplinary artist, seamlessly blending elements of art, beauty, and fashion. Her innovative approach to makeup has established her as a leading voice in the industry, captivating audiences and collaborators alike.

🚀 Expanding Horizons: With Art + Commerce, Ffrench will continue to elevate her profile in beauty and fashion, leveraging their expertise to further her creative endeavors. Simultaneously, WME will focus on diversifying Ffrench’s portfolio by developing projects that transcend traditional boundaries, including potential opportunities in television and strategic alliances.

💋 A Brand of Her Own: In 2022, Ffrench launched her eponymous cosmetic brand, Isamaya,

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Brand Ambassador 2 mins read

Esther Yu Shines as Joocyee’s Inaugural Brand Ambassador with Hydra Essence Lipstick Launch

Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee’s first collagen-infused lipstick, setting a new benchmark in the beauty industry.

🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther’s authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee’s ethos. “Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance,” states Joy Group, expressing confidence in Esther’s ability to captivate and inspire.

🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll and Joocyee. With Joocyee achieving top honors in the domestic lipstick

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Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand’s cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening Sunscreen, will be accessible for purchase on the brand’s

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Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

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Brand Ambassador 1 mins read

Toni Sia: barenbliss’s Latest Muse

Toni Sia, with her effervescent charm and a persona that radiates joyous beauty, has seamlessly aligned with barenbliss‘s ethos, particularly resonating with the brand’s Valentine’s campaign. Her natural elegance and poise are evident in the campaign imagery, where she effortlessly syncs with barenbliss’s aesthetic vision.

🌸 Embarking on a New Journey: Toni’s role as the newest brand ambassador is a testament to her authentic affection and admiration for barenbliss, a connection that has flourished since the brand made its debut in the Philippines. Her partnership underscores a shared commitment to making a meaningful impact in the beauty industry.

📲 A Digital Sensation: Toni Sia’s influential online presence has a Midas touch effect, notably boosting sales with her endorsement. The collaboration between Toni and barenbliss this season of love has captivated the online community, sparking conversations and admiration across digital platforms.

This synergy between Toni Sia and barenbliss not only celebrates the beauty of collaboration but also marks a significant chapter

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Brand Ambassador 2 mins read

Dua Lipa Elevates to YSL Beauty Global Makeup Ambassador

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa’s collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging women worldwide to not just wear makeup but to make bold statements about their identities

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Brand Ambassador 2 mins read

Helena Rubinstein Welcomes Michelle Yeoh as Brand Ambassador

Helena Rubinstein, the avant-garde beauty brand known for its innovation and pioneering spirit, has announced a landmark collaboration with the illustrious Michelle Yeoh, starting February 26, 2024. This partnership marks a significant moment, uniting the brand’s legacy with Yeoh’s inspirational life story and achievements.

👑 A Symbol of Empowerment and Elegance: Michelle Yeoh, an Oscar-winning actress celebrated for her role as the 2022 Time magazine icon of the year and her commendable work as a UN Goodwill Ambassador and a newly elected member of the 2024 International Olympic Committee, perfectly embodies the values of determination, self-belief, audacity, and resilience that Helena Rubinstein stands for. Her journey mirrors that of Madame Helena Rubinstein, making her an ideal figure to represent the brand.

💪 Inspiring Women Worldwide: Through this partnership, Michelle Yeoh aligns with Helena Rubinstein’s mission to empower women. Her inspiring speeches and commendable achievements serve as a beacon of hope and

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Beauty 2 mins read

Bretman Rock Joins Forces with Beyonce’s Cécred Hair Care Brand

Bretman Rock has realized a dream as the latest ambassador for Beyonce’s hair care brand, Cécred. The Filipino-American internet sensation and beauty influencer shared his excitement and gratitude on Instagram, posting pictures alongside Beyonce herself. Both were stunningly dressed in all-white ensembles, symbolizing a fresh and radiant start to their collaboration.

🎶 A Personal Tribute to Queen Bey: In his heartfelt Instagram caption, Bretman expressed his deep admiration for Beyonce, reflecting on how her music and messages have significantly impacted his life. Quoting lyrics from some of Beyonce’s most iconic songs, Bretman highlighted the lessons of self-worth, resilience, and empowerment he’s drawn from her work. His words resonate with many who see Beyonce as an inspiration, further endearing him to fans and followers.

💖 An Immigrant’s Dream Realized: Bretman’s mention of his journey as an immigrant boy to standing alongside one of the most influential figures in music and business underscores a powerful narrative

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Campaigns 2 mins read

Philips Launches #BarberKeBaraber Campaign with Virat Kohli for At-Home Grooming Excellence

Philips India is setting a new standard in male grooming with its innovative #BarberKeBaraber campaign, designed to enable men to achieve barber-quality grooming results at home. Cricket icon Virat Kohli, serving as the brand ambassador for Philips grooming, is at the forefront of this campaign, demonstrating the prowess of the Philips All-in-One Trimmer equipped with Twin Trim blades.

🎥 A Glimpse into Professional Grooming with Kohli: The campaign film showcases Kohli not just as a sports sensation but as a style icon, emphasizing the Philips All-in-One Trimmer as an indispensable grooming ally. Kohli’s involvement brings a touch of his signature style to the campaign, highlighting the trimmer’s capability to deliver a sleek, even trim effortlessly.

💡 Empowering Men with Innovation: Deepali Agarwal, the business head of Personal Health at Philips Indian Subcontinent, shared the vision behind the campaign, emphasizing Philips’ commitment to innovation and creating enriching consumer experiences. The #BarberKeBaraber initiative aims

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Campaigns 2 mins read

Bella Hadid Ventures into Wellness with Launch of Orebella Brand

Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand’s essence with the tagline “reveal your alchemy.” While details remain shrouded in mystery, Orebella’s trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.

📅 Anticipation Builds for Orebella’s Launch: Hadid has invited her followers to join a waitlist for updates and an “exclusive gift” in anticipation of the brand’s official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer’s office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella’s products may soon grace shelves and online stores.

🍵 A Family of Entrepreneurs: This venture is

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Campaigns 1 mins read

Ashley Graham Radiates in St Tropez’s ‘Golden is Ours’ Campaign

Model and presenter Ashley Graham graces the spotlight, showcasing her radiant golden glow in a captivating ad for the renowned fake tan brand, St Tropez. The campaign, driven by the new brand platform, “Golden is Ours,” embraces the brand’s roots and reaffirms its position as the original and most coveted self-tan brand on the market.

📸 Visionary Creators: Behind the lens, photography and directing duo The Masons, recognized for their work with esteemed brands like Pandora and Stella McCartney, skillfully capture Ashley Graham’s sun-kissed allure. Their adept use of natural light and emphasis on celebrating the inherent textures of the skin infuse the visuals with an ultra-luxurious aesthetic.

🌊 Poolside Radiance: In the ad, Ashley Graham exudes confidence while lounging in a pool, with the camera intimately capturing the warmth of her sun-kissed skin. The visuals not only highlight the effectiveness of St Tropez’s products but also convey a sense of empowerment and self-confidence.

As Ashley Graham becomes the radiant face of St Tropez’s empowering campaign,

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