Beauty

Endorsement Deals 2 mins read

Paris Hilton Steps into the Sun with Tan-Luxe Collaboration

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, "The Future."

🚀 A Luxurious Formula for Lasting Glow: "The Future" is equipped with Tan-Luxe's new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for

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Campaigns 2 mins read

Lydia Millen Debuts ‘Eternal Bloom’ Collection with SWEED

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, "Eternal Bloom." This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia's 36th birthday.

🖌️ A Dream Collaboration: Lydia's partnership with SWEED has been a harmonious blend of her vision and the brand's innovative approach to beauty. "Eternal Bloom" reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

🎂 A Personal Launch: The launch of this collection on Lydia's birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

🌟 Crafted

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Investments 2 mins read

Shikhar Dhawan Joins Forces with Svish as Investor and Brand Ambassador

Svish, a dynamic D2C brand specializing in men's grooming and hygiene, is excited to announce its collaboration with Indian cricket star Shikhar Dhawan. Not only has Dhawan invested in the brand, but he will also serve as its brand ambassador, bringing his charisma and influence to elevate Svish's presence in the market.

🌐 A Strategic Partnership: Dhawan's association with Svish is a significant endorsement for the brand, which prides itself on innovation and quality. His involvement is expected to enhance the brand's visibility and appeal, particularly among sports fans and those who value fitness and personal care.

🛍️ Innovative Product Line: Since its inception in 2020 by founders Ishan Grover and Jaideep Mahajan, Svish has quickly made a name for itself with groundbreaking products like the world's first Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On. These products not only stand out for their

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Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series "Never Have I Ever," has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan

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Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent's innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest

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Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother's Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show "And Just Like That." The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens's iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother's Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved

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Campaigns 2 mins read

Vaani Kapoor Glows in Streax Professional’s New Digital Ad for Argan Secrets Hair Colour

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair's shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product's features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets

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Campaigns 2 mins read

Zara McDermott Shines in L’Oréal Paris’ True Match Campaign

British TV personality Zara McDermott has teamed up with L'Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, "You are looking at the new faces of L'Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!" This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme's illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek's role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, "I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I'm

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Brand Ambassador 2 mins read

Jared McCain Teams Up with Sally Hansen as Brand Ambassador

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain's unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style

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