Beauty

Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni’s collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni’s exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni’s rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci’s iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty’s global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand’s exquisite range of beauty products. Her role signifies Gucci’s commitment to celebrating diversity, individuality, and timeless beauty.

🌺 A Seamless Partnership: Hanni’s second ambassadorial role with Gucci

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Campaigns 2 mins read

Sol de Janeiro Partners with Sofia Richie Grainge to Introduce Rio Radiance SPF 50 Sunscreen Collection

Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

🌴 Embracing Diversity in Sun Protection: Sol de Janeiro’s new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand’s signature Brazilian beauty secrets.

🌅 Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances its natural beauty.

🌺 Sofia Richie Grainge as the Face: Sofia

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Endorsement Deals 1 mins read

Maya Jama Strikes Lucrative Endorsement Deal as Face of Beauty Works

Maya Jama, the dynamic 29-year-old star known for her impeccable style and influence, has recently inked a lucrative endorsement deal to become the face of Beauty Works, a renowned name in the world of hair extensions.

🌼 Maya’s Dazzling Deal: Maya’s partnership with Beauty Works marks a significant milestone in her career, adding to her impressive portfolio that already includes contracts with prestigious brands like Rimmel and Dolce and Gabbana. The deal, reportedly in the six-figure range, solidifies Maya’s position as a sought-after beauty ambassador in the industry.

💁‍♀️ Selective and Strategic: Maya’s approach to endorsements is strategic and selective, with each partnership aligning seamlessly with her personal brand and values. Her collaboration with Beauty Works reflects this ethos, showcasing her dedication to authenticity and quality.

🌟 Continued Success: Maya’s involvement with Beauty Works adds to her already impressive roster of endorsements, including beauty deals with Rimmel and fashion partnerships with Dolce and

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Brand Ambassador 2 mins read

Zozibini Tunzi Embraces New Hair Journey as Dark and Lovely Ambassador

The esteemed Zozibini ‘Zozi’ Tunzi, renowned for her reign as Miss South Africa and Miss Universe, has embarked on a captivating new hair journey as she takes on the role of ambassador for haircare brand Dark and Lovely.

🌟 A Journey of Exploration: Zozi, known for her iconic fade cut during her pageant victories, has recently embraced a change with braids, symbolizing her ongoing journey of self-discovery and style evolution. This transition has not only showcased her versatility but also opened doors to exciting new opportunities in the beauty industry.

🌺 Honored Partnership: Dark and Lovely proudly announced Zozi as their brand ambassador and spokesperson for the Sub-Saharan Africa Region on Instagram, expressing their honor and excitement for the collaboration. The partnership signifies a celebration of diversity, beauty, and empowerment, aligning perfectly with Zozi’s values and influence.

🌈 Empowering Beauty: Zozi’s journey with Dark and Lovely embodies the brand’s

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Brand Ambassador 2 mins read

Kathryn Bernardo Makes History as Lancôme Philippines’ First Ambassador

In a groundbreaking move, Kathryn Bernardo has become the inaugural Lancôme Philippines ambassador, marking a significant milestone in her illustrious career as an actress and influencer.

👑 Empowerment and Redefinition: Kathryn took to Instagram to share the exciting news, embodying Lancôme’s ethos of empowerment and self-redefinition. Dressed in pink and exuding confidence, she showcased Lancôme’s newest Idôle fragrance line, encouraging everyone to embrace their unique journey of self-discovery and empowerment.

🌟 Trailblazing Achievements: This milestone follows Kathryn’s recent successes, including being named the new face of Century Tuna Superbods and captivating audiences with her Bench promotions on EDSA Guadalupe billboards. Her partnership with Lancôme adds yet another remarkable achievement to her already impressive list of feats, setting the tone for a stellar 2024 filled with groundbreaking endorsements.

🌹 Idôle Fragrance Line: Lancôme’s Idôle fragrance line,

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Campaigns 2 mins read

Imaan Hammam Fronts Jean Paul Gaultier’s Scandal Fragrance Campaign

Imaan Hammam, the Dutch-Moroccan-Egyptian sensation, is captivating hearts once again as she stars in the latest fragrance campaign for French luxury brand Jean Paul Gaultier. This time, Hammam graces the campaign for the Scandal line, which includes both male and female fragrances, including the new Scandal Absolu.

📸 Stunning Campaign: The campaign features Hammam alongside Dutch model Parker Van Noord in a series of captivating images that showcase the allure and sophistication of the Scandal fragrances. Hammam’s striking presence and undeniable charm perfectly embody the essence of the Scandal line, adding a touch of glamour and intrigue to the campaign.

💃 Fashion Icon: Hammam’s collaboration with Jean Paul Gaultier dates back to her catwalk debut in 2013, highlighting her enduring relationship with the renowned luxury brand. Her recent appearance at the launch party for a new lipstick collection by Estee Lauder and Sabyasachi Mukherjee further solidifies her status as a fashion icon, showcasing her impeccable

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand’s latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The “RIIZE tints” feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink’s TONE (Eunseok). These unique shades capture the essence of RIIZE’s individuality and style, adding a touch of glamour and fun to Etude House’s lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House’s new lip tints. The collaboration not only highlights the brand’s commitment to inclusivity but also celebrates the diverse beauty and fashion

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Endorsement Deals 2 mins read

Sanya Lopez Named New Face of MAC Cosmetics in the Philippines

Exciting news in the beauty industry as actress Sanya Lopez becomes the newest face of MAC Cosmetics in the Philippines. The announcement was made during the relaunch of MAC’s iconic lip bullets, now known as MACximal Silky Matte Lipstick, at Whitespace Makati, marking a new chapter in Sanya’s partnership with the international cosmetics brand.

💋 MACximal Silky Matte Lipstick: The relaunch event showcased the versatility and elegance of MACximal Silky Matte Lipstick, with Sanya Lopez’s makeup artist, Gery Penaso, demonstrating the “Teddy makeup” look, a classic and smoky style that complements the lipstick’s luxurious finish.

💄 Favorite MAC Lipstick: Sanya Lopez revealed her favorite MAC lipstick shade, Velvet Teddy, describing it as a reflection of her personality—simple yet competitive. The choice of Velvet Teddy highlights Sanya’s style and individuality, making her an ideal ambassador for MAC’s diverse range of makeup products.

🌟 Star-Studded Crew: Alongside Sanya Lopez, MAC’s lineup of ambassadors for this year includes

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Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the ‘Black Seagrass Body Series,’ featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎤 Ambassador Announcement: NACIFIC’s partnership with Xikers for the ‘Black Seagrass Body Series’ release highlights the brand’s commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC’s innovative skincare solutions.

📅 Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible touch to their skincare routine.

🛍️ Online

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Brand Ambassador 2 mins read

Varun Dhawan Joins Envy as Brand Ambassador for Bold Fragrances

Exciting news in the world of fragrances as Envy, a renowned brand, welcomes Bollywood celebrity Varun Dhawan as its brand ambassador. With his bold and dynamic personality, Varun Dhawan embodies the spirit of Envy’s ‘let them envy’ approach, adding a new dimension to the brand’s promotion initiatives.

👑 Youth Icon: Varun Dhawan’s status as a youth icon and his ‘no compromising’ attitude make him the perfect fit for Envy. His style, energy, and adventurous spirit resonate with the brand’s commitment to youthfulness and providing exceptional fragrances that leave a lasting impression.

🚀 Strategic Partnership: Envy’s decision to onboard Varun Dhawan as its brand ambassador is a strategic move as part of its long-term expansion plan. This collaboration aims to enhance the brand’s visibility and reach through multi-channel campaigns, including TVCs and social media initiatives, featuring Varun Dhawan prominently.

🌺 Unleashing the Essence: Varun

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Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic “lazy girl bun” tutorial has captivated audiences worldwide, and now, fans can effortlessly recreate her signature look

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New Signings 2 mins read

Outshine Talent Signs mmmmitchell

Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.

🌟 From Singing to Makeup: Halliday’s journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.

💋 Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop’s top beauty sellers, achieving remarkable success with flash sales and livestream campaigns that generated over $2 million in sales within a week.

🚀 Expanding

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Endorsement Deals 2 mins read

Michael Kors Embarks on New Fragrance Journey with Irina Shayk and Jon Kortajarena

Michael Kors has unveiled its inaugural fragrances for women and men, signaling a fresh direction in the beauty industry through its collaboration with Irina Shayk and Jon Kortajarena. This launch is set to redefine the essence of luxury, supported by a robust marketing strategy involving both digital and traditional media, alongside dynamic in-store experiences.

🌆 Celebrity Faces of Elegance: The advertising campaign gains star power with Irina and Jon as the faces of the fragrances, epitomizing the jet-set elegance that Michael Kors’ designs are renowned for. Kors praised the duo for their adventurous spirits and magnetic charisma, qualities that resonate with the brand’s vision for these fragrances, aimed at instilling confidence and a zest for life in its wearers.

📸 Glamorous Campaign Imagery: Captured by photographer Lachlan Bailey, the campaign features Shayk and Kortajarena aboard a luxurious yacht, set against the captivating backdrop of

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Music 2 mins read

Nicki Minaj Launches Pink Friday Nails with Nail Artist Yvett Garcia

Nicki Minaj, in collaboration with her longtime nail artist Yvett Garcia, has unveiled her new press-on nails venture, Pink Friday Nails, expanding her footprint in the beauty industry. This launch reflects Minaj’s innovative spirit and her desire to fuse high fashion with accessibility in the beauty realm.

🎨 A Palette of Styles: Pink Friday Nails offers an array of 11 designs, featuring a mix of chrome and matte finishes, from understated elegance to opulent designs adorned with up to 300 gems. Each style draws inspiration from Minaj’s iconic nail art and her flamboyant fashion choices, seen in her public appearances and music videos.

👶 Inspiration Behind the Brand: The inception of Pink Friday Nails came post the birth of Minaj’s child in 2020, sparking a realization for the need for quick yet stylish nail solutions. This personal insight led to the creation of a brand that offers the glamour of Minaj’s signature style in a convenient, wearable format.

💼 Filling the Market Gap:

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Brand Ambassador 2 mins read

Skai Jackson Elevates Textured Hair Care as Cantu Beauty’s New Ambassador

Cantu Beauty, a trailblazer in the realm of textured hair care products, has proudly unveiled Skai Jackson as its new brand ambassador. Jackson, celebrated for her roles as an actress and achievements as a bestselling author, brings her genuine passion for empowering young women and her long-standing connection with the brand into this exciting collaboration.

🌱 A Reformulation Rooted in Authenticity and Strength: Under Jackson’s ambassadorship, Cantu Beauty introduces a revamped lineup of its beloved products, now enriched with fair-trade organic shea butter and a B vitamin complex. This innovative reformulation aims to boost moisture, strengthen hair, and promote healthy growth, addressing the specific needs of textured hair consumers with precision and care.

🛍 Empowering Through Excellence: The newly enhanced product range includes fan favorites like the Sulfate-Free Cleansing Cream Shampoo, Hydrating Cream Conditioner, Curl Activator Cream, Coconut Curling Cream, Shea Butter Leave-in Conditioning Repair Cream, and Argan Oil Leave-In

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Campaigns 2 mins read

Lenny Kravitz: The Essence of Cool with YSL Beauty’s Y L’Elixir

Lenny Kravitz, the epitome of cool and the master of blending buttery smooth vocals with gritty guitar riffs, has once again captured our attention. This time, it’s not with a new track or album (though we’re eagerly anticipating “Blue Electric Light” set for release this May), but with his latest collaboration with YSL Beauty. Kravitz is the newly minted face of the Y L’Elixir fragrance, bringing his unparalleled charisma and style to the forefront of this campaign.

🌟 A Scent of Sensuality and Strength: Kravitz’s journey with YSL Beauty began in 2020, with the celebrated Y fragrance, and now continues with the Y L’Elixir, a concoction that mesmerizes with its lavender heart and patchouli essence. Describing it to ESSENCE as a “grounding, sensual, powerful, and alluring scent,” Kravitz expresses a profound connection with this fragrance, declaring it as his new signature cologne. His admiration for Saint Laurent is palpable, crediting the designer as a “creative force” that has always inspired him.

🎶

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Campaigns 2 mins read

Patanjali Kesh Kanti’s #TootnaManaHai Campaign: Tamannaah Bhatia Embodies Women’s Resilience

Patanjali Kesh Kanti proudly introduces its transformative campaign, #TootnaManaHai, spotlighting the exceptional Tamannaah Bhatia as the emblem of enduring strength and resilience inherent in every woman. This campaign is a homage to the invincible spirit of women, emphasizing that succumbing is not in their nature, a philosophy echoed by Vermmillion Communication’s ingenious concept.

🔍 A Deep Dive into Hair Wellness: The spotlight of the #TootnaManaHai campaign shines on Patanjali Kesh Kanti Advance Hair Oil, a treasure trove of Ayurvedic goodness designed to counter hair woes while nurturing hair to its healthiest state. This initiative underscores Patanjali’s commitment to leveraging nature’s bounty to foster hair that radiates vitality and strength.

🗣️ Tamannaah Bhatia – The Voice of Empowerment: Entrusted with carrying the campaign’s powerful message, Tamannaah Bhatia steps into the role seamlessly, her aura and authenticity resonating with the campaign’s core values. Her narrative in the campaign is more than just a message; it’s an anthem of empowerment, echoing the silent strength of women ready to face life’s challenges undeterred.

Patanjali

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Brand Ambassador 2 mins read

Shah Rukh Khan Shines as Joy Personal Care’s New Face

Joy Personal Care, a leading name in the Indian personal care landscape, proudly unveils a groundbreaking collaboration with the king of Bollywood, Shah Rukh Khan, as the brand ambassador for its face wash segment. This significant partnership marks a new era for Joy Personal Care, with Khan set to endorse the brand’s flagship product, JOY Lemon Face Wash, alongside the talented Sanya Malhotra. The dynamic duo is poised to captivate audiences in a high-energy commercial slated for release during the eagerly anticipated IPL 2024, leveraging Joy Personal Care’s two-year association as an associate sponsor of the Kolkata Knight Riders to maximize its presence.

🎬 A Duo of Stars for a Stellar Campaign: In a strategic move to bolster its visibility and impact during the IPL season, Joy Personal Care’s upcoming commercial featuring Shah Rukh Khan and Sanya Malhotra is anticipated to be a game-changer for the brand. With an esteemed reputation for championing causes such as women’s empowerment, Khan’s alignment with Joy Personal Care resonates with

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Campaigns 2 mins read

Aishwarya Rai Bachchan Shines in L’Oréal Paris’ Total Repair 5 Campaign

L’Oréal Paris, a brand synonymous with beauty and innovation, proudly unveils its latest Total Repair 5 range campaign, featuring the luminous Aishwarya Rai Bachchan as the global spokesperson. This empowering campaign, reaching audiences in Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, celebrates the brand’s dedication to delivering expert hair care solutions.

🌟 Celebrating Beauty in Diversity: Dario Zizzi, General Manager of L’Oréal Paris India, shared the brand’s enthusiasm for the campaign, highlighting its focus on offering science-backed products that address the unique beauty needs of women everywhere. With the Total Repair 5 range, L’Oréal Paris continues its legacy of providing “5 problems, 1 solution” to hair care, making it a beloved choice for those seeking comprehensive hair health.

💕 Inspiring Confidence Across the Country: Through its widespread launch across digital, television, social media, in-store, and outdoor platforms, the campaign aims to inspire women

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Campaigns 2 mins read

Issa Rae Champions Authentic Hair Care with Sienna Naturals’ “Rooted in Real” Campaign

Issa Rae, deeply invested in the narrative of healthy, textured hair care, steps into the limelight with Sienna Naturals‘ latest campaign, “Rooted in Real”. As a co-owner and fervent advocate of the brand, Rae’s journey with Sienna Naturals transcends mere business; it’s a shared mission with her sister-in-law and brand founder, Hannah Diop, to enrich the textured hair community with clean, nourishing products.

🌍 A Commitment to Clean and Intentional Ingredients: With a strong belief in the efficacy and integrity of Sienna Naturals, Rae’s involvement goes beyond endorsements. The “Rooted in Real” campaign mirrors this ethos, emphasizing the brand’s dedication to formulating products that are as honest and authentic as the soil they come from. Each ingredient is meticulously chosen for its benefits, ensuring that users embark on a hair care journey that is both effective and grounded in nature.

💧 Navigating the Challenges of Hair Care: Understanding the complexities of managing textured hair,

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