Beauty

Brand Ambassador 2 mins read

Jared McCain Teams Up with Sally Hansen as Brand Ambassador

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style and the message it conveys about individuality. His partnership with Sally Hansen serves as a powerful

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New Signings 2 mins read

Anastasia “Stassie” Karanikolaou Joins WME for Representation!

Exciting news from the world of social media as influencer extraordinaire Anastasia “Stassie” Karanikolaou signs with WME for representation.

📱 Massive Social Following: With an impressive fan base across platforms, Stassie boasts approximately 10 million followers on Instagram and 4 million followers on TikTok. Her engaging content covers a wide range, from fashion and beauty tips to daily vlogs featuring cooking, fitness routines, and travel adventures.

🌍 Global Influence: Stassie’s social media presence extends far beyond Los Angeles, resonating with fans worldwide. Her Instagram feed is a captivating mix of glamorous vacation snapshots and lifestyle moments, often featuring her close friend Kylie Jenner.

👑 Brand Collaborations: Recognized by major brands for her influence, Stassie has collaborated with industry giants like Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and Milk Makeup. Her ability to connect with audiences and drive engagement makes her a sought-after partner for diverse marketing campaigns.

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Brand Ambassador 2 mins read

Deva Cassel Radiates Summer Vibes as Dior Beauty’s Newest Face!

Dior Beauty has unveiled its latest muse for the summer 2024 campaign, none other than the French/Italian actress Deva Cassel. The announcement, made through a captivating social media post, celebrates Cassel as the embodiment of a carefree summer aura, akin to a refreshing ocean breeze.

🎬 A Rising Star: Deva Cassel, daughter of renowned actors Vincent Cassel and Monica Bellucci, has carved her own path in the world of cinema with her captivating performances and innate charm. Her collaboration with Dior Beauty marks another milestone in her flourishing career.

🌺 Summer Glamour: The summer 2024 campaign encapsulates the essence of the season with a palette of pastel shades like soft lilac, shimmery pink, and fresh mint, harmoniously balanced with bronze taupe browns. Deva Cassel effortlessly embodies this blend of freshness and glamour, making her the perfect choice for Dior Beauty’s summer collection.

📸 Social Media Splash: Dior Beauty’s announcement on social media, featuring Deva Cassel’s

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Campaigns 2 mins read

Ava Phillippe Blossoms as Global Brand Ambassador for Vince Camuto’s Wonderbloom Campaign

Model and emerging style icon Ava Phillippe has stepped into the spotlight as the new Global Brand Ambassador for Vince Camuto’s latest fragrance campaign, Wonderbloom. The 24-year-old daughter of Hollywood royalty Reese Witherspoon and Ryan Phillippe brings her signature charm and elegance to the forefront of this captivating campaign, showcasing the allure of Vince Camuto’s enchanting new perfume.

🌸 Captivating Beauty: With her innate grace and timeless sophistication, Ava Phillippe embodies the essence of Wonderbloom, a fragrance that celebrates the beauty and vitality of springtime blooms. Against a backdrop of lush florals and verdant landscapes, Ava captivates viewers with her radiant presence, evoking a sense of joy and optimism that perfectly encapsulates the spirit of the fragrance.

🌿 A Scent of Intrigue: Vince Camuto’s Wonderbloom perfume invites wearers on a sensorial journey through notes of white freesia, sandalwood, and pear leaves, creating a captivating olfactory experience that is both enchanting

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Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder’s first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand’s esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU’s global appeal makes her a perfect fit for Estée Lauder’s international reach.

🎶 Campaigns to Remember: As Estée Lauder’s Global Brand Ambassador, IU will be front and center in campaigns for the brand’s hero franchises, including the iconic Advanced Night Repair and Double Wear collections. Her captivating presence and effortless

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Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove‘s 20th anniversary of its iconic ‘Campaign For Real Beauty,’ reaffirming its commitment to showcasing the diversity and authenticity of ‘real women’ in its advertising.

👩‍🦱 Embracing Authenticity: Dove’s enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J’s partnership with Dove underscores the brand’s dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove’s belief in the power of authenticity and inclusivity in shaping beauty narratives.

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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Campaigns 2 mins read

Leanne Morgan Stars in Hilarious Laura Geller Beauty Ad for Age Empowerment

Laura Geller Beauty is flipping the script on age stereotypes with their uproariously funny new campaign, “Own Your Age,” featuring comedian Leanne Morgan, celebrating National Mature Women’s Day in style. Directed by the talented Quinn Wilson, this campaign challenges outdated beauty norms and embraces age diversity with a side of humor.

👩‍🦳 Embracing Every Age: In a world obsessed with youth, Laura Geller Beauty’s ‘Own Your Age’ campaign shines a spotlight on mature women over 40, encouraging them to embrace their age with confidence and humor.

🎬 Hilarious Commercial: At the heart of the campaign is a laugh-out-loud commercial featuring comedian Leanne Morgan as “Dr. Vick,” the age empowerment coach. Dr. Vick guides a group of mature women through amusing scenarios, from mastering Gen Z slang to navigating the art of the selfie.

💄 Beauty Beyond Age: Laura Geller Beauty’s message goes beyond makeup; it’s about celebrating the

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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans‘ latest B-side track, “Bubble Gum,” makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, ‘Essential.’ This collaboration, unveiled on April 7, not only showcases the group’s musical talent but also highlights their growing influence in the global market.

🎵 Fresh Soundtrack: “Bubble Gum” offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans’ new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for ‘Essential’ in the commercial. Their presence adds a youthful

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New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

📸 Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

💄 Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

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New Signings 2 mins read

Winnie Harlow Joins Forces With WME for Multifaceted Representation

Renowned supermodel and beauty entrepreneur Winnie Harlow has teamed up with WME for comprehensive representation across all areas of her dynamic career.

👠 Trailblazer in Fashion: Harlow made history as the first model with vitiligo to grace the runway of the Victoria’s Secret Fashion Show in 2016, paving the way for inclusivity and diversity in the beauty and modeling industries. Her impactful presence has resonated globally, garnering a massive following of over 11 million fans on Instagram and TikTok.

🎬 Versatile Talent: Beyond the runway, Harlow has made her mark as a multifaceted talent. She showcased her expertise as a judge on the acclaimed Prime Video series “Making the Cut,” alongside fashion luminaries Heidi Klum and Tim Gunn. Her insights and vision have added depth to the show’s exploration of cutting-edge fashion design.

📸 Iconic Cover Star: Harlow’s striking beauty has graced the covers of prestigious publications such as Vogue, Harper’s Bazaar, Marie Claire, and Elle Magazine, solidifying her status as a fashion icon. Her captivating

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Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional’s revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

🌱 Revolutionary Clean Beauty: Schwarzkopf Professional’s new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

💁‍♀️ Mira Kapoor’s Picks: Kapoor’s favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and optimal pH balance for long-lasting beauty.

🌟 Promoting Sustainable

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Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18’s groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

🌸 Fresh and Revitalized Hair: With K18’s dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

🎥 Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18’s dry shampoo.

💆‍♀️ Empowering Haircare Solutions: Earle’s partnership with K18 highlights the brand’s commitment to empowering individuals with innovative and effective haircare solutions. The dry shampoo’s advanced technology

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Campaigns 2 mins read

Kate Moss and Jourdan Dunn Shine in Charlotte Tilbury’s New Campaign

Fashion icons Kate Moss and Jourdan Dunn are teaming up with beauty powerhouse Charlotte Tilbury in an electrifying new campaign. The focus? Tilbury’s latest sensation, the Pillow Talk Big Lip Plumpgasm lipgloss—a must-have for every makeup enthusiast.

💋 Beauty Icons Unite: Moss and Dunn, renowned for their timeless elegance and effortless style, bring a touch of glamour to Tilbury’s campaign. With their stunning looks and captivating presence, they embody the essence of Pillow Talk—a shade that has become synonymous with Tilbury’s signature allure. Moss’s longstanding association with Pillow Talk adds a personal touch to the campaign, showcasing the enduring appeal of this iconic lip color.

🎥 Captivating Campaign: The campaign, set to dazzle across various media platforms, captures the essence of Pillow Talk Big Lip Plumpgasm in all its glory. From captivating TV commercials to stunning print ads and engaging digital content,

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams’ Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup looks, from natural and effortless to bold and glamorous. Whether you’re on the court or at a

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Campaigns 2 mins read

Philips Norelco Partners with Actor Adam Scott for Exciting New Campaign

Royal Philips, a global pioneer in health technology, is proud to announce its collaboration with the renowned actor and facial hair connoisseur, Adam Scott. Scott takes center stage in a fresh campaign for the shave and groom brand Philips Norelco, inviting audiences on a journey of personal grooming and self-expression.

🪒 Empowering Personal Growth: The new campaign from Philips Norelco encourages everyone to embrace their personal growth, starting with how they style their facial hair. Adam Scott stars in a captivating video, showcasing his versatility in achieving various facial hair styles with ease using the Philips Norelco OneBlade. From a “sexy romantic lead” to a “felon on the run,” Scott demonstrates the transformative power of grooming in shaping his on-screen persona.

🎭 Actor Insights: In the campaign, Scott shares intimate insights into his relationship with facial hair and acting. He reflects on how he learned the art of shaving by observing actors he admired on the big screen, highlighting

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Brand Ambassador 2 mins read

Michelle Dee: The New Face of Maybelline Philippines

Exciting news in the beauty world as Miss Universe Philippines 2023, Michelle Dee, takes the spotlight as the newest ambassador for Maybelline Philippines, showcasing her influence and style in the brand’s latest campaign.

🌟 Brand Endorsement: Michelle Dee kicked off the month of April with a major endorsement announcement, revealing her partnership with Maybelline Philippines. The Sparkle beauty queen-actress continues to captivate audiences with her charm and beauty, making her an ideal choice for the global cosmetics brand.

💃 Stunning Campaign: Taking to Instagram, Michelle shared a captivating video of her campaign with Maybelline, unveiling the brand’s newest product in style. In the video, Michelle exudes confidence and elegance as she showcases two edgy and futuristic ensembles, perfectly complementing Maybelline’s dynamic and trend-setting image.

🖤 Chic and Futuristic: Michelle’s first look features a sleek all-black ensemble, comprising a stunning tube dress with a daring

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Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced “Type B”)—a revolutionary line of “haircare for all hair types.”

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what’s to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea’s focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients and Innovation: While specific details about Typebea’s ingredients, packaging, and product

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Endorsement Deals 2 mins read

Jeon Somi Ventures into Beauty with GLYF in Partnership with Allure Korea

Renowned singer and performer Jeon Somi has taken a bold step into the beauty industry with the launch of her very own makeup brand, GLYF, in collaboration with Allure Korea.

🎤 From Stage to Beauty: Known for her hit songs and captivating performances, Somi has been diligently working on GLYF since 2023, pouring her creativity and passion into crafting a line of makeup products that embody her unique vision.

💫 Ancient Inspiration, Modern Expression: Drawing inspiration from ancient hieroglyphs, each carrying its own shape and significance, GLYF reflects Somi’s desire to blend timeless concepts with contemporary flair. The brand’s name itself is a testament to this fusion of ancient wisdom and modern aesthetics.

🌟 Freedom and Expression: GLYF’s philosophy centers around empowering individuals to embrace their freedom of choice and express themselves authentically through makeup. Somi’s dedication to promoting inclusivity and diversity shines through in every aspect of the brand’s

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Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

💙 Glamorous Jewellery: Karlie Kloss, the 31-year-old supermodel, dazzled in a series of glitzy starfish rings, layered choker necklaces, and blue crystals intricately

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