Beauty

Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha’Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson’s dynamic presence and performance make her an ideal face for Olay’s campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha’Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus, Sprite, Beats

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Brand Ambassador 2 mins read

Peggy Gou Appointed Global Ambassador for Maybelline New York

Peggy Gou, the internationally celebrated DJ and producer, has been named the new global ambassador for Maybelline New York. Represented by WME and self-managed, Gou brings her distinct style and substantial influence to one of the leading beauty brands in the world. This collaboration highlights her expanding presence in the fashion and beauty industries, following her remarkable success in the music scene.

💄 Expanding Maybelline’s Global Influence: As Maybelline New York’s global ambassador, Peggy Gou will play a crucial role in the brand’s international campaigns, embodying the brand’s commitment to diversity and innovation in beauty. Her unique flair and global appeal are ideal for connecting with Maybelline’s diverse consumer base, as the brand continues to cater to a wide range of beauty enthusiasts around the world.

🎵 Musical and Fashion Crossover: Known for her global hit “(It Goes Like) Nanana” last year,

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Beauty 2 mins read

Khloé Kardashian Partners with Tatti Lashes for Exclusive Collaboration

Khloé Kardashian, a prominent figure in the beauty and fashion industry, has announced a collaboration with Tatti Lashes, a Liverpool-based company known for its high-quality false eyelashes. This partnership marks a significant move for both Kardashian and Tatti Lashes, blending Kardashian’s influence with the expertise of the renowned eyelash brand.

💄 A Strategic Beauty Alliance: This collaboration is set to leverage Khloé Kardashian’s vast reach and keen eye for beauty trends, bringing her unique style to Tatti Lashes’ already popular offerings. Known for her role in shaping beauty and fashion trends through her public appearances, television shows, and social media, Kardashian’s involvement is expected to bring fresh innovation to Tatti Lashes’ product line.

👁️ Expanding Tatti Lashes’ Market Reach: Tatti Lashes, celebrated for its quality and variety in false eyelashes, stands to gain a broader audience through this collaboration. Kardashian’s global fanbase and marketing prowess provide an invaluable platform to propel Tatti Lashes into new markets and demographics,

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Brand Ambassador 2 mins read

Charlize Theron Appointed as Dior’s Jewelry and Skin Care Ambassador

Charlize Theron, the esteemed actress and long-standing muse for Dior perfumes, has expanded her role within the luxury brand to become the new Jewelry and Skin Care Ambassador. This announcement places Theron at the forefront of Dior’s high jewelry and skin care lines, marking significant firsts in both categories.

💎 Pioneering Role in High Jewelry: Charlize Theron now holds the distinguished position of being the first Dior ambassador for high jewelry. This role will see her representing some of the most exquisite and intricately designed pieces in Dior’s esteemed jewelry collection, aligning her grace and elegance with the brand’s luxurious aesthetic.

🧴 A New Face for Dior Skin Care: Additionally, Theron becomes the first actress to represent Dior’s skin care range since Sharon Stone in 2005. This role involves her promotion of Dior’s innovative skin care solutions, likely focusing on their efficacy and luxury, qualities that Theron embodies effortlessly. She will be integral in introducing and endorsing

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Brand Ambassador 2 mins read

Heidi Klum Joins L’Oréal Paris as New Brand Ambassador

Heidi Klum, the renowned German supermodel and television personality, has been announced as the latest ambassador for L’Oréal Paris, joining an illustrious lineup of brand representatives. This partnership aligns Klum with iconic figures such as Kate Winslet, Dame Helen Mirren, and Tasha Ghouri, who have previously lent their voices and visages to the brand’s esteemed campaigns.

🌐 A Legacy of Beauty and Glamour: L’Oréal Paris, a leader in the global beauty market, celebrates beauty and self-worth through its renowned phrase, “Because You’re Worth It.” By bringing Heidi Klum into its family, the brand continues its tradition of associating with influential women who embody elegance and confidence.

📸 Promoting Beauty Across All Facets: Klum’s role as a L’Oréal Paris ambassador will involve her participation in various marketing initiatives, including campaigns for skincare, haircare, and cosmetics. Known for her versatility and widespread appeal, Klum is set to bring a fresh and engaging

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Campaigns 2 mins read

Nadine Nassib Njeim Debuts Her First Beauty Line, Glow Collection

Lebanese actress and beauty icon Nadine Nassib Njeim has unveiled her highly anticipated debut beauty brand, introducing the inaugural ‘Glow Collection’. Announced on Instagram, this premiere lineup is designed to enhance and illuminate the skin, ensuring a radiant and flawless look.

🌟 Luminous Essentials: The Glow Collection promises to deliver everything needed for a vibrant, full-face glow. Key products include the Glow Satin Illuminator Prep and Prime Face Serum, Allure Velvet Glow Blush, Glow Lighter Liquid Highlighter, Blending Face Brush, and Lip Glow Gloss Hydra Cool Lipgloss. “Each product has been meticulously crafted to cater to the diverse beauty needs of women everywhere,” Nadine shared in her announcement.

💄 Universal Appeal: Emphasizing inclusivity, Nadine explains that the collection’s shades are designed to complement all skin tones. The textures range from silky satin to radiant shine, perfect for achieving a polished look throughout the year.

👗 Elegant Presentation: The collection also boasts elegantly minimalistic packaging, enhancing the luxurious feel of the products. The launch campaign

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Brand Ambassador 2 mins read

Shanaya Kapoor Partners with Dot & Key Skincare as First Brand Ambassador

Dot & Key Skincare, a Kolkata-based innovator in the beauty industry known for its fruit-infused skincare products, has proudly named Shanaya Kapoor as its first brand ambassador. This partnership marks a significant step for both the brand and Shanaya, known for her vibrant energy and commitment to wellness.

🍊 Fruit-Forward Skincare: Dot & Key stands out for its unique approach to skincare, emphasizing potent, natural actives and delightful fruit-based ingredients. The brand’s commitment to providing effective skincare solutions aligns seamlessly with Shanaya’s personal beauty ethos, which includes a preference for incorporating natural fruit treatments into her daily regimen.

🌟 A Perfect Match: Shanaya Kapoor brings freshness and youthful enthusiasm to Dot & Key, resonating with the brand’s target demographic of young millennials. Her upcoming projects and rising popularity in the entertainment industry make her an ideal figure to introduce Dot & Key’s innovative products to a broader audience.

📢 Shanaya’s Role: As brand ambassador,

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Campaigns 2 mins read

Sonam Kapoor Champions New Moms’ Hydration in The Moms Co.’s Latest Campaign #400%Hydration

The Moms Co., renowned for its commitment to natural skincare, has launched its latest initiative, #400%Hydration, featuring Bollywood icon and brand ambassador Sonam Kapoor. This campaign introduces the brand’s innovative Natural Hydrating Range, specifically formulated to meet the skincare needs of lactating and breastfeeding mothers.

🌿 Innovative Skincare Technology: The new range boasts an advanced formulation that includes 8 types of hyaluronic acid, ensuring deep skin penetration that hydrates and revitalizes skin up to 400%. This targeted approach helps in maintaining soft, supple, and plump skin, addressing the essential care new mothers deserve.

🎉 Launch Event Insights: The launch was held at the scenic Grappa, Shangri-La Eros in New Delhi, perfectly echoing the campaign’s theme of hydration. Sonam Kapoor, in her dual role as a new mother and brand advocate, shared insights into her personal motherhood experiences and the critical role of effective hydration for mothers.

🍽 Theme-Oriented Hospitality:

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia “Toni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

🌀 Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Jay Chou Joins La Mer as Brand Ambassador

La Mer, the prestigious skincare brand, has announced Taiwanese superstar Jay Chou as its newest ambassador. Known for his influential presence in the music and entertainment industry, Chou brings his unique charm and widespread appeal to La Mer, aligning with the brand’s luxurious and rejuvenating skincare philosophy.

🧴 A Perfect Harmony: Chou’s endorsement stems from his personal connection with La Mer’s philosophy that youth and vitality are timeless qualities that can be nurtured through dedicated self-care. He expressed excitement about the partnership, emphasizing that La Mer’s products have the capability to recharge the youthful energy of the skin.

🌟 Expanding Appeal: By partnering with Jay Chou, La Mer aims to broaden its reach and resonate with a more diverse audience. Chou’s endorsement is expected to attract fans from across the globe, enhancing the brand’s international appeal and reinforcing its commitment to delivering high-quality, effective skincare solutions.

🎵 Celebrating

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New Signings 2 mins read

Jackie Aina Joins UTA for Comprehensive Representation

Jackie Aina, a leading Nigerian American beauty and lifestyle content creator, has partnered with United Talent Agency (UTA) for representation across all areas. This partnership marks a significant milestone in Aina’s illustrious career, which began with her YouTube channel in 2009 and has since grown to reach over 10 million followers across TikTok, Instagram, and YouTube.

📹 A Voice of Influence in Beauty: Jackie Aina is celebrated for her vibrant and engaging content that has made her one of the most influential figures in the beauty and lifestyle arena. Her commitment to inclusivity and diversity in the beauty industry resonates deeply with audiences worldwide, making her a sought-after voice and trendsetter.

💼 Successful Brand Collaborations: Throughout her career, Aina has successfully launched several inclusive and best-selling product collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Additionally, her partnerships extend beyond the beauty sector, including notable brands like Google, Olay, Dior Beauty, and Amazon. These collaborations highlight

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Endorsement Deals 2 mins read

Paris Hilton Steps into the Sun with Tan-Luxe Collaboration

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, “The Future.”

🚀 A Luxurious Formula for Lasting Glow: “The Future” is equipped with Tan-Luxe’s new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for joining forces with the brand. “I’m an expert on getting tanned,

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Campaigns 2 mins read

Lydia Millen Debuts ‘Eternal Bloom’ Collection with SWEED

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, “Eternal Bloom.” This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia’s 36th birthday.

🖌️ A Dream Collaboration: Lydia’s partnership with SWEED has been a harmonious blend of her vision and the brand’s innovative approach to beauty. “Eternal Bloom” reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

🎂 A Personal Launch: The launch of this collection on Lydia’s birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

🌟 Crafted with Care: The “Eternal Bloom” collection by Lydia Millen and SWEED

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Investments 2 mins read

Shikhar Dhawan Joins Forces with Svish as Investor and Brand Ambassador

Svish, a dynamic D2C brand specializing in men’s grooming and hygiene, is excited to announce its collaboration with Indian cricket star Shikhar Dhawan. Not only has Dhawan invested in the brand, but he will also serve as its brand ambassador, bringing his charisma and influence to elevate Svish’s presence in the market.

🌐 A Strategic Partnership: Dhawan’s association with Svish is a significant endorsement for the brand, which prides itself on innovation and quality. His involvement is expected to enhance the brand’s visibility and appeal, particularly among sports fans and those who value fitness and personal care.

🛍️ Innovative Product Line: Since its inception in 2020 by founders Ishan Grover and Jaideep Mahajan, Svish has quickly made a name for itself with groundbreaking products like the world’s first Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On. These products not only stand out for their unique attributes and certifications but also for their commitment to safety

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Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series “Never Have I Ever,” has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan an ideal fit for the brand. Her rising star status and relatable persona are set to attract

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Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

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Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.

📺

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Campaigns 2 mins read

Vaani Kapoor Glows in Streax Professional’s New Digital Ad for Argan Secrets Hair Colour

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair’s shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product’s features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets Hair Colour is enhanced with the goodness of Argan and Walnut Oils, promising not just vibrant

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Campaigns 2 mins read

Zara McDermott Shines in L’Oréal Paris’ True Match Campaign

British TV personality Zara McDermott has teamed up with L’Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, “You are looking at the new faces of L’Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!” This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by L’Oréal Paris is designed to highlight the brand’s commitment to diversity

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek’s role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, “I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I’m looking forward to this journey.” Her enthusiasm underscores the significance

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