Beauty

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay's values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay's ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford's all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years.

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with the horror genre.

Career