Digital

Campaigns 1 mins read

Neutrogena Teams Up with Natalie Odell for Self-Love Campaign

Neutrogena joins forces with the influential Natalie Odell to inspire a journey towards self-love and wellness. Follow Natalie as she embarks on achieving her New Year's resolution of embracing more self-love, showcasing the transformative power of Neutrogena's skincare lineup.

๐Ÿง–โ€โ™€๏ธ A Fresh Start: Natalie Odell shares her personal journey with Neutrogena, demonstrating how the brand's products play a pivotal role in her self-care routine. It's a celebration of starting the year with positivity and pampering oneself.

๐Ÿ’– Inspiration for Self-Love: Through this collaboration, Natalie aims to encourage her followers to prioritize their well-being and self-esteem. Neutrogena's commitment to effective, nurturing skincare aligns perfectly with the message of self-acceptance and love.

๐Ÿ‘€ Follow the Journey: Keep an eye on @natalie.odell's social platforms for exclusive

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Campaigns 2 mins read

Guy Fieri & Espinosa’s Birthday Blaze: The Knuckle Sandwich 56

Celebrity chef and renowned cigar enthusiast Guy Fieri, along with Erik Espinosa of Espinosa Premium Cigars, is back with a bang, celebrating Fieri's 56th birthday with the release of the limited-edition Knuckle Sandwich 56 cigar. Following the success of their collaborative brand Knuckle Sandwich, this release marks the continuation of a tradition that blends the art of culinary expertise with premium cigar crafting.

๐Ÿฅณ A Birthday Tribute: The Knuckle Sandwich 56 is more than just a cigar; it's a tribute to Fieri's passion for the finer pleasures in life. Crafted to commemorate his 56th birthday, this cigar embodies the essence of celebration and luxury.

๐Ÿ“ˆ Increased Availability: In response to overwhelming demand and the swift sell-out of last year's edition, Espinosa has significantly increased production. From an exclusive 555 boxes to a more generous 1,500, cigar aficionados have a better chance of experiencing this unique blend.

๐ŸŒŸ Celebrating

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Brand Ambassador 2 mins read

Zachary Fowler Joins Solo Stove as Brand Ambassador

Zachary Fowler, celebrated outdoorsman and winner of The History Channel's โ€œAlone,โ€ steps into a new role as the brand ambassador for Solo Stove, a subsidiary of Solo Brands. This partnership aims to enhance consumer awareness and engagement for Solo Stove's innovative outdoor products.

๐Ÿ† A Survivor and an Outdoors Expert: Fowler, known for his survival skills and profound knowledge of the outdoors, brings authenticity and expertise to the Solo Stove brand. His victory in โ€œAloneโ€ showcased his ability to thrive in challenging environments, making him an ideal representative for outdoor gear.

๐Ÿ“ˆ Expanding Consumer Awareness: Solo Brands' strategy in appointing Fowler as a brand ambassador for Solo Stove is to increase consumer awareness and connect with a more targeted audience. Fowler's significant online presence, with over 1.2 million followers on Facebook and 1.5 million on YouTube, presents a substantial opportunity to reach

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Campaigns 2 mins read

Balenciaga Celebrates the Return of Le City Bag Featuring Devon Lee Carlson

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

๐ŸŒŸ A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

๐Ÿ“ธ An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities

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New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

๐Ÿ๏ธ Daredevil Entertainment: CboysTV, a dynamic team of six friends - Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

๐ŸŽฅ Expanding Digital Horizons: With UTA's expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

๐ŸŒ Building a Sustainable Model: UTA's collaboration will empower CboysTV to transform their digital popularity into a sustainable

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Brand Ambassador 1 mins read

Kim Kardashian: Balenciaga’s New Brand Ambassador

Kim Kardashian has officially stepped into the role of brand ambassador for Balenciaga, solidifying a long-standing relationship with the Paris-based fashion giant.

๐Ÿ‘— A Fashionable Journey: Kardashian's association with Balenciaga is deep-rooted, marked by memorable appearances at their shows and in advertising campaigns. She's been a fixture in the brand's evolution, showcasing its designs in several iconic fashion moments.

๐Ÿ“ Couture Week Announcement: The announcement coincided with the commencement of couture week in Paris, underscoring the significance of this partnership in the high-fashion realm.

๐Ÿ”ฅ Iconic Collaborations: Kardashian's journey with Balenciaga includes head-turning appearances at ready-to-wear shows, a walk on their 2022 couture runway, and a striking presence at the Met Gala alongside creative director Demna.

Kim Kardashian's official ambassadorship with

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Campaigns 2 mins read

Kylie Jenner Partners with Travel Town Mobile Game in Surprise Ad Campaign

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

๐ŸŽฎ Kylie's Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: โ€œIโ€™m not really a gamer, but remember this name: Travel Town.โ€ She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a "beautiful town," which she adorably describes as โ€œcuuuuute.โ€

๐Ÿ’ฌ Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner's unexpected promo for Travel Town. The ad has sparked discussions about the game's budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments

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Brand Ambassador 2 mins read

Omas Studios Appoints Queen May Edochie as Brand Ambassador in Lagos

Omas Studios, a rising name in the creative industry, has recently unveiled Queen May Yul-Edochie, the ex-wife of Nollywood actor Yul Edochie, as the brand ambassador for their newly established Lagos branch at Chevron, Lekki. This announcement marks a significant milestone for both the studio and May Yul-Edochie.

๐Ÿš€ Why May Yul-Edochie?: Dr. Joy Ezeike, the visionary behind Omas Studios, expressed that the choice of May Yul-Edochie as the brand ambassador was influenced by her admirable personality and humility. โ€œHer humility and personality were the attributes that attracted me," Ezeike stated, highlighting the qualities that make May Yul-Edochie a perfect fit for the role.

๐ŸŽจ Omas Studios' Creative Venture: While showcasing the studio's state-of-the-art facilities and vibrant creative atmosphere, Ezeike emphasized that the launch of the Lagos branch signifies a new chapter for Omas Studios, complementing their branches in Port Harcourt and Abuja.

๐ŸŒŸ The Unveiling Event: The event's highlight

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Campaigns 2 mins read

A. SOCIETY and Surrealist Artist OFFGOD Unveil Unique Eyewear Capsule

Eyewear specialist A. SOCIETY has teamed up with 18-year-old surrealist artist OFFGOD, real name Andrew Mok, to launch an extraordinary capsule collection of eyewear. This collaboration seeks to embrace the modern concept of co-existing with multiple identities, a theme resonating with digital natives of the new generation.

๐Ÿ–ผ๏ธ The Concept Behind the Collection: The collection features three models of innovative glasses named VERN, MORPH, and FORM, each embodying a distinct approach to design and functionality. The series represents a new chapter for Andrew Mok, featuring the character Vern โ€” a supervillain persona that symbolizes his current artistic practice.

๐Ÿ‘“ The VERN Model: Leading the collection is the VERN model, available in yellow and crystal colorways. VERN stands out for its fusion of form and function, equipped with scratch-resistant nylon lenses. Priced at approximately $615 USD, its most notable feature is its compatibility with Apple AirPods Max Headphones, blending avant-garde design with practicality.

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Digital 2 mins read

Jynxzi, Twitch’s Top Streamer, Joins Forces with Right Click Culture

Jynxzi, the reigning king of Twitch's streaming world, has made a strategic move in his skyrocketing career by signing with the talent management company and creative agency, Right Click Culture. This partnership marks a significant milestone for Jynxzi, securing his position as a leading figure in the gaming and streaming community.

๐Ÿ‘‘ A Streaming Sensation: For those less familiar, Jynxzi has taken the Twitch world by storm, particularly in the "Rainbow Six Siege" community. With an impressive following of 3.3 million and over 106,000 active subscribers, he currently holds the title of Twitch's most-subscribed-to streamer, surpassing the likes of Kai Cenat by a substantial margin.

๐Ÿ“ˆ Breaking Viewership Records: Jynxzi's streaming sessions attract a staggering concurrent viewership of over 30,000 people, with a record peak hitting 61,000. His ability to draw and retain such large audiences not only demonstrates his skill and charisma as a streamer but also his influence within the online gaming community.

๐Ÿค The

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