Digital

Beauty 2 mins read

Bretman Rock Joins Forces with Beyonce’s Cécred Hair Care Brand

Bretman Rock has realized a dream as the latest ambassador for Beyonce's hair care brand, Cécred. The Filipino-American internet sensation and beauty influencer shared his excitement and gratitude on Instagram, posting pictures alongside Beyonce herself. Both were stunningly dressed in all-white ensembles, symbolizing a fresh and radiant start to their collaboration.

🎶 A Personal Tribute to Queen Bey: In his heartfelt Instagram caption, Bretman expressed his deep admiration for Beyonce, reflecting on how her music and messages have significantly impacted his life. Quoting lyrics from some of Beyonce's most iconic songs, Bretman highlighted the lessons of self-worth, resilience, and empowerment he's drawn from her work. His words resonate with many who see Beyonce as an inspiration, further endearing him to fans and followers.

💖 An Immigrant's Dream Realized: Bretman's mention of his journey as an immigrant boy to standing alongside one of the

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New Signings 2 mins read

Kinigra Deon Elevates Her Entertainment Empire with Night Talent Management

Alabama's own Kinigra Deon, renowned for her captivating and family-friendly cinematic videos, has taken a significant step forward in her burgeoning career by partnering with the prestigious talent management firm Night. This collaboration places Deon among the ranks of influential creators like MrBeast, signaling a new era of growth and expansion for her unique brand of entertainment.

🎥 A Creative Powerhouse: Deon, a self-proclaimed "Tyler Perry of YouTube," has carved a niche for herself in the digital space with her inventive storytelling and a vibrant cast of characters. From a humorously inept cook of a mother to a notoriously unreliable babysitter, Deon's relatable and quirky narratives have garnered her a staggering following of over 3.7 million subscribers on YouTube and 6.8 million on TikTok.

📈 A Blend of Talent and Production Excellence: Deon's journey from modest beginnings to online stardom is a testament to her creativity and perseverance. Initially grappling with the challenges of low

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Campaigns 2 mins read

Bella Hadid Ventures into Wellness with Launch of Orebella Brand

Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand's essence with the tagline "reveal your alchemy." While details remain shrouded in mystery, Orebella's trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.

📅 Anticipation Builds for Orebella's Launch: Hadid has invited her followers to join a waitlist for updates and an "exclusive gift" in anticipation of the brand's official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer's office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella's products may soon grace shelves and online stores.

🍵 A Family

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New Signings 2 mins read

Esports Icon ‘Nadeshot’ Partners with WME and Range Media for Expansive Growth

Matthew “Nadeshot” Haag, a titan in the esports arena and a celebrated figure on platforms like YouTube and Twitch, has taken a significant step forward in his career by signing with WME and Range Media Partners across all areas. This strategic move aims to catapult Nadeshot, the visionary founder and owner of the gaming and lifestyle brand 100 Thieves, into new heights of business and content creation.

🚀 Bridging Gaming and Mainstream Culture: Under Nadeshot's leadership, 100 Thieves has become a symbol of the fusion between gaming culture and mainstream trends. The brand not only fields competitive teams across a variety of games but also runs a successful streetwear line and produces content spanning several media platforms.

💡 Expanding Content Horizons: With the support of WME and Range Media, Nadeshot is set to broaden his and 100 Thieves' influence into new content domains, including digital content, talent acquisition, film, television, and podcasts. This collaboration comes on the heels of Nadeshot's recent departure from CAA, marking a new chapter in

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Campaigns 1 mins read

Michelle Young’s Super Bowl Spotlight with UNRL

Former Bachelorette Michelle Young made a splash during the Super Bowl, featuring in a commercial for UNRL, a brand known for its sleek athleisure wear.

📺 Announcement Via Instagram: Excitedly, Young hinted at her Super Bowl debut to her followers from Minnesota or Wisconsin, teasing them to watch out for her in the commercials, adding a playful wink to her message.

🎥 A Moment of Fame: Sharing the highlight on her Instagram, Young expressed her disbelief and excitement over appearing in a Super Bowl commercial alongside her friend Jordan Alberino, capturing a milestone moment in her post-Super Bowl career.

👀 Brand's Proud Share: UNRL didn't miss the chance to amplify their Super Bowl moment, taking to social media to highlight their spot with Michelle, prompting viewers with "Did you see it?!" accompanied by eager eye emojis.

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Campaigns 1 mins read

Quinta Brunson Sparkles in TurboTax’s Super Bowl Blitz

Quinta Brunson, the brilliant mind behind "Abbott Elementary," shines in TurboTax's latest Super Bowl commercial, directed by the acclaimed Taika Waititi. This year's ad not only entertains but also educates viewers on making smart tax-saving moves, with Brunson engaging in a witty exchange with Connie, a TurboTax tax expert.

🌟 A Million-Dollar Question: The commercial takes a humorous turn as Brunson inquires if it's possible to deduct "like a million nachos," blending practical tax questions with a dose of her signature humor. This playful interaction highlights the complexities of tax deductions and the value of expert advice in navigating them.

💵 Scan to Win Big: Adding to the Super Bowl excitement, the commercial introduces a unique twist with a QR coat, inviting viewers to enter a "Super Bowl File" for a chance to win a staggering $1 million in a sweepstakes. This innovative approach not only captivates audiences but also offers them

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Campaigns 1 mins read

Steph Claire Smith and Laura Henshaw Elevate STAX Activewear

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you're in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It's the kind of activewear you'd happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available

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Campaigns 2 mins read

Kizzy Don Shines in Rum Bar’s 2024 Calendar

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single 'Designer Body,' released in December 2023, Kizzy Don's catchy beats and bold lyrics have caught the public's eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the

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Endorsement Deals 2 mins read

Kai Cenat Joins Forces with Nike

Kai Cenat, the renowned content creator, has officially joined the Nike family, marking a significant milestone in his career. Announcing the partnership to his nine million Twitch followers, Cenat shared his excitement, revealing that joining Nike has been a long-anticipated dream come true.

🎮 Expanding Beyond Sports: This collaboration is part of Nike's strategy to reach wider audiences beyond traditional sports. Cenat, celebrated for winning Streamer of the Year consecutively and hosting streams with stars like Nicki Minaj and Lil Baby, represents a bridge to the Gen Z demographic for Nike.

🌐 A New Era for Content Creators: This partnership signifies Nike's first venture with a streamer, highlighting the brand's innovative approach to capturing the attention of younger audiences. Cenat's involvement suggests a fresh, dynamic direction for Nike's promotional activities.

🏀 Upcoming

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Campaigns 2 mins read

Paris Hilton Revives the ‘00s in Living Proof Campaign

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof's Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing 'The Simple Life' and the crucial role of Living Proof's Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton's Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton's iconic status and the era's influence on today's beauty trends.

🔄 A Shift in Strategy: Living

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