Digital

Brand Ambassador 1 mins read

Kate Henshaw Joins Baigewallet as the New Financial Navigator

Baigewallet, the innovative financial platform revolutionizing the way Nigerians save and invest, is thrilled to welcome celebrated Nollywood actress Kate Henshaw as its Brand Ambassador. This strategic partnership aligns with Baigewallet's mission to offer simplified and lucrative financial solutions to its users, promising up to 17% annual returns on investments.

🔒 Secure & Smart Investments: Baigewallet, with its commitment to security and professionalism, entrusts users' investments to Fortitudinal Asset Managers, a firm celebrated for its stringent adherence to the Securities and Exchange Commission (SEC) of Nigeria's guidelines. This ensures every investment is not only secure but poised for growth.

🌟 A Symbol of Trust and Excellence: Kate Henshaw, renowned for her dynamic roles and excellence in the film industry, mirrors Baigewallet's ethos of integrity and superior service. Through her influential presence, Henshaw will champion financial literacy and underscore the platform's ease of use, making wealth management accessible to all.

… Read More
Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax's decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. "Robert's unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He's the ideal figure to introduce our Showmax Premier League mobile subscription's simplicity and affordability to fans continent-wide," enthuses Marc Jury, Showmax's CEO.

🤝 An Unbeatable Partnership: With Marawa's influence and Showmax's innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn't be better, aligning with the

… Read More
Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody "Clix" Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL's superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix's personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL's audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite's competitive landscape. Clix's role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo

… Read More
Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade's leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign's digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations,

… Read More
Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand's cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening

… Read More
New Signings 1 mins read

Margaret Zhang Embarks on Creative New Ventures with CAA

Creative Artists Agency (CAA) has proudly announced the signing of Margaret Zhang, a multifaceted talent stepping into the roles of filmmaker, writer, and producer, as she concludes her transformative tenure as Vogue China's editor-in-chief.

📈 A New Chapter Begins: Zhang's departure from Vogue China at the end of May paves the way for her to explore and expand her creative horizons with CAA. Under her leadership, Vogue China underwent a significant evolution, transcending its print origins to become a multimedia platform that serves as a cultural conduit between China and the global stage.

🌟 Trailblazing Leadership: Appointed as the youngest editor-in-chief in the storied history of Condé Nast at just 27, Zhang's tenure at Vogue China since February 2021 has been marked by innovation and an unwavering commitment to showcasing creative culture from a unique perspective.

With CAA's representation, Margaret Zhang is poised to leverage her expansive

… Read More
Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman's extensive expertise with Beauty Pie's commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman's vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist's Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman's influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line

… Read More
Brand Ambassador 1 mins read

Toni Sia: barenbliss’s Latest Muse

Toni Sia, with her effervescent charm and a persona that radiates joyous beauty, has seamlessly aligned with barenbliss's ethos, particularly resonating with the brand's Valentine’s campaign. Her natural elegance and poise are evident in the campaign imagery, where she effortlessly syncs with barenbliss's aesthetic vision.

🌸 Embarking on a New Journey: Toni's role as the newest brand ambassador is a testament to her authentic affection and admiration for barenbliss, a connection that has flourished since the brand made its debut in the Philippines. Her partnership underscores a shared commitment to making a meaningful impact in the beauty industry.

📲 A Digital Sensation: Toni Sia's influential online presence has a Midas touch effect, notably boosting sales with her endorsement. The collaboration between Toni and barenbliss this season of love has captivated the online community, sparking conversations and admiration across digital platforms.

This synergy

… Read More
Campaigns 2 mins read

Monica Lewinsky Strikes a Bold Pose in Reformation’s Vote-Inspiring Campaign

Monica Lewinsky is in the spotlight with a powerful new role: leading the charge in a fashion-forward campaign aimed at encouraging voter participation. Partnering with the eco-conscious fashion brand Reformation, Lewinsky is captivating audiences anew, this time by blending style with civic engagement.

🔴 Fashion Meets Political Advocacy: Lewinsky, donning a striking red skirt suit complemented by matching tights and heels, embodies confidence and determination in the campaign's visuals. The choice of red, a color often associated with power and passion, amplifies the message of empowerment and action. The campaign's direct and impactful ad copy, "Monica f*cking Lewinsky," serves not only as a nod to Lewinsky's resilience but also as a rallying cry for individuals to reclaim their agency in the political process.

📸 A Strategic Collaboration for Change: This campaign marks Reformation's third venture in partnership with Vote.org, a testament

… Read More
Campaigns 2 mins read

Rakuten’s “Shoppers Get It” Campaign: A Toast to Savvy Shopping with Kate Hudson & PatBO

Rakuten, the premier online shopping hub known for its lucrative Cash Back and rewards, has unveiled its latest advertising marvel, "Shoppers Get It," in collaboration with the renowned actress Kate Hudson and celebrated fashion designer Patricia Bonaldi of PatBO. This campaign is a tribute to the exhilarating journey of uncovering shopping hacks and positions Rakuten as the ultimate resource for savvy shoppers eager to economize while indulging in their shopping desires.

🌟 Celebrity Charm & Designer Flair: The commercial, featuring Kate Hudson, captures the essence of spontaneous connections and the shared joy among shoppers when they come across a valuable shopping tip. Set in an upscale bar's restroom, the ad showcases a humorous yet relatable scenario where two women, donned in identical PatBO dresses, discover a unique bond over their fashion choices, only to be joined by Hudson. The twist? Hudson and one of the women leveraged Rakuten for Cash Back on their stylish finds, spotlighting the platform's value

… Read More