Digital

New Signings 2 mins read

Anthony Mrocka Joins HPA Talent for Global Representation: Bridging Worlds with Psychic Insight

HPA Talent, a renowned talent agency specializing in entertainment representation, has proudly announced the signing of celebrity medium Anthony Mrocka for global representation. This partnership signifies a significant milestone in Mrocka's career as he continues to make a profound impact through his psychic abilities and spiritual connections.

🎤 Diverse Representation: Under the agreement with HPA Talent, Mrocka will be represented across various platforms, including touring, brand partnerships, television, film, and digital media. This comprehensive representation highlights HPA Talent's commitment to supporting Mrocka's multifaceted career and expanding his reach to global audiences.

🌟 An Exceptional Talent: Recognized as one of the most gifted psychic mediums of today, Anthony Mrocka's readings are renowned for their accuracy, detail, and profound insight. His ability to bridge the gap between the living and the deceased has touched the lives of many, offering closure, comfort, and healing to those seeking connection with their loved ones.

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New Signings 2 mins read

Outshine Talent Signs mmmmitchell

Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.

🌟 From Singing to Makeup: Halliday's journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.

💋 Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop's top beauty sellers, achieving remarkable success with flash sales and livestream

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Campaigns 2 mins read

Vivo Life Heats Up the Fitness Scene with Paul Olima in Bold New Campaign

Vivo Life has sparked excitement in the health and fitness nutrition world with its daring new advertisement featuring the renowned fitness influencer, Paul Olima. This campaign, the most ambitious for the brand yet, breaks the mold of traditional fitness ads by presenting Olima in an energetic and visually captivating narrative, enhanced with cutting-edge VFX to highlight the transformative power of Vivo Life products.

📹 A Visual Spectacle of Energy and Strength: The advertisement, a collaborative effort with Media Bounty and Pebble Studios, captures the essence of Vivo Life's plant-based nutrition line in a dynamic 30-second spot. Featuring Olima, the ad visually represents the surge of vitality and strength he experiences from using Vivo Life's array of products, including protein powders, Omega-3, and coffee.

🎨 Injecting Humor into Health: Francois Boshoff, the creative director at Media Bounty, expressed enthusiasm for bringing

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Campaigns 2 mins read

WOW Vegas and Paris Hilton’s 11:11 Media Sparkle in New Brand Campaign

WOW Vegas, a prominent name in the US social casino scene, is ecstatic to reveal its collaboration with the iconic Paris Hilton and her forward-thinking media company, 11:11 Media. As the new face of WOW Vegas, Hilton has already made waves with a promotional video that not only captivated fans but also heightened anticipation for what's to come in this glamorous partnership.

🌟 Paris Hilton: A Fresh Face for Social Gaming: Known for her effervescent personality and entrepreneurial spirit, Paris Hilton infuses WOW Vegas with her unique brand of sparkle and excitement. Her involvement promises to transform the social casino landscape, offering players an experience that marries the high-stakes allure of Las Vegas with the engaging world of social gaming.

🎲 A Diverse Gaming Portfolio: As part of this vibrant partnership, WOW Vegas invites gaming aficionados to delve into an expansive suite of over 700 social casino-style games. The

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Campaigns 2 mins read

The D’Amelio Family Unveils Fresh Footwear for Spring: A Step into Vibrancy

As the chill of winter fades and the blossoms of spring begin to unfold, the excitement for lighter, brighter fashion follows suit. The D'Amelio family, acclaimed for their dynamic presence in the reality TV sphere and their colossal social media influence, has perfectly captured this seasonal transition. They recently showcased their eagerly anticipated spring footwear collection, adding a splash of vitality and flair to wardrobes everywhere.

🌟 A Family Affair in Fashion: During an engaging segment with "Good Morning America," TikTok superstar Charli D'Amelio shared her enthusiasm for the new collection, emphasizing the transformative power of a great pair of shoes. This sentiment was echoed by her family members, Marc, Heidi, and Dixie, highlighting the collective passion and vision driving their brand.

👡 A Glimpse into Spring: The D'Amelios offered an exclusive preview of their spring lineup at an immersive pop-up shop in New York City, captivating attendees with a variety of styles

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Campaigns 2 mins read

Tinder’s Empowering Gen Z Campaign in Korea with Jeon Jong-seo

In a bold move to celebrate authenticity and diversity among Korea's Gen Z, Tinder has unveiled an inspiring campaign featuring the critically acclaimed actress, Jeon Jong-seo. Known for her captivating performances in "Money Heist: Korea – Joint Economic Area," "The Burning," and "The Call," Jeon Jong-seo now leads Tinder's “There is no wrong choice, Tinder” campaign, a series of four videos that shine a light on the genuine stories and experiences of Korean Tinder users.

🌈 Embracing Individuality: This campaign is a vibrant testament to Tinder's commitment to fostering a space where authenticity, confidence, and personal choice are not just encouraged but celebrated. By bringing to the forefront the personal journey of Jeon Jong-seo, especially as she navigates the complexities of her role in the romantic comedy "Wedding Impossible," Tinder underscores the importance of being true to oneself.

📹 A Series of Real Stories:

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the "Unkillable Demon King" himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One's latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC's goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it's a gateway to unforgettable experiences. Fans will have the chance to meet

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New Signings 2 mins read

Currents Management Expands Roster with Top Family and Comedy Creators

In a strategic move to enhance its illustrious roster, Los Angeles-based Currents Management, a blend of creative agency and talent management firm, has warmly welcomed five exceptional content creators and creator couples. Spearheaded by the dynamic duo, Nilou and Cameron Ajdari, Currents Management emphasizes family content and is diversifying into comedy, marking a significant step in its journey since its inception in 2021.

👫 Diverse Talents Unite: This fresh influx of talent includes:

Tay & Kay Dudley, a beloved couple from Texas, captivating a staggering 13.6 million followers across TikTok and Instagram with their heartwarming and engaging content. Reza & Puja Khan, the Indian-Pakistani-Persian power couple, amassing 5 million fans with their cross-cultural experiences and infectious joy. … Read More
New Signings 2 mins read

Tareasa “Reesa Teesa” Johnson Brings ‘Who TF Did I Marry?’ Viral Sensation to CAA

CAA has proudly announced the signing of Tareasa “Reesa Teesa” Johnson, the dynamic force behind the viral TikTok series Who TF Did I Marry? that captivated audiences with over 400 million impressions. Johnson, a video blogger and writer with a knack for storytelling, has rapidly ascended to social media fame, turning her personal experiences into a compelling narrative that resonates with millions.

📱👀 A Journey Through Digital Storytelling: Beginning her series with a simple question about relationship betrayals, Johnson's 50-part saga evolved into an eight-hour chronicle of love gone awry. Her honest and raw exploration of marital mishaps struck a chord, leading to notable appearances on mainstream platforms such as GMA and The Tamron Hall Show.

🗣️🌐 Universal Resonance and Support: Johnson's work has sparked conversations around the globe, with many reaching out to share their own tales of romantic disillusionment. Her series not only entertains but also offers a sense of camaraderie to

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Campaigns 2 mins read

Michelle Williams Tackles Anonymity with Humor in Uber One’s Latest Campaign

In Uber One's witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of "Michelle!" turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and

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