Digital

New Signings 2 mins read

Grace Beverley Joins YMU as Influencer Representation Grows

Social media luminary Grace Beverley is making waves in the influencer scene as she joins forces with YMU, the esteemed UK talent agency known for representing icons like Simon Cowell and Claudia Winkleman. At 27, Beverley is not just a digital sensation with 3 million followers across platforms like Instagram and TikTok; she's also an accomplished entrepreneur and content creator.

πŸ’Ό Multi-Talented Entrepreneur: Beverley's impressive resume includes founding three successful companies, notably the activewear brand TALA, which has gained a cult following for its sustainable and inclusive approach. Her debut book, "Working Hard, Hardly Working," soared to the top of the Sunday Times bestseller list, showcasing her prowess as a writer and thought leader in the digital space.

πŸŽ™οΈ Podcast Powerhouse: Beyond her entrepreneurial ventures, Beverley's podcast, also titled "Working Hard, Hardly Working," has resonated with a staggering 25 million listeners, solidifying her influence as a voice of

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Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional's revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

🌱 Revolutionary Clean Beauty: Schwarzkopf Professional's new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

πŸ’β€β™€οΈ Mira Kapoor's Picks: Kapoor's favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and

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Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18's groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

🌸 Fresh and Revitalized Hair: With K18's dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

πŸŽ₯ Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18's dry shampoo.

πŸ’†β€β™€οΈ Empowering Haircare Solutions: Earle's partnership with K18 highlights the brand's commitment

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New Signings 2 mins read

Trisha Paytas Joins CAA in Exciting New Chapter

Renowned online personality Trisha Paytas has taken a significant step forward in her career by signing with Creative Artists Agency (CAA), a leading talent agency known for representing top-tier talent across various entertainment sectors. With a massive following of over 20 million followers across multiple platforms and a diverse range of content, Paytas has become a prominent figure in the digital landscape, shaping the creator industry and captivating audiences worldwide.

πŸŽ₯ Digital Dynamo: Paytas's digital presence spans back to the mid-2000s, where she began her journey as an entrepreneur and author. Through her lifestyle vlogs, ASMR content, and captivating cosplay videos, she has amassed an impressive two billion views in the last 12 months alone, showcasing her ability to engage and entertain her dedicated fanbase.

πŸ“Ί Versatile Talent: Beyond her online success, Paytas has expanded her reach into traditional media, guest starring on over 50 television shows and films. Her appearances on iconic

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Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea's collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand's move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif's advocacy for a balanced and mindful approach to nutrition.

πŸ“ Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea's dedication to offering wholesome and nutritious beverage choices.

🌏 Global

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New Signings 2 mins read

Barbara β€œBabs” Costello Signs With CAA

Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok's "Brunch With Babs," has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.

πŸ‘©β€πŸ³ Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature "Brunch With Babs" series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.

πŸ₯ž TikTok Triumphs: Costello's recent TikTok creations, such as "Easter Egg Boats" and "Slow Cooker Loaded Baked Potato Soup," have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management,

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Campaigns 2 mins read

Alex Cooper Shines in Skims Bridal Campaign

Skims, known for its innovative and inclusive approach to fashion, has once again hit the mark with its latest bridal campaign featuring soon-to-be bride and "Call Her Daddy" host, Alex Cooper.

πŸ“Έ Captivating Visuals: Shot by renowned photographer Ellen von Unwerth, the campaign captures the essence of Vegas brides from the '60s, adding a touch of nostalgia and glamour to Skims' bridal offerings. The brand's press release describes the collaboration as a seamless blend of modern elegance and timeless allure. Cooper praised the beauty of the Wedding Shop collections, hinting at wearing the pieces during her wedding weekend and honeymoon, adding a personal touch to the campaign.

πŸ‘— New Collection, Timeless Style: The campaign coincides with the launch of Skims' updated wedding shop, featuring an array of strappy lingerie, luxurious loungewear, comfortable cotton sets, and even men's styles for the first time. The collection's versatility

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New Signings 2 mins read

Outreach Agency Expands Roster with Social Media Influencer Rania Mavromar

Outreach Agency, a leading talent management firm, is excited to announce the addition of Rania Mavromara to its diverse roster of influencers and creators. With a strong presence on Instagram and TikTok, Rania is renowned for her engaging content that provides a glimpse into her busy life as a devoted mother of two.

🌟 Embracing Everyday Life: Rania Mavromara's journey as a social media influencer resonates with audiences worldwide. Through her authentic and relatable content, she offers a window into the joys and challenges of balancing motherhood, family life, and personal passions.

πŸ“± Engagement and Growth: Rania has successfully built and continues to nurture a highly engaged community across Instagram and TikTok. Her ability to connect with her audience on a genuine level has contributed to her growing influence and impact in the digital space.

🀝 Joining Outreach Agency: By welcoming Rania Mavromara to their roster, Outreach Agency reaffirms its commitment to representing diverse voices and

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New Signings 2 mins read

CAA Welcomes Carlos Eric Lopez, a Force in Entertainment and Culture

CAA, a powerhouse in talent representation, has officially signed Carlos Eric Lopez, a multifaceted Mexican American personality, founder, photographer, creative director, and cultural curator. With over a decade of experience in the entertainment and lifestyle realms, Lopez brings a wealth of creativity, innovation, and passion to the industry.

πŸ“Έ Creative Visionary: Lopez is renowned for his groundbreaking work, including the annual Dia de Muertos celebration that serves as a vibrant gathering for influential figures within the Latino community. This event brings together a diverse array of artists, tastemakers, executives, musicians, grassroots organizers, and celebrities, fostering unity and celebrating cultural richness. Notably, last year's celebration honored Gael GarcΓ­a Bernal with the prestigious Life & Legacy award, showcasing Lopez's ability to curate unforgettable experiences.

🍹 Cura Lita and Cultural Celebration: Beyond events, Lopez is the visionary behind Cura Lita, a beverage company that pays homage to and celebrates the vibrant heritage of the

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration - the Laurence Graff Signature Collection campaign "Elegance".

🌿 Nature-Inspired Design: Gaines's design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines's favorite blend of classic charm and emphasis on

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