Digital

New Signings 2 mins read

Anastasia “Stassie” Karanikolaou Joins WME for Representation!

Exciting news from the world of social media as influencer extraordinaire Anastasia “Stassie” Karanikolaou signs with WME for representation.

📱 Massive Social Following: With an impressive fan base across platforms, Stassie boasts approximately 10 million followers on Instagram and 4 million followers on TikTok. Her engaging content covers a wide range, from fashion and beauty tips to daily vlogs featuring cooking, fitness routines, and travel adventures.

🌍 Global Influence: Stassie’s social media presence extends far beyond Los Angeles, resonating with fans worldwide. Her Instagram feed is a captivating mix of glamorous vacation snapshots and lifestyle moments, often featuring her close friend Kylie Jenner.

👑 Brand Collaborations: Recognized by major brands for her influence, Stassie has collaborated with industry giants like Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and Milk Makeup. Her ability to connect with audiences and drive engagement makes her a sought-after partner for diverse marketing campaigns.

💼

Read More
Brand Ambassador 2 mins read

Justin Rose Teams Up with Mustard Golf as Brand Ambassador

Mustard, the premier AI-powered coaching platform renowned in baseball and football, announces its foray into golf with none other than Justin Rose as its inaugural brand ambassador in the sport. This strategic partnership marks a significant milestone for Mustard, tapping into Rose’s expertise and influence to drive innovation and excellence in golf coaching.

🥇 Champion Collaboration: Justin Rose’s stellar career includes remarkable achievements such as winning the Ryder Cup, clinching the U.S. Open title, claiming an Olympic gold medal, and attaining the prestigious No. 1 ranking in the world. His impressive track record and dedication to excellence make him the ideal ambassador for Mustard Golf.

🚀 AI-Powered Revolution: Mustard Golf’s cutting-edge AI technology revolutionizes coaching by providing personalized insights and data-driven analysis to enhance players’ performance. With Rose’s endorsement and involvement, Mustard aims to elevate the golf coaching experience to new heights, empowering players

Read More
New Signings 2 mins read

Sixteenth Welcomes Influencer Taz Alam to Its Roster

Sixteenth proudly announces the signing of renowned influencer Taz Alam, also known to her followers as ClickForTaz. With over 1.5 million loyal fans, Taz stands as one of the most prominent and dynamic creators in the UK, celebrated for her infectious humor, uplifting spirit, and boundless creativity.

🌟 A Trailblazer in Content Creation: Taz Alam’s journey as a content creator began nearly a decade ago, propelled by her passion for spoken word poetry and a desire to spark meaningful conversations surrounding mental health, social issues, and body positivity. Through her captivating words and relatable narratives, Taz has cultivated a dedicated community that extends far beyond geographical boundaries, connecting with audiences around the globe.

🎤 Empowering Voices: Taz Alam’s influence transcends mere entertainment, as she utilizes her platform to amplify important messages and advocate for causes close to her heart. Her impactful collaborations with organizations like Unicef have further solidified her role as a catalyst for positive

Read More
Campaigns 2 mins read

Ganni x Paloma Elsesser: Embrace the Season of Transitional Dressing

Fashion enthusiasts, rejoice! The iconic fashion house Ganni is taking the style world by storm with its latest collaboration with the stunning Paloma Elsesser. Set to launch on April 17, this partnership promises to redefine transitional dressing with a collection that seamlessly blends Ganni’s cool-girl aesthetic with Paloma’s undeniable charm.

🌼 Spring-Ready Chic: As the fashion world transitions into a new season, Ganni and Paloma Elsesser bring you a collection that embodies effortless style and versatility. From chic knit pants to sleeveless midis adorned with hoods, each piece is designed to elevate your wardrobe for the warmer days ahead.

🦋 Signature Details: Discover the allure of Ganni’s signature butterfly logo intricately woven into each garment. This collaboration celebrates the brand’s iconic symbol, adding a touch of whimsy and charm to every outfit.

💃 Inclusive Sizing: Embracing diversity and inclusivity, the Ganni x Paloma Elsesser collection is available in EU sizes

Read More
Campaigns 2 mins read

Georgina Rodríguez Embarks on a Luxurious Journey with Lily and Bean

Luxury meets style as influencer and model Georgina Rodríguez ventures into the world of high-end travel accessories with Lily and Bean. The 30-year-old, renowned for her relationship with football icon Cristiano Ronaldo, has sealed a lucrative deal with the prestigious British brand, known for its exquisite range of personalized luggage, totes, clutch bags, and more.

💼 Elevating Travel in Style: Georgina Rodríguez’s collaboration with Lily and Bean epitomizes the essence of luxury travel. The brand’s bespoke offerings, tailored to perfection, promise to redefine the travel experience with elegance and sophistication.

👜 Personalized Elegance: Lily and Bean’s signature touch of personalization adds a unique flair to every accessory. From custom-designed suitcases to chic clutch bags, each piece reflects Georgina’s impeccable taste and the brand’s commitment to luxury craftsmanship.

🚗 Backdrop of Opulence: Capturing the essence of the partnership, Georgina posed

Read More
Campaigns 2 mins read

Gigi Hadid shines in Miu Miu’s Latest Campaign

Exciting news from the world of fashion as American model Gigi Hadid takes center stage in Miu Miu‘s captivating new campaign. Shot by the renowned American fashion photographer Steven Meisel, this collaboration brings together iconic style and artistic vision in a celebration of luxury and elegance.

👸 Iconic Ambassador: Gigi Hadid, renowned for her striking presence on runways and in fashion editorials, embodies the essence of Miu Miu’s signature matelassé in this latest campaign. As the face of the brand, she exudes confidence, sophistication, and a timeless sense of style.

📸 Captured by Steven Meisel: The campaign, expertly lensed by legendary photographer Steven Meisel, showcases the allure of Miu Miu’s signature matelassé in all its glory. Each image reflects Meisel’s unique perspective and artistic flair, creating a visual narrative that resonates with elegance and allure.

👜 The Wander Bag: Miu Miu’s new campaign spotlights the iconic Wander bag, a symbol of luxury and

Read More
Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

🚀

Read More
Brand Ambassador 2 mins read

Celebrity Chef Akshat Parihar Joins Starshine Brands as Brand Ambassador

Exciting news in the culinary world as Starshine Brands proudly welcomes Celebrity Chef Akshat Parihar as its brand ambassador. Renowned for his culinary mastery and innovative dishes, Chef Akshat brings a new level of flavor and expertise to Starshine’s exquisite offerings.

👨‍🍳 A Culinary Maestro: Chef Akshat Parihar’s journey in the culinary realm is nothing short of remarkable. Hailing from Rajasthan and with a passion for food that knows no bounds, Chef Akshat has become a global sensation with his unique blend of Indian, European, and Mediterranean cuisines.

🌍 A Global Palette: With over 18 cuisines under his belt, Chef Akshat is a true artist in the kitchen. His ability to harmonize diverse flavors and ingredients has earned him the title of “Molecular Gastronomic,” showcasing his innovative approach to culinary creations.

🍸 Innovative Creations: Chef Akshat’s repertoire includes inventive dishes like Exquisite Savoury Mousse Cocktails, a testament to his flair for combining traditional techniques with modern twists. His dishes not only tantalize the taste buds but also tell a story of culinary adventure

Read More
Campaigns 2 mins read

Love Island Star Molly Smith Sparkles in Collaboration with Abbott Lyon

Love Island’s Molly Smith continues to make waves post-villa as she unveils her stunning collaboration with the renowned jewellery brand, Abbott Lyon. Known for its chic and trendy designs that have taken social media by storm, Abbott Lyon’s latest partnership with Molly promises to deliver a collection that’s as captivating as it is affordable.

🏝️ From Island to Icon: Since her memorable entrance into the Love Island villa in January, Molly Smith has captured hearts with her charm and style. Now, she’s channeling that same energy into her collaboration with Abbott Lyon, bringing a touch of island-inspired glamour to every piece.

💎 Designer-Inspired Delights: Abbott Lyon’s jewellery has garnered attention for its designer-inspired aesthetics, and Molly’s collection is no exception. From statement earrings to delicate necklaces and bracelets, each piece reflects Molly’s personal style and adds a touch of sophistication to any ensemble.

🌸 In Good Company: Molly

Read More
New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

📸 Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

💄 Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

🎬

Read More
New Signings 2 mins read

Grace Beverley Joins YMU as Influencer Representation Grows

Social media luminary Grace Beverley is making waves in the influencer scene as she joins forces with YMU, the esteemed UK talent agency known for representing icons like Simon Cowell and Claudia Winkleman. At 27, Beverley is not just a digital sensation with 3 million followers across platforms like Instagram and TikTok; she’s also an accomplished entrepreneur and content creator.

💼 Multi-Talented Entrepreneur: Beverley’s impressive resume includes founding three successful companies, notably the activewear brand TALA, which has gained a cult following for its sustainable and inclusive approach. Her debut book, “Working Hard, Hardly Working,” soared to the top of the Sunday Times bestseller list, showcasing her prowess as a writer and thought leader in the digital space.

🎙️ Podcast Powerhouse: Beyond her entrepreneurial ventures, Beverley’s podcast, also titled “Working Hard, Hardly Working,” has resonated with a staggering 25 million listeners, solidifying her influence as a voice of insight and inspiration.

🚀 YMU’s Influencer

Read More
Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional’s revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

🌱 Revolutionary Clean Beauty: Schwarzkopf Professional’s new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

💁‍♀️ Mira Kapoor’s Picks: Kapoor’s favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and optimal pH balance for long-lasting beauty.

🌟 Promoting Sustainable

Read More
Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18’s groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

🌸 Fresh and Revitalized Hair: With K18’s dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

🎥 Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18’s dry shampoo.

💆‍♀️ Empowering Haircare Solutions: Earle’s partnership with K18 highlights the brand’s commitment to empowering individuals with innovative and effective haircare solutions. The dry shampoo’s advanced technology

Read More
New Signings 2 mins read

Trisha Paytas Joins CAA in Exciting New Chapter

Renowned online personality Trisha Paytas has taken a significant step forward in her career by signing with Creative Artists Agency (CAA), a leading talent agency known for representing top-tier talent across various entertainment sectors. With a massive following of over 20 million followers across multiple platforms and a diverse range of content, Paytas has become a prominent figure in the digital landscape, shaping the creator industry and captivating audiences worldwide.

🎥 Digital Dynamo: Paytas’s digital presence spans back to the mid-2000s, where she began her journey as an entrepreneur and author. Through her lifestyle vlogs, ASMR content, and captivating cosplay videos, she has amassed an impressive two billion views in the last 12 months alone, showcasing her ability to engage and entertain her dedicated fanbase.

📺 Versatile Talent: Beyond her online success, Paytas has expanded her reach into traditional media, guest starring on over 50 television shows and films. Her appearances on iconic programs like The Tonight Show, America’s Got Talent, Modern Family, and Celebrity Big Brother

Read More
Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea’s collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand’s move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif’s advocacy for a balanced and mindful approach to nutrition.

🍓 Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea’s dedication to offering wholesome and nutritious beverage choices.

🌏 Global Impact: Hey Tea’s initiatives, including its partnership with Pamela Reif, have reverberated beyond China,

Read More
New Signings 2 mins read

Barbara “Babs” Costello Signs With CAA

Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok’s “Brunch With Babs,” has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.

👩‍🍳 Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature “Brunch With Babs” series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.

🥞 TikTok Triumphs: Costello’s recent TikTok creations, such as “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup,” have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management, often featuring her husband, affectionately

Read More
Campaigns 2 mins read

Alex Cooper Shines in Skims Bridal Campaign

Skims, known for its innovative and inclusive approach to fashion, has once again hit the mark with its latest bridal campaign featuring soon-to-be bride and “Call Her Daddy” host, Alex Cooper.

📸 Captivating Visuals: Shot by renowned photographer Ellen von Unwerth, the campaign captures the essence of Vegas brides from the ’60s, adding a touch of nostalgia and glamour to Skims’ bridal offerings. The brand’s press release describes the collaboration as a seamless blend of modern elegance and timeless allure. Cooper praised the beauty of the Wedding Shop collections, hinting at wearing the pieces during her wedding weekend and honeymoon, adding a personal touch to the campaign.

👗 New Collection, Timeless Style: The campaign coincides with the launch of Skims’ updated wedding shop, featuring an array of strappy lingerie, luxurious loungewear, comfortable cotton sets, and even men’s styles for the first time. The collection’s versatility and elegance are highlighted, catering to diverse tastes

Read More
New Signings 2 mins read

Outreach Agency Expands Roster with Social Media Influencer Rania Mavromar

Outreach Agency, a leading talent management firm, is excited to announce the addition of Rania Mavromara to its diverse roster of influencers and creators. With a strong presence on Instagram and TikTok, Rania is renowned for her engaging content that provides a glimpse into her busy life as a devoted mother of two.

🌟 Embracing Everyday Life: Rania Mavromara’s journey as a social media influencer resonates with audiences worldwide. Through her authentic and relatable content, she offers a window into the joys and challenges of balancing motherhood, family life, and personal passions.

📱 Engagement and Growth: Rania has successfully built and continues to nurture a highly engaged community across Instagram and TikTok. Her ability to connect with her audience on a genuine level has contributed to her growing influence and impact in the digital space.

🤝 Joining Outreach Agency: By welcoming Rania Mavromara to their roster, Outreach Agency reaffirms its commitment to representing diverse voices and empowering creators to reach new heights. The agency is thrilled to collaborate with Rania and support her in further expanding her reach and

Read More
New Signings 2 mins read

CAA Welcomes Carlos Eric Lopez, a Force in Entertainment and Culture

CAA, a powerhouse in talent representation, has officially signed Carlos Eric Lopez, a multifaceted Mexican American personality, founder, photographer, creative director, and cultural curator. With over a decade of experience in the entertainment and lifestyle realms, Lopez brings a wealth of creativity, innovation, and passion to the industry.

📸 Creative Visionary: Lopez is renowned for his groundbreaking work, including the annual Dia de Muertos celebration that serves as a vibrant gathering for influential figures within the Latino community. This event brings together a diverse array of artists, tastemakers, executives, musicians, grassroots organizers, and celebrities, fostering unity and celebrating cultural richness. Notably, last year’s celebration honored Gael García Bernal with the prestigious Life & Legacy award, showcasing Lopez’s ability to curate unforgettable experiences.

🍹 Cura Lita and Cultural Celebration: Beyond events, Lopez is the visionary behind Cura Lita, a beverage company that pays homage to and celebrates the vibrant heritage of the Latino community. Through his ventures, Lopez seeks to amplify voices, showcase talent, and uplift

Read More
Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.

🌿 Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.

♻️ Sustainable Commitment: Loloi’s

Read More