Alcohol

Endorsement Deals 1 mins read

Anderson .Paak Returns as “Music Distiller” for Jameson’s Distilled Sound Platform

Anderson .Paak is back behind the boards—and the brand. For the second year in a row, he returns as Music Distiller for Jameson Irish Whiskey’s Distilled Sound, a global music initiative curated through his creative collective, APESHIT INC.

Now in its sophomore run, Distilled Sound continues its mission of cross-cultural collaboration, bringing together 20 emerging artists from around the world to co-write, record, and perform original tracks. The 2024 lineup is genre-spanning and globally wired: South African soul artist Lloyiso, Portuguese experimentalist EU.CLIDES,

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Campaigns 2 mins read

Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)

The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.

Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.

The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis

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Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

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Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping into the champagne lane feels less like a side hustle and more like product placement in 4D. He’s the lifestyle,

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan’s vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

Joining the Wave of Musicians in the

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Music 2 mins read

Hit-Boy Partners with D’USSÉ for an Immersive Holiday Campaign

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset, and Wizkid.

Career

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Alcohol 2 mins read

Francia Raisa Collaborates with Tequila Cazadores on New Limited-Edition Collection

Actress Francia Raisa has partnered with Tequila Cazadores to launch The Cocina Collection, an exclusive home entertaining line featuring handcrafted pieces by Mexican artisans. Distributed via Guelaguetza Designs, this collaboration aligns with Raisa’s dedication to celebrating her Latinx heritage. Known for her vibrant acting career, Raisa has also collaborated with brands like La Victoria.

Career Highlights: Raisa’s breakthrough role came in The Secret Life of the American Teenager (2008-2013), where she played Adrian Lee, earning her a Teen Choice Award nomination. Her success continued with roles in popular series like Dear White People and Black-ish, and she currently stars as Ana Torres in Freeform’s Grown-ish. In 2022, she expanded her comedic range as Valentina in How I Met Your Father, Hulu’s reboot of the beloved sitcom.

Raisa’s commitment to advocacy is equally notable. She has used her platform to push

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Comedy 2 mins read

Comedians Andrew Santino and Stavros Halkias Collaborate with Fireball on New Campaign

Comedians Andrew Santino and Stavros Halkias, both represented by United Talent Agency, have teamed up with Fireball for an exciting new campaign. In the ad, Santino and Halkias are seen reacting to the conclusion of a heated game, with the loser, Halkias, taking a Fireball shot before fulfilling his end of the bet—a lower back tattoo as a lighthearted consequence.

Andrew Santino’s Career Highlights: Andrew Santino is a versatile comedian,

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Alcohol 2 mins read

Shane Gillis and Bud Light Collaborate On A New Campaign “The Dean’s Office”

Shane Gillis has teamed up with Bud Light for a new campaign, marking a significant collaboration for the comedian. Represented by CAA and Range Media Partners, Gillis stars in the latest ad for Bud Light, leveraging his sharp wit and comedic timing that fans have come to love from his work on Matt and Shane’s Secret Podcast, which he co-hosts with fellow comedian Matt McCusker.

The campaign kicks

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Basketball 2 mins read

LeBron James Channels James Bond in Lobos Tequila Commercial with Victoria Justice

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos

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Alcohol 1 mins read

Sophie Turner Stars in New Ad Campaign for St-Germain

Previous Endorsements: Sophie Turner’s involvement with St-Germain adds to her growing list of luxury brand endorsements. Previously, Turner has represented global brands such as Louis Vuitton and Wella Professionals, showcasing her versatility and strong appeal in the fashion and beauty sectors.

Sophie Turner, renowned for her roles in major film and television projects, dazzles in the new ‘Spritz Up Your Summer’ campaign for St-Germain,

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Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

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Campaigns 2 mins read

Elle Fanning to Star in Roku Gin’s ‘Come Alive with the Seasons’ Campaign

The House of Suntory has unveiled its latest marketing endeavor for Roku Gin, featuring acclaimed actress Elle Fanning in a new campaign titled ‘Come Alive with the Seasons.’ This initiative is a collaboration with esteemed filmmaker Sofia Coppola, promising a blend of cinematic artistry and exquisite branding.

🍸 A Cinematic Collaboration: Elle Fanning, known for her captivating performances in both film and fashion, joins forces with director Sofia Coppola to bring a unique vision to the Roku Gin campaign. This partnership aims to encapsulate the essence of the seasons, which is central to Roku Gin’s identity, celebrating the traditional Japanese craft of gin-making.

🎬 Elle Fanning’s Brand Partnerships: Prior to her role with Roku Gin, Elle Fanning has been the face of several high-profile brands, including Alexander McQueen, Cartier, and Longchamp,

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