Charli XCX Partners with Uber Eats for Star-Studded Super Bowl Campaign

Zunammie Keren
01/30/25 2:08AM

British pop sensation Charli XCX has partnered with Uber Eats for their latest campaign, leading up to a highly anticipated Super Bowl commercial set to air on February 9, 2025. In a playful teaser released ahead of the big game, Charli XCX teams up with lifestyle icon Martha Stewart in a humorous exchange that has garnered significant attention. The duo participated in the TikTok trend “We Listen and We Don’t Judge,” humorously exchanging barbs and revelations. Stewart joked about not recognizing Charli XCX’s name and confusing it with a Wi-Fi password, while Charli humorously remarked she expected Stewart to handle catering. The teaser ended with Stewart cheekily asking, “Who are you again?” 

This collaboration with Uber Eats is the latest in a series of high-profile partnerships for Charli XCX. In October 2024, she announced an endorsement deal with Converse, celebrating her love for the Chuck Taylor All Star in a holiday campaign. 

Charli XCX has built a reputation as one of pop music’s most innovative and boundary-pushing artists. Rising to prominence with her feature on I Love It by Icona Pop in 2012, she solidified her status with hits like Boom Clap, Break the Rules, and 1999 with Troye Sivan. As both a singer and songwriter, Charli has penned chart-topping tracks, including Señorita by Shawn Mendes and Camila Cabello and Same Old Love by Selena Gomez.

Her critically acclaimed albums, including Pop 2, Charli, and How I’m Feeling Now, have cemented her as a leader in the hyperpop movement. In 2022, her album Crash debuted at No. 1 on the UK Albums Chart and No. 7 on the Billboard 200, marking her highest-charting solo project to date.

Charli’s latest album, Brat, has garnered critical acclaim and is leading the nominations for the 2025 Brit Awards with five nods, including Album of the Year, Best Artist, and Best Song for “Guess,” her collaboration with Billie Eilish.

In support of Brat, Charli XCX is embarking on a global tour. The tour kicks off on February 6, 2025, in Auckland, New Zealand, followed by performances in Brisbane, Sydney, and Melbourne. She will then continue to Mexico City and Indio, California, with additional dates planned through early May 2025.

Beyond music, Charli has collaborated with major brands like Samsung, Coach, and Pepsi Max, expanding her influence into fashion and technology. Her latest partnership with Uber Eats for the 2024 Super Bowl campaign adds another milestone to her impressive career, further showcasing her ability to merge music, pop culture, and commercial appeal.

As the Super Bowl approaches, fans eagerly anticipate the full Uber Eats commercial, which promises to showcase Charli XCX’s dynamic presence alongside Martha Stewart’s iconic charm.

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