Beauty

Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

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Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay's values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay's ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford's all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years.

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated's "Most Influential Athlete" list, she was awarded "Best Breakthrough Athlete" at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam's signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York's first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes

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Brand Ambassador 1 mins read

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration,

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Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

https://www.youtube.com/watch?v=Wcdp_u-cSeg

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with the horror genre.

Career

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Film/TV 2 mins read

Nico Parker Signs New Endorsement Deal with Lancôme

https://www.youtube.com/watch?v=zTgG7bgkdko

Nico Parker, the 19-year-old British actress, has been named the newest global brand ambassador for Lancôme, making her the youngest to ever hold the title. Represented by WME and with her PR managed by Independent PR, Parker adds this prestigious beauty endorsement to her growing list of achievements. She has previously worked with luxury fashion house Loewe.

Career Highlights: Parker first gained widespread recognition for her breakout

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Film/TV 2 mins read

Chinese Actress Tang Wei Signs New Endorsement Deal with Burberry Beauty

Chinese actress Tang Wei has been named the new ambassador for Burberry Beauty, expanding her partnership with the British fashion brand after being appointed as its global brand ambassador in late November.

Campaign Overview: As part of her new role, Tang will front Burberry Beauty campaigns for its Beyond Wear makeup line, known for its long-lasting formula with Trench Protection technology, and the Burberry Goddess fragrance. This endorsement highlights her growing influence in the fashion and beauty industry as she officially becomes a Burberry Beauty ambassador this month. Tang Wei joins an impressive roster of Burberry ambassadors, including actors Adam Driver and Emma Mackey.

Career Highlights: Tang Wei is best known for her powerful performances in critically acclaimed films such as Late Autumn and Decision to Leave, the latter

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Film/TV 2 mins read

Margot Robbie Becomes the New Face of Chanel No.5

Margot Robbie has been announced as the new face of Chanel No.5, continuing her longstanding relationship with the iconic French fashion house. The full campaign featuring Robbie will be revealed in October, and it marks another milestone in her ongoing collaboration with Chanel, where she has been an ambassador since 2018. Previously, Robbie has starred in beauty campaigns for Chanel, including the promotion of the Nuit Blanche lipstick line.

Chanel No.5 Legacy: Originally launched in 1921, Chanel No.5 remains one of the world’s most iconic fragrances. Over the years, the scent has evolved, with variations like No.5 L’Eau offering a fresher, lighter version. Margot Robbie takes over the ambassadorial role from French actress Marion Cotillard, who had represented the perfume since 2020. The legacy of Chanel No.5 includes a list of high-profile ambassadors,

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